Posts tagged with "Growth"

Appropriate Protein Intake

Okayama University research: Estimating appropriate protein intake

In a recent study published in eLife scientists at Okayama show how proteins can hamper an organism’s growth

Biochemists have shown that very high protein levels can be harmful to cells in the human body. However, exactly which proteins fall under this category remains a mystery. Mr.Yuichi Eguchi (graduate student) and Associate Professor Hisao Moriya’s research team at Okayama University recently reported a framework for discriminating between which proteins are toxic at excessive levels and which are not.

The theory behind this phenomenon, also known as the protein burden, is that accumulation of excessive protein within the cell will deplete the cell of resources, such as energy. The limit required to reach this burden though, is not the same for all proteins. Green fluorescent protein (GFP) is a harmless protein artificially introduced into cells for visualizing the insides of the cell. When GFP levels were increased within yeast cells, they found that GFP up to 15% of total protein content was harmless to the cells. Using this measure as a standard, Associate Professor Hisao Moriya’s team set out to estimate the burden limit of functional proteins in the cells. 29 proteins essential for energy production were subsequently over-produced.

While many of these proteins also had limits close to 15%, suggestive of their harmless nature, some of the proteins showed growth retardation and other unpleasant effects at lower levels. One such protein was found to accumulate within the mitochondria. Clogging the mitochondria prevents cells from producing oxygen. Another protein was found to undergo structural changes and aggregate into big pieces. Another reason for some of these proteins having a low burden limit, was due to metabolic disturbances induced when they were produced even slightly higher than usual. When these proteins were inactivated by mutations, their burden limit increased. Lastly, the researchers also found that certain proteins showed growth retardation, even at very low levels. Further investigation revealed that such proteins are programmed to remain at inherently low levels. Therefore, even small changes to their concentrations can be dangerous.

This study paved a framework for biologists to make distinctions between proteins based on how toxic they are when present in abnormal amounts. These differences could be attributed to the function, structure or genetic programming for that protein. Scientists can hope to use this framework to investigate proteins that are associated with diseases such as Alzheimer’s disease or Parkinson’s disease.

Background

The protein burden: Each protein has a distinct function within cells. Proteins are found in millions within the cell, and are synthesized or increased when required. Their levels subside when the cell doesn’t require them anymore. In certain conditions, such as neurodegenerative disorders, the levels of some proteins inherently remain high. Because the cell is not used to this, a battle to reduce these proteins ensues. This not only uses up the cell’s energy but damages the cell in the process.

By measuring the expression level that causes growth defect (expression limit), Eguchi and Moriya established a framework to distinguish harmful proteins from harmless proteins upon overexpression. They also found that some proteins were harmful upon overexpression because; they form aggregation through cysteine residues (S-S bond), they are transported into mitochondria, and they trigger metabolic perturbation.

About Okayama University

Okayama University is one of the largest comprehensive universities in Japan with roots going back to the Medical Training Place sponsored by the Lord of Okayama and established in 1870. Now with 1,300 faculty and 13,000 students, the University offers courses in specialties ranging from medicine and pharmacy to humanities and physical sciences. Okayama University is located in the heart of Japan approximately 3 hours west of Tokyo by Shinkansen.

Joseph Magnus National Growth Strategy

D.C.-Based Heritage Spirits Brand Joseph Magnus Unveils National Growth Strategy

Initiatives include strengthened leadership team, expanded distribution and warehousing, new product introductions and revitalization of its D.C. cocktail room

Jos. A. Magnus & Co., a 127-year-old award-winning spirits brand, today announced details of its aggressive national growth strategy. Key initiatives include an expanded and experienced leadership team, broadened national distribution and barrel warehousing capabilities and the launch of several Magnus special releases in 2019.

In addition, Magnus revealed plans to temporarily close and refurbish its Washington, D.C. cocktail room, consistent with the brand’s legacy. Updates will include the addition of pre-Prohibition artifacts on loan from the Magnus family archives, with the cocktail room expected to reopen in spring 2019.

