Posts tagged with "Gerry Spahn"

THE GHOST ZENITH, ROLLS-ROYCE, 360 MAGAZINE

GHOST ZENITH R-R

GHOST ZENITH COLLECTION THE PINNACLE OF A TIMELESS MASTERPIECE

Zenith: The highest or most successful point of anything —Oxford English Dictionary

  • Ingot made from 2009 Ghost concept 200EX commemorated in Ghost Zenith’s interior
  • Blueprint inspired artwork depicting technical data of 200EX engraved on centre console
  • Illuminated door pockets accent architectural elegance of interior
  • Contemporary complex marquetry celebrates Ghost’s dual passenger and driver nature
  • Collection limited to only 50 examples

Very rarely, there is a chance for collectors of luxury to obtain an itemthat is truly at its apex. In the context of Rolls-Royce Motor Cars, these rare moments present themselves approximately once every 10 years. At Rolls-Royce, we celebrate ultimate craftsmanship and perfection, and when better to do so than when celebrating the success and global adoration that has been lavished on one of our motor cars during its life.

It is in this vein that, as Ghost approaches the end of its remarkable ten year tenure, the marque offers to collectors an extremely limited Zenith Collector’s Edition of Rolls-Royce Ghost. The Collection of just 50 Zeniths will celebrate the timeless elegance of a nameplatethat has become the cornerstone of contemporary Rolls-Royce Motor Cars. In true keeping with its name, the Ghost Zenith Collection will feature the highest levels of Bespoke ever seen on a Ghost Collection car.

The only previous occasion on which discerning collectors around the world have been afforded this privilege was when an equally limited number of Phantom VII Zeniths were created in 2016 to celebrate the end of its extraordinarily long and successful reign. These motor cars immediately became highly collectable and sought after, re-setting the bar of luxury and in doing so, creating a modern legend.

Ghost is a luxury icon that carries with it a rich and extraordinary past. From the Silver Ghost, the motor car that established the moniker of ‘The Best Car in the World’ over one hundred years ago, to 200EX, the experimental car that introduced the concept of a contemporary expression of this nameplate at the Geneva Motor Show in 2008, Ghost has offered patrons of the marque a modern, lithe and driverfocused Rolls-Royce. When production of Ghost began in 2009, patrons across the world were drawn to its elegant lines and dynamic offering and it quickly became, and remains to this day, the most successful Rolls-Royce motor car ever to be built, attracting a new group of young entrepreneurs to the marque. Indeed, the reduction in average age of a Rolls-Royce customer to around 43 is in part testament to Ghost’s global success.

Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars, commented, “The Ghost Zenith Collection presents an entirely forward-looking study of the unique characteristics that have seen Ghost ascend to the status of the most progressive super-luxury saloon ever conceived. This unique Collection provides patrons of the marque with a rare opportunity to own a motor car truly evocative of our time. Ghost is the most successful Rolls-Royce ever created and the Zenith Collection marks an important milestone in our modernhistory.

When shown at Geneva in 2008, 200EX introduced a concept that was both driver and passenger focused. The Ghost Zenith Collection draws many references from 200EX, with perhaps the most significant being the inclusion of a commemorative ingot, made from the original 200EX Spirit of Ecstasy, melted down and set in to the centre console of each of the 50 Zeniths. Engraved with the three keydesign lines of Ghost, the plaque details its significant origins. The Collection’s own Spirit of Ecstasy and clock are engraved with the name of this highly anticipated collection.

Furthermore, 200EX is immortalized in a complex engraving on the centre console of Ghost Zenith. A blueprint inspired artwork enlarged to a point of abstraction has been divided into 50 distinct parts, allowing each Ghost Zenith customer their own personal and individual work of art, while at the same time uniting the collection as a group homage to Ghost.

One’s eye is naturally drawn to the interior of the Collection’s doors, owing to the illuminated door pockets. Ambient light emits through perforated leather enhancing the architectural elegance of Ghost’s interior. One will also encounter a complex piece of marquetry, created by the master craftsmen and women in the marque’s legendary wood shop. Available in either wood, Technical fibre or piano finished veneer, the door marquetry transitions from the driver’s suite to passenger suite, emphasizing the dual nature to Ghost.

