Posts tagged with "google"

Starlight Xperience for Children

Starlight Children’s Foundation, an organization whose mission is to create moments of joy and comfort for hospitalized kids and their families, unveiled today its newest initiative, Starlight XperienceTM virtual reality, a groundbreaking new technology program that offers millions of seriously ill children a fun and exciting way to explore the world and beyond through the magic of VR.

To watch a video on Starlight Xperience and how it helps kids, please see here.

Built for the Lenovo Mirage Solo with Daydream, Starlight Xperience features a state-of-the-art and hospital-ready headset that comes preloaded with age-appropriate and dynamic content geared toward entertainment and distraction for hospitalized kids, which has been specifically modified to meet strict infection safety protocols for use in hospital settings. Pre-loaded content includes educational field trips to exotic locations through Google Expeditions and Street View, fun interactive stories like Star Wars: Droid Repair Bay by ILMxLAB, and Lola and the Giant, popular apps such as Ocean Rift and Hello Mars, and meditation exercises and therapeutic games such as Relax VR, which allows the patient to escape into beautiful environments.

Starlight Xperience was created in collaboration with Founding Sponsor, Star Wars: Force for Change, the charitable initiative from Lucasfilm and The Walt Disney Company that harnesses the power of Star Wars to empower and improve the lives of children around the world. Through grant funding provided by The Walt Disney Company and Niagara Cares – the philanthropic arm of Niagara Bottling – as well as charitable donations from grassroots donors, Starlight Xperience will be provided at no cost to Starlight’s network of more than 800 children’s hospitals and other health care facilities across the US.

“We believe Starlight Xperience has the potential to transform the hospital experience for millions of seriously ill children and their families,” said Chris Helfrich, CEO of Starlight Children’s Foundation. “We’re thrilled to stand beside The Walt Disney Company, Google, Lenovo and Niagara Cares in unveiling this exciting new program, which is the latest evolution in our 35-year history of bringing innovative entertainment technologies to hospitalized kids.”

“Providing these unique entertainment experiences reflects our commitment to bring comfort during what can be difficult times for kids and families. This is part of our Disney Team of Heroes initiative, which includes a $100 million commitment to children’s hospitals,” said Elissa Margolis, senior vice president, Enterprise Social Responsibility for The Walt Disney Company. “The collaboration with Google and Lenovo is the perfect blend of technology and content that we’ll be able to deliver to kids during their hospital stay.”

“Our goal has always been to create virtual reality experiences that are accessible, useful, and relevant to as many people as possible,” said Amit Singh, VP of Business & Operations for AR & VR at Google. “Starlight Xperience is a shining example of that goal coming to life in a really great way. We’re thrilled to be able to support Starlight in bringing transporting VR experiences to hospitalized children across the country.”

“We are thrilled to be working with Starlight and Google to bring technology to hospitalized children in their time of need. Helping to provide a solution for the children and their families allows us to truly make a difference for the better,” said Gunjan Shah, general manager for North America Smart Devices at Lenovo.

Starlight Xperience was developed in part through a series of grants provided by Starlight to the CHARIOT program (short for Childhood Anxiety Reduction through Innovation and Technology) at Lucile Packard Children’s Hospital Stanford. CHARIOT implements new technologies in the hospital that are nontraditional yet familiar to children to engage and distract them during stressful or painful procedures, keeping clinical usage in mind and improving upon the typical hospital experience. This past summer, Starlight Xperience was soft launched and tested at five children’s hospitals: Lucile Packard Children’s Hospital Stanford, Children’s Hospital Colorado, Cincinnati Children’s Hospital Medical Center, Gillette Children’s Specialty Healthcare in St. Paul, Minn., and Texas Children’s Hospital.

“At Gillette Children’s Specialty Healthcare, virtual reality has been a fantastic addition for our patients,” said Chantel Barney, Ph.D., a clinical scientist who leads Gillette’s VR program. “In some instances, we’ve been able to curb the anxiety and fears our kids typically experience during procedures such as blood draws, transfusions, wound cleanings, casting and more. It’s a wonderful distraction for kids and parents alike.”

“We’re proud to support Starlight Xperience and look forward to bringing smiles to the faces of hospitalized children through this educational and inspirational program,” said Andrew Peykoff II, President and CEO, Niagara Bottling. “This technology makes learning fun and we’re excited to expand the program to even more children.”

