Posts tagged with "founder"

Anne Welsh, 360 MAGAZINE, Diana Unanyan

Fashion influencer × writer Anne Welsh talks about her new book “Pain-Less”

Pain-Less: Living with Pain, Finding Joy is Anne Welsh’s moving and uplifting memoir about life with sickle cell anaemia. It was published on 19th June 2019, World Sickle Cell day. Within just a few days of the launch, this emotive and inspirational book began to receive some incredible reviews:

“A powerful account of Anne Welsh’s own journey with her ‘invisible illness’ and a valuable resource for sufferers of sickle cell anaemia.”
World Health Organization

“An honest and insightful account in to a world unknown to so many.”
Archbishop of York

“A must read for victims of sickle cell disease, family members of sufferers, handlers and colleagues.”
Former President of Nigeria, Olusegun Obasanjo

“I have the utmost respect for those who suffer from sickle cell disease. The pain I have seen them experience is just awful and the suffering is immense.” –
Professor Dame Sally C. Davies

Anne Welsh is an entrepreneur, business mentor, published author, international speaker and trainer in dealing with pain and shows both individuals and businesses around the world how to massively improve their lives to attain a very high quality of life. She helps people whether in business or not, to be the best that they can be.


Anne Welsh is the Founder and President of Arise Consult, a leading global business development firm. Over the last ten years, Ms. Welsh has brought her unique combination of communication and financial skills to clients operating in the private or government sectors. She has been instrumental in identifying and putting in place solutions to a wide range of challenges in many global regions.


She has delivered unique solutions for Middle Eastern clients to capture ground-breaking international events in their countries. Her guidance has helped achieve peace in the most difficult regions of Africa and in the United States she has brought together the leaders of finance and industry to develop solutions that will help many developing countries move forward economically and with a social conscious.


Prior to founding Arise Consult, Ms. Welsh served as Senior Vice-Associate of Corporate Communications at Lehman Brothers and Neuberger Berman where she reported directly to the director of the UK Asset Management Division and was responsible for the fund’s European communications strategy.


Anne is internationally recognised as supporting good works in civil society. As a sickle cell sufferer, she is a champion for the disease around the world. Her book Pain-less, launched in June 2019, was borne of her determination to raise awareness about the impact invisible diseases such as sickle cell can have on individuals and their families.Anne is all too aware of the difficulties faced by sufferers of life-threatening illnesses. By writing this book, she has given a roadmap for others to improve their mental and physical wellbeing that may help in achieving a joyful and fulfilling life

She received a Bachelor of Arts degree in Accounting and Finance from Hertfordshire University and graduated from Cass Business School with an MSc in Investment Management.

NOTES

Pain-Less: Living with Pain, Finding Joy, by Anne Welsh, is now available in hardcover via Amazon.

It is also available on Kindle, Nook, Kobo and annewelsh.com.

Anne Welsh

Interview with Instagram influencer Anne Welsh

In simple terms, Anne Welsh is a hard-working, fashion-driven mum, who shares her lifestyle and experiences of positive living on Instagram. But she is also much more than that. The former Chairperson of the UK Sickle Cell Society and Founder/President of ‘Arise Consult’ is a passionate advocate for people with chronic illness.

Anne influences many people with her fashion style, travel and lifestyle in general. But sharing content of her everyday life has resulted in her gaining nearly a million Instagram followers.

Prior to becoming a social media influencer, Anne had a formidable academic career focused on obtaining an Accounting and Finance Degree as an undergraduate and then attending the prestigious ‘Cass Business School’ in London to complete a further Master’s degree in Investment Management. Before founding ‘Arise Consult’, her career roles included Vice President at New World Capital and Senior Vice-Associate of Marketing at Investment Bank, Lehman Brothers and Neuberger Berman.

Being a mother has changed Anne in many ways, but especially in her views on ‘compassionate’ fashion for women. She shares her advice to future bloggers and reveals how she became an Instagram influencer.

Anne, how did you build up the huge following you have on Instagram? How did all start?

I must say it wasn’t an easy start. It was a journey that still continues every day. Firstly, I had an aspiration to be an influencer and role model for family living as well as for people who are challenged by chronic diseases; however, I was not exactly sure how to achieve that goal.

