Posts tagged with "generation x"

Cultivating Company Culture

TRAVEL JOURNALIST THOMAS WILMER INTERVIEWS 360 MAGAZINE PUBLISHER VAUGHN LOWERY

Small to medium sized business often fall short due to high turnover. Vaughn Lowery, Publisher of 360 Magazine, provides listeners with first-hand knowledge on the ever-shifting world of digital publishing and content creation through a youthful lens. Likewise with his innate ability to be accessible, he speaks to working in tandem with emerging generations and how their input could be detrimental to the survival of a brand.

LISTEN HERE

An Additional Conversation with 360 Magazine’s Publisher Vaughn Lowery

By Tara McDonough

If Vaughn Lowery was asked what his idea of success was 10 years ago, his answer would be very different from what it is today. He may have said that success means doing what he loves to do, being accomplished, or having a certain amount of material things.

“Success to me now is having a purpose in life and feeling passionate and fulfilled by it,” says Lowery.

Lowery got his first taste of the industry while interning for Vibe Magazine while on Summer vacation from Cornell University. His sister drove him into New York City every morning to drop him off and always advised him to be the first one at the office. One morning Lowery found himself alone with the publisher of the magazine at the time, Keith Clinkscales, which gave him the opportunity to speak with him one-on-one. It was due to his sister’s advice that he got the chance to do what no other intern would normally get to do.

After finishing up at Cornell in just three years, Lowery became an executive trainee with Saks Fifth Avenue. He was able to get along with everyone in the office and was doing great when he was called into his boss’s office one afternoon.

“She told me I was in the wrong business; that I was very charismatic and should try acting,” Lowery says, “but, I liked the path I was on at that time.”

It wasn’t until Lowery was asked by someone connected to the talent industry if he was a model that he truly considered breaking into the talent industry. Shortly after taking professional photos and getting them out to agencies, Lowery ended up with Ford Models. From there he did photoshoots, tv commercials, and ad campaigns, all while still working in outside sales at Aetna US Healthcare. Once he began modelling full time his face was in the pages of GQ, Harper’s Bazaar, Vogue, and Gap. By being around people of all different positions, primarily in the magazine publishing industry, Lowery came to understand how content was produced. It was right before the recession hit while he was living in LA that Lowery made the transition from modelling to the publishing industry.

It was his experience in modelling that inspired Lowery’s creation of the 360 Magazine. While working on any given shoot, Lowery was often one of just three or less black men. Often times he was the only black man on a set which drew his attention to the lack of representation in the media industry. Lowery’s goal for the 360 Magazine was that it would fill this niche and promote diversity across the publishing world, specifically the covers of its magazines.

For those wanting to work in the media industry, specifically in the publishing world, Lowery suggests starting from the ground up.

“Being self taught and learning as you go is something you need to be open to,” says Lowery, “Ask tons of questions, and learn everything you can from every position.”

Lowery warns that it’s important to be open and cordial to everyone, because you don’t know when your paths will cross again. Making connections and using them is how most people gain opportunities. He also adds that just by hanging out with people you’ll always learn something that you can apply to aspects of your work.  

Things in the industry have been changing and becoming more digitally focused since the beginning of 360 Magazine’s launch. The magazine was started during a time of e-zines, so it’s not a surprise that the website came first. Lowery had experience with creating websites from a young age so the move from print to digital was natural for him. It was clear to him where the industry was going.

“Print was getting costly, bookstores were looking dilapidated and even Barnes and Noble was focusing on their version of the tablet, the Nook,” says Lowery, “All the magazines were looking alike anyway.”

Print was still important though. Besides the fact that advertising agencies want to see a physical copy of a magazine before working with them, print is taken more seriously due to its cost. Other companies will be aware that a certain magazine has the funds to support itself if they have a print copy to show for it.

360 Magazine printed their first issue in 2009, but it was costly. Lowery began thinking that there had to be some other way to work with print. It was then that he decided to do print on demand publications. 360 Magazine linked with Blurb, which allowed anyone to order a print copy of the magazine right from our website. They’ve been distributing to them for 9 years now.

The magazine’s estimated circulation, which is based on print, is 110,000 from print on demand. This number doesn’t tend to move much, but most people end up reading 360 Magazine’s online articles through WordPress.

When asked what makes a media contributor most marketable, Lowery says that in this industry you need a social following and the ability to network. Being accessible and having a portfolio of published work is a great place to start as well.

