Posts tagged with "fitness"

3 Transformation Tips From Gold’s Gym Fitness Influencer

1 Set Micro Goals: Break your large goals into smaller steps. If you’d ultimately like to lose 100 pounds, start 10. If you’d like to cut out sugar, cut it out at a few meals first. If you’d like to make it in the gym 5/6 days a week over the next year, focus on making it 5/6 a week for the next month. Not only do micro-goals make your larger goals more manageable, they also give you a psychological confidence boost by achieving them.

2 Don’t Over Complicate Things: There’s keto, cardio timing, CrossFit, paleo, HIIT, classes, Powerlifting, gluten free, bodybuilding, macro counting… there are a million different buzz words in the fitness industry. Keep it simple when you’re starting out.

3 Focus on the FOUR Pillars:  There are four pillars – nutrition, physical activity, sleep, and stress. Focus on eating a nutrient rich diet that puts you in a caloric deficit (and drinking about a gallon of water), moving more than you normally would through exercise or activity, getting better, longer sleeps, and making efforts to reduce your stress. As you move closer to your goals and get a handle on those four basic tenants, you can start to focus on other variables. Nail the basics.  THEN upgrade

Genetic Immunity Presents at First Russian-Chinese HIV Congress in Moscow

Peter Boros, Genetic Immunity’s President presented the Company’s pDNA-based platform technology and clinical trial data relating to HIV in front of an esteemed gathering of HIV experts.

As part of the presentation, Genetic Immunity announced the launch of a Phase III clinical trial for the company’s lead product candidate, a therapeutic HIV vaccine, to be conducted at the Moscow City Center for the Prevention and Control of AIDS, with the planned enrollment of up to 200 patients. Upon successful completion, Genetic Immunity plans to apply for marketing approval in the Commonwealth of Independent States (CIS) region.

“It was an honor to have been invited and to present in front of such a highly regarded group of HIV experts from Russia, China and the United States. I believe our presentation was well-received and we are all looking forward to a successful trial completion. If marketing approval is granted, our therapeutic HIV vaccine could introduce a paradigm shift in treating HIV,” stated Boros.

The DermaVir platform contains a novel plasmid DNA that encodes most HIV genes. The vaccine is administered topically using the DermaPrep medical device.

“Mr. Boros gave an excellent presentation about Genetic Immunity’s therapeutic vaccine platform with a special emphasis on the company’s HIV results to date. I look forward to completing the planned Phase III trial, and – upon a successful result – to treating patients with a very promising new vaccine product,” added Professor Alexey Mazus, Head of the Moscow City Center for the Prevention and Control of AIDS.

Mark Cuban x Dallas Mavericks x Lympo

Mark Cuban, owner of the Dallas Mavericks, together with Tony G., co-founder of Lympo, have announced the official launch of Lympo, the nation’’s first blockchain fitness app, that rewards users with crypto tokens holding real monetary value that can be exchanged for premium products within its own in-app Lympo Shop. The free application pioneers a revolutionary new concept in wellness and personal technology.

Speaking today from the Lympo Practice Facility for the Dallas Mavericks, the heads of both partnering organizations introduced the newly launched app, as the first of its kind to use blockchain technology combined with fitness gamification to reward users for walking and running towards a healthier way of life. Those who subscribe to an active lifestyle and are ready to Walk. Run. Earn with Lympo, are invited to download the free app and learn more at http://Lympo.com.

With the help of blockchain technology and fitness gamification, users are rewarded with LYMcrypto tokens through the Lympo app for completing simple walking and running challenges. These tokens have monetary value and can be used to purchase sports and fitness products by today’s leading brands in the Lympo Shop – the first online store to accept fitness token payments. Lympo is developing the option to sync data with various fitness and health tracking apps and wearables to help analyze and evaluate activities while offering personalized health and fitness advice and bespoke services to the user.

Lympo is a seamless tool for motivating people to become healthy and adopt an active lifestyle,” says Tony G., co-founder  of Lympo. “By improving the well-being of people around the world and providing tangible incentives through our unique technology, we aim to unite fitness and wellness communities everywhere. Lympo will utilize the data we track on our phones and wearables to reward users for the lifestyle goals they achieve.  We are very excited to debut Lympo in partnership with the Dallas Mavericks, a true custodian in the health and fitness arena.”