I researched multiple platforms and the right platform for me was Instagram. I have now been involved with Instagram for two years and the platform continues to improve in allowing users to post with more sophistication and gain more followers. I find that I can directly approach anyone in the community and learn from other people’s experiences.

A theme that has always permeated my story boards is to promote the awareness of sickle cell disease. As a sickle cell sufferer, I felt obligated to tell positive and uplifting stories that would inspire others to achieve great things in their personal lives. I also found out that this positive approach to life has been embraced by many people living ordinary lives, but who are looking for a ‘new spark’ or who may be facing personal challenges outside of their control.

Building my Instagram following was not something that happened over night. You must post regularly and gradually; through comments and likes, you become to understand what people like and prefer to see posted. Improving on the posting experience is an evolutionary story. Be patient, as success is unlikely to happen quickly.

What are your posts all about and how do you interact with your followers?

My posts are usually centered around my personal experiences; travelling, beauty, fashion and lifestyle, with an important focus on health. Fashion is almost always a part of my posts and I get to work with my children and family on these aspects. Styles & certain fashion looks become my form of communication, an expression of my femininity, a way to find new statements and rediscover myself. That is why I love to showcase fashion and beauty aspects.

Sharing travel destinations is typically another function of my job description. I am fortunate enough to travel to many places internationally as well as locally across the UK. London itself is a world class destination with so many great photo opportunities. When I am at a location it requires significant schedule and logistics planning so that I can fit in business meetings between getting to photogenic sightseeing locations. Sometimes this can be very difficult to accomplish, and discipline is the key.

I am also happy to show some details of my family life, specifically woven around those interesting moments I share with my kids, my nieces and nephews and the family’s daily routine. I have found this part of my postings to be very popular. I am sure my followers encounter many of the same challenges I do with having a family, so it is a common bond we share.

What is your partnering philosophy with different brands?

I am very selective with brands. I usually accept invitations from only a small percentage of the brands that approach me. The first hurdle for a brand that seeks collaboration with me is I must love the product or service. If I don’t hold that passion it will come across to my followers as not very genuine and this will not achieve the marketing results of the product. When I post something which includes a brand, it is because it is the best in the sector.

Another key aspect of my personal brand, Anne Welsh, is that I interact with my followers. I work diligently to keep them updated and I personally respond to many of the questions I am asked. This level of interaction is actually a key requirement of the clients that approach me.

What is your best advice for people who want to become Instagram fashion or lifestyle bloggers?

My best advice for anyone who wants to be a lifestyle or fashion influencer is to be yourself. I think the only way to achieve success is to be original and at the same time be able to translate that originality into your own distinctive brand that companies can see as being useful for their business.

My passion for my family, the fact that I suffer with sickle cell disease and where I live have all been instrumental in developing my original offer. I would also follow-up that to say this is a very competitive market and clients are becoming much more savvy in how and at what level they pay Instagram influencers.

Using the fashion theme as an example, I consistently showcase my ‘Passion for Fashion’ and prominently display my latest looks on my website and on my Instagram page. You don’t have to have a million-dollar wardrobe, but you have to be thoughtful in what you purchase and research how these pieces can be recycled in unique ways.

Do you have any special projects coming up?

I have a very special project coming up, that is so dear to me. It has been my absolute dream for the last ten years to complete a book that improves the awareness of Sickle Cell Disease. My greatest influence will be to showcase to sufferers that your quality of life can be improved; that there is hope. The book is a memoir of my life, and the daily challenges that I have faced and how I have overcome them to be where I am today.

The book will be released on 19th of June to coincide with the United Nations Sickle Cell Day.

Cultivating Company Culture

TRAVEL JOURNALIST THOMAS WILMER INTERVIEWS 360 MAGAZINE PUBLISHER VAUGHN LOWERY

Small to medium sized business often fall short due to high turnover. Vaughn Lowery, Publisher of 360 Magazine, provides listeners with first-hand knowledge on the ever-shifting world of digital publishing and content creation through a youthful lens. Likewise with his innate ability to be accessible, he speaks to working in tandem with emerging generations and how their input could be detrimental to the survival of a brand.

LISTEN HERE

An Additional Conversation with 360 Magazine’s Publisher Vaughn Lowery

By Tara McDonough

If Vaughn Lowery was asked what his idea of success was 10 years ago, his answer would be very different from what it is today. He may have said that success means doing what he loves to do, being accomplished, or having a certain amount of material things.