Thanks to the grants provided by The Walt Disney Company and Niagara Cares, in addition to the generosity of charitable donations from individuals, Starlight is on track to deliver up to 1,000 Starlight Xperience kits to its network of hospital partners by the end of 2018, with a goal of doubling that by the end of 2019. A donation to Starlight will entertain, educate and inspire hospitalized kids across the US through stimulating immersive experiences that transport children from the hospital to any place in the world – or beyond – through the magic of virtual reality.

The public is invited to learn more and support the program online at www.starlight.org/starlight-xperience.

ABOUT STARLIGHT CHILDREN’S FOUNDATION
Starlight creates moments of joy and comfort for hospitalized kids and their families. For 35 years, Starlight’s programs have positively impacted more than 60 million critically, chronically and terminally ill or injured children in the US, Canada, Australia and the UK. With your help, more kids and their families will enjoy Starlight Gowns, Starlight Fun Centers and other Starlight programs at a children’s hospital or facility near you. Support Starlight’s work by visiting www.starlight.org and by following Starlight on Facebook, Instagram and Twitter.

ABOUT STAR WARS: FORCE FOR CHANGE
Star Wars: Force for Change, a charitable initiative from Lucasfilm and Disney, harnesses the strength of Star Wars to empower and improve the lives of children around the world. Since 2014, it was inspired by Star Wars fans, and the countless hours they have dedicated to philanthropy over the past four decades. To date, over $16 million has been raised for charitable causes around the world on behalf of Star Wars: Force for Change. With a bright future ahead, and new Star Wars stories to be told, Force for Change aims to continue collaborating with causes and encouraging others to be forces for change in their own community. To learn more, please visit ForceForChange.com.

ABOUT THE WALT DISNEY COMPANY
The Walt Disney Company, together with its subsidiaries, is a diversified worldwide entertainment company with operations in four business segments: Media Networks; Studio Entertainment; Parks, Experiences and Consumer Products; and Direct-to-Consumer and International. Disney is a Dow 30 company and had annual revenues of $55.1 billion in its Fiscal Year 2017.

ABOUT LENOVO
Lenovo (HKSE: 992) (ADR: LNVGY) is a US$45 billion Fortune Global 500 company and a global technology leader in driving Intelligent Transformation through smart devices and infrastructure that create the best user experience. Lenovo manufactures one of the world’s widest portfolios of connected products, including smartphones, tablets, PCs (ThinkPad, Yoga, Lenovo Legion), data centers and workstations as well as AR/VR devices and smart home/office solutions. Lenovo works to inspire the difference in everyone and build a smarter future where everyone thrives. Follow us on LinkedIn, Facebook, Twitter, Instagram, Weibo, read about the latest news via our Storyhub, or visit our website at http://www.lenovo.com/.

ABOUT NIAGARA CARES
Niagara Cares, a philanthropic arm of Niagara Bottling, is committed to supporting local and national community initiatives serving children and families in need by engaging stakeholders and investing its resources. Niagara Cares efforts include national strategic partnerships, local community grants, employee engagement, volunteerism and the Andrew D. Peykoff, Sr. Scholarship Program. For more information, visit www.niagarawater.com/niagara-cares.

1/3 TripAdvisor Reviews Are Fake

HotelPlanner.com CEO Tim Hentschel explains how the recent report claiming 1 in 3 TripAdvisor reviews are fake.

Despite the report of fake reviews, Hentschel still trusts in TripAdvisor. “Tripadvisor has always kept a Chinese wall between its review department and advertising department,” according to Hentschel.

Hentschel elaborates that “TripAdvisor’s high traffic numbers mean it has always been able to have an independent review department. The site’s advertising sales have always been independently strong like Google or Amazon.”

Additional Tim Hentschel talking points:

  • “This debate is very old in travel tech circles. Everybody has been trying to build the perfect machine to spot fake reviews, but nobody has gotten close yet.”
  • “There are sites that make you verify a purchase before you can post a review, but those can be tricked as well, especially by a hotel or restaurant generating fake receipts.”
  • “Up to a few years ago the general consensus in travel tech circles was overall rating is a good indication of the quality of the project, i.e. anyone can fake a few reviews, but if you have hundreds and thousands of reviews and they are mostly positive or mostly negative, then that is good sign of the overall quality of the product.”
  • “A large problem are sites that charge companies a monthly fee to keep up positive reviews. Yelp is facing multiple lawsuits for this practice.”

