‘GET STUPID’ VIDEO
Aston Merrygold has debuted the video for his track ‘Get Stupid,’ currently featured on the latest Samsung Galaxy S9 TV advert and recently the most #1 Shazamed advert in the UK, having just completed a sold out tour of the UK and Ireland, including a show at London’s KOKO venue.
The video, filmed at Aston’s dance studios BASE in Vauxhall, London, has been made in conjunction with mysnapp, a mobile app where fans can shop the fashion worn in the video, including exclusive clothing designed by Aston and only available through the app (mysnapp.co.uk).
The Samsung Galaxy S9, which was launched worldwide by Samsung on February 25th and heavily features ‘Get Stupid’, catapulted the pop track back into the charts globally, currently charting in 36 countries including Top 40 in the USA. This week ‘Get Stupid’ shot up to the coveted position of the #1 Most Shazamed Advert in the United Kingdom, topping global brands including H&M, Missguided and M&S.
Click here to watch the Samsung Galaxy S9 advert: https://www.youtube.com/watch?v=FI2CpNdaJAc
Aston said “It’s amazing to see Get Stupid back in the charts as part of the Samsung S9 Galaxy campaign. The advert has given the song a whole new lease of life. I’ve always believed in this song so I couldn’t be happier it’s getting this recognition.”
The track, which was written with Karen Poole and Sonny J. Mason, is an electrifying score with celebratory horns, pulsating bass grooves and vibrant rhythms topped by Aston’s ultra-charismatic vocal delivery. It’s pure contemporary pop grounded within the finest traditions of sixties R&B, with the entire song created with live instrumentation, the record has an electrifying if not jaw dropping effect when Merrygold takes it to live performance.
‘Get Stupid’, initially released in July of 2015, took Aston from UK boyband sensation as part of JLS (10 million records sold worldwide), to platinum selling solo artist in international territories – he toured Australia off the back of ‘Get Stupid’ being one of the most played songs on radio, as well as winning Best New Song at the RTL Awards in Italy. The song also caught the attention of James Corden, who invited him to perform on The Late Late Show in the US, as well as performing at Shazam’s International Conference in Los Angeles.
Aston has spent the last three years touring, writing new music for himself and other artists including co-writes in the Asian market. ‘Bounce’ by TVXQ, co-written by Aston, is currently #1 in over 13 countries, and top 10 in the global chart. He’s also due to feature in his debut film role in ‘Boogie Man’ (directed by Andy Morahan), release details TBA. Additionally, he was invited to join Kygo on his summer tour, and the pair will continue to work together this coming summer.
In 2017 he performed to over 10 million people weekly on BBC1’s prime time Strictly Come Dancing. Aston is continuing this journey with past Strictly winners Harry Judd from McFly and Olympic champion Louis Smith on a two month UK tour which will see the three boys performing to music from the 60s, as part of the Rip It Up show. The London show will be at The Palladium on October 12th.
Influenced by the likes of the late Michael Jackson when he takes the stage, Aston has proven to be a dynamic performer, featuring as a judge on Got To Dance, as well as recently launching his new business venture BASE Dance Studios.
In early 2018 Aston also became a father for the first time, with him and his fiancé welcoming his son Grayson Jax Merrygold, with a wedding due for later this year.
LAND ROVER LAUNCHES NEW MARKETING CAMPAIGN TO CELEBRATE THE ARRIVAL OF THE ALL-NEW RANGE ROVER VELAR IN NORTH AMERICA
– Positioned between the Range Rover Evoque and Range Rover Sport, Range Rover Velar delivers new levels of refinement, elegance and technology to its segment
– New 30 second spot ‘Respect’ highlights the vehicle’s compelling design and unrivaled capability and can be viewed here
– Campaign includes a number of strategic lifestyle media partnerships with Condé Nast, Wall Street Journal, Cool Hunting and Robb Report
– Range Rover Velar to be integrated into the 18th annual New Yorker Festival, October 6–8 with a range of digital and on-site activations
– Range Rover Velar is on sale now in U.S. retailers; priced from $49,900(1)
Land Rover North America has today announced its newest marketing campaign to introduce the new 2018 Range Rover Velar in North America. The fourth member of the Range Rover family, the Range Rover Velar is a mid-size luxury SUV that delivers new levels of refinement, elegance and technology to the segment.
The marketing campaign features strategic media partnerships with The Wall Street Journal, Cool Hunting and Robb Report, which aligns with the Range Rover Velar vehicle’s target audience’s passion points, such as technology, design, style and business. In addition, Land Rover has partnered with Condé Nast for an integrated partnership that will forge an authentic connection between the Range Rover Velar and the publisher’s audience. Architectural Digest, GQ, WIRED and Vogue will create custom content highlighting the Range Rover Velar and the design trends that influenced the vehicle.