The Lympo app offers challenges both by Lympo and its partners – coaches, wellness brands, various health, sports and fitness industry associations or influencers for example. Users can join these challenges, track their walking or running activities and get rewarded with LYM tokens upon completion. A challenge is completed when the required distance is covered. Users can also see the amount of LYM they have in their in-app wallet, including all transactions and the monetary LYM equivalent in dollars or euros. After saving a certain amount of LYM, the user is able to purchase exclusive sporting goods in the in-app store, providing an incentive to complete additional challenges. 

“Lympo is all about making positive changes by taking small steps towards a more active lifestyle,” says Dallas Mavericks owner Mark Cuban. “Lympo doesn’t require you to drastically change your daily habits, but it’s a great incentive to gain real rewards, like Mavs tickets and gear, for fitness efforts. Lympo offers a great opportunity for partnering businesses by increasing brand awareness through sponsored challenges, while opening a direct channel of communication with niche sports, health and fitness enthusiasts.” The Dallas Mavericks are Lympo’s founding U.S. partner and will engage fans through unique challenges and rewards through the app.

While the compelling benefits of Lympo’s reward-based platform are self-evident for the user, the application also presents a unique appeal for small, medium and large corporations that are looking to improve customer loyalty. Lympo brand partners are able to attract new and existing customers through the ownership of specific challenges; tailor rewards to encourage specific behavior; access tech-savvy health and fitness enthusiasts within Lympo’s user base, or interact directly with Lympo’s clientele by hosting a series of community-based events, using Lympo as a launchpad.

LYM is a crypto (utility) token, a central part of the Lympo ecosystem, used to reward users for their fitness efforts. The LYM token is also a revolutionary means of payment, allowing its users to monetize their fitness efforts and data. LYM is based on the Ethereum blockchain platform, which ensures the security and the technical stability of the token. Within the Lympo environment, LYM acts as any other traditional currency. The price of LYM is determined by market forces and is constantly changing in relation to other crypto and traditional currencies. LYM tokens currently serve as utility tokens on the platform to buy products on the in-app store. A broader range of healthy lifestyle products and services from Lympo partners will become available, such as personal training sessions or gym memberships, diet and exercise plans and the latest workout accessories. User-generated and user-controlled data will be the driver for the app’s functionality.

Lympo has been actively forming partnerships with elite athletes, including current World Champion discus thrower, Andrius Gudžius, as well as with the top-ranked female tennis player, Caroline Wozniacki, both of whom are Lympo brand ambassadors.

Download the app, select your challenge, and start being rewarded for your fitness goals at http://Lympo.com.

thrivetalk

Yoga therapy represents a new approach to mental health that seeks to alleviate emotional pain and restore well-being through a series of meditative practices that involve both the body and mind.

Over the last decades, researchers and mental health professionals have realized what Hindu monks have been teaching for thousands of years – a holistic approach to psychological and physical health is the key to balance and well-being.

Yoga – which is the foundation of yoga therapy – is an extremely complex spiritual tradition that has a history of roughly five thousand years, rich literature, and clear practice guidelines.

Luckily, over the years, practitioners have simplified this approach and made it accessible to anyone who’s interested in self-exploration and self-growth.

Read full article here

Reebok x JJ Watt Unveil JJ II

With pre-season underway and kickoff quickly approaching on September 9th, football season is right around the corner. As we gear up for the season, I’m sharing an exciting announcement with Reebok x J.J. Watt.

Today, Reebok x J.J. Watt announced the newest iteration of the iconic JJ II training shoe, the Reebok JJ II Clean Slate Pack. After being off the field for almost two full seasons, 2018 represents a fresh start for Watt on the field, and the Reebok JJ II Clean Slate pack directly taps into this mentality, embodying the physical and mental toughness it takes to mount this type of comeback.

This new video from JJ and Reebok, linked here, dives into Watt’s resiliency and the Clean Slate Pack’s representation of his comeback.

The shoe ties directly into Watt’s comeback through key features:

  • Triple-White represents the fresh, clean start this year represents to Watt after coming back from two years in a row of difficult injuries
  • Silver metallic details signify the self-reflection that comes with Watt’s comeback
  • Mental and physical rebuilding is represented in the construction tape aesthetic in the sock liner
  • Written on the sock liner is the quote “NEVER LET A STUMBLE IN THE ROAD BE THE END OF THE JOURNEY” – a phrase that represents the work, the sacrifice and all the difficult days of rehabbing that Watt overcame to get back on the field where he is today

The JJ II Clean Slate Pack is available on Thursday, August 16th, for $99 on Reebok.com.

