Reebok made waves in the sports bra industry today with the unveiling of the Reebok PureMove Bra: a first of its kind, technologically advanced sports bra that uniquely responds and adapts to movement to provide women with a customized amount of control and support, exactly where and when they need it. For too long, consumer […]
From bold high tops to graphic cartoon tees, it seems like the only attire men want to wear anymore is streetwear. It’s not just a style that defines what models are wearing off-duty or what celebs are wearing off set anymore. Steeped in hip-hop culture, we know mens streetwear as a category of mens clothing […]
From bold high tops to graphic cartoon tees, it seems like the only attire men want to wear anymore is streetwear. It’s not just a style that defines what models are wearing off-duty or what celebs are wearing off set anymore. Steeped in hip-hop culture, we know mens streetwear as a category of mens clothing […]
Excited to share that today, Reebok continues to celebrate daring spirits through the latest Alter the Icons capsule collection launch. In conjunction to the 10-piece drop, Reebok partners with rapper MadeinTYO to share this story on how he paved his own path, as a salute to a younger generation of future icons. Taking an iconic 80’s silhouette, Reebok remastered the Classic Leather and Workout Plus for its third release […]
Tens of thousands of fans gathered today in Long Beach, Calif. for ComplexCon. Below are highlights from Day One. Allen Iverson dropped his first kicks in more than four years, the I3 Legacy from Reebok, at ComplexCon. Two color ways were released and all sold out immediately. Reebok hosted Iverson in their booth for a fan […]
Today, Reebok Classic and brand partner Lil Yachty announce the latest colorway of the Aztrek: Reebok’s futuristic, off-road runner first introduced in ’93. Now available in a classic shade of black and red, the shoe retails for $90 on Reebok.com. Crossing artistic boundaries and blending genres, Lil Yachty has changed the face of hip-hop. Throughout […]
Founded in 2012 by Peter Sidlauskas and Patrick Murray, Bronze 56k is a post-modern success story. As their lo-fi videos brought notoriety and internet fame to the skate crew from Queens, New York, the subversive nature of their telegenic presence added to a genuine sense of corporate intrigue. Today, Bronze 56k is best known for […]
In 1993, Reebok launched the Aztrek: an off-road runner that perfectly represented the wildly original and experimental designs of the time. Relaunched 25 years later, the Aztrek’s super-futuristic layers and chunky design embrace the heart of 1990s sneaker style. To celebrate the Aztrek’s return and honor the spirit of the ‘90s-era style it embodies, Reebok […]