Do it all,” Lowery says, “monetize, write, take photos, be on time, and take initiatives.”

The hardest thing about the industry in Lowery’s opinion is breaking into it and surviving on freelance jobs along the way. Writers should be prepared to sacrifice mentally, physically and financially. While working for a publication, Lowery says that writers need to do what they can to become a valuable asset to them. That way, a publication will be more likely to keep you on board and help you in the future.

As for internship positions at 360 Magazine, Lowery aims to teach interns everything that he didn’t learn. He’s assigns articles for interns to write, pushes them to network, has them do coverage and teaches them how to get published or to self-publish.

“We teach interns how to be resourceful and find themselves in the organization,” says Lowery.

When interns can bring business to the magazine, the magazine will bring business to them. Special assignment opportunities are available for interns who finish their program and are still looking to remain involved. Lowery says that while the magazine is specifically looking to groom editors, that if a publication wants to really pop, then they have to have a revolving door.

When asked what goals he has for the future of 360 Magazine, Lowery responded that he aims to keep it three dimensional with podcasts and web series.

“I want to be able to put the brand out to different countries and places in America,” says Lowery, Local presences would strengthen us.”

He also says that he’s interested in the possibility of a reality spin off or docu-series, as well as introducing more formal programs for educational purposes.

VAUGHN LOWERY:
360 Magazine
LinkedIn
Joe boxer TV Appearance
America’s Next Top Model Appearance
Sundance Film Trailer Appearance

Vaughn Lowery, art, 360 magazine, design, entertainer, Male model

XXXTentacion Foundation & EMPIRE Present ‘Skins’

Kicking off Art Basel on Thursday December 6, the XXXTentacion Foundation and EMPIRE will host the official SkinsAlbum Release Party at RC Cola Plant in Miami, FL.

The event is produced by SWARM and powered by 1AMLiveXLive is set to livestream the concert for fans around the world. Tickets are $20 and a portion of the proceeds benefit local Florida organizations supporting homeless shelters, single mothers and at-risk youth. The livestream begins at 9pm. Media can submit an online application to cover the event HERE.

Tickets to attend can be purchased HERE.

Primed to be a highlight of 2018’s Art Basel, this exclusive event both celebrates the arrival of the iconic artist’s third full-length album, Skins, and his enduring spirit. Meanwhile, the mega-anticipated album will be available everywhere at the stroke of midnight via Bad Vibes Forever and EMPIRE.

Pre-order it HERE.

The party promises to be a night to remember, to say the least. Among many highlights, fans get the opportunity to hear the record first during an exclusive preview. To celebrate the song collaboration “One Minute” featuring Kanye West on XXXTentacion‘s SkinsYEEZY will debut a 3-piece merch capsule, printed on YEEZY blanks, featuring graphics by JJ Villard. In addition, Bravado curated a limited-edition collection inspired by the album, that will be exclusively available at the event. Attendees will also be able to pick up a special issue of Generation X magazine. The publication features an exclusive new interview with XXXTentacion c and producer and co-executive producer of ? and SkinsJohn Cunningham. Not to mention, never-before-seen photos adorn the issue created, curated, and published by the artist’s team and Tiny Splendor. Building a truly immersive space, photo experiences allow attendees to capture unforgettable moments as Member’s Only’s DJ Scheme spins a tribute set for the evening’s soundtrack.

Rounding out the night, powerhouse producers DJ Carnage and London On Da Trak take the stage for a once-in-a-lifetime concert joined by some of XXXTentacion’s biggest A-list supporters, admirers, collaborators and friends including Trippie ReddSki Mask the Slump GodPnB RockMatt OxMember’s Only and more!

Fueling anticipation further, the tracklisting for Skins has been uncovered today. A fitting swan song for the young legend, these ten tracks tap into the unbridled, unbreakable, and undeniable catharsis that endeared XXXTentacion to millions worldwide.

The glitchy choir of “Guardian angel” gives way to some of his most precise and potent rapping, hinging on rapid fire rhymes. Haunting piano burns against his emotive lyricism on the steamrolling of “Train food” as he offers up a detailed and diaristic confession, “I was lost.” “Staring at the Sky” snaps from an acoustic moan into a thunderous scream backed by drums from none other than blink-182’s Travis Barker. Over ominous guitars, Kanye West locks into a pummeling duet with XXXTentacion on the rap/rock mash-up “One Minute,” also featuring Barker’s percussive talents. Everything culminates on the delicate and dark dreamscape of “what are you so afraid of.” A faint acoustic murmurs beneath his soulful delivery on the final question, “What are you so afraid of? Is it love?”