Members of the Bespoke Collective from the Home of Rolls-Royce’s leather shop too have been perfecting their art. The rear seats feature embroidery that takes its inspiration from the seat details of the original 1907 Silver Ghost. This embroidery elegantly transitions from the rear to the front of the cabin, and in the case of the Extended Wheelbase Zenith, the headliner thrusts purposefully forward into the poised silhouette of the Spirit of Ecstasy. The seats themselves are accentuated in a contrasting leather, accenting Ghost as the ultimate four seat limousine.

Occupants of the Ghost Zenith Standard Wheelbase will experience an extraordinary phenomenon. The famed starlight headliner is presented in a unique Shooting Star configuration. Shooting stars fire at random across the cabin roof, adding an extraordinary sense of theatre. This surprise and delight feature consists of over 1,340 individually mapped and hand-woven fibre optic lights.

Reminiscent of its Phantom counterpart, The Ghost Zenith Collection’s exterior styling takes on a new interpretation of its own a special two-tone application with a glosscontrast paint finish. Patrons may select three different colour-ways, Iguazu Blue with Andalusian White, Premiere Silver with Arctic White or a daring Bohemian Red with Black Diamond, with multiple variants available highlighting the flexibility of the model. The Silver Satin bonnet was first seen on 200EX.

These extraordinary motor cars, which represent the final opportunity to acquire this landmark, transformative luxury product, are currently being hand-crafted at The Home of Rolls-Royce in Goodwood, West Sussex, an establishment recognised as the world’s premiere Global Centre of Luxury Manufacturing Excellence. The order books for this seminal Collection will close imminently.

Rolls Royce Silver Cloud III

  • Guernsey’s Auction House is previewing its August 6th Auction at an exclusive New York City event
  • Guests will be given the first look at items belonging to the iconic actress and socialite, including her 1960 Rolls Royce Silver Cloud II, which Taylor christened “The Green Goddess”
  • The items also include a figure hugging Gianni Versace dress, and her Christian Louboutin evening bag and other special motor cars
  • All of these items will be sold through Guernsey’s Auction House at an auction on Tuesday, August, 6, at 10:30 AM at The Pierre Hotel.
360 MAGAZINE, Rolls-Royce Eagle VIII

ROLLS-ROYCE UNVEILS WRAITH EAGLE VIII COLLECTION

Rolls-Royce Motor Cars will unveil its latest Collection Car, Wraith Eagle VIII, on the shores of Lake Como at this year’s Concorso d’Eleganza Villa d’Este, 24-26 May. Created by the Bespoke Collective at the House of Rolls-Royce, a Collection of just 50 Wraith Eagle VIII motor cars will tell the epic tale of one of the most pivotal moments of the 20th century.

Captain John Alcock and Lieutenant Arthur Brown braved uncharted skies to make the first non-stop transatlantic flight in June, 1919. Contemporaries of Sir Henry Royce, Alcock and Brown flew non-stop from St. John’s, Newfoundland to Clifden, Ireland in a modified First World War Vickers Vimy bomber aircraft. The bi-plane was powered by twin 20.3 litre, 350 bhp, Rolls-Royce Eagle VIII engines. It is from this remarkable engine that this Collection takes its name. Rolls-Royce marks the 100 year anniversary of this feat with a highly contemporary Collection that speaks to today’s adventurers, whilst honouring those who changed the course of history.

I do not know what we should most admire – their audacity, determination, skill, science, their aeroplane, their Rolls-Royce engines – or their good fortune”, commented Sir Winston Churchill, following the perilous journey that brought unfathomable advancement to 20th century society.

Alcock and Brown established a legend and gained a place alongside Sir Donald Campbell in the most select club in the world; those who push beyond previous conceptions of human endeavour to achieve seemingly impossible records on land, water and now, air. Their one binding characteristic? Rolls-Royce power.

The duo suffered every conceivable challenge an aviator could face. The Rolls-Royce Eagle VIII engines were the only components that proved indestructible. The engines propelled the aerial voyage at previously unimagined speeds, averaging 115 mph. Their peril cannot be underestimated. Their radio and navigation instruments failed almost immediately, leaving the pilots flying unaided at night through dense cloud and freezing fog for many hours, sometimes upside down. Eventually they emerged from the cloud and using Brown’s extraordinary skill as a navigator, flew by the stars to the coast of Ireland.