The Reebok JJ II is the ultimate training shoe for functional movements, featuring a Lenoweave upper to be more breathable and durable, a redesigned outsole to promote increased traction across multiple surfaces, and LiquidFoam technology, allowing for security and comfort.

QUOTES FROM JJ WATT:

We all face adversity at some point or another in our lives. This shoe was designed as a reminder to never give up and always fight to put your best foot forward. Great days lie ahead.

I received the first prototype of this design approximately four months ago and have worn it every day since, throughout the rehab and training process. It is a daily reminder to be stronger than whatever is trying to bring you down and to overcome any adversity that may lie in your path.“

MORE ABOUT THE REEBOK JJ II

The JJ II is the latest training shoe forged between global fitness leader Reebok and the superstar athlete.

The JJ II was built from the ground up to provide the versatility to attack any training session with the same maximal intensity as Watt himself. The shoe features a Lenoweave upper to be more breathable and durable, a redesigned outsole to promote increased traction across multiple surfaces, and LiquidFoam technology, allowing for security and comfort.

The JJ II also pushes the boundaries of technical innovation to withstand Watt’s intense workout regimen, with cutting-edge training features that include:

  • Stay grounded – full-length, high-performance rubber outsole for ultimate traction
  • No holding back – Low-cut design for freedom of movement
  • Brace for impact – Liquidfoam technology cushions and stabilizes for explosive moves

Reebok Alter the Icons Collection × JayIDK

Reebok has unveiled its second iteration of the game-changing “Alter the Icons” collection – this time in partnership with emerging rapper and record producer JayIDK.

The collection, which puts a new and refreshing spin on classic Reebok silhouettes like the Classic Leather and Workout Plus, tears up the traditional design rulebook and will launch August 15. In addition to launching the collection, Reebok has also debuted a video with JayIDK – highlighting his journey and alternative path to success.

See the video here: https://youtu.be/LJK2xdMAodc

They say you don’t mess with a Classic – but Reebok’s done it anyway. Reebok Classic’s newest campaign with Foot Locker Inc., dubbed Alter the Icons, discards decades of design practice to present radically chopped-and-skewed, heritage-hacked spins on the brand’s most iconic sneakers in an open statement against convention.

Featuring classic footwear with reinterpretations of the brand’s iconic Starcrest and vector logos, the campaign spotlights the brand’s unique approach to heritage – that tradition isn’t canon, but a platform for contemporary thinking. Alter the Icons looks to guide the rising generation of future designers, artists and other young visionaries in helping them homage history without being swallowed by it. It is a challenge for creatively and culturally-minded consumers across the globe: dare to alter your path.

To launch the campaign, Reebok is dropping the product with a street-level pop-up saluting New York’s famed street merchant culture. A brand-approved street merchant will set up shop starting at 10 a.m. outside Foot Locker’s New York Flagship on 34th Street in Herald Square featuring street-legal spins on classic Reebok merch. Open to the public for one day only, the pop-up will guide consumers into the Foot Locker storefront where they will discover the official campaign product.

“With this launch pop-up activation, we wanted to pay homage to something that has not only been a part of New York City’s street culture for decades, but speaks to the spirit behind what Alter the Icons is all about – challenging convention and breaking the rules,” says Neal Taylor, General Manager of Reebok Classic.

The campaign will continue by rolling out a series of video profiles featuring a selection of game changing contemporary music artists – including Saweetie, Lil Baby, Bodega Bamz, JAYIDK and MadeinTYO – sharing their unconventional paths to success that showcase a similar departure from creative tradition. A trailer for the series featuring these visionary artists can be viewed here.

“Alter the Icons is about celebrating those who have similarly broken custom within their mediums – fashion, music, design, art – by using their own ‘spin’ to alter traditional paths to success,” Neal Taylor adds, “We see these five artists as role models for bold cultural departure, inspiring a likeminded generation of rising creatives to push boundaries and march to the beat of their own drum.”

The first drop of the Alter the Icons collection, featuring the Classic Leather and Workout Plus silhouettes, is available for purchase beginning today on Reebok.com, and in-store and online at Foot Locker, Lady Foot Locker, Kids Foot Locker, SIX:02, Champs Sports and Footaction for $85 while supplies last.

