Posts tagged with "fashion label"

RtA and Machine Gun Kelly Collaborate Custom “Hotel Diablo” Capsule Collection

Highly-coveted Los Angeles fashion label, RtA Brand partners with hip-hop star Machine Gun Kelly (MGK) to celebrate the launch of his new album Hotel Diablo.

To help kick off the launch, MGK will be doing a personal appearance at RtA’s flagship store in West Hollywood Ca, this Sunday, July 14 at 4:00pm. Additionally, the Barneys New York and Beverly Hills locations will unveil the capsule collection on the same day.

The RtA X MGK capsule collection will consist of three limited-edition styles and artwork all inspired by his new album, lyrics, and world tour Hotel Diablo. The celebrated rapper spent the past two month faithfully teasing the project with records, “Hollywood Whore,” “el diablo” and the standout single “I Think I’m OKAY” featuring newcomer Yungblud and Blink 182’s Travis Barker.

In addition to his musical endeavors, Machine Gun Kelly has been hard at work showing off his acting chops in two major Netflix releases, Bird Box and the Motley Crue biopic, The Dirt. MGK was also featured on the Motley Crue’s track “The Dirt (Est. 1981)” which appears on the film’s soundtrack. Fans can catch MGK live when he resumes Hotel Diablo World Tour in August following his annual EST Fest in Butler, OH on August 2-3.

The goal of the collaboration was to create items that had both the RTA and MGK signature feel to it. The jeans are embroidered with lyrics from the album, while the tops are a modern take on vintage rock t-shirts. There is a large white box on the bottom of each top, so MGK can personally sign them for his fans. The goal was to create elevated vintage rock and roll pieces that can essentially be personalized memorabilia.

The RtA X MGK “Hotel Diablo” collaboration will be available in limited released quantities at www.rtabrand.com, the Barneys New York and Beverly Hills stores, and the RtA West Hollywood flagship store. Retail price range: $145-$325.

HERON PRESTON x Off-White

VIRGIL ABLOH AND HERON PRESTON REVEAL “COLLABORATION” HANDBAG

For their first collaborative release, Virgil Abloh (Off-White ℅ Virgil Abloh) and Heron Preston present “COLLABORATION”, a concept carryall that incorporates the designers’ common exploration of industrial elements. This accessory is a living hybrid: its dual-colored strap is a fusion of Off-Whites graphic yellow Weight Securing System strap and Preston’s signature orange band with the branded word “Style” in Russian. The strap is a purposeful note of asymmetry in a piece with clean balance. The transparent body is printed with Off-White’s famed diagonal white lines, along with the words “COLLABORATION”. Black carabiner clips secure the strap, while inside, an industrial netting-inspired inner tote is a textural contrast to the sleek exterior. Substantial industrial hardware finishes the design, with metal nuts that cleanly secure orange leather straps.

“Heron Preston’s ability to think without limits comes to life in this bag we created together,” Abloh says. “The mix of the materials combined with Off-White DNA lead to a final product that suggests a different idea of a “handbag”.”

PRICING
“COLLABORATION” – Mini – $942.00
“COLLABORATION” – Medium – $1,232.00

ABOUT HERON PRESTON

Heron Preston is the true embodiment of an artist born of the post-internet generation. Multi-faceted and genre-bending, he is a cultural icon in youth culture, and emerging designer in high fashion. He founded his eponymous fashion brand in 2016, and in two short seasons has garnered an international following. The common thread among his impressive bodies of work is a commitment to innovation, experimentation, and unpredictability. Heron Preston finds particular joy in the unexpected; taking conventional themes and reinterpreting them. Take for example his “UNIFORM” project from 2015, the designer’s first major collection, in which he collaborated with the NYC Department of Sanitation on a series of zero waste themed clothes and accessories. He’s also served as the global digital producer for Nike and of course, creative consultant to Kanye West, most notably on his work for the Life of Pablo and Yeezy fashion label.

@HERONPRESTON

 

ABOUT OFF-WHITE ℅ VIRGIL ABLOH

Established in 2013, Off-White is defining the grey area between black and white as a color.  Under the brand name, seasonal collections of men’s and women’s clothing, objects, furniture, and publications are articulating a current culture vision. Collections embedded in a recurrent back story with an emphasis on creating garments that have an identity by design. With a design studio based in Milan, Italy the label harnesses the history and craftsmanship within the country yet offers a global perspective in terms of design and trends. With a clear vision of splicing the reality of how clothes are worn and the artistic expression of high-fashion, creative director and designer Virgil Abloh explores concepts in the realm of youth culture in the contemporary context.

@off____white

 

MEDIA CONTACT

BAD VALENTINE

Aussie rock icon, Sarah McLeod, announces the launch of her fashion label, BAD VALENTINE. The range will debut with a small selection of T-Shirts that project bold statements for the brave at heart. McLeod’s single of the same name will also launch with a video clip featuring models Lola Van Vorst, Tuyamaa Tumenjargal (Miss Mongolia), Natalie Sweete in the reimagined Enchantment Under The Sea scene from Back To The Future! Watch here.

With a penchant for embellishing T-Shirts for stage for many years, and more recently making her own T-Shirts for her solo shows and performances with her band The Superjesus, the calling became an obvious one. An overwhelming number of requests from fans wanting to know where they could get the same T’s was the catalyst to bring BAD VALENTINE to life.

Well known for her palpable energy and strong sense of self, Sarah has never been shy of being bold and brave. Adored for her straight up ballsy rock & roll character, she has moved through her 20 plus years in the media spotlight with a pinch of endearing larrikin, and a fistful of authenticity. ”

BAD VALENTINE is a clothing label dedicated to the celebration of self-confidence, empowerment, and freedom of speech. As Queen Latifah once said: “Be bold, be brave enough to be your true self”.

“I want people to feel empowered wearing these shirts. They are tongue in cheek but also a very powerful tool of self-awareness and confidence. I want people to know its ok to be bold and its ok to be confident and its quite alright to let ‘em all know you feel that way by pasting it across your chest in broad daylight! Yes you may get some funny looks but if you back it up with a smile and spades of conviction, you’ll BE the business.” Says McLeod…

Initial collection consists of the following 7 shirts (in Women’s and Men’s sizes)

BAD ASS
BAD MUTHA FUCKA
WHO’S BAD?
FUCKIN’ UNREAL
BOSS
BAD VALENTINE 69
BAD VALENTINE SKULL LOGO T

BE BRAVE. BE BOLD. BE BAD. BAD VALENTINE

Available at: https://www.badvalentine.com.au

FOLLOW ON INSTAGRAM.

Sarah is also gearing up to take Australia by storm in her role as St Jimmy (shared with Grinspoon’s Phil Jamieson, and Magic Dirt’s Adalita) in Green Day’s award winning Broadway phenomenon American Idiot. Check out her knockout performance at the Australian Open recently.