HotelPlanner.com, the largest group hotel booking site in the world, was called the “go-to site” for travel planners by The New York Times.

Complaint Against Google, Facebook, Twitter, Apple and Instagram

Just recently, Larry Klayman who is the founder of Judicial Watch and Freedom Watch and former U.S. Department of Justice prosecutor, announced filing a class action lawsuit which alleges social media giants such as Google/YouTube, Facebook, Twitter, Apple, and Instagram conspired by entering into an explicit or tacit agreement, in parallel to each other, to restrain trade in violation of Section 1 of the Sherman Act. See Freedom Watch v. Google/YouTube et. al (Civil Action Number 18-cv-2030, U.S. District Court for District of Columbia).

Complaint alleges intent and effect of this agreement in restraint of trade is to quash and/or limit advocacy by conservatives and pro-Trump pubic interest groups, advocates, and others to further leftist anti-conservative agendas of these social media giants and help bring down the Trump presidency, nullifying the vote for the president by millions of citizens. These alleged illegal and anticompetitive actions are an integral part of the so-called “resistance” to remove President Trump and install a leftist government over the 50 states.

The class action complain can be found here.

The complaint is first of its kind in the wake of mourning proof that social media giants are illegally restricting free speech of conservatives, and promoting free speech from leftist sources such as CNN, MSNBC, the New York Times, the Washington Post, and others.

“Our inert and compromised Attorney General Jeff Sessions is unwilling to take strong action through his Antitrust Division as he has become the darling of the left given his refusal to prosecute Hillary Clinton, John Brennan, James Clapper, James Comey, prominent Democrats and others who have allegedly committed crimes, while giving Robert Mueller carte blanche to proceed with his ‘witch hunt,” says Klayman.

“Freedom Watch seeks to right this discrimination against conservatives by social media giants. Our complaint asks for injunctive relief and over a billion dollars in damages, including punitive damages, pales in comparison to what the Commission of the European Union has already levied against such social media giants as Google for alleged ruthless tactics in stifling competition.”

For more information, contact daj142182@gmail.com: (4240 274-2579.

Media contact: Adrienne Mazzone

SOURCE: Freedom Watch

SILICON VALLEY × BESPOKE ROLLS-ROYCE

SILICON VALLEY TECH EXECUTIVE TAKES DELIVERY OF BESPOKE ROLLS-ROYCE DAWN BLACK BADGE AT PEBBLE BEACH

 

Benjamin Treynor Sloss, Vice President of Engineering at Google and a well-known car enthusiast, has taken delivery of a very personal Rolls-Royce Dawn Black Badge at this year’s Pebble Beach Concours d’Elegance. Presented to him at the Rolls-Royce Collectors Cocktail Reception on Saturday night by Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce, this stunningly contemporary Dawn Black Badge was created in collaboration with the Rolls-Royce Bespoke Collective in Goodwood, England in the Slosses’ personal livery.

“Our Rolls-Royce story began here at Pebble Beach in 2014 when we were looking for a two-door coupe with four useable seats for adults,” comments Ben Sloss. “Brands such as Aston Martin or Bentley do not offer anything suitable. When we saw the Rolls-Royce Wraith, we loved the style and elegance of the coupe, and when we took it for test drive we were impressed (really, startled) by how well it accelerated and handled, in addition to the sublime ride quality and materials we already associated with the Rolls-Royce brand. The Wraith offered a unique combination of luxury car experience and sports car performance, and we fell in love with it on the spot.”

Ben’s wife Christine subsequently bought a Rolls-Royce Dawn, a motor-car that has become her daily driver. “You can tell which are the favourite cars in our family by the mileage they have on them,” comments Mrs. Christine Sloss. “My Dawn has over 13,000 miles on the clock, because both Ben and I drive it regularly, and we enjoy its open-air experience so much that Ben decided he wanted one too.”