Check out the full tracklisting of XXXTentacion’s transformative masterpiece below.

The single “BAD!” preceded the record, clocking over 150 million YouTube views to date. It also debuted at #16 on the Billboard Hot 100 and is pending RIAA gold certification. Adding on to a long list of awards and accolades this year, XXXTentacionJohn Cunningham and X’s manager Solomon Sobande were honored in Variety Magazine’s 2018 Hitmaker issue for their work on “SAD!,” which is this year’s third most popular song according to BuzzAngle Music.

Skins showcases a true artist at the height of his powers only growing stronger. Feel it this week.

KAILEE MORGUE’S NEW SINGLE

Kailee Morgue debuts her new single, “Do You Feel This Way” (feat. Whethan)—listen & share here. The track premieres today on Zane Lowe’s World First.

Of the song, Morgue says, “This is one of my favorite songs I’ve made because it is off axis just enough to blur my perspective between haunting and inviting. Teaming up with Whethan brought the perfect blend of hazy lethargy and upbeat skepticism to the track. It captures the unease of that feeling of not knowing how someone truly feels about you, and it still always makes me want to move when I hear it—it’s so fun to perform.”
KAILEE MORGUE
“Do You Feel This Way” (feat. Whethan) follows Morgue’s latest single, “F**k U” and her 2017 breakout track, “Medusa,” which catapulted her into an overnight success after she posted a live performance of the song on Twitter. “Medusa” became the title track from her debut EP, which was also released last fall and features her hit single, “Discovery.”

Tattooed, multi-color haired and anime-obsessed 19-year-old Phoenix-born and Los Angeles-based gothic pop siren, Kailee Morgue, casts a sonic spell with her music. A self-described “introvert” and the second oldest of six kids, she found solace in the sounds of fellow sonic sorceresses, such as Stevie Nicks and Gwen Stefani, as well as bands like Pink Floyd, Led Zeppelin and more. By the age of ten, she picked up her first guitar, began quietly penning music and eventually started posting tracks on Soundcloud.

Between a gig at Jack In The Box in 2016, an 18-year-old Morgue found the beat for her breakout track, “Medusa,” on YouTube and cooked up the single. She first teased the track with a brief Twitter video, and it ignited a viral reaction garnering 100,000 “likes” overnight. Over an airy, minimalistic soundscape, Morgue creates a hypnotic and heartfelt melody with haunting and powerful lyrics. “Medusa” peaked at #1 on Hype Machine, was hailed as “Best Track of the Week” by The New York Times, MTV, The Line of Best Fit and Coup de Main and its video premiered on The FADER. As “Medusa” became an underground phenomenon, Morgue inked a deal with Republic Records in the summer of 2017. Further music is set for release this summer.

LISTEN TO “DO YOU FEEL THIS WAY” (FEAT. WHETHAN) HERE

LISTEN TO “F**k U” HERE

KAILEE MORGUE: FACEBOOK | INSTAGRAM | TWITTER

MARC E BASSY’S “MAIN CHICK”

Multiplatinum-certified Bay Area singer and songwriter Marc E. Bassy debuts his new single, “Main Chick,” today—listen and share here.

“Main Chick” follows Bassy’s acclaimed full-length debut, Gossip Columns [Republic Records], released last fall. He recently finished performing his headlining “Gossip Columns Tour” across the United States, as well as supporting Ty Dolla $ign on his “Don’t Judge Me” Tour.” Further music is set for release this year.

 

MAIN CHICK SQUARE

LISTEN TO “MAIN CHICK” HERE

LISTEN TO GOSSIP COLUMNS HERE

MARC E. BASSY: WEBSITE | FACEBOOK | INSTAGRAM | TWITTER

ALISON WONDERLAND x NEW VIDEO

Following her powerful performance at sunny Coachella, Alison Wonderland unveils her new video, Easy, which finds her dancing her way through a storm, stalked by an unrelenting rain cloud that even follows her indoors. Wonderland came up with the concept for the video after connecting with a scene from the 1998 film, The Truman Show.
“When I’m not happy, it feels like there is constant dark rain cloud over my head and it seems like everyone else is in the sunshine. It’s easy to feel isolated and alone, “explains Wonderland. “I wrote Easy on a day I felt like this. The description in the chorus is very literal. I woke up in bed too embarrassed to tell the guy next to me that I was sad for no reason, so I went to the bathroom to cry secretly because I was too scared to be honest at the time.”

