Posts tagged with "HBCU"

kevin liles, young thug, 360 MAGAZINE

Young Thug × Kevin Liles

Young Thug and Kevin Liles have announced today, the “Hot” Battle of The Bands Challenge. The digital campaign invites all historically black colleges and university (HBCU) marching bands to produce a short video posted to TikTok and shared on social media (Instagram, Twitter, YouTube, and Facebook) showcasing their school spirit and talent with their best marching band rendition of Young Thug’s “Hot”. The contest comes fresh off the heel of Young Thug’s performance of “Hot” ft. Gunna and Wheezy on The Tonight Show Starring Jimmy Fallon Sunday night. The performance also featured members from Temple University’s Diamond Marching Band. Click HERE to view.


In order to enter fans will need to follow campaign rules use official hashtags:

Campaign Rules

-Participating school bands and/or student band members must create a Tik TokAccount  

-For valid entry, participating School Bands must post video to School’s Tik Tok  using valid Hashtags. (Schools can share Tik Tok video to additional social media platforms)

-Campaign reward of $25,000 open only to HBCUs

-Campaign Start: October 22nd

-Campaign Deadline for Entry: December 1st

 

Official Hashtags

#HotBOTBChallenge

#HBCUBattleofTheBands

#HBCUHotChallenge

#EverythingLitty

 

The school that receives the highest engagement on their video will receive a $25,000 donation total to the winning school’s music department/Band Program from Young Thug’s record label Young Stoner Life Records & Kevin Liles and 300 Entertainment. 

 

Said Kevin Liles, Co-Founder and CEO of 300 Entertainment, “I come from an HBCU, I started out at the school of engineering at Morgan State University and there would be no me without my experience at MSU. Homecomings and the power of their marching bands have always been at the core of an HBCU’s school spirit. Our commitment from Young Thug and 300 is to support those very creatives who give their all and inspire us to build upon the HBCU communities. On behalf of Young Thug and I we will always commit to putting the arts at the front of our philanthropic efforts.” 

 

Young Thug defies categorization and is a true iconoclast. Emerging on Atlanta’s hip hop scene with his 2011 mixtape series, he launched into the mainstream with his knack for melodicism and unique vocal style. Thug’s highly anticipated new album So Much Fun was released earlier this fall. Thug was awarded with a 2019 Grammy for his work and songwriting on Childish Gambino’s “This Is America” – named Song of the Year. He recently earned his highest chart placement on the Billboard Hot 100 with his latest single “The London” ft. J. Cole & Travis Scott and produced by T-Minus. “The London” also earned a spot on Spotify’s 2019 Summer Song Predictions list. Thug was recently featured on Ed Sheeran’s song “Feels” on Sheeran’s collaboration album, No.6 Collaborations Project, as well as Post Malone’s new single “Goodbyes” and on Lil Nas X’s new remix of “Old Town Road (Remix)”. In addition to his music, Young Thug recently launched his fashion brand SPIDER which premiered during Wireless week in London earlier this year. Young Thug is currently on ‘The Justin Bieber Big’ Tour across North America with chart-topping rapper Machine Gun Kelly. The tour kicked off Monday, September 30th, in Toronto, CA and wraps on November 18th in Los Angeles, CA. To check out tour dates click HERE.

 

Homecoming

Netflix released Homecoming: A Film by Beyoncé, which presents an intimate look at her historic 2018 Coachella performance that paid homage to America’s historically black colleges and universities (HBCUs). Interspersed with candid footage and interviews detailing the preparation and powerful intent behind her vision, Homecoming gives a peek into the process and emotional physical sacrifices it took to conceptualize and execute a performance of that magnitude that became a cultural movement. This stand-alone Netflix original is now available globally on Netflix.