Torsten Müller-Ötvös, Chief Executive, Rolls-Royce Motor Cars, commented, “Wraith Eagle VIII is at once an object of desire; an homage to heroes and a protagonist to today’s visionaries. This Rolls-Royce Collection demonstrates the extraordinary skill of our Bespoke Collective at the Home of Rolls-Royce in Goodwood, West Sussex. Bespoke remains the jewel in the crown of the marque, creating luxury items that defy the trend of mass luxury manufacturers using ‘tick-box’ options to answer customer demand.”

The exterior of the Wraith Eagle VIII Collection Car is evocative of Alcock and Brown’s compelling night time adventure. Swathed in Gunmetal with a Selby Grey upper two-tone, the colours are separated by a brass feature line, a hint at the detailing that lies within. The black grille vanes draw immediate reference to the Rolls-Royce Eagle VIII engine cowling on the Vickers Vimy aircraft, the wheels are part polished with a translucent shadow finish.

Within, the finely executed interior mirrors the exterior hue. Selby Grey and black leather are accented by brass, redolent of the brass sextant so integral to the success of the transatlantic journey. Executed in a contemporary fashion, the material populates key areas throughout the cockpit of the Collection. Brass speaker covers depict the estimated flight distance of 1,880 miles and ‘RR’ monograms are embroidered in brass coloured thread onto headrests. A flash of brass complements the navigator door paniers, whilst the door of the driver includes a brass plaque with Churchill’s quote commending the duo’s remarkable achievements.

Inspired by the night time flight of our intrepid heroes, the fascia represents a modern-day abstract interpretation of the view the pair would have enjoyed as finally, their craft cleared the thick fog and cloud. In a fusion of contemporary and traditional practises, Smoked Eucalyptus wood is vacuum metalized in gold before being inlaid with silver and copper, to depict the rich detail seen in night time images of the Earth from above. The scene extends to the centre console providing both an emotive and immersive experience for today’s occupants – the cockpit is in perspective with the headliner. Below, the brass-stitched quilted sides of the centre tunnel provide a direct nod to the V12 engined Vickers Vimy.

The clock of a Rolls-Royce is frequently viewed as jewellery, with many patrons choosing this canvas to tell the story of their motor car in miniature. Wraith Eagle VIII is no exception. Our intrepid pioneers recounted that their instrument panel was frozen from the high altitude and the poor conditions, referring to the only illumination coming from the green glow of the control panel lighting and the burst of flame from the starboard engine. In homage to this, the Rolls-Royce Bespoke Collective has masterfully fabricated a clock with an iced background effect which glows a faint green in night time driving conditions. The red hour hand sits atop compass inspired lines on the clock’s fascia, whilst the landing location coordinates are engraved below.

Perhaps the most alluring feature of the Collection is the extraordinary unique starlight headliner. 1,183 starlight fibres show the celestial arrangement at the time of the flight in 1919, the flight path and constellations are embroidered in brass thread, whilst the exact moment the pair left the cloud to navigate by the stars is indicated by a red fibre optic light. Clouds are embroidered and a plaque reading, “The celestial arrangement at the halfway point 00:17am June 15th 1919, 50” 07’ Latitude North – 31” Longitude West” shows the half-way point of the momentous journey.

Just 50 of these highly collectable motor cars will be created for discerning collectors at the Home of Rolls-Royce in Goodwood, West Sussex – a Centre of Global Luxury Manufacturing Excellence.

360, 360 Magazine, Rolls-Royce Motor Cars Miami

ROLLS-ROYCE: THE ‘MIAMI COLLECTION, Six of Six’

ROLLS-ROYCE MOTOR CARS MIAMI INTRODUCES THE ‘MIAMI COLLECTION, Six of Six’

·       With the inspiration of picture perfect sceneries, the ‘Miami Collection, Six of Six’ captures the essence of Miami by day and by night.

·       The Six of Six Collection is made up of three models that reflect the light, sunny and breezy days in Miami.

·      The collection also features three models, which represent the reflection of the moon over Miami and the evening sparkle that provokes this magical city.