The company’s bourbon and gin products are now available across 28 states, including California, New York, Texas, Illinois and Georgia. The leadership changes announced include:

  •         Ali Anderson has been promoted to general manager of Magnus from her previous position as director of sales. In her new role, she will work alongside a nationwide distributor of premium and craft spirits to leverage the company’s scaling production capabilities.
  •       Nancy Fraley, Master Blender, who has overseen the production of many of Magnus’ award-winning bourbons, including Joseph Magnus Bourbon, Cigar Blend Bourbon and Murray Hill Club, will continue to guide the Magnus production team and create several special releases for 2019.
  •         Thom Spelde joins Magnus as vice president of production, bringing more than 20 years of experience in the manufacturing industry to the Company. Peter Boardman joins Magnus as distiller from Philadelphia Distilling Co., maker of Bluecoat Gin. He has 10 years of distilling experience. Both Spelde and Boardman will oversee production and the construction of a new barrel warehouse facility in Virginia to meet growing demand.

“We are excited by the opportunity to share the Magnus experience with customers in twenty-eight states,” commented Ali Anderson. “We will continue to deliver remarkable spirits to connoisseurs in D.C. and across the country.”

For more information about Jos. A. Magnus & Co. or to purchase spirits, visit josephmagnus.com.

About Jos. A. Magnus & Co.

Inspired by the legacy of pre-Prohibition distiller Joseph Magnus, the premium bourbon and gins of Jos. A. Magnus & Co. promise “remarkable spirits for remarkable people.” Building on 127 years of rich history, the company now distributes premium spirits in 28 states and delights patrons at its distillery and tasting room located in Washington, D.C. The spirits have garnered the nation’s top awards, including multiple double gold medals, and best-in-class bourbon and gin recognitions, using the very same techniques that Joseph Magnus practiced more than 100 years ago. For more information on Jos. A. Magnus & Co. spirits, legacy and distribution, visit josephmagnus.com.

 

Protecting a Kid’s Hearing

For America’s youth, hearing loss is a growing epidemic. “As many as 16% of teens (ages 12  to 19) have reported some hearing loss that could have been caused by loud noise,” according to the National Institute on Deafness and Other Communication Disorders.

The driving force of this growth is that 50% of teens and young adults age 12-35 are exposed to unsafe levels of sound from their personal music players. To put that in perspective, that amounts to roughly 1.1 billion teens and young adults worldwide that are listening to their music at unsafe sound levels.

Why does Puro Sound Labs care so much about Noise-Induced Hearing Loss (NIHL)?

In 2014 Puro Sound Labs founder, Dave Russell, learned that his youngest daughter, Niki, had developed Noise-Induced Hearing Loss (NIHL). The doctors told them the culprit was on her head every day…her headphones.

We’ve heard the problem.

After Niki’s diagnosis, Dave scoured the market, searching for headphones for all ages that would protect against this extremely preventable condition. He couldn’t find one brand of safe headphones that would sound good, look good and be durable enough for a kid’s lifestyle.

So, utilizing a background in the tech industry, Dave made some in 2014 – but not just any headphone – the Puro BT2200 Kids Bluetooth Headphones…the world’s only studio-grade Bluetooth headphone that puts the safety of kid’s ears first. Headquartered in sunny San Diego, California, Puro has dedicated their time and research in designing a product you, your family and your readers will love and enjoy for years to come. Puro’s mission is to protect kids against preventable Noise-Induced Hearing Loss without compromising style or sound…and have them enjoy it at the same time.

Over the past 4 years the BT2200 headphones have earned numerous awards and the highest praise for not only their protection, but also their sound quality. To make an even better kid’s headphone, Puro Sound Labs has recently launched their PuroQuiet Kid’s headphone with Active Noise Cancelling. ANC even further reduces background sounds in noisy environments. Puro has even made the PuroCalm earmuffs, for those times when listeners just want less sound overall.