For more information on the Alter The Icons collection, please visit www.reebok.com/us/alter, and follow the #AlterTheIcons hashtag on your social media platform of choice. Stay tuned at Reebok.com for further information on upcoming Alter the Icons product drops.

About Reebok

Reebok International Ltd., headquartered in Boston, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming which enable movement and is committed to accompanying people on their journey to fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s functional training, running, combat training, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market. A subsidiary of adidas, Reebok is the exclusive outfitter of CrossFit and the CrossFit Games; the exclusive authentic global outfitter of UFC; the title sponsor of the Reebok Ragnar Relay series; and exclusive apparel provider for Les Mills.

For more information, visit Reebok at Reebok.com.

Discover Reebok at the following locations:

https://www.instagram.com/reebok/

http://facebook.com/reebok

http://twitter.com/reebok

http://youtube.com/reebok

Reebok

Reebok’s PureMove Bra Debuts Brand’s Proprietary Motion Sense Technology, Providing Customized Support and Control

Reebok made waves in the sports bra industry today with the unveiling of the Reebok PureMove Bra: a first of its kind, technologically advanced sports bra that uniquely responds and adapts to movement to provide women with a customized amount of control and support, exactly where and when they need it.

For too long, consumer insights have identified frustrated female consumers who feel unsatisfied with their sports bra options, raising flags with alarming stats including one in five women are still avoiding exercise because they don’t have the right sports bra. Determined to change the status quo, Reebok embarked on a journey three years ago with one clear mission: change industry standards for the sports bra and reset the bar. Now, just over forty years after the first sports bra came to market, Reebok is proud to debut a first of its kind product featuring the brand’s new proprietary Motion Sense Technology.

Reebok’s Motion Sense Technology is the result of treating a performance-based fabric with STF (Sheer Thickening Fluid) – a gel-like solution that takes a liquid form when in a still or slow-moving state and contrastingly stiffens and solidifies when moving at higher velocities. This fabric technology adapts and responds accordingly to the body’s shape, velocity of breast tissue, and both type and force of movement. The end result gives wearers a bra that stretches less with high impact movements, while providing the comfort and light support that one would desire during rest and lower intensity activities. To learn more on PureMove’s development click here.

“We could not be prouder to come to market with a product that breaks down barriers in a category that has dissatisfied consumers for far too long, lacking any true technological advancements. Innovation has always been in Reebok’s DNA and placing an emphasis on transforming and improving one of the most important fitness garments for women is no exception,” says Barbara Ebersberger, VP Performance Apparel at Reebok. “The release of PureMove marks the first step of a very exciting new era for us.”

Integral in PureMove’s three-year development process, was Reebok’s work in the lab, testing breast movement and product variations with the University of Delaware. Here, the two joined forces and upped the ante on industry standards for breast biomechanics that would inform both PureMove’s final design and Reebok’s full sports bra collections for FW18 and beyond. Until now, industry standards for breast biomechanic testing typically included an average of only two to four motion sensors on the chest area to track bounce and support, but Reebok and the University of Delaware utilized 54 unique motion sensors on this area during its rigorous testing process and used this data to ensure every detail was covered and accounted for in PureMove’s development.

The end result is a second-skin like design that creates a barely-there feel. Key performance features of the PureMove Bra in addition to the reactive fabric technology include:

Breathable Perforations: Perforations in front and back to keep you cool and comfortable, no matter the physical activity.

Natural Shaping: Molded front panel and free cut edges for a minimalistic, second-skin fit so you can move freely without distractions.

Minimalist Construction: Comprised of only 7 unique pieces of fabric that mold to the body for a seamless fit.

“Many would assume that the more support a sports bra gives would equate to the more fabric, straps or hooks it’s comprised of. However, by utilizing our Motion Sense Technology, PureMove’s design is quite deliberately the opposite,” says Danielle Witek, Senior Innovation Apparel Designer at Reebok. “The minimalist design of the bra may seem deceiving when you first hold it, but you should not confuse this for lack of support or technology. Every single detail is intentional and directly informed by years of our testing and research.”

