FOR YOUR CONSIDERATION ++ KANYE WEST ++ PRODUCER OF THE YEAR
FOR YOUR CONSIDERATION ++ KANYE WEST ++ PRODUCER OF THE YEAR
Fueled by an aggressive slate of new albums and singles and led by a new executive team – has launched into the summer season with ever-increasing heat. Ignited by Kanye West and G.O.O.D. Music, Def Jam artists have generated over 1 billion cumulative streams globally in the past month, and new music from Alessia Cara, Logic, YG, 2 Chainz and Jeremihis poised to dominate the charts all summer long.
“We’ve been very fortunate to be treated to this unprecedented schedule of game-changing releases from the inimitable Kanye West and his G.O.O.D. Music label,” said Paul Rosenberg, chairman and CEO of Def Jam Recordings. “I’m very pleased with how the team has responded and the success we have shared so far.”
With his historic five album run – yielding an unprecedented four consecutive Top 5 chart debuts in as many weeks from Pusha T, Kids See Ghosts, Nas, and his own #1 album ye– Kanye has once again grabbed control of the culture and shifted the paradigm. By releasing five 7-song albums, including the most-recent, critically acclaimed K.T.S.E. from Teyana Taylor – in consecutive weeks, Kanye has changed the concept of the album rollout, at once impossibly shortening the runway and elongating the news cycle, while unspooling the narrative with each release. In effect, the five albums have created a 35-song “playlist” across multiple genres: old school, sample-heavy rap, progressive, melodic hip-hop, R&B, psychedelic rock-rap, and more.
In addition to five albums lodged in the Top 25 on Apple Music, songs by Def Jam artists have also netted 19 debuts on the Billboard Hot 100. Charging headlong for the charts, Alessia Cara’s “Growing Pains,” #1 Most Added at Top 40 radio for two weeks running, and one of six new Def Jam tracks on Shazam’s US Future Hits Top 20 chart, including: “Yikes” and “All Mine” by Kanye West, “Bigger Than You” by 2 Chainz, “The Light”by MihTy (Jeremih & Ty Dolla $), and “Cops Shot The Kid” by Nas.
Def Jam’s seasoned promotion staff has an astonishing 8 tracks going for adds across multiple formats at radio – including “If You Know You Know” by Pusha-T, and “Big Bank” by YG. Propelled by an acclaimed BET Awards performance and the new music video trending at #3 on YouTube, “Big Bank” has exploded at Apple Music, Spotify, and Shazam.
At the same time, multi-platinum, Grammy®-nominated Def Jam artist Logic is headlining a sold-out tour in support of his #1 mixtape Bobby Tarantino II, the follow-up to Everybody, recently certified platinum. The mainstream worldwide success of Logic’s 4x-platinum “1-800-273-8255” is still reverberating more than a year after its release: last week 1-800 was awarded a Gold Lion for Artist as a Cause Ambassador at the annual Cannes Lion global brand conference.
Grammy®-nominated multi-platinum singer/songwriter Jhené Aiko’s life-affirming album TRIP is also on the verge of RIAA gold certification, after spinning off two global hit singles, the gold “While We’re Young,” and platinum “Sativa” featuring Rae Sremmurd, each with over 100 million streams.
Behind the scenes at Def Jam Recordings, the company’s amazing new digital team has implemented new strategies to grow social followers and engagement. Def Jam now boasts the #1 social following of all major record labels, with an Industry-leading 400+K followers on Instagram, over 900+K followers on Twitter and growing. The five G.O.O.D. Music/Def Jam releases alone have amassed over 70 million mentions and counting.
In another first for the label, Def Jam has employed an aggressive Direct-To-Consumer strategy to become the#1 D2C label within the Universal Music Group (UMG). This has been driven largely by the new G.O.O.D. Music releases, with creative, robust offerings of merch, vinyl, and special products including lithographs, cassettes and more.
While rolling out new projects from its heavy-hitting roster of stars, Def Jam is bringing a fresh crop of talent into the marketplace, with new music from recent signing like YK Osiris, Bobby Sessions, G.O.O.D. Music’s 070 Shake & Valee, PVRX, Fetty Luciano, and more.
SOLE DXB’S ANNUAL FESTIVAL LIT UP DUBAI THIS WEEKEND
From Thursday December 7th to December 9th, the biggest players in music, art, fashion and design gathered at Sole DXB for the 7th annual cultural festival at d3 Dubai. Panel discussions, showcases, performances, and more are part of this globally-known festival. Sole DXB garners media attention from all over the world. The festival showcased some of the biggest fashion brands including Dior, Nike, Puma and more. Guests were also treated to performances from Kano G.O.O.D Music President rapper Pusha T, NxWorries, Anderson Paak + Knxwledge, H.E.R, Teyana Taylor, Goldlink, IAMDDB, DJ, Stretch Armstrong and more.
Other notable guests on the fashion front include, Japanese streetwear royalty Hiroshi Fujiwara and Los Angeles based fashion designer Melody Ehsani are some of the names attending the event to showcase their work and participate in panel conversations. Exclusive wares from massive brands including Reebok, Lacoste, Timberland, Toms, Cadillac, Pepsi Co., Neighborhood, Visvim, Diesel and many more will be participating as well.