Puro Sound Labs is now proud to partner with KultureCity, an organization that provides sensory-inclusive spaces and universal accessibility for children with disabilities.

For every pair of PuroCalm’s purchased, Puro Sound will donate a pair to the KultureCity Sensory Inclusive program, allowing individuals with autism and other sensory needs the ability to see and experience all the things the world has to offer without the sensory overload that often comes with the experience. Puro Sound Labs headphones are featured in all of KultureCity’s sensory initiatives, including at over 150 major sports arenas, zoos, schools and theaters, thus enabling autistic individuals a chance to cope with sensory sensitivities that so commonly interfere with their daily lives.

In addition, the partnership will feature a global social campaign and looks to join forces with celebrities, influencers and companies that are equally interesting in shifting  the autism conversation from awareness to acceptance…and provide safe listening devices from Puro Sound Labs to autistic children around the globe.  This first ever, large-scale campaign will represent a positive reflection of autism aimed at gaining acceptance and inclusion within the community at large.

Record Turnover For LIQUI MOLY With Lower Growth

During its first year as part of the Würth Group LIQUI MOLY has chalked up a new record turnover. But the growth has been more subdued than previously. The German oil and additive specialist recorded a turnover of € 544 million, just two percent more than the previous year. “International trade disputes, the hot summer and increasing costs, especially the dramatically increased crude oil prices, have all contributed to the significant slowing down of our earnings growth,” says Ernst Prost, LIQUI MOLY CEO.

Whilst previous years have been noted for their high growth rates, 2018 was an exception with much more moderate growth. October was the most successful month in the company’s more than 60 year history, with a turnover of almost € 54 million and growth of 34 percent. A range of factors prevented there being a similarly high rate of growth across the whole year. Latent global trade disputes had an impact on LIQUI MOLY. Business with China, for example, decreased by a third. And trade with Russia, a significant export market for the company, has also decreased rapidly over the last two years due to the substantial devaluation of the ruble. “Such changes cannot help but have an impact,” says Export Manager Salvatore Coniglio. “These setbacks in China and Russia would have had a much greater impact if we were not active in 150 countries. We can offset the reduction in turnover in some countries by opening up new markets in others.”

One of the greatest rays of hope in terms of export was the development of the subsidiary LIQUI MOLY USA, which handles business in the USA and Canada. It posted an increase of 39 percent in comparison with the previous year. This strong growth was no coincidence. LIQUI MOLY invested heavily in personnel, in order to offer its customers a comprehensive service.

The dents in export performance did nothing to cushion the fragile growth in the highly competitive German market. “In present circumstances, a two percent growth in Germany and Austria is a huge success,” says CEO Günter Hiermaier, “after all, the number of competitors has increased but the pie to be shared is still the same size. And so the competition is correspondingly fierce. We continue to rely on a combination of marketing packages and sales power.”

At the same time as turnover growth has reduced, the company’s costs have dramatically increased. On top of investment in additional inventory control strategies, new software and an additional tank storage facility of around eleven million euro, increasing raw material prices added additional costs of around six million euro. The weather also had an impact.  The prolonged period of high temperatures over the summer restricted the use of the Rhine and made it unnavigable at times which, in turn, increased the transport costs for raw materials and finished goods. “Overall, our freight and logistics costs increased by some € 1.2 million. All in all, a cold shower. Of course, a double hit like this, higher costs and lower than planned turnover, has brought our performance to its knees. But that is how it goes in life, and in business, you have to adapt to new circumstances or you’re out of the running. And no two years are the same,” says Ernst Prost.

Spending on marketing and on research and development have also increased, but this was planned. In 2017 LIQUI MOLY invested € 19.8 million in brand awareness, and almost a million more in 2018. The biggest coup of all is undoubtedly the endorsement contract with the Chicago Bulls. The basketball team is one of the most well-known global sports brands. They boast 175 million fans. “No other professional team in the USA can top this,” says Marketing Director Peter Baumann, explaining the significance of international activities to the German company.