At launch, the PureMove Bra will be available in an extended range of 10 unique sizes, aimed to specifically address consumer feedback around the industry’s lack of solutions for those who find themselves in between standard sports bra sizing, The PureMove Bra debut size range includes: XS, XS/S, S, S/M, M, M/L, L, L/XL, XL, XL/XXL, designed to help ensure a more tailored fit for wearers.

To celebrate one of Reebok’s most anticipated product launches in 2018, the PureMove Bra is brought to life through powerful campaign imagery featuring a team of Reebok’s most formidable female partners including Gal Gadot, Gigi Hadid and Nathalie Emmanuel.

The Reebok PureMove Bra will be available exclusively on Reebok.com starting August 17th for $60. Followed by worldwide-distribution in key retailers starting August 30th. Additional sports bras from Reebok’s FW18 Hero Bra collection are available today at Reebok.com/HeroBraCollection.

For more information please visit www.reebok.com and www.reebok.com/us/innovation_collective

About Reebok

Reebok International Ltd., headquartered in Boston, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming which enable movement and is committed to accompanying people on their journey to fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s functional training, running, combat training, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market. A subsidiary of adidas, Reebok is the exclusive outfitter of CrossFit and the CrossFit Games, the exclusive authentic global outfitter of UFC; the title sponsor of the Reebok Ragnar Relay series; and exclusive apparel provider for Les Mills.

Discover Reebok:

http://facebook.com/reebok
http://twitter.com/reebok
http://youtube.com/reebok

UFC × Trifecta

UFC®, the world’s premier mixed martial arts organization, today announced a new, multi-year marketing partnership with Trifecta Nutrition, the nation’s largest all-organic meal delivery service. Under the groundbreaking new agreement, Trifecta becomes UFC’s first-ever “Official Meal Delivery Partner”, creating a brand-new sponsorship category for UFC. In return, Trifecta will have a branded presence at the UFC Performance Institute®, the state-of-the-art athlete training facility in Las Vegas, and an activation presence at UFC’s live events. UFC and Trifecta will also collaborate on a co-branded video series and social media campaigns, and Trifecta will utilize UFC branding to create custom delivery boxes and to promote national sweepstakes for UFC events.

“We’re excited to bring Trifecta on board to create a new partnership category for UFC,” said Paul Asencio, UFC Senior Vice President, Global Partnerships. “Meal delivery is a rapidly growing market, and the quality meals and industry leading service Trifecta provides can benefit both fitness-conscious athletes and everyday consumers.”

“UFC is the ideal partner to help us evangelize clean eating and further spread the word about the weight management advantages of healthy meal prep and meal delivery with Trifecta,” said Greg Connolly, Trifecta Co-Founder & CEO. “We have the opportunity to showcase our true value to the fans of UFC with some of the exciting programs we are rolling out together in the coming months.”

UFC and Trifecta first collaborated in November 2017 for UFC® 217: BISPING vs. ST-PIERRE at Madison Square Garden, where the companies unveiled a co-branded training and nutrition video featuring former UFC bantamweight champion Cody Garbrandt. Garbrandt, one of Trifecta’s brand ambassadors, will next face UFC bantamweight champion TJ Dillashaw in a rematch for the UFC bantamweight title in the main event of UFC® 227: DILLASHAW vs. GARBRANDT 2, live on Saturday, August 4, from STAPLES Center in Los Angeles.

In addition to Garbrandt, Trifecta boasts an impressive roster of athletes and celebrities such as “Fittest Man on Earth” Rich Froning, actor Liam Hemsworth, Wonder Woman/Justice League actor and CrossFit star Brooke Ence, and Detroit Lions tight end Luke Willson, along with more than 130 additional NFL players, celebrities and celebrity athletes.

About UFC®

UFC® is a premium global sports brand and the largest Pay-Per-View event provider in the world. Celebrating its 25thAnniversary in 2018, UFC boasts more than 284 million fans worldwide and has produced over 440 events in 22 countries since its inception in 1993. Acquired in 2016 by global sports, entertainment and fashion leader Endeavor (formerly WME | IMG), together with strategic partners Silver Lake Partners and KKR, UFC is headquartered in Las Vegas with a network of employees around the world. UFC produces more than 40 live events annually that consistently sell out some of the most prestigious arenas around the globe, while programming is broadcast in over 160 countries and territories to 1.1 billion TV households worldwide in 40 different languages. UFC FIGHT PASS®, a digital subscription service, delivers exclusive live events, thousands of fights on-demand and original content to fans around the world. For more information, visit UFC.com and follow UFC at Facebook.com/UFC, Twitter, Snapchat and Instagram: @UFC.

