Posts tagged with "Heron Preston"

Subterranei

22-YEAR-OLD PARSONS STUDENT, ALINA TSYGANOVA MADE HER NYFW DEBUT PRESENTING THE SUBTERRANEI SS19 COLLECTION TODAY, MONDAY, SEPTEMBER 10th, AT STORE FRONT AND ARCHITECTURE. THE COLLECTION ACTED AS A PIECE OF INSTALLATION ART IN THE SPACE. VIP ATTENDEES INCLUDED HERON PRESTON, MODEL MARINA LINCHUK, MODEL SHARINA GUTIERREZ, AND STYLIST ANYA ZIOUROVA.

The Moscow born designer was inspired by the concept of self-protection and defending ones true self from penetrations of the outside world. The central theme of the collection is what one might call the “voice of the streets” and the desire to address the quotidian struggle of mankind with oneself and with its external pressures. “At War” – with yourself, with reality – is intended less as a political slogan and more as a description of the internal state within us all – our daily need to protest and resist our realities. Similarly, the main slogan – “STAY PROTECTED” – offers a stark reminder of the everyday necessity of self-defense, calling on us to always remain “protected” (a phrase that carries with it the additional connotations of HIV and gay rights.)

As for the style, these objects feature strong, clean, and angular silhouettes with a “battle-ready” character. The collection maintains a dominant palette of black tones diluted by Bordeaux and creamy white to facilitate a structure of concise uniformity. Her designs come to life with utilitarian fabrics to nod at the notion that we must always be at war with the forces that attempt to force us change from our truest self. She uses Latex as nod to a second skin, thinking of these garments as a form of self-protection from the outside world. Alina also taps her fine arts with the collection’s centerpiece, a while cotton suit, consisting of a mini skirt and a loosely fitted jacket, hand-branded by the designer with aerosol spray cans to imitate street graffiti. Slogans like “At War” and “Stay Protected” emblaze pieces from the collection – reminding us to be in touch with the truest version of ourselves.

Alina created a conceptual installation in the space that plays on this theme. The models interacted with the installed concrete blocks that were inspired by images of derelict remnants of urbanization and industrial landscapes; the fading echoes of street art and graffiti; and the romanticized depiction of cold concrete and brutalist architecture.

See link here to hi-res images of from presentation. Photography credit: Tiffany Sage/ BFA.com

See link to BFA Gallery here.

See link here for hi-res lookbook images.

Designer/Styling: Alina Tsyganova @sub_ter

Casting: Alexey Galetskiy @AGPNYC

Hair Lead: Audrey Adrine Petrosyan @hairbyaudreyadrine

Make-up + Nail lead: Emily H. Rudman @emilyheathnyc

Venue: Store Front for Art and Architecture, 97 Kenmare St

Heron Preston Debuts Exclusive Collection

American designer Heron Preston and Moscow based concept store KM20 have teamed up for an exclusive capsule collection that drops today, March 14, 2018 in-store and online starting tomorrow, March 15, 2018. This is a perfect pack for tourists. Two pieces – a t-shirt and a fanny pack – are all covered in rhinestones. The graphically compelling t-shirt features an image of the Russian President on the front and the iconic СТИЛЬ lettering on the back. Russia has always been a source of inspiration for the designer. His love of the Cyrillic alphabet is what led Preston to incorporate the iconic СТИЛЬ embroidery element seen throughout his designs.

During his first trip to Russia to launch Heron Preston debut collection together with KM20 in May 2017, Preston was impressed by the thousands of souvenirs sold on every street corner. Especially, the Putin t-shirts. When Olga Karput, KM20’s founder, approached Heron Preston to design a special capsule collection, he never hesitated on the theme. A tourist t-shirt has never been so luxurious and hyped at the same time before.

The designer explains his idea behind the collection: “For me, making a Putin shirt was never about a political message, I don’t even follow politics. It was my fascination and curiosity with Russia as an American outsider who had never traveled there and had only experienced it through cinema and the internet that drew me to this idea. My view of Russia as this pillar of power & strength. Espionage. The country’s history in the great space race vs NASA. It is the largest country in the world by land mass, and Putin is the leader of that. I’m more into his image as this super powerful man, who is also into extreme sports, so he feels youthful. I feel like I would have way more in common with him than Donald Trump, just based off of his athleticism. In a way, it feels ironic when I wear the shirt, but at the same time not because there’s a deeper story. When I went to Moscow for the first time, I noticed Putin t-shirts sold at all of the souvenir tourist shops in town. I bought one and pretty much wore it the entire time I was there. I really love to take on the role of an extreme tourist when I travel, I think it’s funny. So this t-shirt is my twist of a Russian tourist tee.”

HERON PRESTON x Off-White

VIRGIL ABLOH AND HERON PRESTON REVEAL “COLLABORATION” HANDBAG

For their first collaborative release, Virgil Abloh (Off-White ℅ Virgil Abloh) and Heron Preston present “COLLABORATION”, a concept carryall that incorporates the designers’ common exploration of industrial elements. This accessory is a living hybrid: its dual-colored strap is a fusion of Off-Whites graphic yellow Weight Securing System strap and Preston’s signature orange band with the branded word “Style” in Russian. The strap is a purposeful note of asymmetry in a piece with clean balance. The transparent body is printed with Off-White’s famed diagonal white lines, along with the words “COLLABORATION”. Black carabiner clips secure the strap, while inside, an industrial netting-inspired inner tote is a textural contrast to the sleek exterior. Substantial industrial hardware finishes the design, with metal nuts that cleanly secure orange leather straps.

“Heron Preston’s ability to think without limits comes to life in this bag we created together,” Abloh says. “The mix of the materials combined with Off-White DNA lead to a final product that suggests a different idea of a “handbag”.”

PRICING
“COLLABORATION” – Mini – $942.00
“COLLABORATION” – Medium – $1,232.00

ABOUT HERON PRESTON

Heron Preston is the true embodiment of an artist born of the post-internet generation. Multi-faceted and genre-bending, he is a cultural icon in youth culture, and emerging designer in high fashion. He founded his eponymous fashion brand in 2016, and in two short seasons has garnered an international following. The common thread among his impressive bodies of work is a commitment to innovation, experimentation, and unpredictability. Heron Preston finds particular joy in the unexpected; taking conventional themes and reinterpreting them. Take for example his “UNIFORM” project from 2015, the designer’s first major collection, in which he collaborated with the NYC Department of Sanitation on a series of zero waste themed clothes and accessories. He’s also served as the global digital producer for Nike and of course, creative consultant to Kanye West, most notably on his work for the Life of Pablo and Yeezy fashion label.

@HERONPRESTON

 

ABOUT OFF-WHITE ℅ VIRGIL ABLOH

Established in 2013, Off-White is defining the grey area between black and white as a color.  Under the brand name, seasonal collections of men’s and women’s clothing, objects, furniture, and publications are articulating a current culture vision. Collections embedded in a recurrent back story with an emphasis on creating garments that have an identity by design. With a design studio based in Milan, Italy the label harnesses the history and craftsmanship within the country yet offers a global perspective in terms of design and trends. With a clear vision of splicing the reality of how clothes are worn and the artistic expression of high-fashion, creative director and designer Virgil Abloh explores concepts in the realm of youth culture in the contemporary context.

@off____white

 

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