“Christine and I are both gentleman… err, gentleperson racing drivers, competing in endurance races in GT racing cars, and many of our street cars are two-seater supercars with a very distinctive and personal livery,” continues Ben Sloss. “Michael Fux showed me that Rolls-Royce’s craftspeople could create completely personal, outrageous but beautiful colour schemes, and when I heard about the sportier Dawn Black Badge, I thought it was the perfect opportunity to commission a very personal Rolls-Royce.”

“The Rolls-Royce Dawn Black Badge is the most uncompromising expression of open-top luxury in the world, and Ben’s personal vision has demonstrated that Black Badge Rolls-Royces can be some of the most beautiful statements of automotive power on the road today,” commented Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce on presenting the car to Mr. Sloss.

 

The Ben Sloss Dawn Black Badge

Through the Rolls-Royce Motor Cars Los Gatos dealership, Ben Sloss worked closely with the Bespoke Collective at the Home of Rolls-Royce in Goodwood to realize his vision for his perfect personal Rolls-Royce. His motor-racing pursuits led him to the more driver-focused Dawn Black Badge as the canvas for his vision, a reinterpretation of the livery on the couple’s racing cars.

“Our racing cars carry the colors of the flag of Modena in Northern Italy. I wanted to see what Rolls-Royce could do with those same colors,” comments Mr. Sloss. “The first time I saw the livery the Rolls-Royce team had created for the Dawn, I burst out with ‘O my God, that’s unreal — I love it!!’ It’s outrageous, it’s over the top… it’s perfect. I still grin every time I see it.”

The Bespoke Collective set to work reinterpreting the colour scheme into Rolls-Royce design language, creating two new bespoke paint colours for the exterior of his Dawn Black Badge. The intense deep yellow that adorns the main bodywork has been named ‘Superflare’ due to its radiance under the California sun, whilst it is contrasted with the darkest of navy blues named Pikes Peak Blue due to Mr. Sloss’ interest in the king of timed hill climbs. A further flash of Superflare yellow offsets the black of the 21” carbon fibre and aluminium wheel.

The same color scheme is continued throughout the interior of Mr. Sloss’ Dawn Black Badge, with the seats, dashboard, tonneau cover and rear seat waterfall clad in Navy Blue leathers, highlighted with Bright Yellow seat piping, stitched RR headrest logos and unique to Black Badge model infinity logo between the rear seats. The yellow theme continues in the cabin with a yellow flash along the door interiors, two-tone Navy Blue and Bright Yellow steering wheel and an exclusively developed Bright Yellow pinstripe applied to the Piano Milori Blue wood dashboard, the first use of Milori Blue outside the one-off customer Phantom, ‘Whispered Muse’, shown at the 2018 Geneva Motor Show. Mr Sloss’ Dawn Black Badge is finished with a Navy Blue leather-clad Aero Cowling enclosing the rear seats.

SmartDate Glasses

SMARTBUYGLASSES LAUNCHES ‘SMARTDATE’ GLASSES
SmartBuyGlasses.com reveals innovative technology to help find love in real-time

2018 is the year that man sent a roadster cruising into space, complete with (a tin) driver and safety belt. It’s also the year we finally created the coveted real-time translation Babel-fish earbuds from the beloved Hitchhiker’s Guide to the Galaxy. Science fiction no longer signifies fantasy. It would seem that nothing is too big too or brave to achieve anymore. And here at SmartBuyGlasses, we would have to agree. We have a 2018 tech revolution of our own that is set to change the way you see the world.

We are delighted to introduce the world’s very first pair of “SmartDate Glasses”. They are set to revolutionise the dating game. Tired of trawling through eHarmony requests? Getting thumb cramp from constantly swiping left? Well we have the answer to that!

With our brand new pair of SmartDate Glasses, SmartBuyGlasses has once again seamlessly blended contemporary style with consumer demand. Want to look cute on your way to work today, and find a date for dinner tonight? No problem! Your SmartDate Glasses let you swipe left or right on people in real time.

That’s right. The guy sitting opposite you on the tube? The pretty girl serving you your coffee? Throw on your SmartDate Glasses and you can let them know you’re interested. It’s an amazing innovation that is already sweeping China and the rest of Asia Pacific by storm.

