Posts tagged with "freestyle"

ROBERTS AND SANDOVAL, bmx, racing, freestyle, champion, Levi's, 360 MAGAZINE

USA Cycling Announces Partnership w/ Champion® Athleticwear × the Levi’s® Brand

First-of-its-kind outfitting partnership with USA Cycling’s BMX Freestyle National Team

USA Cycling announces an official partnership with apparel and lifestyle brands Champion Athleticwear and the Levi’s® brand. This first-of-its-kind partnership will be centered around designing and creating an apparel line for the USA Cycling’s BMX Freestyle National Team that includes the athletes, coaches and staff.  The apparel will notably be shown as part of the BMX Freestyle kit at the sport’s inaugural debut in the Olympic Games, Tokyo 2020.

Through the partnership, Levi’s® and Champion will help USA Cycling bring BMX Freestyle to the masses. They will receive global visibility on the Team USA BMX Freestyle kit during international competitions; allowing them to bridge the unique circumstances that BMX Freestyle brings through its influence on the global lifestyle/streetwear culture around the world with jeans and t-shirts being a standard part of what athletes wear in competition. 

“We are proud to collaborate with two great American brands who have been around for 100+ years,” Rob DeMartini, President and CEO of USA Cycling, “When you think of American denim, it is synonymous with Levi’s®. To have our athletes outfitted in a quality brand with a legacy of being quintisentially American is a perfect match. Additionally, Champion will celebrate its hundredth anniversary this year and we will celebrate ours in 2020. Over the past century they have become a fixture in American athletics and we are excited to find new and meaningful ways to work with them to continue to carry on that legacy. With the amount of coverage BMX Freestyle will receive from the media in the lead-up to and during their debut in the Games, we are excited to have the opportunity to showcase the sport with these meaningful partners in an innovative way.”

“We are proud to support the USA Cycling BMX Freestyle National Team and to collaborate with an iconic brand like Levi’s,” said Jon Ram, Group President, Global Activewear, Hanesbrands Inc. “With Champion’s dedication to creating apparel that helps athletes perform at their highest level, while incorporating design for true self-expression on and off the course, we’re excited that both athletes and consumers will benefit from this new partnership. Entering the world of cycling is a natural progression for our brand and a thrilling new chapter for us.”

“Levi’s® has proudly been the choice of bold self-expressive youth for generations,” said Jennifer Sey, Chief Marketing Officer, Levi Strauss and Co.  “In this spirit, we are honored to support BMX Freestyle’s Team USA in the lead up to the 2020 Olympics and the team’s inaugural appearance at the games. We’re excited to see the team rock their Levi’s®, and Champion gear of course, both on and off the course.”

About USA Cycling (usacycling.org)

USA Cycling is a proud member of the Union Cycliste Internationale (UCI) and United States Olympic & Paralympic Committee (USOPC). Within the United States, USA Cycling is the national governing body for the sport of cycling and oversees the disciplines of road, track, mountain bike, cyclocross, and BMX. With a mission to develop the sport of cycling in the United States and to achieve sustained international racing success, USA Cycling supports cyclists at all levels, from those just beginning in the sport and participating in fun rides to seasoned professionals. The organization not only identifies, develops, and selects cyclists to represent the United States in international competition, but also supports amateur bike racing through grassroots development programs and the provision of critical infrastructure to run organized racing.

USA Cycling is headquartered in Colorado Springs, Colorado, and will celebrate its 100th anniversary in 2020. In 1920, the organization began as The Amateur Bicycle League of America and evolved to become the United States Cycling Federation in 1975 and ultimately USA Cycling, Inc. in 1995. USA Cycling’s 100,000+ members are comprised of racers and cyclists of all ages and abilities, coaches, officials, mechanics, and race directors.

About the Levi’s® Brand

The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s® jeans have become one of the most recognizable garments of clothing in the world—capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading jeanswear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style. For more information about the Levi’s® brand, its products and stores, please visit levi.com.

About Champion®

Since 1919, Champion Athleticwear has offered a full line of innovative athletic apparel for men and women including activewear, sweats, tees, sports bras, team uniforms and accessories. Champion uses innovative design and state-of-the-art product testing to ensure uncompromised quality and innovative apparel for our consumers. Champion Athleticwear can be purchased at department stores, sporting goods, specialty retailers, and at Champion.com.  For more information, please contact us at 1-800-315-0563 or at Facebook.com/Champion, follow us on Twitter @Championusa or on Instagram @Champion. Champion is a brand of Hanesbrands Inc. (NYSE:HBI).