Nationally and internationally, the quality associated with “Made in Germany”, still has enormous pulling power for LIQUI MOLY. And this consistently high quality requires research and development, spending in this area has risen to almost € 6 million. “Modern lubricants are highly complex solutions. If you want to stay at the top of the game, you need the latest technology for development and quality testing,” explains David Kaiser who is responsible for this area and for application technology.

Another figure that has led to increased costs is the number of LIQUI MOLY employees. 24 jobs were created in 2018. A total of 848 people are now employed in Ulm, Saarlouis and the international subsidiaries. “We are more than happy to be spending this money, it is always a pleasure to be creating jobs. We are also happy to pay the additional one million euro for the new wage agreement from the Industrial Mining, Chemistry and Energy Union, as it benefits people in the LIQUI MOLY family,” says Ernst Prost.

Since the CEO sold his shares to the Würth Group at the turn of the year, many have been fearing radical change at the oil and additive specialist. “The opposite is the case,” says Ernst Prost. “My business cards now just say CEO instead of Managing Partner and our long-standing Sales Director Günter Hiermaier has risen to be our second CEO, but otherwise it is business as usual.”

Dress for Success x New Leaders

Dress for Success Worldwide announces the addition of two talented leaders to the Dress for Success Board of Directors- Chief Executive Officer of M Booth, Dale Bornstein, and Chief Operating Officer at Etsy, Linda Findley Kozlowski. These powerful women join an already impressive roster of board members, offering new perspectives and an array of skill sets derived from more than 25 years of experience in public relations and international marketing industries.

 

Dale Bornstein

In 2013, after a 25-year career at Ketchum, Dale Bornstein took the reins of M Booth and led the firm’s drive towards integration and expansion, deepening and building new capabilities and recruiting best-in-class talent, resulting in the agency’s most successful period of client acquisition and revenue growth. Dale believes that people who live inspiring lives do inspiring work. This philosophy is at the core of M Booth’s employee-centric culture, where staff are encouraged to pursue their passions and apply that inspiration to driving client success. The firm has doubled in size under her leadership, attracted diverse talent and won every major industry award for both the agency and its clients. Dale has been named to PRWeek’s “Power List” twice over the last two years and the agency has won over 40 industry awards since 2015. She is currently serving a three year term for the Public Relations Council (PRC) where she helps champion the SHEQUALITY

 

Linda Findley Kozlowski

Linda Findley Kozlowski, COO of Etsy, the global marketplace for unique and creative goods, also brings 25 years of experience in operations, strategy, marketing, business development, public relations and customer service. During her time at both public and private companies, she has proven her ability to scale organizations, expand into new markets, introduce products, manage change, improve processes, increase efficiency, and adapt within complex and rapidly changing environments. An accomplished technology, small business and consumer product executive, she has overseen growth initiatives in almost every region of the world including Europe, Asia, Latin America, Russia and India.

 

About Dress for Success:

Dress for Success is an international not-for-profit organization that empowers women to achieve economic independence by providing a network of support, professional attire and the development tools to help women thrive in work and in life. Since starting operations in 1997, Dress for Success has expanded to 160 cities in 30 countries. To date, Dress for Success has helped over 1,000,000 women work towards self-sufficiency. Visit www.dressforsuccess.org to learn more.

Randall Bell x “Me We Do Be”

Why do some people dive, some survive and others thrive? The answer, Randall Bell, Ph.D., reveals, is surprisingly simple: choices. 

 

Bell, a socio-economist and the CEO of Landmark Research Group, has developed an easy-to-follow formula for authentic growth and success based upon 25 years of behavioral research. 

 

In his book, Me We Do Be: The Four Cornerstones of Success, Bell masterfully interweaves stories from his consulting work on high-profile cases — including Chernobyl, the World Trade Center, and O.J. Simpson — with findings from behavioral studies and his own survey of 5,000 people to reveal the daily habits that can make or break both personal and professional growth and success. 

