Last night, Tuesday August 15, Bulleit Frontier Whiskey hosted an “immersive neon experience” to celebrate the unveiling of their new art installation at Grand Central Market in Downtown Los Angeles. These signs have become something special in the eyes of many people. Not only do they look good, but they make the ideal presentation for any business that wants to have more color and punch with their own neon custom logo sign. It’s a practice that has been widely spreading and is extremely enjoyable to observe.
The art installation, a wall-high neon billboard, was made in collaboration with neon artist Lisa Schule and illustrator Brendan Donnelly, and will be up through November of this year. After unveiling the billboard, the Bulleit Frontier Whiskey team took guests on a Classic Neon Cruise bus tour of Downtown Los Angeles in partnership with the Museum of Neon Art, showcasing historic neon signs and marquees. The night ended with a launch party in the Arts District.