The way it works? Look through your SmartDate Glasses lens and (similar to the technology used in Google Glass) you will see their available social media networks and any information they have listed on them. (ie. their age, their relationship status, where they went to university). You can then contact them directly through their social media and let them know who you are, where you saw them through your SmartDate Glasses, and that you’re oh-so-interested. In fact it is through the use of very similar technology to that of Google Glass, that SmartBuyGlasses is able to launch this new smart tech product.

SmartBuyGlasses is part of the Motion Global group, who also own VisionDirect, among others. We are one of the world’s largest designer eyewear e-commerce companies, with operations across Asia Pacific, Europe and the Americas. We currently operate in over 30 countries & 15 languages worldwide, and our website offers over 80,000 products from a range of 180 different brands. Our mission statement is to provide high quality designer eyewear at affordable prices.

Having been in the eyewear industry for over a decade we were inspired to create the SmartDate Glasses in response to peoples need to truly connect. In a time of increased digital connectivity, more people are finding it difficult to establish physical relationships. The stigma still attached to dating apps means that many miss out on the chance of love. We saw a way to help. As glasses are fast becoming permanent style accessories, we thought why not combine the two in order to facilitate a situation where glasses weren’t just your fashion accessory but also your tool to connect and find happiness? Welcome to the optical future. We’ve been waiting for you.

Watch a YouTube video here.

….

About SmartBuyGlasses:
Since 2006, SmartBuyGlasses has been dedicated to offering our customers the world’s largest range of designer eyewear. With operations in over 30 countries, the optical group is committed to delivering on price and quality, and upholding the high standards of the world’s best known designer eyewear brands.
We are invested in helping our customers express their individuality. We want you to find what you love.

Paragon Honda Transforms Customer Service

Paragon Honda, Honda’s largest certified pre-owned dealer, in partnership with its agency Team Velocity, is transforming the way it assists its customers, leveraging Google’s advanced technology and measurement to take the friction out of vehicle service and maintenance. The app’s mission is:

• To make it even simpler for its customers to schedule service and maintenance, Paragon became the first dealer to build an app for the Google Assistant. In the coming weeks, drivers can schedule service—such as routine maintenance, oil changes, and tire rotations—quickly and easily using just their voice.

• To drive awareness of its 24-hour service online, Paragon ramped up its investment in Search to be there in moments when people searched “honda oil change” and “honda maintenance” in the New York market. As a result, this strategy helped Paragon grow its service repair orders by 5X in the last 12 months.

Paragon also used Search ads to drive new and used vehicle sales, and is using Google’s store visits technology to measure how its Search ads helped generate in-store visits. (Google’s store visits technology uses anonymous and aggregated data from signed in Google users who had location history turned on to determine how Search ads help drive in-store visits.)

This helped Paragon better understand which keywords and campaigns were driving people to its dealership, and found that Search was nearly 5X more cost-effective per vehicle sold compared to other media.

You can read the full article, including commentary from Brian Benstock, GM and VP of Paragon Honda on his three-step approach, at Think with Google: https://www.thinkwithgoogle.com/consumer-insights/paragon-honda-customer-service/

PARAGON HONDA

Paragon Honda, Honda’s largest certified pre-owned dealer, in partnership with its agency Team Velocity, is transforming the way it assists its customers, leveraging Google’s advanced technology and measurement to take the friction out of vehicle service and maintenance. Of note:

  • To make it even simpler for its customers to schedule service and maintenance, Paragon became the first dealer to build an app for the Google Assistant. In the coming weeks, drivers can schedule service—such as routine maintenance, oil changes, and tire rotations—quickly and easily using just their voice.

  • To drive awareness of its 24-hour service online, Paragon ramped up its investment in Search to be there in moments when people searched “honda oil change” and “honda maintenance” in the New York market. As a result, this strategy helped Paragon grow its service repair orders by 5X in the last 12 months.

  • Paragon also used Search ads to drive new and used vehicle sales, and is using Google’s store visits technology to measure how its Search ads helped generate in-store visits. (Google’s store visits technology uses anonymous and aggregated data from signed in Google users who had location history turned on to determine how Search ads help drive in-store visits.)

  • This helped Paragon better understand which keywords and campaigns were driving people to its dealership, and found that Search was nearly 5X more cost-effective per vehicle sold compared to other media.

