Posts tagged with "feet"

Two MIT Sloan MBAs launch new startup

Two MIT Sloan MBAs will launch a new startup called Season Three this fall. The only direct-to-consumer company focused on the fashion lifestyle space in the accelerator, Adam Klein, MBA ’19, and Jared Johnson, MBA ’20, will offer a product line featuring all-weather Merino wool lined boots engineered at MIT.

“Our product fits an open space within the shoe industry that existing shoes have failed to fulfill. The boots are designed for all humans – they are unisex – making style and comfort accessible to everyone. They encourage the exploration of your surroundings, without sacrificing professionalism,” says Klein.

Johnson says, “The resources, support, and mentorship provided at MIT Sloan were invaluable. They helped us go from nothing to something.”

Meeting in MIT Sloan’s MBA Program, the team combined Johnson’s passion for fashion as well as design experience with Klein’s entrepreneurial, finance and legal experience to create an outdoors brand that they describe as a “marriage of fashion, comfort, and functionality.”

The idea began with a personal need, explains Johnson. “We were walking in Boston on a snowy, cold winter day in big chunky boots. We talked about how boots could be designed better not only in terms of style, but also thermal stability. We wanted to create a comfortable boot that anyone could wear to the office and then move throughout the city during the day and to events after work. Out of that came Season Three.”

Klein adds, “Jared brings a tremendous knowledge of footwear to this venture. Before MIT, he pursued design with the goal of working in the fashion and footwear sector.”

At MIT, they began working on the idea through the MITdesignX program in MIT’s School of Architecture and Planning and received support from the MIT Sandbox Innovation Fund. They also received support and mentorship from the Martin Trust Center for MIT Entrepreneurship as well as feedback from faculty, alumni, and classmates. Through classes, they refined their business plan and marketing strategy.

The cofounders designed the boot at MIT with their “Threedom footbed,” which provides shock absorbing qualities for comfort as well as greater absorption of moisture. The boot is temperature controlled by a combination of merino wool and weather-proof leathers.

“No other product caters to the new lifestyle of the ‘WeWork Generation,’ where someone working 60 hours a week needs fashion to seamlessly flow between professional environments, drinks with friends, and side hustles in between. As a unisex brand, we recognize an eagerness within all humans,” says Johnson. “We believe our boots are a product that advocates for collective unity.”

The founders will participate in the delta v program Demo Day presentations at MIT, New York City, and San Francisco in September. They plan to officially launch their online store in November. The boots will be their initial product and retail at $345.

“We’ve received a lot of interest because the boots were designed at MIT and we occupy a unique position in the fashion lifestyle space. We are taking everything we learned in school to build this company, and we look forward to our launch this fall,” says Jared.

The MIT Sloan School of Management is where smart, independent leaders come together to solve problems, create new organizations, and improve the world. Learn more at mitsloan.mit.edu.

MIT Sloan School of Management, Office of Media Relations 1 Main Street, Cambridge, MA 02142 United States

Roadtrip Ready!

Check out some of the essential things you need for your roadtrip this summer!

PediPocket $59.99

Stay warm and comfortable on your next road trip with PediPocket! This Ultra plush velvet seat fleece blanket has a clever 20-inch pocket that will keep your feet warm and is nearly 6 ft long, ideal for the smallest to tallest person.

nodpod $25

Catch up on your zzzz’s with nodpod! It delivers the power of Weighted Sleep Therapy in a unique shaped, microbead filled eye pillow, nodpad allows you to sleep comfortably in any position! Weighted Sleep Therapy is the way your body response to gentle, constant pressure. This is why hugs feel good and why babies experience relief while swaddled. Weighted Sleep Therapy naturally reduces Stress and Anxiety while promoting deep restful sleep.

SafeGo $39.95

Take comfort in knowing your valuables are safe during your vacay. SafeGo is a portable, lightweight safe designed to be durable, resistant to water, sand, and salt. It features of patent lock, custom combination, key access, and convenient to your earphone and charger accessibility.

Mouth Watchers $5.99

Packing up for your next road trip? Wherever you go, let Mouth Watchers maintain your mouth healthy! Doctor Plotka’s designed this toothbrush with anti-microbial Bristol’s to eliminate 99.9% of bacteria that grows in between uses. These bristol’s are ten times thinner to reach and brush away food and plaque in those hard-to-reach areas!

Laundreez $30

Wherever the wide-open road may take you, let Laundreez help keep your suitcase light! Thanks to an inventive new way to wash your clothes, you can just pack the essentials because you can have clean clothes wherever you go! Laundries is a self-contained laundry system- no washer, no dryer needed! Just throw your clothes in the bag, add a few drops of detergents, let it sit, shake and drain. You rinse in the same bag, drain, squeeze and hang to dry.

Sweatopause $30

Don’t let hot flashes ruin your road trip! With Sweatopause, you are wearing a fashionable scarf and cooling down your skin at the same time! Thanks to its patented coolcore technology, the more you sweat, the more Sweatopause cools you off. When the fabric is wet with sweat or water, it’s cooling magic can begin. The super comfortable, stretchy fabric cools 30% below your skin temperature like a delightful blast of air conditioning right when you need it most.

Showaflops $32

This road trip, avoid stepping in public showers, pools, bathrooms! Keep your feet healthy with Showaflops. They have unique drainage holes for faster drying flops and antimicrobials to help protect feet from bacteria on floors and prevent odors. It also has slip-resistant soles for safer trips on wet slippery floors.

Vessel’s NEW Boston Duffel $265

Let Vessel help you take all your things on this road trip! This signature piece has unique features including a 300 degrees zippered compartment! Keeping your daily essentials secured and organized for your next trip, rep your favorite colors with an expansive collection of color ways and material.

Showaflops

As the summer season approaches, it’s time to get vacation-ready! No matter where you’re headed, whether it be to a new country, new city, the beach, lake or Disneyland, make sure you pack all the necessary items! One item that you will definitely want to add to your packing list is Showaflops! Perfect for hotel pools, spas, beaches and gym showers, the stylish, durable and lightweight Showaflops keep your feet disease free.

Showaflops have unique drainage holes for faster drying flops and antimicrobials to help protect feet from bacteria on floors and prevent odors. Showaflops also have slip resistant soles for safer trips on wet slippery floors. With NEW designs, you can complete your vacation look from head to toe. From flip flops to slides, choose your style of choice and enjoy your summer vacation without worrying about the germs or wet soggy flip flops! Showaflops is the must-have summer item for kids going to camp or waterparks!

Explore the features of this summer vacation must-have:

  • Unique drainage hole designs
  • Antimicrobials
  • Slip resistant soles help protect feet against mold, fungus and bacteria on floors
  • Flip flops perfect for public showers, gyms, steam rooms, dorms, camps, pools, locker rooms… or anywhere that germs lurk!
  • Available in Men’s, Women’s, Boy’s and Girl’s
  • Prices range from $22-$34

For more information go to: http://showaflops.com/.