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Southern Roots Festival

Food Network Stars Join Celebrity Chef Ashley Clay For Anticipated Southern Roots Festival, The Ultimate Tailgating Culinary Experience To The Big Game

Southern hospitality extended to 1.5 million fans via a showcase of music, arts, culture, and food

Four fabulous Food Network Culinary Divas will join Celebrity Chef Ashley Clay to bring the richness of “Down South” to the forefront during the Southern Roots Festival in Atlanta, GA as a prelude to the Big Game. The Southern Roots festival will kick off on Monday, January 28, 2019, and run until Sunday, February 3, 2019.

In conjunction with Southern Roots Festival Creative Director and Executive Producer, Aisha Davis of DESHO Productions, and NORTH&KING Developers, “Southern Roots,” founded by celebrity chef, Ashley Clay, will be presented directly across the street from Mercedes-Benz Stadium, a first in Super Bowl history for a private festival. The seven-day experience will include family-friendly activations of culinary excitement, an outdoor pop-up mall, interactive gaming, a silent disco, live concerts from local and national talent and live demonstrations hosted across ten zones and two main stages.

Food Network’s Chef Penny Davidi, Chef Maneet Chauhan, Chef Tregaye Fraser, and Chef Michele Ragussis will participate in “Battle of the Culinary Divas” events at the Southern Roots Kitchen Stadium during the following days and times:

● Friday, February 1 (1 to 3 p.m.) “Battle of the Grits”

○ Hosted by Food Network’s favorite villain, Chef Penny Davidi, sponsored by Sugar Foods

○ Each celebrity chef partnered with NFL players to whip up unique grit dishes

○ Winning team to go on to Sunday cookoff playoffs

● Saturday, February 2 (1 to 3 p.m.) “Battle of the Mac ‘N’ Cheese”

○ Hosted by Food Network’s favorite villain, Chef Penny Davidi, sponsored by Sugar Foods

○ Each celebrity chef partnered with NFL players to create mac n’ cheese dishes

○ Winning team to go on to Sunday cookoff playoffs

● Game Day! Sunday, February 3 (1 to 3 p.m.) “Battle of the Chicken Wings”

○ Hosted by Food Network’s favorite villain, Chef Penny Davidi, sponsored by Sugar Foods

○ Final two celebrity chefs and NFL players battle for the crown

“We are thrilled to have Food Network stars join us for the Southern Roots Festival! Their presence will elevate our event as the premier culinary tailgating experience in Atlanta. I can’t wait to interact and cook with the talented women who are welcomed into 100 million households across the nations.” – Chef Ashley Clay, CEO/Founder

For more information, visit https://southernrootsexperience.com/. To apply for media coverage, click here.

ABOUT SOUTHERN ROOTS FESTIVAL

The Southern Roots Festival is a culinary tailgate entertainment experience hosted during Super Bowl LIII offering arts, music, culture and mouth-watering Southern cuisine. The festival features programming that highlights food, sports, gaming and special events curated by lifestyle influencers. It represents a collective vision of events and experiences that transcend color, sex, and cultural background.

ABOUT ASHLEY CLAY ENTERPRISES

Celebrity Chef Ashley Clay, an Atlanta native, is the founder of Chef Ashley, Inc, a catering empire, which includes Chef Ashley Enterprises and By The Pans. Chef Ashley was exposed to a style of cooking during her childhood and fused her unique Southern flair and traditional American influences to create flavorful masterpieces. Her dishes have delighted the likes of Atlanta royalty including Ludacris, Ciara, L.A. Reid, Floyd Mayweather, and Tyler Perry, all of whom helped catapult her into the political arena landing her private meetings in the Mayor’s office with senators and members of Congress. Most recently, Chef Ashley has become the go-to lifestyle and culinary curator for Atlanta’s Fortune 500 C-Suite executives. The serial entrepreneur is in the kitchen whipping up a recipe of success to produce her own line of seasonings, food products, and culinary expansion into restaurants and hotels. She’s also in talks with producers about creating a southern-centric food television show.

ABOUT FOOD NETWORK

FOOD NETWORK is a unique lifestyle network, website, and magazine that connects viewers to the power and joy of food. The network strives to be viewers’ best friend in food and is committed to leading by teaching, inspiring, empowering and entertaining through its talent and expertise. Food Network is distributed to nearly 100 million U.S. households and draws over 46 million unique web users monthly. Since launching in 2009, Food Network Magazine’s rate base has grown 13 times and is the No. 2 best-selling monthly magazine on the newsstand, with 13.5 million readers. Food Network is owned by Discovery, Inc., a global leader in real life entertainment whose portfolio also includes Discovery Channel, HGTV, TLC, Investigation Discovery, and OWN: Oprah Winfrey Network.

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