 

In Me We Do Be, Bell explains that all behaviors can be organized into four cornerstones: 

•    Me is quality thinking that builds wisdom.

•    We habits form quality relationships. 

•    Do actions build productivity.

•    Be designs the future. 

 

There is no one-size-fits-all definition of success. For some, it’s making money. For others it’s having a loving family, winning a competition, completing a degree or beating cancer. The power of Me We Do Be is that it connects all the dots and creates a fresh perspective for moving forward, allowing readers to define what success means to them as individuals, while sharing the foundational elements that apply to everyone. 

 

Previously, the author led a national practice at PricewaterhouseCoopers, the world’s largest consulting firm. He has consulted on hundreds of cases, including the Flight 93 Crash Site, the BP Oil Spill, Hurricane Katrina and the nuclear testing at Bikini Atoll. 

 

Often a guest of the media, Bell has been profiled in The Wall Street Journal, People magazine, The New York Times, the Chicago Tribune, the Los Angeles Times, CNN, World News Tonight with Diane Sawyer, 20/20, Entertainment Tonight and by newscasters on every major television network. 

 

Please see Dr. Bell in a recent appearance on The Today Show.

 

Robert G. Allen, New York Times Best-Selling Author of Creating Wealth: “A fascinating blend of personal anecdotes from Dr. Bell’s vast professional experience interspersed with powerful quotes, insights and a timeless list of valuable habits designed to improve any life. There are many golden nuggets in here.” 

 

Jeffrey W. Hayzlett, New York Times Best-Selling Author of The Mirror Test: “Some think that complex problems require complex solutions. This is not always true. The four cornerstones of Me We Do Be are a simple, effective way to ignite passion in any life or business!”

 

Steve Alten, New York Times Best-Selling Author: “Eye-opening … Randall Bell’s Me We Do Be is as inspiring as Napoleon Hill’s classic Think and Grow Rich.” 

 

Bob Proctor, Best-Selling Author of You Were Born Rich: “Me We Do Be shows how the little things we do can have a dramatic impact on our quality of life; it’s that one small adjustment that can make the difference between winning and losing. Read, learn and act on the great information provided in this book.” 

 

For more information on Randall Bell and his motivational book, please visit the website: www.drbell.com.

 

Available online and at fine bookstores everywhere.

Cooper’s Hawk Winery

 

Named Top U.S. Winery, Announce Partnerships with Celebrity Talent and Events : 

 

Cooper’s Hawk Winery & Restaurants, a lifestyle brand centered around wine, announces three major milestones: a three-year designation as the Official Wine Partner of the Screen Actors Guild Awards ® , its first-ever inclusion in Wine Business Monthly’s annual ranking of the top 50 U.S. wineries (they were ranked number 34), and a series of collaborations with food and wine icons. The company, which is experiencing rapid growth fueled by its 300,000-member Wine Club, has penned “Friends of Cooper’s Hawk” agreements with Anne Burrell, Richard Blais, Marcus Samuelsson, Tyler Florence, Fabio Viviani, Boisset Collection, Francis Ford Coppola Winery. Cooper’s Hawk has been hosting Friends of Cooper’s Hawk collaborations for the last 13 years, which include exclusive members-only dinners and wine pairings, as well as the co-creation of limited-production wines. The collaboration wines are sold in the restaurant and available as the Wine of the Month for Wine Club Members.

 

“Our growth is a direct result of our mission to enrich the lives of our Wine Club members,” says Cooper’s Hawk CEO Tim McEnery. “By associating our brand with high-profile events like the SAG Awards and providing access to culinary industry super stars, we strengthen the relationship between our customers and our brand.”