Miami days are radiant. The rays of the sun shine bright spreading the warmth of year-round summer throughout the entire city. The clear blue water and its waves move slowly in a flirtatious dance with the creamy shoreline resulting in an inevitable romance. Rolls-Royce Motor Cars Miami has taken these magical motifs as inspiration in the creation of a collection of Rolls-Royce Motor Cars unique to Miami. The collection is the result of creative collaboration among the teams and exquisite execution by the House of Rolls-Royce Bespoke Design Studio in Goodwood, England. The exquisite ‘Miami Collection, Six of Six,’ was revealed today at the Southern Automotive Media Association’s annual showcase of drop heads, ‘Topless in Miami.’

Day and night, Miami is an ultra-lux wonderland. In celebration of this unique paradise, Rolls-Royce Motor Cars and Rolls-Royce Motor Cars Miami came together to design a collection that reflects just that. A variety of one of a kind motor cars that combine the sheer fascination of Miami with the ultimate in luxury and the best car in the world. The collaboration among the teams and creative execution by the House of Rolls-Royce Bespoke Design Studio in Goodwood, England resulted in the exquisite “Miami Collection”, Six of Six.

Miami by Day

The Six of Six collection is made up of three models that reflect the light, sunny and breezy days.  The first three members of the collection feature Dawn, Ghost and Wraith representing Miami by day, with its overflow of sunshine and seashells, long afternoons of lounging and unwinding as the sun slowly descends and takes cover. With a classic Rolls-Royce two-tone color finish of Carrara White over Latte and 21 inch 14 spoke polished forged wheels. The Interior is appointed in Seashell leather with Oatmeal and Dark Spice accents – accents include a Bespoke two-tone steering wheel in Dark Spice and Oatmeal. The interior woodwork features Open Pore Royal Walnut throughout, including fascia, doors and rear deck of Dawn. And of course, the hand fitted leather seats are heated, ventilated and feature the Rolls-Royce front-seat massage.

Miami by Night

The second half of the collection then features three models: Dawn, Ghost and Wraith, which represent the reflection of the moon over Miami and the evening sparkle that provokes this magical city.

Miami nights are vibrant. As the sun goes down, the city sets the stage for its nightly performance of metropolitan seduction and glamour. From elegant dining to chic dance clubs, the revelation of luxury and beauty is eminent. The exterior finish features is done in Rolls-Royce Dark Indigo with 21 inch 10 spoke part polished wheels. The Interior is appointed in Sunrise leather with Purple Silk accents, Mimosa Negra Open Poor veneer has been hand-finished for the interior woodwork.

Both versions of the collection feature a hand-painted coachline, applied by Rolls-Royce master painter Mark Court in his Goodwood workshop. The Palm Tree coachline represents the umbrella of palm trees that spread shade over the sunny days and decorate the legendary nights. The motif is repeated on the Bespoke Headrests. The collection also includes Bespoke Treadplates with the Palm Tree motif and reading “The Miami Collection 1 of 6.” Each motor car has been hand assembled by the craftsmen and women at Goodwood, home of Rolls-Royce in the south of England.

Like all Rolls-Royce motor cars, all six of the collection are powered by the V-12 engine from Rolls-Royce precisely paired with an 8-speed transmission and independent air suspension designed to create the heralded ‘Rolls-Royce Magic Carpet Ride.’ Immediately recognizable by the Electrically Retracting Spirit of Ecstasy and Electronically Regulated Rolls-Royce Coach Doors with power closing assist and the iconic Self-righting Wheel Centers. Nestled into the door openings, two Integrated Teflon umbrellas are designed into each car, allowing this collection to bring the best of Bespoke to Miami.

The price of these commissions range from approximately $430,000 for Ghost to $470,000 for Dawn Miami Night edition. All six commissions will be on display and offer at Rolls-Royce Motor Cars Miami, Rolls-Royce Motor Cars Miami is consistently at the top level in delivering world-class customer experiences for Roll-Royce clients every year. For 2018, Rolls-Royce Motor Cars Miami has been honoured as Dealer of the Year for the Americas, the largest region for the brand globally. This prestigious honour recognizes the efforts of the entire team in Miami in ensuring the experience that every Rolls-Royce Motor Car owner deserves and expects. The criteria for the recognition is consistency in delivering the ultimate luxury experience from the initial idea through the entire commissioning and ownership experience. While only a small factor in the evaluation, Rolls-Royce Motor Cars Miami, part of Braman Miami, was among the top dealers in delivering Rolls-Royce commissions in 2018. This performance helped lead the brand to a record year, with 4,107 Bespoke creations leaving Goodwood, Home of Rolls-Royce, for collections worldwide.