About Trifecta

Trifecta is the nation’s largest all-organic meal delivery service founded with a bold mission – to get America back into shape. Eliminating shopping, cooking and cleaning by delivering fully cooked meals directly to customers’ doors in all 50 states, Trifecta’s food is the highest quality in the industry and uses 100% USDA Organic, Gluten, Dairy and Soy-Free ingredients that are never frozen, and Wild Caught/Grass Fed. All their food arrives in a refrigerated case, vacuum sealed and ready to eat. Trifecta offers meals in four categories to meet everyone’s needs including Paleo, Vegan, Clean Eating and Classic Meal and an A La Carte section that operates more like an online grocery store deli. Trifecta is a Title Sponsor of Team USA Weightlifting and the CrossFit Games, teaming up with CrossFit, Inc. to combat chronic disease. Their app “Trifecta – Fitness, Nutrition and Tracking” is the first time an all-in-one solution for people track their food and performance right from their smartphones utilizing Trifecta’s food database 5+ million food items. For more information on Trifecta, visit trifectanutrition.com, download their nutrition app at www.trifectanutrition.com/app and follow them at facebook.com/trifecta meals, @trifectasystem on Instagram and Twitter, or subscribe to them on YouTube at Trifecta.

FitVine Wine

FitVine Wine Expands Distribution with Whole Foods Markets in Texas and Louisiana

Lower in sugar, calories, sulfites and free of flavor additives, FitVine is now available in an additional 38 Whole Foods locations.

FitVine Wine, makers of clean tasting wines that are low in sugar, calories, carbohydrates and sulfites, as well as free of flavor additives, has expanded their in-store distribution with Whole Foods Markets in Texas and Louisiana. This expansion will make FitVine wines available in 33 Whole Foods locations in Texas and 7 locations in Louisiana.

FitVine Wine was born when friends made a pact to craft amazing wines that would compliment their active lifestyles rather than compromising their health and fitness goals. FitVine is currently available in 47 states, soon to be 49, and over 5,300 retail locations, with new stores being added monthly. This expansion highlights the strengthening of the FitVine brand and growing consumer demands for clean tasting wines with robust flavor profiles and 13-14% alcohol content.

“Online sales have traditionally dominated a large portion of our business, but over the past two years we have accelerated our growth into brick and mortar locations,” said­­­­­­ Mark Warren, Co-Founder of FitVine Wine. “We are extremely thankful for our loyal online customer base, but by expanding our in-store availability with retailers who celebrate clean and wholesome ingredients, like Whole Foods, we are positioned better to reach new customers and simplify shopping for those who already love FitVine Wine.”

FitVine varietals include: Pinot Noir, Cabernet, Rosé, Chardonnay, Pinot Grigio, and Sauvignon Blanc. The extended proprietary fermentation process sets FitVine apart. The results are wines that have no additives and less sugar, calories, carbohydrates and sulfites compared to competitors. The unique fermentation process also allows FitVine to craft rich and flavorful wines with the mouthfeel and alcohol content (13-14%) consumers expect from a high quality fine wines. FitVine wines are also gluten free and vegan.

Want to learn more about FitVine Wines, find a retailer near you or pop open your first bottle? Visit https://www.fitvinewine.com/ for more information.

About FitVine Wine:

FitVine Wine was born when friends made a pact to craft amazing wines that also fit their active lifestyles. FitVine wines are lower in sugar, calories, carbs and sulfites compared to other wines and have no flavor additives. To create clean and rich tasting wines with the flavor, mouthfeel and alcohol content you expect from a fine wine, FitVine uses a proprietary malolactic fermentation process. The wine ferments to dry and lowers sugar levels. On average, all wines have less than 0.06 grams of sugar, 2.4g-3.9 grams of carbohydrates and 110-120 calories (per 5 oz glass). The ‘fun’ in the bottle remains intact with all wines ranging from 13.4 – 13.9% alcohol. FitVine crushes grapes, so you can crush life!

Four Prediabetes Predicaments

The Common Obstacles

You May Encounter(and Solutions for Overcoming Them)

When prediabetes threatens your healthy future, it’s up to you to reset your lifestyle.