About the Sole DXB
Created by Hussain Moloobhoy, Joshua Cox, Kris Balarite, and Rajat Malhotra in 2010, Sole DXB has grown leaps and bounds to become a highly trafficked and respected platform for the arts, nurturing and celebrating global street culture in Dubai. Sole DXB is a pioneering hybrid of entertainment featuring rare sneakers, live music, contemporary artwork, slick home-brewed visuals and more offering fresh insight in the ever-evolving global culture lifestyle we live in highlighting Dubai as a pinnacle figure in the burgeoning streetwear scene, providing a local platform for a global community who shape the future of progressive street culture around the world.
THIS DECEMBER 7-9, THE ANNUAL DUBAI-BASED STREET CULTURE FAIR RETURNS FOR ITS 6TH EDITION at DUBAI DESIGN DISTRICT (d3)
Tuesday 24 October, 2017, Sole DXB in partnership with d3, announces its full program for 2017, with the support of Cadillac, Coca Cola and in association with Dubai Tourism. The three-day global street culture festival returns this December 7th, 8th and 9th at d3, Dubai, revealing a heavyweight billing that brings together some of the world’s finest names from across art, food, music, sports and style. Having celebrated American Hip Hop heritage in 2015, and its British street-evolved counterpart in 2016, Sole DXB returns in 2017 to spotlight the legacy and influence of Japanese contemporary design.
Reflecting the booming appetite for alternative culture that Sole DXB has steadily cultivated since its inception in 2010. Sole DXB is again delighted to call Dubai Design District (d3) home to the region’s only street and urban culture festival. Mirroring what d3 has set out to achieve; to build a thriving creative neighbourhood for a diverse community that share common interests.
The confirmed music billing for 2017 welcomes hip-hop greats of both present and future. Artists to perform most notably include award-winning musician Kano, G.O.O.D Music President and rapper Pusha T, American silk-soul rapper Goldlink, German rapper Serious Klein, and Manchester urban jazz singer IAMDDB, hailed as one of the breakout stars of 2017 and already amassing streams in excess of 1 million hits per track. And it wouldn’t be Sole DXB without some intimate after-parties, with the OGs DJ Stretch Armstrong, DJ Shortkut, streetwear icons PATTA Soundsystem, and DJs Tom Crane, Dave Lubin, and Andy Baxter providing the flavours this year.
Opening night Thursday 7th December welcomes all to a now-ritual free-to-public annual film screening. This year, with the international premiere of Word is Bond is the turn of Mass Appeal and their recently produced hip-hop documentary, to take centre stage. Directed by Mass Appeal’s Chief Creative Officer, Sacha Jenkins, the documentary examines the
transformative power of lyrics in the world of Hip Hop. With an open door policy, it’s the first in a long line of socially driven moves from Sole DXB aimed at providing legitimate, culturally-weighted entertainment, stimulating grass roots artistry.
On Friday 8th December, Sole DXB opens in its entirety, with a series of cultural talks unveiled, including intimate ‘no holds barred’ conversations with some of the biggest names in design, fashion and music. These include: headlining musician Pusha T; Fragment Design founder and much heralded Godfather of Streetwear Hiroshi Fujiwara; designer and style icon Jeff Staple of Staple Design; Peter Bittenbender, CEO of New York-based media company/record label Mass Appeal (of which hip hop legend Nas is a partner); founder of global alternative culture platform Highsnobiety, David Fischer makes a guest appearance; jewelry designer and famously the only woman to own a store front on notorious LA shopping destination Fairfax Avenue, Melody Ehsani; and Peter Jansson and Mubi Ali – founder and head buyer respectively of Sweden-born cult classic (and previous Online Retailer of the Year winner) sneaker retailer Sneakersnstuff.
From conversation to conversion, a host of highly sought after brands will show and retail never-before-seen wares across the weekend, each individually housed in bespoke retail units taking design cues from the finesse of Tokyo architecture. In parallel with some of the world’s biggest lifestyle brands on display including Asics, Nike, PUMA, Reebok. Japanese designers will provide some of the most highly-sought-after and hard-to-find product over the weekend, from brands including Neighborhood, Visvim, Wacko Maria, Undercover, Non-Native, and White Mountaineering. A sign of the growing importance of streetwear in the fashion sector, Sole DXB also enter into the world of luxury for the very first time – partnering with two standout luxury brands to preview their forward collections and create unique retail experiences for guests; the brands, both luxe icons: Dior Homme and Kenzo.
It was in 2010 that Sole DXB was founded, back then in a small Dubai community arts centre. What began as a small gathering of like-minded sneaker and hip-hop lovers coming together to swap kicks and share tracks, has rapidly grown into a 17,000 person, 3-day annual event with the support of the world’s leading cultural figures. A testament to the rise of the event and the region, Sole DXB is now a mainstay in the global events calendar and, when it comes to pushing cultural boundaries, is proving itself again as the one to watch.