ROLLS-ROYCE CULLINAN

Three years ago in the pages of The Financial Times, Rolls-Royce announced to the world that it would create an all-new, high-sided car that would redefine luxury travel by making it Effortless, Everywhere. Since that day the world has waited, anticipating the arrival of this mould-breaking new Rolls-Royce.

Today, the wait is almost over as Rolls-Royce confirms that its new motor car will be called Cullinan.

“The name Cullinan has been hiding in plain sight since we revealed it as the project name some years ago,” comments Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce. “It is the most fitting name for our extraordinary new product. Cullinan is a motor car of such clarity of purpose, such flawless quality and preciousness, and such presence that it recalibrates the scale and possibility of true luxury. Just like the Cullinan Diamond, the largest flawless diamond ever found, it emerges when it is perfect and exists above all others.”

The story of how this new Rolls-Royce came to be named Cullinan is itself one of the pursuit of perfection. Like the diamond, the Rolls-Royce Cullinan has undertaken a fascinating journey. From the searing deserts of Africa and the Middle East to the freezing snows of the Arctic Circle; from the grassy glens of the Scottish Highlands to the towering canyons of North America, the designers, engineers, craftspeople and artisans of the House of Rolls-Royce have shaped, tested and polished this unique motor car to eliminate any flaw and make it Effortless, Everywhere.

“We were inspired by the epic processes, over many millennia, which went into the creation of the Cullinan Diamond. The name embodies the many facets of our new motor car’s promise. It speaks of endurance and absolute solidity in the face of the greatest pressures; it tells of rarity and preciousness and it alludes to the pioneering, adventurous spirit of The Hon. Charles Rolls and the engineering innovation of Sir Henry Royce; and, of course, it speaks of absolute luxury, wherever you venture in the world” continued Müller-Ötvös.

Cullinan is the second Rolls-Royce to sit atop the company’s recently announced all-new proprietary aluminium spaceframe ‘Architecture of Luxury’. Unique and unequalled in its brilliance, every facet of the Rolls-Royce Cullinan scintillates.

Müller-Ötvös concludes: “Quite simply, the name Cullinan is perfect and brilliant.”

Rolls-Royce Motor Cars

NAPLES WINE FESTIVAL PHANTOM

ROLLS-ROYCE MOTOR CARS OFFERS THE PHANTOM ‘ULTIMATE POWER LOT’ AT THE 2018 NAPLES WINTER WINE FESTIVAL’S LIVE AUCTION ON JANUARY 27, 2018

•        New Phantom, the world’s ultimate luxury item, to be auctioned at the 2018 Naples Winter Wine Festival, the most successful international charity wine auction in the world.

•        First standard wheelbase version of New Phantom to be built has been reserved as the centerpiece of the Phantom ‘Ultimate Power Lot’ for luxury, motoring and wine lovers.

•        The Lot includes a slot at the coveted 2019 ROBB Report Car of the Year Competition and a curated selection of wine from Alpha Omega, whose handcrafted wines blend the Old World’s winemaking style with New World technology.

Patrons of the 2018 Naples Winter Wine Festival will have a once-in-a-lifetime opportunity to become the owner of a very special Rolls-Royce Phantom. The three-day event, founded by the Naples Children & Education Foundation, takes place January 26-28, 2018 at The Ritz-Carlton Golf Resort in Naples, Florida. Rolls-Royce Motor Cars has reserved the very first standard wheelbase Phantom as the featured luxury item in what is being heralded as the Phantom ‘Ultimate Power Lot.’ As the longest existing nameplate in motoring history, Phantom has defined British luxury craftsmanship for more than 92 years. Every modern Rolls-Royce is handcrafted exclusively at the Home of Rolls-Royce in Goodwood, England and the all-new Rolls-Royce Phantom marks a new chapter in Rolls-Royce Motor Cars’ history.