You can read the full article, including commentary from Brian Benstock, GM and VP of Paragon Honda on his three-step approach, at Think with Google: https://www.thinkwithgoogle.com/consumer-insights/paragon-honda-customer-service/

VIZIO X ALEXA

 

VIZIO, Inc. announced the introduction of the VIZIO SmartCast skill for Amazon Alexa, enabling easy voice control of 2017 and 2016 SmartCast P-, M- and E-Series 4K display collections. VIZIO 4K Ultra HD display users with an Alexa-enabled device can now conveniently control volume, channel and input settings, as well as turn their VIZIO display on and off using only their voice1. The new VIZIO SmartCast skill for Alexa will also be available to 2018 VIZIO SmartCast Full HD and HD display customers in the coming weeks.
The VIZIO SmartCast skill for Alexa allows users with Amazon Echo, Echo Dot, Amazon Tap, Echo Show and other Alexa-enabled devices to ask Alexa to control their VIZIO SmartCast displays. Using their voice, users can incrementally adjust volume, to change the input of a playback device, switch a VIZIO SmartCast display on and off and even control playback functions such as fast forward, rewind and pause on select apps. The addition of a skill for Alexa to the SmartCast platform gives consumers with Alexa-enabled devices simple, hands-free control of key entertainment features on their VIZIO SmartCast display.
VIZIO SmartCast is an industry leader with voice control and mobile device integration, in addition to a traditional remote and SmartCast TV interface,” said Bill Baxter, Chief Technology Officer, VIZIO. “With the introduction of the VIZIO SmartCast skill for Alexa, we’re excited to expand voice controls, giving users with Alexa-enabled products a convenient way to control key features on their VIZIO SmartCast TVs and displays.”
In addition to controlling their VIZIO SmartCast displays with Amazon Alexa, consumers with VIZIO SmartCast TV-enabled displays can also browse and launch content directly from their displays with their remote.

For more information on VIZIO SmartCast TV visit VIZIO.com/SmartCast.

Automotive Trends Report 2018

With every query typed into a search bar, users provide a glimpse into their considerations and intentions. By compiling top searches, we’re able to render a strong representation of the population and gain insight into their behavior. In this Google Auto Trends Report, we are excited to use Google data to identify and compare in-vehicle trends across three different markets: US, Germany, and Japan.

The goal of this report is to help auto marketers, researchers and manufacturers better understand what’s top of mind for consumers when it comes to driving. We are proud to share this iteration and look forward to hearing back from you.
– Olivier Zimmer & Yarden Horwitz

Trendspotting Project Leads, Google

OUR FOCUS
The auto industry is undergoing major shifts: adapting to electrification, the rise of mobility services, and a future driven by automation. But with such a focus on tomorrow, what are the opportunities that OEMs might be missing today? This report brings a consumer lens to help answer that question. Using Google Search data, we explore what technology and accessories consumers are currently interested in bringing into their vehicles.

With it, we hope to unlock new opportunities for OEMs to meet driver needs, wants, and desires that exist right now.
How are consumers looking to enhance their driving experience?

TO TACKLE THIS QUESTION… We identified the biggest search trends, by pulling top volume queries related to the automotive category and looking at their monthly volume from September 2015 to August 2017. We categorized these trends, by removing any seasonal effect and then measuring the year-over-year growth, velocity, and acceleration for each search query. Based on these metrics, we were able to classify the queries into similar trend patterns. We then curated the most significant trends to illustrate interesting shifts in behavior. We went deeper. With every report, we strive to advance our methodologies to better understand category trends and what’s driving them. For this report, we looked beyond Google Search to YouTube data. We analyzed the language within top related videos to uncover how trends are talked about, and the implications for brands. We also stepped away from the data and spoke to over 1,000 consumers across the three markets to better understand how the trends manifest in people’s lives.

US SPOTLIGHT PUTTING PETS FIRST

When it comes to in-vehicle-related search trends, Americans are putting their pets first. Dog- and pet-related rising search queries are particularly prominent across the top trending lists in the US when compared to the other two markets. Pets are like family now and people’s search interest reflects that. What opportunities does that unlock for OEMS to better design for a broader definition of family, one that puts pets in the passenger seat?

While consumers in Germany and Japan are also searching for pet-related vehicle equipment and accessories, the average American was 36X as likely to search than the average person in Germany and 10X as likely than the average person in Japan.