“Success to me now is having a purpose in life and feeling passionate and fulfilled by it,” says Lowery.

Lowery got his first taste of the industry while interning for Vibe Magazine while on Summer vacation from Cornell University. His sister drove him into New York City every morning to drop him off and always advised him to be the first one at the office. One morning Lowery found himself alone with the publisher of the magazine at the time, Keith Clinkscales, which gave him the opportunity to speak with him one-on-one. It was due to his sister’s advice that he got the chance to do what no other intern would normally get to do.

After finishing up at Cornell in just three years, Lowery became an executive trainee with Saks Fifth Avenue. He was able to get along with everyone in the office and was doing great when he was called into his boss’s office one afternoon.

“She told me I was in the wrong business; that I was very charismatic and should try acting,” Lowery says, “but, I liked the path I was on at that time.”

It wasn’t until Lowery was asked by someone connected to the talent industry if he was a model that he truly considered breaking into the talent industry. Shortly after taking professional photos and getting them out to agencies, Lowery ended up with Ford Models. From there he did photoshoots, tv commercials, and ad campaigns, all while still working in outside sales at Aetna US Healthcare. Once he began modelling full time his face was in the pages of GQ, Harper’s Bazaar, Vogue, and Gap. By being around people of all different positions, primarily in the magazine publishing industry, Lowery came to understand how content was produced. It was right before the recession hit while he was living in LA that Lowery made the transition from modelling to the publishing industry.

It was his experience in modelling that inspired Lowery’s creation of the 360 Magazine. While working on any given shoot, Lowery was often one of just three or less black men. Often times he was the only black man on a set which drew his attention to the lack of representation in the media industry. Lowery’s goal for the 360 Magazine was that it would fill this niche and promote diversity across the publishing world, specifically the covers of its magazines.

For those wanting to work in the media industry, specifically in the publishing world, Lowery suggests starting from the ground up.

“Being self taught and learning as you go is something you need to be open to,” says Lowery, “Ask tons of questions, and learn everything you can from every position.”

Lowery warns that it’s important to be open and cordial to everyone, because you don’t know when your paths will cross again. Making connections and using them is how most people gain opportunities. He also adds that just by hanging out with people you’ll always learn something that you can apply to aspects of your work.  

Things in the industry have been changing and becoming more digitally focused since the beginning of 360 Magazine’s launch. The magazine was started during a time of e-zines, so it’s not a surprise that the website came first. Lowery had experience with creating websites from a young age so the move from print to digital was natural for him. It was clear to him where the industry was going.

“Print was getting costly, bookstores were looking dilapidated and even Barnes and Noble was focusing on their version of the tablet, the Nook,” says Lowery, “All the magazines were looking alike anyway.”

Print was still important though. Besides the fact that advertising agencies want to see a physical copy of a magazine before working with them, print is taken more seriously due to its cost. Other companies will be aware that a certain magazine has the funds to support itself if they have a print copy to show for it.

360 Magazine printed their first issue in 2009, but it was costly. Lowery began thinking that there had to be some other way to work with print. It was then that he decided to do print on demand publications. 360 Magazine linked with Blurb, which allowed anyone to order a print copy of the magazine right from our website. They’ve been distributing to them for 9 years now.

The magazine’s estimated circulation, which is based on print, is 110,000 from print on demand. This number doesn’t tend to move much, but most people end up reading 360 Magazine’s online articles through WordPress.

When asked what makes a media contributor most marketable, Lowery says that in this industry you need a social following and the ability to network. Being accessible and having a portfolio of published work is a great place to start as well.

Do it all,” Lowery says, “monetize, write, take photos, be on time, and take initiatives.”

The hardest thing about the industry in Lowery’s opinion is breaking into it and surviving on freelance jobs along the way. Writers should be prepared to sacrifice mentally, physically and financially. While working for a publication, Lowery says that writers need to do what they can to become a valuable asset to them. That way, a publication will be more likely to keep you on board and help you in the future.

As for internship positions at 360 Magazine, Lowery aims to teach interns everything that he didn’t learn. He’s assigns articles for interns to write, pushes them to network, has them do coverage and teaches them how to get published or to self-publish.