Malaynah, 360 MAGAZINE, Felisha Carrasco

On The Verge of Stardom: Q+A With Rising Female Rapper, Malaynah

You just released your new single ‘Outta My Face’ tell us about the inspiration behind this song.

The inspiration behind my new single ‘Outta My Face’ was my energy and positivity I have within me. I wrote that song to inspire others to have the same energy that I do and surround themselves with that same positivity as well. 

You will be performing at the upcoming Welcome To The West music festival, how do you feel about being the only female rapper in the lineup? 

Being the only female on the Welcome to the West lineup means so much to me. I get to represent all the ladies on this lineup with so many legends. It makes me feel pumped up and ready to show everyone what I bring to the table. 

What are you most excited about for this performance?

I’m most excited to let my fans hear some of my unreleased music I’ll be performing. 

Cardi B reposted your video where you freestyled over her track “Money” and it hit over 12 millions view on her Instagram. What was your initial reaction?

When Cardi B reposted my freestyle video, my initial reaction was “NO F****** WAY.” I couldn’t believe it. I was so happy and proud of myself. That day was just filled with all kinds of emotion. 

We hear you began writing songs when you were 12 and secretly rapped in front of your bathroom mirror. When did you decide to share your talents in public and what made you decide to not keep it a secret anymore?

Performing in front of my family and getting the support I needed to actually put myself out there played a really big role with my decision to start posting my videos on social media platforms. Then when I got the response everyone in my family was telling me I was going to get, it made me just want to keep going. 

What or whom inspired you to start rapping?

What inspired me to start rapping was the reaction I would get when I would perform. When people were listening to what I was saying, and shared that a line I wrote hit home for them. Their reaction was just priceless. So I figured, if I can help people get through something by my words, I want this forever. 

What are you most excited about in your career right now?

Right now, I’m mostly excited about all the new songs and projects that are going to be dropping soon.

Do you have any new upcoming projects in the making?

Yes I have an E.P. that is going to be coming out very soon! 

If you could have one dream dinner guest, who would it be?

If I could go to dinner with ANYONE, I think I would want to sit down with J. Cole. 

To see Malaynah perform at Welcome to the West you can purchase tickets online: https://thewestfestival.com 

Photo credit Felisha Carrasco / @felishacarrasco55

Icewear Vezzo Returns With New Track “European”

Just recently, Detroit underground icon Icewear Vezzo returns with a new track European. This is his second release under his recently minted deal with Motown and Capitol Music Group.

Get it here.

Adding to the excitement for his upcoming mix-tape, Icewear Vezzo celebrates this moment with a music video for European–check it out here!

Icewear Vezzo proudly leads a new era of Motor City hip-hop. His explosive discography encompasses the fan favorite Clarity mixtape series and breakout Moonwalken, which boasted beats from heavyweights such as Zaytoven and TM 88. Following a stint in Federal Prison, he ignited 2018 as his biggest year yet. In addition to a triumphant return to the stage at Detroit’s Hot 107.5 Summer Jamz, he dropped the acclaimed 337 EP with Earlly Mac and set the internet abalze with the brash and blunt banger Drank God Back Freestyle. Mass Appeal predicted, Detroit’s best hope at a singular star is Icewear Vezzo, and Hypebeast dubbed him, “The King of Contemporary Detroit Rap.” A pillar of his community, he also owned the local haunt Chicken Talk restaurant.

With his surefire spitting and slick storytelling, he ushers in the next generation of Detroit legends.

DEF JAM’S 17-YEAR-OLD PHENOM

In an era where there seems to be a side-story of viral fame or leveraging online connections to rise to the top, 17-year-old high school student Bernard Jabs has carved his budding career out from pure authenticity. In Bernard Jabs’ first uploaded track, Gotta Get It, there is the obvious sound of his younger teenage voice, but within that sound is also the raw skill Bernard holds. His ability to channel the charisma of the music he grew up on and blend it with more current rap trends keeps Bernard circulating as one of the brightest new talents of a generation.