GERMANY SPOTLIGHT TRANSITIONING TO DIGITAL

In Germany, DAB, or Digital Audio Broadcasting, is a top trending search term. Interest is likely driven by a country-wide initiative launched in 2010 to convert all radio and television services to digital in the coming years. With DAB being top of mind for consumers right now, how might auto manufacturers activate around this interest (e.g., highlight DAB technology in your vehicle and the benefits of it)?

Even though the country-wide initiative launched in 2010, the DAB search trend is experiencing sustained year-over-year growth at a rate of 41% in Germany.

JAPAN SPOTLIGHT A HOME AWAY FROM HOME
Top rising searches in Japan indicate a consumer desire to customize car interiors for comfort and aesthetics. From seat covers and car curtains to fridges and humidifiers, we see that consumers in Japan are turning their cars into little homes away from home. What opportunities are there for auto manufacturers to consider the car as not just a vehicle for driving but as an extension of one’s home?

The average person in Japan is almost 2X as likely to search for customization than the average person in the US, and almost 5X times as likely than the average person in Germany.

KEY TAKEAWAYS FROM MARKET SPOTLIGHTS
While the biggest trends in each market vary, one thing is the same across all markets: larger cultural shifts happening outside of the car are influencing what people are searching for when it comes to enhancing their driving experience.
– Americans are re-defining “family.” Consumers in the US are bringing their pets along for the ride, and prioritizing the needs of their new passengers.

– DAB (Digital Audio Broadcasting) is top of mind for German consumers right now, following a 2010 country-wide initiative to convert all radio and TV signals to digital.

– In Japan, consumers are seeking to recreate homey comfort and style for their in-vehicle experiences.

A CULTURAL DESIRE TO RECORD HAS COME TO AUTO
As cameras have an increasing presence in our day-to-day lives, we see our cultural desire to record and capture take roots in the auto industry. We’ve discovered that the biggest in-vehicle search trend across all three markets is onboard (in-car) cameras. While many vehicles currently feature backup cameras, the following section demonstrates that consumers are looking for different types of onboard cameras to meet additional needs, presenting opportunities for manufacturers to think about how to integrate new styles of onboard cameras directly into vehicle design.

THE ONBOARD CAMERA IS A HUGE CONSUMER-LED TREND
Among the top in-vehicle-related searches, onboard cameras are trending across all three markets. In fact, search volume for onboard cameras is 3X as large as search volume for autonomous driving. Consumer search interest around onboard cameras reveals near-term opportunities for OEMs to consider, from product innovation to marketing communications.

CONSUMERS ARE SEARCHING FOR ALL KINDS OF ONBOARD CAMERAS
The variety of language consumers use to describe the same products (i.e., dash cam, dash camera, car security camera) demonstrates that the onboard camera category is just in its early stages, with terminology not yet fully established. That said, we see that there are already a variety of products on the market that cater to different consumer needs. There is an opportunity to own the language around onboard cameras. How might an auto manufacturer establish its brand within the lexicon of onboard camera terminology?

CONSUMER INTEREST IS TAKING OFF
While footage of events such as the 2013 Chelyabinsk meteor kickstarted interest in onboard cameras, seasonal peaks around the holiday period from 2015 onwards indicate that search data is being driven by consumer purchase intent. Today, we see the most sustained growth related to onboard camera interest coming from Japan with 23% year-over-year growth. Interest in the US and Germany are also on the rise and have accelerated in the last three months – growing at 35% and 25%, respectively. This increase in interest demonstrates that demand across all three markets is here to stay.

AND HERE’S WHERE IT’S GOING
Beyond “dash cams” and “backup cams,” we’re seeing consumer appetite for new types of onboard cameras that meet different needs. This demonstrates that the onboard camera trend will continue to evolve and embed itself into the driving experience.

1. Capturing every angle.

CONSUMERS WANT US DE JP ONBOARD CAMERAS THAT RECORD MORE THAN THE ROAD AHEAD
Drivers want to make sure that all angles, inside and outside of the vehicle, are being captured. Search interest for all direction cameras are growing around ~100% year-over-year across the three markets. How might auto manufacturers extend driver vision even further, and make blind spots a thing of the past?

