Turning up the heat for summer, the Forever 21 x Cheetos capsule collection celebrates the Cheetos fans’ passion for the cult-fave snack with playful statement pieces that bring the “Cheetos Look” to life! The limited-edition collection includes Cheetos Crunchy and Cheetos Flamin’ Hot printed swimsuits, sweatshirts, t-shirts, dresses and much more. The range, comprised of women and men’s styles, will be available online and at Forever 21 stores nationwide and will retail from $5 to $30.
“We are so excited to join forces with an iconic snack like Flaming Hot Cheetos,” announces Linda Chang, Forever 21 Vice President of Merchandising. “Flaming Hot Cheetos fans are so fanatical, and over the past couple of years, we have seen their love for this food illustrated all over pop culture, and in particular, via social media. We are so honored to be releasing this limited edition capsule!”
“Cheetos is more than a snack brand; we’ve become a lifestyle brand among our fans,” says Brandi Ray, Senior Director of Marketing, Frito-Lay North America. “So what better way to embody that lifestyle than with a clothing line in partnership with Forever 21 – another brand with an incredibly passionate fan base similar to Cheetos.”