“We teach interns how to be resourceful and find themselves in the organization,” says Lowery.

When interns can bring business to the magazine, the magazine will bring business to them. Special assignment opportunities are available for interns who finish their program and are still looking to remain involved. Lowery says that while the magazine is specifically looking to groom editors, that if a publication wants to really pop, then they have to have a revolving door.

When asked what goals he has for the future of 360 Magazine, Lowery responded that he aims to keep it three dimensional with podcasts and web series.

“I want to be able to put the brand out to different countries and places in America,” says Lowery, Local presences would strengthen us.”

He also says that he’s interested in the possibility of a reality spin off or docu-series, as well as introducing more formal programs for educational purposes.

VAUGHN LOWERY:
360 Magazine
LinkedIn
Joe boxer TV Appearance
America’s Next Top Model Appearance
Sundance Film Trailer Appearance

Vaughn Lowery, art, 360 magazine, design, entertainer, Male model

CREED II: The Album Is Out Now Soundtrack Feat. Kendrick Lamar, J. Cole, and More

Interscope Records is thrilled to announce the release of Creed II: The Album— the original motion picture soundtrack for the latest installment in the legendary Rocky saga. Executive-produced by Grammy-Award-winning producer/songwriter Mike WiLL Made-It, Creed II: The Album features appearances by more than two dozen of the biggest names in hip-hop.

Listen to Creed II: The Album here!

Creed II: The Album includes two previously released singles: “Kill ‘Em With Success” by Eearz, ScHoolboy Q & 2 Chainz, and “The Mantra” by Pharrell & Kendrick Lamar. In addition, the soundtrack features J. Cole, Rae Sremmurd, Trouble, Lil Wayne, Nas, Rick Ross, Gucci Mane, Nicki Minaj, A$AP Rocky, A$AP Ferg, Vince Staples, Young Thug, and more. See the full track listing below.

Due out November 21 and directed by Steven Caple Jr., Creed II stars Michael B. Jordan and Sylvester Stallone. In creating Creed II: The Album, Mike WiLL collaborated directly with Jordan and Caple Jr., as well as with composer Ludwig Göransson and music supervisors Fam Rothstein and Jen Malone.

“There was a time where movie soundtracks had people just as excited as am artist’s album, and that’s the feeling I was going for when creating this project,” says Mike WiLL. “After people hear the music, I want them to say movie soundtracks are back.”

The founder of Ear Drummer Records, Mike WiLL is the mastermind behind such massive hits as Beyoncé’s “Formation,” Kendrick Lamar’s Grammy Award-winning and seven-times-platinum “HUMBLE.,” and Rae Sremmurd’s “Black Beatles,” which spent seven weeks on top of the Billboard Hot 100 chart.

Track listing for Creed II: The Album:

  1. Lil Wayne– “Amen (Pre Fight Prayer)”
  2. Bon Iver— “Do You Need Power? (Walk Out Music)”
  3. Crime Mobb & Slim Jxmmi– “We Can Hit (Round 1)”
  4. Eearz, ScHoolboy Q & 2 Chainz– “Kill ‘Em With Success”
  5. Nas & Rick Ross– “Check”
  6. Young Thug & Swae Lee– “Fate”
  7. Ari Lennox & J. Cole– “Shea Butter Baby”
  8. Pharrell & Kendrick Lamar– “The Mantra”
  9. Rae Sremmurd & Kodak Black— “Watching Me”
  10. Eearz, Gucci Mane, YG, Trouble, Quavo & Juicy J— “F.I.G.H.T”
  11. A$AP Rocky, A$AP Ferg & Nicki Minaj– “Runnin”
  12. Tessa Thompson & Gunna— “Midnight”
  13. Ama Lou— “Bless Me (Demo)”
  14. Vince Staples– “Ice Cold (Final Round)”
  15. Ella Mai— “Love Me Like That (Champion Love)”

About Creed II:

Creed II will be distributed theatrically in the U.S. by Metro Goldwyn Mayer Pictures (MGM), while Warner Bros. Pictures will distribute the film internationally. The film arrives as the sequel to the Academy Award-nominated Creed, a 2015 release directed by Black Panther’s Ryan Coogler. The next chapter in the Adonis Creed story follows his life inside and outside of the ring as he deals with newfound fame, issues with his family, and his continuing quest to become a champion. Creed II also starts Florian “Big Nasty” Munteanu, Tessa Thompson, Dolph Lundgren, and Phylicia Rashad.