ALISON WONDERLAND CAR SQUARE
6/8  Chicago, IL @ Spring Awakening Music Festival
6/10 Manchester, TN @ Bonnaroo Music & Arts Festival
7/14 Bronx, NY @ Greatest Day Ever Festival
8/3  Denver, CO @ Ogden Theatre  Tickets HERE
8/10 Seattle, WA @ WaMu Theatre  Tickets HERE
8/11 Dallas, TX @ South Side Ballroom  Tickets HERE
8/17 Los Angeles, CA @ Shrine Expo Hall  Tickets HERE
8/25 San Francisco, CA @ Bill Graham Civic Auditorium ߝ Tickets HERE
8/31 Washington, DC @ Echostage  Tickets HERE

COLD WAR KIDS NEW ALBUM

Cold War Kids release Audience a live, greatest hits album, available at all digital partners. Fans can pre-order Audience on vinyl, which features three exclusive bonus tracks, and CD today at shopcoldwarkids.com.
Recorded at The Georgia Theatre in Athens, GA on September 24, 2017, Audience takes its title from a song that appeared on Cold War Kids 2017, Behave Yourself. The career-spanning live set, available now on Capitol Records, also features key songs from each of the band’s six studio albums, including “We Used to Vacation,” “Hang Me Up To Dry,” and “Hospital Beds,” from Cold War Kids 2006 debut, “Robbers & Cowards,” and “Miracle Mile” and “Bottled Affection” from 2013’s Dear Miss Lonelyhearts. The band’s most recent releases are represented with “All This Could Be Yours,”and the Gold-certified, Alternative Songs chart topper “First” from 2014’s Hold My Home plus “So Tied Up,”  and “Restless,” and “Can We Hang On?”; which originally appeared on LA Divine, the band’s 2017 sixth studio album. See below for track listing.

FLORENCE + THE MACHINE x SKY FULL OF SONG

Florence + the Machine unveil a brand new track, Sky Full Of Song” today. Listen and watch the A.G. Rojas-directed video HERE. In partnership with Record Store Day, a limited edition, double A-side 7” vinyl will follow on April 21.

MADISON RYANN WARD x MIRROR

Inspired by artists from many different genres, Madison Ryann Ward combines bluesy, soulful melodies with folk, rap and gospel-influenced lyricism to create a classic sound that remains all her own. An impressive fuse of elements ranging from organs to reggae beats, Madison Ryann Ward is creating the kind of music that has the ability to achieve what Jay Z told Letterman “lasts forever.” LISTEN TO “MIRROR” HERE (Post & Share)

BIRDMAN x MANNIE FRESH

CASH MONEY RECORDS TO RELEASE THE BEFORE ANYTHANG SOUNDTRACK!!!

Featuring “Desiigner Caskets” A New Single from Birdman & Mannie Fresh (Big Tymers)

Also Features the Hit Single “At The Club” by Jacquees & Dej Loaf

Available at All Digital Retailers

https://landing.studiocdn.com/studiocdn-web/201210/parcels/8e486081-d02a-4632-bad2-920d27808586/lander

NICK CANNON BEHIND THE BAR

Nick Cannon visits Fuse’s digital series Behind the Bar to mix up his favorite cocktail — a twist on a mai tai, titled: Mai Time to Turn Up. Inspired by his new single, “Only You,” Cannon mixes up a sweet, Caribbean styled cocktail guaranteed to make anyone dance and let loose. Cannon’s new single “Only You” featuring DJ Luke Nasty and Fat Joe is available Friday, March 9.

“I make emotional music, I make feel good vibes. I’m always trying to fly on the right frequency and “Only You” is about optimism, empowerment, and excellence,” said Cannon. The single is a part of his Ncredible Gang project called Model Music. Wearing the mixologist hat, Cannon discusses how the meaning behind “Only You” connects to his Mai Time to Turn Up libation.

The episode is available now on Fuse’s official YouTube page.

 

Link to Video: https://www.youtube.com/embed/XXHkPRPr9qM