Growing up in Tifton, Georgia during part of the height of Southern rap, Bernard gravitated towards the star power of Lil Wayne. After seeing Wayne in the music video for “Stuntin’ Like My Daddy,” Bernard was entranced in the lifestyle – the cars, the girls, the money, the confidence. Bernard Jabs took to the culture surrounding southern rap and used that history to guide him towards the future.

check out his instagram HERE

MATT OX x CHIEF KEEF

Philadelphia rapper Matt Ox releases his record “Jetlag Ft. Chief Keef” today, right on the heels of his song “Zero Degrees.”The 13-year old recently signed with Motown and will release his album “OX” on October 30, 2018.

This song is full circle moment for Matt Ox and Chief Keef, representing an endorsement, or passing of the torch, moment. Keef himself started rapping before he was in his teens. In 2017 Matt was invited to open for Chief Keef in LA at the tender age of twelve, though fair to say for Matt Ox, twelve was a less than tender age, being very much a streetsmart kid from Philly.

Matt Ox is more than a hyperactive kid who likes fidget spinners and the anime character Death Note. With 46.7 million streams — from just a handful of singles — and a clutch of viral videos, his music caught the attention of the Working On Dying production collective, Motown Records, Chief Keef, PnB Rock, Lil Yachty, Meek Mill, Post Malone and Lil Uzi Vert and festivals such as theMad Decent Block Party, Roots Picnic, Ill Rootsand Day and Night Festival.

Most recently he collaborated with Valee for “Awesome” of which Rolling Stone noted “The real surprise here is that Matt Ox more than keeps up with Valee.”

Hip-hop was embedded into the Philly native at an early age. “I’ve been wanting to be an artist since I was a kid,” he says. A fan of Eminem and Kendrick Lamar, Ox tinkered with the guitar and keyboard. Raised by his mother, Ox’s uncle would take him to concerts and to the studio (himself being a musician), and soon Ox was editing videos and engineering songs.

As a result, Ox caught the attention of notable producers Oogie Mane and Forza and the Working On Dying production collection, who produced Ox’s single Overwhelming (with has 6.58 million soundcloud listens, and its accompanying video boasts 23.7 million views). When Matt earned his first check from his music, he spent it on getting he and his mom an apartment of their own, and then equipment to make a home studio in that apartment.

OX, who freestyles his verses, says that his mood and the vibe in the studio dictates the direction any record. Happy to have a viral hit behind him, Matt Ox looks toward solidifying his place in hip-hop.

Cynthia Rowley Spring 2019 Show

Who: Cynthia Rowley, Bill Powers, Kit Keenan, Whitney Port, Ashley Tisdale, Rachel Feinstein, Sofia Wylie, Jacquelyn Jablonski, Timo Weiland, Madison Grace, Laura Marano, Rachelle Hruska MacPherson, Sophie Macks, Natalie Suarez, Anna Moon, Caroline Lowe and Addison Riecke

What: Designer Cynthia Rowley showcased the Spring 2019 collection with a collective of freestyle dance skaters.

Where: Cynthia Rowley Showroom, 16 Morton Street, New York City
Why: To unveil the Cynthia Rowley Spring 2019 collection, the brand hosted an experiential show featuring a collective of freestyle dance skaters.

Collection Statement: We shot our lookbook against an out-of-this-world backdrop. There’s nothing more magical than a full moon…the glow of the moon against soft metallics, the weightlessness of a ruffled dress. If you asked me when I was kid what I wanted to be when I grew up, fashion was light years from my mind. I wanted to be an astronaut – the ultimate adventure.

I’ve always thought one theme, one inspiration was an antiquated idea. Why limit yourself? Fashion should have no boundaries and when you wear the clothes they should never hold you back from any experience.
There’s been a lot of talk recently about the underrepresentation of women in fashion leadership roles. This is something that has always been important to me. These are cool, fearless women – strong, talented athletes following their passion…that’s real inspiration to me. Let’s roll

Credits:

Warren Tricomi
Stila Cosmetics
Central Park Dance Skate Association
Miss’ile Team
Gotham Girls Roller Derby
Sure Grip

About Cynthia Rowley:

Cynthia Rowley is a leading global lifestyle brand built on the philosophy that fashion should be an adventure.