But unforeseen obstacles could derail your progress. Here, I explain the HURDLE method and offer solutions for four obstacles you might face along your journey to better health.

Jill Weisenberger, author of Prediabetes: A Complete Guide

If you have prediabetes or have been told that you’re at high risk for developing type 2 diabetes, you probably know that now is the best time to take action to improve your health. And hopefully you are already working on developing some habits and setting goals to get your health under control. But new habits are tenuous and can be easily broken. It’s normal to worry that an obstacle could derail your progress and send you back into your old unhealthy (and potentially dangerous) routine.

Obstacles are always lurking anytime you’re trying to adopt healthier habits. To be successful with your lifestyle reset, you will need to anticipate obstacles and have a plan to overcome them.

To do this, I advise brainstorming as many solutions as possible, including thinking of out-of-the-box solutions.

Eventually, looking for impediments to your success will become second nature. But when starting out, I recommend using the HURDLE method to overcome obstacles.

The HURDLE method is defined here:

H: How is your upcoming schedule different? Think about your day and look at your calendar for appointments and activities. Is there something unusual or at an unusual time?

U: Understand how these events, appointments, or obligations could derail you from your healthy lifestyle goals. Will something prevent you from eating a meal, getting to exercise class on time, or getting to bed at the usual hour? Will someone else be in charge of your meals or your schedule?

R: Record your options. Brainstorm and write down every possible solution, even the silly ones.

D: Decide on a solution. Pick one or more realistic options from your list of possible solutions.

L: List the steps. Record everything that you must do to make this solution work. Include if you need to buy things, wake up early, change your schedule, ask for help, etc.

E: Exercise your choice and Evaluate it. Carry out your selected option. Make notes about how it went, what you learned, and what you will do differently next time.

Often, the best solutions to problems are the ones you figure out on your own. At the same time, there are some common obstacles most of us run into, and it can be helpful to have some time-tested solutions for how to tackle these obstacles. Here are some common roadblocks and solutions for overcoming each.

OBSTACLE: You’re Too Busy for Breakfast

Eating a healthy breakfast can kick-start your good eating choices for the day and give you the energy for physical activity. But between getting the kids ready for school, taking the dog for a morning walk, trying to get out the door, running your morning errands, and getting to work, you may struggle to find time to eat a nutritious meal. Here are a couple of suggestions:

Find a few grab-and-go options. Some options include:

Whole-wheat tortilla with reduced-fat cheese heated in the microwave

Whole-wheat waffle with peanut butter

Greek yogurt and fruit smoothie

Overnight oats with strawberries and blueberries

Tuna sandwich

Cook oatmeal or egg-and-vegetable muffins on the weekend. Grab a single serving each morning.

Take a week’s worth of breakfast food to the office on Monday. Prepare and eat your breakfast at work. A few good choices are cottage cheese with fruit and muesli, yogurt with fruit and dry cereal, and an English muffin with almond butter and banana.

Ask a family member to prepare your breakfast. Maybe someone in your household has a little extra time in the mornings or they’re already making themselves breakfast.

OBSTACLE: There’s Too Much Tempting Food at Work

You’re working to take control of what you eat but find yourself backsliding at the office. It’s a common problem. Many people stay stressed-out or frantically busy at work, and they cope by reaching for unhealthy treats. Maybe you’ve had a rough day and your manager just bought a whole box of doughnuts to share with the team. Or perhaps it’s your officemate’s birthday and everyone brought in delicious treats to share (with very few healthy options). How can you resist?

Create a rule with exceptions. An important purpose of establishing “food rules” is to free you from an internal argument of should I or shouldn’t I. But occasionally allowing for an exception to the rule helps you stay on track. These exceptions need to be created in advance and not on the fly. Making exceptions in the moment is the same as breaking your rules.

My own simple rule is that I do not eat office junk food unless it is so unusual that I’ll miss a unique experience. I had another rule for eight years in a different office that I dipped into the candy jar only on Wednesdays. I always had Wednesday to look forward to, and I never argued with myself on the other days.

Limit temptation to one area. Ask your officemates to keep tempting foods in only one spot. Try to avoid that one spot.

Ask coworkers if they also want to eliminate certain types of food from work. You might be pleasantly surprised. After all, you aren’t the only one who cares about what you eat.