Proceeds from the Festival’s annual live auction benefit the Naples Children & Education Foundation and to round off the Lot, this special delivery, from the Home of Rolls-Royce, comes with the opportunity to participate in the 2019 ROBB Report Car of the Year event. The final component of the lot includes a curated collection of wine from Alpha Omega, a Napa Valley winery that blends the Old World’s European balanced style of winemaking with the New World’s technology to create elegant, Bordeaux-style wines. Paired with a 2018 Phantom in Belladonna Purple with Arctic White and Tailored Purple Bespoke interior, this Lot offers the ultimate in luxury experiences for the luxury, motoring and wine lover.

“Rolls-Royce Motor Cars is honored to leverage our position as the world’s leading luxury brand to support the children who benefit from the proceeds of this event,” says Rolls-Royce Motor Cars NA President Pedro Mota. “Our owners curate their collection of motor cars and wine alike. And there is no one item more sought after for our collectors than a one of a kind Bespoke Phantom.”

The 2019 ROBB Report Car of the Year judging event, held in Napa Valley in 2018, includes a seat on the Car of the Year judging panel plus accommodation and meals at top rated spots throughout the event. Rolls-Royce Motor Cars and the ROBB Report have shared a special relationship since the title first emerged as a newsletter for successful Rolls-Royce motor car owners decades ago.

To celebrate the all-new 6.75 liter Rolls-Royce V12 engine in the Rolls-Royce Phantom, Alpha Omega has created a special 6-liter bottle of the 2014 ERA flagship wine etched with the Rolls-Royce badge. The Lot also includes a 12-month, 2-bottle Alpha Omega Wine Club membership. Since the winner will be enjoying some of the best wines that Napa Valley has to offer, they will also have the opportunity to visit Alpha Omega winery for a private vineyard tour complete with lunch and wine pairings in its cave or vineyards for six guests along with a private Library Cellar tasting experience.

ROLLS-ROYCE × FONDATION BEYELER

ROLLS-ROYCE’S PARTNERSHIP WITH FONDATION BEYELER BRINGS ARTIST PIPILOTTI RIST’S WORK TO THE PUBLIC IN UNIQUE IMMERSIVE EVENT

Rolls-Royce Motor Cars has partnered with Fondation Beyeler to present an artistic concept by internationally renowned Swiss artist, Pipilotti Rist, for the institution’s famed Summer Night’s Gala 2017, held on 16 September. Normally the reserve of Fondation Beyeler’s esteemed guests, Rolls-Royce’s patronage ensured that the installation was seen and experienced by the public on Sunday 17 September. 
Visitors to Fondation Beyeler were treated to a sensorial feast within Rist’s highly complex work. Curated by Fondation Beyeler’s Director Sam Keller, the installation was created for the museum’s Summer Night’s Gala. The artistic concept which was supported by the Rolls-Royce Art Programme, is part of an initiative that sees the marque serve as a benefactor in creating new works in partnership with prominent art institutions.

Rolls-Royce will continue the collaboration with Fondation Beyeler and Rist, who is one of the world’s leading contemporary artists, to bring the installation to the marque’s global centre of excellence, the Home of Rolls-Royce in Goodwood, West Sussex, in the near future, providing a further platform for this extraordinary and unique piece of work to be viewed once again.

The installation, entitled Tender Roundelay, consisted of 23 kaleidoscopic projections that shone down from the ceiling on 46 round tables within the space. The work immersed guests and the entire setting – the furnishings, the plates and glasses, the food and drink – within a monumental video installation. Using footage taken from the artist’s inexhaustible archive of visual material, the work was calculated with meticulous precision to create a plethora of continually varying impressions.

The resulting four-hour film included motifs from nature, the human figure and historic dining rooms, which were imaginatively choreographed to change throughout the picnic as guests were invited to sit, eat, talk, stand and recline whilst encountering a world of colour and sensual experience. For most artists, developing an artistic concept in which visitors eat, drink and amuse themselves is a rare experience.

Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars commented, “From the inception of the Rolls-Royce Art Programme, we have sought to add to the fabric of the contemporary art world through a series of collaborations with some of the world’s most revered artists. This latest partnership with Fondation Beyeler and Pipilotti Rist sees Rolls-Royce support one of the most significant occasions on the international art calendar, whilst opening the work to a public audience.”

