Finnish pop powerhouse ALMA releases the video for ‘Lonely Night’, which is directed by Deni Cheng and produced by Tiistai.
The evocative visual tells the story of a young woman anticipating the arrival of her crush to a party, followed by the chaos and heartbreak that can come from caring for someone more than they care for you.
You can watch it here.
“The ‘Lonely Night’ music video was a super important project for me” Alma explains. “I told my story in the song and I wanted someone to make almost like a short movie out of it! I think we did great! My own character in the video is more like my own brain in real life telling me the reality but I always go with my heart end of the day! And sometimes we get hurt by it!”
‘Lonely Night’ is the next instalment from her highly anticipated debut album ‘Have You Seen Her?’ set for release in September 2019. The track is produced and written by ALMA and HitImpulse (Kygo, Ellie Goulding, Steve Aoki) who collaborated with her before for ‘Chasing Highs’ platinum single.
Part of a new wave of female powerhouses that have something to say, ALMA is forward thinking, engaged and opinionated on issues from women’s rights to body positivity and sexuality. Having worked extensively with her friends Charli XCX, Tove Lo, Zara Larson, Dua Lipa, and Halsey, ALMA has spent the last few months writing and recording with Miley Cyrus. She has co-written two songs for Miley’s latest EP ‘She is Coming’, including female empowerment anthem ‘Mothers Daughter’ and ‘Cattitude’ ft. RuPaul.
She says of the experience: “Working with Miley has been a dream! The first time when we met we just clicked it was super easy and real! It’s crazy how two people with such different backgrounds can have so many of the same thoughts and feelings. Sure we like to party but we also talk about the deep stuff and then we put all our experiences good and bad into songs together. I can’t wait for people to hear all the tracks we’ve made!”
ALMA is a force to be reckoned with, following her critically acclaimed EP “Dye My Hair” with platinum single “Chasing Highs”, smash track “Phases” FT French Montana (including an exclusive Charli XCX directed video) and her 2018 mixtape “Heavy Rules”; she has garnered over 350 million combined Spotify plays and topped iTunes charts around the world.
Debut album ‘Have You Seen Her?’ is set for release in September 2019 and is on track to continue her rise on the international pop stage.
After an incredible performance in Glastonbury last weekend (where she caught up with Miley Cyrus) Alma continues this summer with lots of festival appearances as well as with a headline European tour in autumn!