 

About Cooper’s Hawk Winery & Restaurants :
Founded in 2005 by CEO Tim McEnery, Cooper’s Hawk Winery & Restaurants is built upon the belief that food and wine hold the power to forge lasting connections. A lifestyle brand focused on creating memorable moments that enrich lives, Cooper’s Hawk is a fusion of familiar elements – winery, modern casual restaurant, Napa-style tasting room and artisanal retail market – that has combined to create an entirely new hospitality experience. Cooper’s Hawk wines are sourced, blended, aged, bottled and distributed exclusively through Cooper’s Hawk, and have won over 400 awards.

 

Connect with Cooper’s Hawk Winery & Restaurants :
Hashtag: TBD
Website: chwinery.com
Instagram: @CHWinery
Twitter: @CHWinery
Facebook.com: /coopershawk

Rilke Guillén

Rilke Guillén 

Artist Plásticomexicanocatalán, spiritually and vitally grown and split between two ways of being, of thinking and feeling. He has exhibited his work in Spain and Mexico for many decades. 

Artist statement

I believe to express my vision of this splendor-decadent world that witnesses our existence, to try to move in the emotion of the viewer, to make him see inside yes; by the right and the reverse of the same glove of what is and exists and of what is not and also exists. Like the dream inside the eye and the outside eye. Like the truth and vertigo of the depth of the fractal-cosmic spiral. As a picture, as truth, as the line that springs from my pen. Creating images and sculptures gives meaning to my existence and being me from the inside-out, so I can communicate with others. I am an insatiable explorer of the plastic techniques that I am encountering in my path, such as painting, watercolor, engraving, sculpture, design, etc. My search in these different lands has the same objective: to find the voice that is capable of taking out this animal-human being, who is thronging in my heart. The fine perfume of the flower of my spirit.

Biography 

I remember as a child drawing horses and birds obsessively. The representation of images has always seemed to me as a matter that holds great power, as if in representing an object or being, somehow one was made with his skill, with his unique quality. I have always been surrounded by art. My father, in his poetic dimension, attracted artists from all disciplines to the house to share his presence and talent, some of them had a great impact on me. There was a very special one that made me the honor of taking me as a disciple for a short but unforgettable time: The great teacher Rodolfo Zanabria (who in peace rides in infinity with his maidens with long hair and beautiful faces). From him, I learned that the road is long and if you know how to walk you will reach the Magical Domain. Destiny had the willingness to be a Mexican-Catalan artist, spiritually and vitally grown and split between two ways of being, thinking and feeling. This has allowed me to exhibit and share my work on both sides of the Atlantic since my debut on the plastic scene, until today. 

For more artworks, visit here

Jon Bellion Re-Releases Mixtapes

JON BELLION RE-RELEASES BREAKOUT MIXTAPES TRANSLATIONS THROUGH SPEAKERS, THE SEPARATION, & THE DEFINITION, OUT TODAY

RELEASED ON VINYL FOR FIRST TIME EVER IN GROWTH BOX SET
 

Revisiting his roots and nodding to where he came from, GRAMMY® Award-winning multiplatinum artist Jon Bellion officially re-releases his breakout independent mixtapes–Translations Through Speakers [2013], The Separation [2013], and The Definition [2014]–at all digital retailers for the first time ever via Visionary Music Group and Capitol Music Group. In addition, the New York-based singer, songwriter, musician, and producer has bundled all three projects in a limited-edition vinyl box set entitled Growth. All mixtapes and the box set are out today and available HERE.

This release also follows the exciting news that his 2016 major label debut The Human Condition has been RIAA certified Gold. Long before the album bowed at #5 on the Billboard Top 200, yielded the double-platinum smash “All Time Low,” and netted over 1.5 billion cumulative global streams, Bellion quietly emerged as a genre maverick with an airtight fusion of pop, hip-hop, alternative, and indie all his own. His mixtapes introduced him to new fans around the world as he independently vaulted to headline status with sold out shows coast to coast. The reissue of these mixtapes allows fans to experience his entire catalog once again and trace his evolution into the phenomenon he is today.