Sam Keller, Director of the Fondation Beyeler, said, “The work of Pipilotti Rist takes us into a world of wonders. The collaboration with her is wonderful. She is probably Switzerland’s best-known artist, and I am delighted that she has created this stunning and unique installation. I am especially pleased that the Public Day with Pipilotti has captivated many visitors.”
 

Pipilotti Rist commented, “My work ‘Tender Roundelay’ – roundelay is an old English word for round dance – is a voyage of discovery and an experiment about how, and if, the moving electronic image can also unite people when often it rather separates us or forces a group to look in only one direction. This question has interested me for a long time, while the sun is our biggest projector and our eyes are blood driven cameras.”

 
The Rolls-Royce Art Programme celebrates a shared philosophy with the world of contemporary art and is committed to fostering creativity. To date, Rolls-Royce has worked with leading international artists and key figures from the contemporary art world including Yang Fudong, Sudarshan Shetty, Isaac Julien, Carlos Rolón/Dzine, Angela Bulloch and Ugo Rondinone.

 
Pipilotti Rist’s artistic concept created for the Fondation Beyeler’s Summer Night’s Gala Tender Roundelay will be shown as part of the Rolls-Royce Art Programme at the Home of Rolls-Royce in Goodwood, in the near future.

Rolls-Royce

Rolls-Royce tops the list, featured in 11 different tunes by such artists as Future, The Weeknd, and Kodak Black. Ferrari is a close second. Chevrolet, Lamborghini, Bentley, Cadillac, Mercedes-Benz, and Porsche each get touts in several songs. Among non-car shout-outs, old standbys Hennessy cognac and Nike’s Air Jordan sneaker label got the most. We also found that it’s not just alcohol, guns, clothing, and super luxury making it into songs anymore—software, cookware, and even Band-Aids are making the grade.

As far as the song including the most name-checks, the crown goes to “Bad and Boujee” by hip-hop group Migos, which climbed all the way to the No. 1 spot on the charts early this year. It includes 19 brand mentions, from Instagram and Klout to Segway scooters and, um, Crock-Pot slow cookers. Car references are sprinkled throughout the song, too. They rap about a “lamb” and a “frog,” nods to Lamborghini and Porsche. There’s also a reference to the Ferrari 458 Spider, a drop-top convertible that costs more than a quarter-million dollars. The Rolls-Royce Ghost gets some attention as well.

The obvious question when musicians mention obscure brands is, are they getting paid? Sometimes they do. As with television shows and feature films, brands like to insert themselves into pop culture, and music is no different. Dozens of music videos show off stuff from Beats, the Jimmy Iovine/Dr. Dre headphones brand owned by Apple Inc. The item appears in several of Lady Gaga’s music videos, from her breakout hit “Just Dance” to “Poker Face” and “Telephone.” Beats Pill speakers, meanwhile, are clearly visible in videos from Britney Spears, Miley Cyrus, and Nicki Minaj.

It’s often unclear what’s a paid placement and what’s not, however, since artists generally don’t disclose the deals. No, Drake wasn’t paid by Rolls-Royce to include the Wraith in “Portland,” or its bigger and pricier cousin, the Phantom, in “Jumpman,” according to the manufacturer. But Chris Brown’s 2008 hit “Forever,” which featured the line “double your pleasure,” turned out to be an extended version of a chewing gum jingle for Wrigley’s Doublemint. 

(Photo Cred: Rebecca Smeyne —Billboard)

There’s a middle ground, however. Rolls-Royce, for example, will sometimes provide cars to be featured in music videos, said company spokesman Gerry Spahn. When someone uses the car as a shorthand for luxury, it helps the brand, he said. And besides, celebrities and musicians make up about 20 percent of the automaker’s customers, so it has the potential to be a sales strategy, too. 

The $400,000 Phantom is Rolls-Royce’s signature vehicle, but the company has attracted much hype for three other models it’s released since 2009: the Ghost, Wraith, and Dawn. All have garnered song mentions, with the Wraith topping the tally with four.
While parent company BMW AG keeps close tabs on the Rolls-Royce brand, Spahn said they’re more than happy for the exposure. Last year, Rolls-Royce had its second-highest sales numbers ever, delivering more than 4,000 cars to wealthy customers around the world. Even if the car’s desirability increased, production constraints limit the company to a maximum of 6,000 cars a year, said a person with knowledge of its operations.

(Source: BloombergPursuits)