Posts tagged with "Guinness Draught"

Comparing, Contrasting, Cutting, GUINNESS

The Guinness Brewery at St. James’s Gate in Dublin has been brewing beer since its founder, Arthur Guinness, signed his now famous 9,000-year lease on the property on December 31st 1759. The brewery began its life producing ales for Dublin City, it would soon embark on a journey brewing new styles of beer originating in London known as Porter’s and Stout’s. This journey would lead the then small family brewery located on the outskirts of Dublin City to become the largest Stout brewery in the world. Along the 258-year journey that Guinness has undertaken it has been frequently enjoyed at the table alongside a well paired dish.

 

The secret of a good pairing lies in the three C’s, Comparing, Contrasting and Cutting.

 

We will now use Guinness Draught Stout as an example of how to Compare and Contrast the same beer with two different dishes, and examine how the presence of one can interact with the flavor of the other.

 

When Comparing we are required to find foods with similar flavor and intensity to that of the beer. These flavors will then compliment and resonate with each other.

 

For our first pairing, we use Guinness Draught Stout, found in new throw-back cans featuring the Kinkajou, a marketing creation from the 1930’s, 40’s and 50’s by legendary artist John Gilory. Distinctively dark with a rich creamy head, coffee and malty, and the perfect balance of bitter, sweet and roast characters. These flavors are the product of using roasted barley in our brewing and also give Guinness Draught Stout it’s iconic ruby red color. When the barley is roasted at 466 degrees Fahrenheit for 2 and 1Ž2 hours it undergoes a change called the Maillard reaction, a chemical reaction between amino acids and reducing sugars that also gives browned food its distinctive flavor. The flavors from the roasted barley used in Guinness Draught Stout balance wonderfully with the similar rich roasted flavors of an Applewood Smoked Bacon Sandwich with each sip of stout harmonizing with every bite of sandwich until both glass and plate are empty.

 

GUINNESS DRAUGHT & APPLEWOOD SMOKED BACON SANDWICH

 

After looking at Comparing let us now review Contrasting Guinness Draught Stout with a different dish. As we know Stout tastes of coffee and bitter flavors, let us use those to contrast against and accentuate the sweet and creamy deliciousness of a warm Apple and Pear Tart nestled under a generous scoop of Vanilla Gelato. This pairing is very similar to having your cup of coffee with a sweet pastry or confection.

 

GUINNESS DRAUGHT & APPLE AND PEAR TART

 

Finally let’s discuss Cutting. We will utilize Guinness Blonde American Lager as our example for Cutting. Guinness Blonde American Lager, light and hoppy with floral and citrus notes and a long malt biscuit finish. This crisp and refreshing lager has a lively mouthfeel provided by its ample carbonation, this carbonation is ideal for “Cutting” through creamy and juicy dishes and cleansing the palate after each bite. While enjoying a burger at a BBQ or creamy ham and cheese croquettes using this pairing technique, Cutting scrubs the palate and resets your taste buds after each sip.

 

BLONDE AMERICAN LAGER & HAM & CHEDDAR CHEESE CROQUETTES

 

We hope you enjoy using the 3 C’s for your future beer and food pairing adventures! Happy St. Patrick’s Day from the Brewer’s at Guinness and always remember to Drink Responsibly.

 

Eoghain Clavin, Guinness Brewery Ambassador, Pacific Region U.S.

Guinness x St. Patrick’s Day

200 Years of Friendship and St. Patrick’s Days : In Time for Milestone St. Patrick’s Day, Guinness is donating $1 to charity for each adult that dons a ‘Stache

This year marks the  200th St. Patrick’s Day Guinness will share with America, the latest reminder of the two-century connection between a legendary brewery and its good friends across the Atlantic. Once again, in the days and weeks leading up to March 17, it’s time for us all to embrace the stories we tell,  the memories we make and the bonds we build over a pint of Guinness.

The Guinness brand is encouraging all Americans, 21 years and older, to make a simple pledge (assuming they’ve already promised to drink responsibly, of course): gather with friends, new or old, toast to the many things we all have in common…and give a ‘Stache. Indeed, this St. Patrick’s Day, the Guinness ‘Stache – that unmistakable hint of foam left behind on the upper lip after the first sip of stout – is back as a symbol of the goodness and the Irish-ness that lives within all of us.

 From now through March 31, 2018, when adult beer lovers share photos of their ‘Staches – self-grown and groomed, drawn-on, or Guinness-enhanced – on social media (tagging @GuinnessUS and using #StacheForCharity), Guinness will donate $1 (up to $100,000) to the Guinness Gives Back Fund*, which supports nonprofits that contribute to the common good in our communities, including Team Rubicon, a veteran-led disaster response organization.

“Over the past 200 years, so much has changed – yet so much has stayed the same, like people coming together to raise a pint of Guinness with their friends on St. Patrick’s Day,” said Guinness Brand Director Emma Giles. “We are proud to be part of such an enduring tradition that celebrates Irish heritage and, when it comes down to it, the power of friendship. The Guinness ‘Stache is a great way to bring that to life in a fun way for a great cause.”

The symbol of the ‘Stache will appear alongside Guinness brand activity at bars and restaurants and on social media throughout the St. Patrick’s Day season, including in some digital content that pays homage to 200 years of mustaches in America. To spread the word about the bonds a ‘Stache can build, the brand is releasing additional digital content that will help us all reflect on the friendships we cherish – and some very recognizable Guinness fans will also get involved in spreading the word.

In addition, it’s time for the latest limited-edition Guinness Draught cans, which will hit shelves in time for St. Patrick’s Day. The ongoing series celebrates the famed Guinness ad campaigns of the 1930s and ‘50s. While it doesn’t have a mustache, the kinkajou – which we thought was a sloth at first – will be featured on this version.

To keep an eye on everything the Guinness brand is doing and to get in on the ‘Stache action, follow @GuinnessUS on Twitter, Instagram and Facebook.

Whether you’re making a new friend or meeting an old one, having a Guinness Draught, or ordering up any other Guinness beer this St. Patrick’s Day, please respect the beer and drink responsibly.

beer

*The Guinness Gives Back Fund is a corporate donor advised fund administered by Fairfield County’s Community Foundation. The Fund’s mission is to support local charitable organizations which are classified under Section 501(c)(3) of the Internal Revenue Code that are aligned with the corporate focus areas of Diageo North America, Inc.

 

Media Contacts:

 

Dave Finn, Taylor

(212) 714-5792 

dfinn@taylorstrategy.com

 

Jim Sias, Diageo

(646) 223-2305

jim.sias@diageo.com