As the first black woman to headline Coachella, Homecoming recognizes the African American visionaries who inspired Beyoncé, including HBCU alums Toni Morrison, Alice Walker, activist Marian Wright Edelman, and scholar W.E.B. Du Bois, in addition to cultural luminaries such as Nina Simone, Maya Angelou, Chimamanda Ngozi Adichie, and Audre Lorde. Beyoncé’s personal knowledge of the relevance and celebration of HBCUs started with her father, Mathew Knowles, an alumnus of Fisk University.
Shot over eight months, the film follows the global entertainer as she returns to the stage after the birth of her twins, highlighting the comprehensive preparation involved in creating her groundbreaking performance, which included four months of band rehearsals followed by four months of dance rehearsals with over 150 musicians, dancers, and other creatives, — all of whom were hand-picked by the artist herself.
In juggling dual roles as both the director of her live performance and the film that captured the process of making it, Beyoncé says, “It was one of the hardest jobs I have taken on but I knew that I had to push myself and my team to go beyond great to legendary. We knew nothing like this was ever done on a festival level before and it needed to be iconic beyond compare. The performance was an homage to an important part of African American culture. It had to be true to those who know and entertaining and enlightening to those who needed to learn. In making the film and re-telling the story, the purpose remained the same.”
Many in the cast; band, singers, dancers and steppers are former HBCU students, immersed in the HBCU marching band tradition. They joined Beyoncé’s own group of performers, some who have toured with her for years. Viewers not only get to see the intense dance rehearsals and talent of these amazing artists, but hear their personal journey from HBCU student to artist and the lifelong impact that comes with performing alongside Beyoncé in this historic concert.
“So many people who are culturally aware and intellectually sound are graduates from historically black colleges and universities, including my father,” she says in the film. “There is something incredibly important about the HBCU experience that must be celebrated and protected.”
As a treat to her fans, the film also includes, in the end credits, her remake of “Before I Let Go” by Frankie Beverly and Maze, a 1981 R&B classic that’s commonly performed at HBCU games. The single will be available on the film’s soundtrack, Homecoming: The Live Album, available today from Parkwood Entertainment and Columbia Records. smarturl.it/BH9102
Homecoming: A Film by Beyoncé was directed and produced by Beyoncé Knowles-Carter. Longtime collaborator Ed Burke served as co-director. Steve Pamon and Erinn Williams are executive producers.
Set List

“Crazy In Love”

“Freedom”

“Lift Ev’ry Voice And Sing”

“Formation”

“Sorry”/”Me, Myself and I”

“Kitty Kat”

“Bow Down”

“I Been On”

“Drunk In Love”

“Diva”

“Flawless” (Remix)

“Feeling Myself”

“Top Off”

“7/11”

“Don’t Hurt Yourself”

“I Care”

“Partition”

“Yoncé”

“Mi Gente (Remix)”

“Mine”

“Baby Boy”

“You Don’t Love Me (No, No, No)”

“Hold Up”

“Countdown”

“Check On It”

“Déjà Vu”(featuring JAY-Z)

“Run the World (Girls)”

“Lose My Breath” (featuring Kelly Rowland and Michelle Williams)

“Say My Name” (featuring Kelly Rowland and Michelle Williams)

“Soldier” (featuring Kelly Rowland and Michelle Williams)

“Get Me Bodied” (With Solange Knowles dancing)

“Single Ladies (Put a Ring on It)”

“Love On Top”

About Netflix
Netflix is the world’s leading internet entertainment service with over 148 million paid memberships in over 190 countries enjoying TV series, documentaries and feature films across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.
About Parkwood Entertainment
Parkwood Entertainment is an entertainment and management company founded by entertainer and entrepreneur, Beyoncé in 2010. With headquarters in New York City the company houses departments in music and video production, management, marketing, digital, creative, philanthropy, fashion, publicity and a record label. Under its original name, Parkwood Pictures, in 2008, the company released the film Cadillac Records (2008), in which Beyoncé starred and co-produced. The company also released the film, Obsessed (2009), with Beyoncé as star and executive producer. Parkwood Entertainment produced The Mrs. Carter Show World Tour (2013-2014) and The Formation World Tour (2016), and co-produced the ON THE RUN TOUR (2014) and ON THE RUN II (2018).