Bellion has been touring across North America for the third leg of The Human Condition Tour, with just over three weeks of shows remaining. His biggest headliner to date, most shows are already sold out or close to selling out. See below for the remaining itinerary or visit www.TheHumanConditionTour.com.

There’s nobody quite like Bellion. He’s artfully architected a hybrid of pop, rock, and rap that’s as undeniable as it is untouchable. “All Time Low” cemented him as one of 2017’s hottest artists as it surpassed RIAA double-platinum status, peaked in the Top 20 of the Billboard Hot 100, and generated a staggering 219 million Spotify streams and counting as well as 72 million YouTube/VEVO views. It can be seen HERE. Stream “All Time Low” featuring Stormzy HERE.

 

Check out Jon Bellion’s single, “Overwhelming,”HERE.

Jon Bellion – The Human Condition Tour Part III

10/13 Minneapolis, MN Myth    

10/19 St. Louis, MO The Pageant

10/20 Indianapolis, IN Egyptian Room

10/21 Indianapolis, IN Egyptian Room

10/24 Toronto, ON Rebel

10/26 Norfolk, VA The NorVA 

10/30 Orlando, FL House of Blues 

11/1 Miami, FL The Fillmore      

11/3 Columbia, SC Music Farm

 

 ###

 

Visit:

 

www.JonBellion.com

www.facebook/jonbellion

@JonBellion
(Photo credit: Reid Rolls)

Champs Sports × Cam Newton × 2Chainz

Champs Sports today launches the latest installment of it’s “The Moment” franchise, with Episode Four highlighting star NFL Quarterback of the Carolina Panthers, Cam Newton and Grammy Award winning Atlanta-based rapper, 2Chainz.

“The Moment” is a Champs Sports franchise that provides a platform for professional athletes to share inspirational stories rooted in their personal journeys to success through musical collaborations.

Following three earlier successful collaborations between elite athletes and iconic artists, the fourth episode is rooted in an authentic moment for Cam Newton where his personality and influential style propelled him into a category of his own. Cam is a superstar who showcases his talents on and off the field and in everything he does, highlighting his elite talent, creative style and unmatched personality. 

Cam details his journey to success, describing how he overcame obstacles and pressure to fit a certain mold, which ultimately influenced his style on and off the field to this day. Cam is unique in his approach to avoid just “fitting in”. The campaign features peacocks, panthers, and QB drones Cam is on a mission to change the game and make a lasting impact on sports and society.

Through the hero track, “Let Me In”, 2Chainz brings Cam’s journey to life. The two Atlanta based hometown heroes and real life friends showcase their relationship and excellence in their respective fields, Sport and Music, and deliver a unique approach to share their craft. “Let Me In” embraces being different and Cam unapologetically tells the world he’s ushering change; bringing who he is and what he stands for with him in everything he does. 

Cam reveals the second colorway of his signature C1N trainer, “Chairman” from Under Armour. Combining tough, ultralight performance with a sleek, low profile design, the new C1N Chairman colorway honors Cam Newton’s love of ‘50s swank and his hunger to make an impact on his adopted home of Charlotte, NC. 

 

Featured product in the campaign includes the C1N Chairman ($120) and the UA Anorak Jacket ($100), available at Champs Sports retailers and www.champssports.com

 

“We Know Game” is a declaration of the values Champs Sports shares with its consumers: Perseverance, Achievement, Growth, Community, and Optimism. Champs Sports is committed to equipping its consumers for the win, no matter the landscape they face in life. In the process, Champs Sports will provide innovative platforms for athletes and other celebrities to share their personal stories of living these values.

 

Champs Sports will look to inspire its consumers by bringing to life other athletes’ storytelling moments in future releases of this series.

 

 
:30 “The Moment” Campaign Video
Long Music + Campaign Video
 
For more information on the “The Moment” Episode Four campaign, visit www.champssports.com