2. Seamless integration.

CONSUMERS WANT SLEEK, INTEGRATED ONBOARD CAMERA SOLUTIONS
Searches for “mirror” and “hidden” onboard cameras are gaining strong traction in the US and Japan, indicating that consumers in these markets want more unobtrusive camera options. While the trend is sustained at a growth rate of 28% year-over-year in Japan, interest across all types of discrete onboard cameras is growing at a rate of 303% year-over-year in the US. How else can auto manufacturers integrate onboard cameras and monitors in a more seamless way?

3. Enhanced features.

CONSUMERS WANT ONBOARD US DE JP CAMERAS TO BE SMARTER, BETTER, AND TO DO MORE FOR THEM
Specifically, they are looking for cameras that are HD and also offer advanced features such as GPS, night vision, and motion activation. GPS is the most in-demand feature in Germany and Japan, growing at a sustained year-over-year rate of 25% and 34%, respectively. Cameras unlocked new technical capabilities for smartphones – how might they do the same for the vehicle? What are other ways that auto manufacturers might enhance the driving experience through the platform of an onboard camera?

WHY DO CONSUMERS CARE ABOUT ONBOARD CAMERAS?
Using Google data, as well as qualitative and cultural investigation for added context, we uncovered two reasons why consumers are so interested in onboard cameras.

1. Support

CONSUMERS WANT A SECOND PAIR OF EYES WHILE ON THE ROAD
Consumers are using onboard cameras for driving assistance and support. Interest in backup cameras continues to grow at 22% year-over-year. As seen earlier, consumers are looking for cameras that cover all angles – they want to get rid of blind spots. Camera capabilities enable consumers to drive safer and smarter. How else can extended vision enable consumers to drive more confidently?

2. Surveillance

CONSUMERS WANT PEACE OF MIND IN CASE OF INCIDENT
Just as consumers use security cameras to protect their homes, consumers across all three markets are demonstrating strong intent to use onboard cameras for security and surveillance of their cars. What this tells us is that the car alarm is no longer enough – consumers are bolstering surveillance with onboard cameras, to monitor their cars from afar and capture evidence. How might auto manufacturers continue to evolve security systems and services for vehicles to enhance driver peace of mind?

Contributors to this report:

Kana Yoshii Automotive Account Manager (JP)
Yarden Horwitz Trendspotting Project Lead
Olivier Zimmer Trendspotting Project Lead
Joonsu Yang Trendspotting Analyst
Manuel Kekeisen Automotive Account Manager (DE)
Danny Brown Head of Analytics, Global Clients & Agencies, Google
Ali Pulver Human Truths Strategist, Google
Thomas Chi Global Analytical Lead, Google
Ed Westberg Data Scientist, Google
Colm O’Grada Data Scientist, Google

SUR

Photo credit: Eliot Lee Hazel 

Northern California bred musician/producer Zack Arnett of SUR releases “MAKE IT TO MORNING” today, January 29th, via all digital retailers.  The track was written Arnett and produced by Arnett and Kris Kovacs.  Listen to “MAKE IT TO MORNING” HERE.

SUR will perform at The Roxy in Los Angeles on February 8th supporting Grandson and will have several performances set for SXSW.

SUR is the brainchild of musician/producer Zack Arnett, who also adds to his credentials visual artist, poet,  medicinal farmer and apothecarian.  Frustrated by the confines of Los Angeles, Arnett built a makeshift studio in the back of an RV and set out on a journey through the desert, national parks and Big Sur. While out on the road, Arnett began creating a sound both gritty and melodic, nuanced and volatile, reflective and deeply life-affirming. The lifelong musician will release a debut EP later this year  that fully embodies the forces at the heart of SUR: love, violence, and nature.

Image

 

SUR – “MAKE IT TO MORNING” eSingle

Retail:  http://smarturl.it/MAKEITTOMORNING

Amazon: http://smarturl.it/MAKEITTOMORNING/amazonmusicbuy 

Apple Music: http://smarturl.it/MAKEITTOMORNING/applemusic 

Google: http://smarturl.it/MAKEITTOMORNING/googleplay  

iTunes: http://smarturl.it/MAKEITTOMORNING/itunes 

Spotify: http://smarturl.it/MAKEITTOMORNING/spotify 

 

www.surofficial.com

Facebook 

instagram 

twitter