Beyoncé, netflix, Homecoming

Beyoncé’s Homecoming

Writers: Vaughn Lowery, Tara McDonough, Stella Iman Dugall

Every once in a while pop culture encounters a rip in its continuum. The latest breach comes from one of the most effervescent entertainers of all time, Beyoncé Giselle Knowles Carter, as the first Black female to headline one of the most prolific festivals since the iconic Woodstock. Introspective yet intimate, Homecoming is positioned to be one of the most immersive concert series in the history of music and streaming services. Beyoncé, the Director and Executive Producer of the film, creates a visually captivating story from the beginning to end. The documentary answers a plethora of questions, at which the infamous Beyhive has had about the historical moment.

With intermittent quick cuts of her family before, during and after the epic performance, Beyoncé gives herself permission to exhibit her vulnerability. After all, she planned to take the stage at Coachella in 2017 before she was pregnant with her twins. The tour was postponed and we fast forward to ‘Mrs. Carter’ having to deal with the aftermath of a complicated pregnancy, which ultimately ends in a c-section. Similar to friend, and professional tennis superstar, Serena Williams, Beyoncé bounced back harder than ever after her tough pregnancy. Throughout the piece she digs deep and pummels through some of the most difficult days she has ever encountered. She even speaks to her weighing 218 lbs and how she was only able to zip her costume up after months of hard work alongside of a dedicated clean/raw food diet – no meats, carbs, sugars. The director of photography expertly captured an extremely intimate and vulnerable side to the strong and flawless Queen Bey.

Inspiration

Having family members as graduates of some of the prominent HBCU (historically black colleges and universities), Beyoncé was able to tap into the most celebrated moments of their collegiate life. Her full show not only highlighted the history of these schools but also their social networks and fraternal organizations; transforming the stage into one of the most dynamic Black Southern spaces of cultural legacy and pride. Much of it was enunciated with their boot dancing, a traditional dance style for HBCU called J-Setting, in between transitions. These dance formations visually anchored the performance. Contortionists contributed an urban Cirque du Soleil vibe to the display which can be more accurately described as an infused gumbo of Chicago (the musical), Moulin Rouge! and the Off-Broadway play Stomp. To date, the pyramid stage has been persevered onsite at this year’s Coachella as an art installation.

A group of 200 people shared the stage with Queen Bey including Jay Z, Kelly Rowland, Michelle Williams and Solange Knowles. The expansive crew that Beyonce worked and practiced with for 8 months is featured in the documentary, as each individual had their own part in making the event a success. The dancing in her set is not technical, but emotional. The crowd, as well as audiences watching the documentary at home, are meant to feel something from just the way Beyoncé and her dancers, who she handpicked herself, move with each other. The concert experience not only exhibits the immense talent of HBCU musicians but works towards using this heightened exposure to aid these institutions that have been struggling with little resources and grants since their establishment.

After the the release of Homecoming, Netflix will more than likely notice a spike in downloads/subscriptions; Beyonce will notice an increase in her fan base and HBCU enrollment rates will most likely skyrocket. Overall, most audience members will be thrashed into a world of black honor, history and preservation. While the Pew Report notes that there is a varying “black/white digital divide” concerning internet usage, (87% whites, 80% blacks), there is little divide when it comes to mobile platforms. The growth of black presence in media, such as on social media, in streaming services and more, will only continue due to the imminent success of Beyoncé’s partnership with Netflix. Her myriad of success as a dominant Black woman breaks down barriers in the same way Jordan Peele has done for young Black filmmakers across the diaspora. This will become one of the most treasured pieces of mass media and should offer encouragement to both women and minorities to bust through the glass ceiling on all fronts especially digitization and technology.

Beyoncé, Netflix, Homecoming

Illustrator: Alejandra Villagra

Shop Beyoncé

Honda To Lead 2019 Rose Parade

On January 1, 2019, American Honda will ring in the New Year and its 60th anniversary celebration with the lead float in the 130th Rose Parade® presented by Honda. The company’s float entry, “Celebration of Dreams,” will pay tribute to Honda’s heritage in the U.S. and its dreams for the future.

The 25-foot tall float will be shaped like a giant birthday cake to mark the occasion, complete with special “candles”—60 members of Historically Black College and University (HBCU) marching bands. The band members’ schools recently participated in the Honda Battle of the Bands, an annual showcase created by Honda as part of the company’s commitment to the HBCU community and music education.