About Mike WiLL Made-It:

Born in 1989 in Atlanta, Mike WiLL Made-It began making beats at age 14 and soon found his first production client in Gucci Mane. In 2006, he founded EarDrummers Entertainment, then later established Ear Drummer Records (a label and production company known for signing breakout hip-hop duo Rae Sremmurd). Having produced platinum-certified singles for iconic artists like Miley Cyrus and Rihanna, Mike WiLL is now widely recognized as a cultural heavyweight in hip-hop, pop, and beyond.

JERRIS MADISON

Jerris Madison is a Los Angeles-based noted Fashion Photographer who is also the Publisher and Editor-In-Chief at OBVIOUS Magazine. OBVIOUS Magazine is one of the most influential magazines with a global reach of 4 million each month via social media and obviousmag.com.
Among his clients are Kevin Hart, Essence Magazine and Eva Marcille. Jerris’ most recent work was featured on the Dianne Reeves 2015 Grammy win for Best Jazz Vocals Album.

A Detroit native, Jerris finds his stability through family and friends. Noted for always “living his best life”, this perspective was put to the test in November of 2014 when Jerris lost his right leg to Chondrosarcoma Bone Cancer.

Not one to be slowed down, Jerris views himself as a survivor and continues to play varying roles such as Image Consultant, Social Media Expert, Film/TV Wardrobe Stylist, Motivational Speaker, as well as Photographer. He hopes that his story and experience will lead him to become an author, global philanthropist, potential talk show host, and even docuseries that focuses on his life and the stories of other amputees around the world.

Editor. Fashion Chief. Photographer. Survivor! Jerris Madison, you deserve this ovation!

Jerris mogul, 360 MAGAZINE, obvious MAGAZINE

Next Big Thing Arriving from HueTrition

Get ready because HueTrition has yet another exciting health and wellness program in an app form called HueTracker.

The release date for the app is set at July 2019 and will include additional features by January 2020. The additional features include access to medical professionals, dietitians, chefs, health coaches, and personal trainers.

Not only will the app make it easier for users to track their water intake, but it will count your calories, track your exercises, count your protein intake as well as keeping track of vegetable consumption.

With HueTracker, you can easily set, track, and accomplish your health and wellness goals–it’s great and fun for people of all ages! Whether you are trying to lead to a healthier lifestyle or doing the plant-based thing, HueTracker is for everyone and they need YOUR help to make sure everyone has access to it!

They are asking for $48,000 to reach their goal and create another successful health and wellness resource by HueTrition.

To pledge, click on this link to make a difference.

By promoting social well-being, working with major strategic brand partners such as Whole Foods, Amazon, Dole, and NutriBullet, HueTrition has been featured on USA Today Media Planet–they also have an E-book that has been featured on Times Square!

If you don’t know much about this amazing wellness program, their vision is to foster a balanced, active, and healthy lifestyle that includes a daily variety of colorful fruits and vegetables, hence the name “Hue” Trition.

So, why are they awesome? How are they different? It is because of their philosophy. They envision food as the fuel to color your WORLD. Natural, colorful, filling half of your plate with fruits and vegetables and fresh and simple ingredients!

With the amazing help and determination from their founder, Monica H. San Miguel Sokolovskiy, the program’s mission is to create a grassroots movement and nourishing community that serves as the go-to-well-being resource, encouraging joint life-long consumption of colorful fruits and vegetables, physical activity, and a balanced lifestyle.

If you wish to see them in action, they have a successful and growing HueTube channel where you can reference for healthy tips, fun ideas, and live vlogs of where to get the most colorful food to spice up your life!

Remember, HueTracker not only makes it easy to track your water, calories, exercise, protein, but also your colorful intake of fruits and veggies! What is different about their mobile app is that it gives you a companion named Huey who helps and encourages you to reach and maintain your goals, as well as access to experts! You can also have access to it from your mobile or on your desktop as well!