Pack your coffee in a thermal container. By bringing your coffee with you, you can avoid the junk food in the office kitchen when you need a coffee refill.

OBSTACLE: You’re at a Party Full of Unhealthy Foods and Drinks

You don’t want to blow all of your progress at a party. Success starts with intention, so avoid the temptation to simply wing it. Do some planning and strategizing in advance. Also, resist the temptation to avoid parties altogether just because you fear that you will lapse from your health goals. Here are a few tips for staying on track.

Determine your trade-offs. Will you skip appetizers and starchy sides to enjoy a piece of birthday cake, or do you prefer a cocktail and an appetizer? It helps to make these decisions before heading out the door.

Be cautious with alcohol. Alcohol has a way of leading people to greater food temptations. Start with a low-calorie, non-alcoholic drink and have a second non-alcoholic beverage after you drink a cocktail or glass of wine.

Take the edge off your hunger before going to the party. There is usually no reason to pre-eat, which often results in eating too much overall. But if you feel uncomfortably hungry when you’re teased with an abundance of party food, you will likely find it hard to hold control.

It’s okay to enter a party with a normal appetite. But if you need a small snack first, choose something healthful and filling like an apple, an orange, or a glass of vegetable juice. At the party, take your first bites of lower-calorie foods like fresh fruits and veggies or steamed shrimp.

Be active. If dancing or playing games is part of the party, join in.

Bring a healthful dish to share. If you know you’ll be tempted by a table full of cakes, cookies, and glazed meatballs, opt to bring a healthier dish that you can share with the group, like a veggie tray with hummus or fruit skewers.

Distract yourself. Keep yourself occupied with conversation and other non-food activities.

Avoid the buffet. When you’ve had enough to eat, position yourself far from the food.

Remind yourself of your new habits. Remember that just because you’ve always indulged in party food, it doesn’t mean that you can’t change that.

OBSTACLE: Vacation Disrupts Your Healthy Routines

Vacation doesn’t mean that you should give yourself a free pass. Avoid the mentality that you deserve unhealthful eating because you’re on vacation. Really, no one deserves unhealthful eating. Everyone deserves to eat healthfully, and everyone deserves just a bit of not-so-nutritious food tossed into the mix for a little extra fun.

Pack food for the trip. If you are traveling by car, use a cooler and fill it with fruit, veggies, yogurt, low-fat cheese and cottage cheese, vegetable juice, hard-boiled eggs, and a turkey or tuna sandwich. Whether you have a cooler or not, you can still carry nuts, dried fruit, some fresh fruits and vegetables, peanut butter, whole-grain crackers, and granola bars or fiber-rich cereal bars.

Be prepared for plane travel. If you are traveling by plane, pack a small amount of perishable food in a plastic bag. Keep it cold with ice in a separate plastic bag. Airport security will probably want you to get rid of the ice before you go through screening. Once you’re through security, stop by a food vendor and kindly ask to refill your plastic bag with more ice.

Stock up on healthy choices. Once you’re at your destination, stock up on additional wholesome options. If you don’t have access to a refrigerator, keep a small amount of perishable food fresh with ice and an ice bucket. Or pack a collapsible vinyl cooler in your luggage for use while away.

Snack only on fruit.

Apples and bananas are great choices to carry in your purse or backpack. Or you can find fresh fruit at any grocery store and even at many convenience stores, gas stations, or coffee shops while you’re on the road.

Search for healthy dining options.

Ask locals for restaurant ideas and search menus online before going out to eat.

Walk whenever possible. Opt for a walking tour instead of a bus tour.

Stay hydrated. Carry a refillable water bottle and be sure to sip from it frequently.

Find a local gym. You may be able to get in a gym workout even while on vacation. Call around to gyms in the area where you’ll be staying and ask if they have any weekly membership offers. Or stay in a hotel that has a gym.

Decide in advance what amount of treats is reasonable for you.

Is it a glass of wine a day? A couple of desserts over the week? Create your rules and exceptions, so you have a working blueprint to follow.

By using some of these tips when you find yourself facing one of these common obstacles, you can help guard yourself against a full-blown relapse and protect your health.

If you do have some setbacks along the way, shake them off. We all have them from time to time. Note them for what they are—little lapses that won’t have a big impact if they are few and far between. Recognize all the little changes you’ve made that add up to something bigger—better health and wellness. So pat yourself on the back and soldier on.