As part of the Condé Nast partnership, the Range Rover Velar will also be integrated into the 18th annual New Yorker Festival, October 6–8. The Range Rover Velar will be on display throughout the festival weekend at the Land Rover Theatre at SIR Stage37 and incorporated into video content which will be shared across The New Yorker digital channels.
“We’re excited to expand the Range Rover family with the introduction of the new Range Rover Velar,” said Kim McCullough, Vice President of Marketing, Jaguar Land Rover North America. “The Range Rover Velar brings a new dimension of modernity, elegance and technology to the Range Rover line-up and this campaign reflects many of our target buyer’s passion points in unique and compelling ways.”
Already live on YouTube, the 30-second Range Rover Velar TVC will broadcast on major networks including Bloomberg, AMC, ESPN, Food Network and NFL Network, from mid-September. Both the 30-second TVC and a 60-second cut will air on Hulu as full episode player advertisements coinciding with fall season premieres.
Additional elements aim to bring mass reach to the campaign, including a placement on the CHASE Times Square Digital Board and mobile ad placements through Verve, a technology that uses first party location data to precisely target custom audiences.
Available now in the U.S. priced from $49,9001, the new 2018 Range Rover Velar delivers new levels of refinement, elegance and technology to the mid-size SUV segment, filling the white space between the Range Rover Evoque and Range Rover Sport. For more information about the Range Rover Velar, visit http://media.landrover.com/en-us.
(1) All prices shown are Manufacturer’s Suggested Retail Price. Excludes $995 destination/handling charge, tax, title, license, and retailer fees, all due at signing, and optional equipment. Listed $49,990 base MSRP applies to 2018 Range Rover Velar model. Retailer price, terms and vehicle availability may vary. See your local authorized Land Rover Retailer for details.
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About Land Rover
Founded in 1948, Land Rover designs, engineers, and manufactures its vehicles in the United Kingdom. For almost 70 years the brand has built a reputation for providing its clientele with some of the most luxurious and capable vehicles in the world; whether driving through the heart of the city or traversing the countryside on- and off-road. Today’s Land Rover lineup includes the Discovery and Discovery Sport; Range Rover, Range Rover Sport, Range Rover Velar and Range Rover Evoque. Land Rover is fully engaged with sustainability initiatives and social concerns with continuous involvement in environmental and community programs. For more information, visit the official Land Rover website at www.landroverusa.com.
About Jaguar Land Rover
Jaguar Land Rover is the UK’s largest automotive manufacturer, built around two iconic British car brands: Land Rover, the world’s leading manufacturer of premium all-wheel-drive vehicles; and Jaguar, one of the world’s premier luxury sports sedan and sports car marques.
The company employs over 40,000 people globally, with 330 in the U.S. and supports around 275,000 more through our dealerships, suppliers and local businesses. Manufacturing is centered in the UK, with additional plants in China, Brazil, India and Slovakia.
At Jaguar Land Rover we are driven by a desire to create class-leading products that deliver great customer experiences. The largest investor in R&D in the UK manufacturing sector, we have invested £12 billion (USD$15.7 billion) in the last five years and in the current year alone will spend over £3.5 billion (USD$4.5 billion) on new product creation and capital expenditure. Last year Jaguar Land Rover sold over 583,000 vehicles in 136 countries, with nearly 80 percent of our vehicles produced in the UK being sold abroad.
The Diana Award launches Anti-Bullying Campaign #Back2School and reveals new bullying survey statistics
This September sees over 10 million children going back to school, with many feeling anxious about being bullied. To kick-off the month’s #Back2School campaign, The Diana Award Anti-Bullying Campaign is encouraging everyone to get involved across social media channels by posting/sharing a picture of them back at school with their advice and if they choose to, text a donation to support the training of young Anti-Bullying Ambassadors in every school.
A new survey, released today, of over 2,000 adults and 500 young people about their experiences of bullying in school, conducted by YouGov for The Diana Award, reveals:
- Almost half (47%) of GB adults say they were bullied at school
- 64% of young people, 8-15yrs, say at least one of their friends has been bullied at school
- Nearly a quarter, 24% of 15 year olds say their friends are worried about going back to school due to bullying
- 34% of GB adults and 31% of young people say that Anti-Bullying Ambassadors would have reduced bullying in their schools
As well as reliving their personal experiences of being bullied, celebrities will give their advice and raise awareness of the need for Anti-Bullying Ambassadors in every school. The Diana Award is also providing #Back2School advice and support online and through their social media channels.