HueTracker Pledge NOW banner

Don’t forget to follow them on social media! Click on the hyperlinks below to connect with them digitally:

 

Paris FW x Haute Couture

During Paris Fashion Week Haute Couture, on Tuesday, July 3,

Maison des Centraliens has hosted three young designers with their Fall- Winter Collections 2018-2019:

 

ABE by Ariane Chaumeil Jewelry  “Miroir”

There is magic and mystery in a mirror : the reflexion of who looks into it is real, but reversed.  Since we gaze at ourselves, all fantasies become possible and brings us back to face each other, and to what the world has to face. As a two-way mirror, you can see without being seen. Step through and find out with this collection, and the part of your soul using your imagination, whether it is dark or whether radiant…

The fall winter collection of the ABE by Ariane Chaumeil house, whose crafting remains done with the blowtorch glass, becomes richer with a new proposition: the metal paste making. Sculpted and cast, the metal paste is modelled, sanded, fired at high temperature, brushed and rubbed with a burnisher and polished several times in order to get pieces of golden and white bronze, and of pure copper, with a shiny, ancient rendering.

 

A couture collection by  designer Armine Ohanyan

A couture collection made in France, entirely handmade, intimately inspired by nature, showing the natural elements in all their forms. Ice, crystallization, rain, wind, dew and roots. Crystallized in these surroundings, the Human Being becomes Nature. The Nature is everlasting, nothing can stop it. It is the true beauty, perfection. For depicting this cycle of evolution, Armine Ohanyan uses the new technologies such as 3D printing or materials crafting, which play an important role in her creation process. Her art investigations never end, like the movement that she shows in its different forms and their ranges of colours and materials. Her creations are futuristic, modern, with a wide beauty touch.

 

Baroqco Jewelry

Designers Imelda and Eduardo aka Baroqco are citizens of the world . Their roots are from Dutch Chinese Indonesian and Portuguese descent, and this diversity is what provides foundation that leads to the inspiration and creation. BaroQco comes from Baroque, an era of change from simplicity to lively and exuberant detail. BaroQco stands alone with its unique grandeur and ability to surprise and to achieve a sense of awe. Imelda and Eduardo started to create jewelry as they were looking for a tiara or crown for their wedding day. At that time there were not a lot of options, so they decided to create their own tiara which lead others to ask whether they could also make necklaces and earrings.

« As we embrace the impressionism, we strive not only for the outer but especially for the inner-beauty. In our creations we want to push boundaries of artistic techniques. And therefore the BaroQco is a book without an End. »

The materials are opal ,gold and Swarovski and all the metalwork are nickel free, the usage of non toxic and – hazardous for plating makes the jewelry more ecofriendly.

 

 

See pictures below :

This slideshow requires JavaScript.

Comparing, Contrasting, Cutting, GUINNESS

The Guinness Brewery at St. James’s Gate in Dublin has been brewing beer since its founder, Arthur Guinness, signed his now famous 9,000-year lease on the property on December 31st 1759. The brewery began its life producing ales for Dublin City, it would soon embark on a journey brewing new styles of beer originating in London known as Porter’s and Stout’s. This journey would lead the then small family brewery located on the outskirts of Dublin City to become the largest Stout brewery in the world. Along the 258-year journey that Guinness has undertaken it has been frequently enjoyed at the table alongside a well paired dish.

 

The secret of a good pairing lies in the three C’s, Comparing, Contrasting and Cutting.

 

We will now use Guinness Draught Stout as an example of how to Compare and Contrast the same beer with two different dishes, and examine how the presence of one can interact with the flavor of the other.

 

When Comparing we are required to find foods with similar flavor and intensity to that of the beer. These flavors will then compliment and resonate with each other.

 

For our first pairing, we use Guinness Draught Stout, found in new throw-back cans featuring the Kinkajou, a marketing creation from the 1930’s, 40’s and 50’s by legendary artist John Gilory. Distinctively dark with a rich creamy head, coffee and malty, and the perfect balance of bitter, sweet and roast characters. These flavors are the product of using roasted barley in our brewing and also give Guinness Draught Stout it’s iconic ruby red color. When the barley is roasted at 466 degrees Fahrenheit for 2 and 1Ž2 hours it undergoes a change called the Maillard reaction, a chemical reaction between amino acids and reducing sugars that also gives browned food its distinctive flavor. The flavors from the roasted barley used in Guinness Draught Stout balance wonderfully with the similar rich roasted flavors of an Applewood Smoked Bacon Sandwich with each sip of stout harmonizing with every bite of sandwich until both glass and plate are empty.