The floral confection will also feature a re-creation of the company’s first Los Angeles storefront. The float will be punctuated by vibrant color, music and video, with screens that share the story of American Honda’s commitment to the community.

“For 60 years, Honda has celebrated the power of dreams and has been committed to making the communities where we live and work better places for future generations,” said Steve Morikawa, vice president of Corporate Relations & Social Responsibility, American Honda. “We look forward to celebrating this anniversary with our customers while continuing to provide products and services that will bring them joy for years to come.”

The main float will be surrounded by five satellite units, each dedicated to Honda products, themes and milestones:

  • Honda Super Cub. The product that marked American Honda’s debut and represents Honda’s motorcycle heritage.
  • Environment. This unit will showcase a floral re-creation of the 1975 Honda Civic CVCC, the vehicle that was the first to satisfy U.S. Clean Air Act standards without the use of a catalytic converter. It serves as a reminder of Honda’s mission to reduce the impact of its products and operations on the environment.
  • Safety. Honda believes in Safety for Everyone. To visually demonstrate this, the float unit will feature crash test dummies surrounded by an arch with five stars. The arch symbolizes the top crash safety rating available in the National Highway Traffic Safety Administration’s NCAP program, which top rating has been earned by many Honda and Acura vehicles.
  • American Manufacturing. Focused on American Honda’s manufacturing presence, this float will highlight the 25 millionth vehicle built in the U.S.—and one of the best-selling vehicles in its vehicle lineup—the Honda Accord*.
  • Future. Honda believes in the Power of Dreams and is fulfilling its dreams of flight on the wings of HondaJet.

In keeping with Honda’s commitment to the environment, the float will be powered by a specially configured low-emission, Honda hybrid powertrain. The Parade’s theme banner float will also be powered by Honda hybrid technology.

In addition to the float, the 2019 Honda Insight will be the Parade’s Official Pace Car. The Insight offers exceptional fuel economy ratings and advanced standard safety features and joins the Clarity series and Accord Hybrid as the fifth Honda electrified vehicle introduced in the past year. The 2019 Acura RDX will serve as the Sound Car. This third-generation RDX is the first to be designed and engineered in America, with styling design conducted in the Acura Design Studio in Los Angeles, California, and development and manufacturing conducted in Ohio.

The 130th Rose Parade® presented by Honda will be broadcasted at 8:00 a.m. Pacific on Tuesday, January 1, 2019.

HBCU 2nd Annual Day

Every year, HBCUs fall lower on the United States Congress’ list of priorities. In turn, the outcry commences from current students and alumni of these institutions. On April 17, 2018, HBCU Collective will host it’s 2nd Annual Day of Action on Capitol Hill with fellow HBCU students, alumni, and supporters who are concerned with preserving the legacy and future of historically black institutions.

During the day of action, HBCU Collective and its advocates are prepared to ask state and federal legislators for additional funding and assistance for facility upgrades, an increase in financial support for students, and funding for federal research grants. These call to actions, along with student-scheduled meetings with legislators, put HBCUs back on the forefront as we fight to protect the legacy and opportunities that HBCUs provide. In addition, there will be a formal press conference directly behind the U.S. Capitol.

Founder, Robert Stephens, is anticipating the 2nd Annual Day of Action. He quotes, “Power concedes nothing without a demand. It never did and it never will. It is time to organize, determine where we can exert pressure, and push until our schools and students have an equitable distribution of resources.

This will be an empowering day for all attendees, regardless of age, color, and institution attended. Come for the experience and leave armed with tools to continue advocating for the support of HBCUs.

For more information and to RSVP for HBCU Collective 2nd Annual Day of Action, please visit https://www.hbcucollective.org/. For media credentials or to request an interview with the Founder, Robert Stephens, send inquiries to Ria@BlancheMediaGroup.com. To keep up with the HBCU Collective on social media, follow @HBCU_Collective on Twitter and “LIKE” the Facebook page via HBCU Collective.