 

GUINNESS DRAUGHT & APPLEWOOD SMOKED BACON SANDWICH

 

After looking at Comparing let us now review Contrasting Guinness Draught Stout with a different dish. As we know Stout tastes of coffee and bitter flavors, let us use those to contrast against and accentuate the sweet and creamy deliciousness of a warm Apple and Pear Tart nestled under a generous scoop of Vanilla Gelato. This pairing is very similar to having your cup of coffee with a sweet pastry or confection.

 

GUINNESS DRAUGHT & APPLE AND PEAR TART

 

Finally let’s discuss Cutting. We will utilize Guinness Blonde American Lager as our example for Cutting. Guinness Blonde American Lager, light and hoppy with floral and citrus notes and a long malt biscuit finish. This crisp and refreshing lager has a lively mouthfeel provided by its ample carbonation, this carbonation is ideal for “Cutting” through creamy and juicy dishes and cleansing the palate after each bite. While enjoying a burger at a BBQ or creamy ham and cheese croquettes using this pairing technique, Cutting scrubs the palate and resets your taste buds after each sip.

 

BLONDE AMERICAN LAGER & HAM & CHEDDAR CHEESE CROQUETTES

 

We hope you enjoy using the 3 C’s for your future beer and food pairing adventures! Happy St. Patrick’s Day from the Brewer’s at Guinness and always remember to Drink Responsibly.

 

Eoghain Clavin, Guinness Brewery Ambassador, Pacific Region U.S.

Blender x Nick Graham

Blender Workspace, a premium shared office community, welcomed fashion iconoclast and Joe Boxer founder, Nick Graham, to their New York flagship on February 20th. The two-hour presentation and roundtable discussion signified the launch of Blender’s new Entrepreneur Salon Series: the latest addition to a robust programming initiative available to all Blender members.

 

Mr. Graham’s presentation focused on themes of audacity and enterprise, informed by his personal experience with innovative brand building. He famously got his start by silk screening dollar bills onto boxer shorts, while his latest collection debuted earlier this month in the shark tank at Mandalay Bay in Las Vegas. Mr. Graham also launched an eponymous men’s fashion line at New York Fashion Week in January.

 

The event was hosted by Larry Dvoskin, a music entrepreneur who has worked with past Grammy winners including David Bowie, The Beach Boys, Robert Plant, and MGMT. In addition to its salon series, Blender boasts a curated arts program, wellness meet-ups, workshops, and live performances on a daily basis.

 

Blender is a leading luxury workspace located at 135 Madison Avenue in the NoMad neighborhood of New York City. The space was custom built for high-caliber professionals who value thoughtful design and an elevated work experience, and has evolved into a hub for creative, lifestyle and wellness brands.

 

 

 

 

Top Marketing Influencer Adam Rivietz

New Nielsen Report: “The Unique Benefits of Influencer Marketing”

The unstoppable power of influencer marketing stems from its ability to win over the hearts of consumers and shift perceptions of a brand to boost its affinity.

In a brand new Nielsen report, “The Unique Benefits of Influencer Marketing,” the analysts break down how influencers are the future and in fact produce a 60% greater shift in brand perception metrics by speaking directly to audiences in an authentic and personal voice.

In this way they are more trusted than traditional advertising celebs. And rather than seem amateurish, the content of the influencers is perceived as unique, cool, visually appealing, of high quality, and ultimately, professional.

Adam Rivietz, cofounder and CSO of leading influencer marketing firm #paid. At 25 years old, Adam and his team have developed the biggest innovation to hit influencer marketing: an algorithm using IBM Watson technology to match brands with best suited of 13,000 influencers across 105 countries. With this unique combo of the human touch and the best algorithm in the game, Adam and #Paid are changing how brands connect and partner with influencers. They have, in fact, located influencers for some of the world’s biggest brands, including airBNB, Coca-Cola, Ikea, and Universal.

More on Adam Rivietz

Prior to creating #paid, Adam’s created multiple ventures, including an app development company called Entourage Apps. Entourage Apps has been recognized as a top 1% iOS developer with over 15 apps in top 200 ranks. His company was acquired by Make It Rain Mobile Inc. in 2014. Adam resides in New York City and leads #paid’s brand strategy and growth team.