Posts tagged with "Facebook"

Why having a social media platform is right for your business

The one thing entrepreneurs, small business owners, large and small corporations around the globe have in common is the desire to grow and thrive in their line of business. In the last decade alone social media has significantly changed how people connect and communicate, with approximately over 2.4billion users worldwide. Keeping this in mind, growing one’s business simply boils down to building a strong brand online because that’s where the consumers are.

Let’s go through a few ways in which social media is good for business.

Allows you to adapt to shifts in consumer attention

Prior to the social media boom, businesses would communicate to their potential customers by paying to have their commercial ads on magazines, radio, and television. The non-free element of these platforms made it more difficult for startups to reach an audience and most would rely on ‘word of mouth’ to market their business. Today, online platforms are free, interactive and have an uncanny ability to reach a niche audience. As a business, you can constantly use surveys to find out if the consumers’ needs have changed or evolved and develop a marketing strategy to target your audience and meet their needs.

There is a lot of demographic data readily available on social media networks; analyzing this data can help you develop marketing tools that your audience is better likely to receive.

Social media is interactive

Social media allows you to have real-time interactions with your customers, and you can respond to comments and questions on your brand while on a grocery line or having a coffee. There are many existing online platforms which one can use to interact with consumers making it difficult for businesses to survive on all of them as this requires time. Which begs the question, how do I identify the right social media platform to use?

• Choose a platform your customers are on: A business should only exist on a platform that their audience is in to ensure value adding interactions. This allows you to ‘cull the herd’ in a manner of speaking, access and respond to your target consumer needs

• First, ensure your marketing strategy is better than your competitors and apply it on a platform that is comfortable for you. For example, if you are unable to create compelling short ads or hire someone to do it for you then twitter may not be the best platform to use; a business needs to play to its strengths. However, one cannot ignore core platforms which are essential for your business to be on such as LinkedIn and Instagram because of the attention such platforms receive.

• Choose a platform that allows you to have real-time interactions with people either through face to face marketing of group chats. This could be a strategic way to building lasting relationships and connections and leverage these connections for your business.

Interactive features like monitoring apps alert you to any bad reviews your business may be getting and allows you to respond adequately and promptly to avoid loss of sales and brand damage. It also lets you know how your competitors are doing, and this will enable you to make strategic business decisions if niches have been identified.

Offers many features

Popular social media platforms require the user to be active in order to gain a large following and subsequent likes. So, if you are unable to continually have an online presence, ‘cheat apps’ are your best bet. Let’s use the example of Instagram which is currently the most visited social network. The app offers individuals and businesses services such as Insta likes free which gives the perception that your posts are popular and value adding to your audience. Instagram auto likes are a good marketing technique in the sense that it is easy to use and time-saving. A business simply has to submit an Instagram photo or URL and go about day-to-day activities while the system ensures that you receive as the number of like you requested. This feature not only brings traffic to the products and services your business offers but also gives you an edge over your competitors.

Advantages of auto like services

• It is time-saving. Once you subscribe and choose a package that works for you, the system does the rest while you can focus on other ways of growing your brand

• It is a great tool for entrepreneurs. It helps build the client base as people are more likely to take time to look and follow URLs of popular posts.

• It allows a business to increase sales while growing and promoting it’s their brand. The free auto likes will get the attention of consumer who will in turn like and sometimes share the post. This increases the likelihood of getting lifetime customers and reaching new audiences.

• It is affordable. Some packages are free allowing business to save on monetary resources while steadily growing their brand.

Allows you to partner with influencers

A social media influencer is an individual with a large online following that trusts their judgment and can easily help you improve brand visibility. These group of people often guide their followers purchasing choices by simply talking or sharing links and images about the products and services you offer. Since their opinions are trusted, your brand credibility soars, and this translates into sales.

In some instances business hit the gold mine and go viral through these partnerships. Consumers will share content they deem worthy with their friends and followers who will also do the same and before you know it your business has been exposed to millions of people online.

In conclusion

A lot has changed over the years; a business’s ability to adapt to these changes will determine whether it will succeed or fail. The use of social media to market one’s business is one such change. Social networks undoubtedly have a wide range of benefits to a company from increasing brand awareness to increased sales, and this makes it a vital component to business continuity.

Glamour’s “Queenpins” With Keke Palmer

GLAMOUR’S “QUEENPINS” WITH KEKE PALMER NOW LIVE ON FACEBOOK WATCH

The eight-part series shares the unbelievable stories behind the world’s most notorious female crime bosses.

Glamour launched today its first original Facebook Watch show, “Queenpins,” which tells the stories of the most notorious female crime bosses, who upended the traditional male-driven criminal hierarchy in their relentless pursuit of power. The eight episode series is hosted by actor/producer and musician Keke Palmer and chronicles the criminals’ rise to infamy by incorporating police reports, news clippings, photos and other assets to build on each crime boss’ narrative.

The episodes will focus on each woman’s unique crime story, the pivotal career moments that influenced their path, the sordid details behind each felony, and how being a woman impacted their experience. The episodes will publish weekly on Fridays.

This week’s episode introduces Stephanie Saint-Clair or “Queenie” and the illegal underground gambling rings she ran in Harlem from the 1920s. Successful women runners were called “madames,” but St. Clair’s undeniable wit and skill earned her the title of “Madame Queen.” The episode unpacks her numerous successful criminal enterprises and courageous nature that enabled her to successfully infiltrate a man’s world.

Following the success of Glamour’s wildly popular “Broken Harts” podcast, the brand is introducing this true-crime explainer series as its first foray into crime video programming. Directed by Jamie Peterson, the show is produced by Condé Nast Entertainment. The executive producers are Keke Palmer, Sarah Napier, Jamie Peterson, Jerry Kolber and Adam Davis.

 

Watch the first episode HERE

Visit Glamour’s Facebook Page HERE

 

Instagram Founders Resign

According to The New York Times, Instagram co-founders CEO Kevin Systrom and CTO Mike Krieger announced their departure from the company in September 2018.

In creating a photo sharing app that allows users to select filters for photos and share them with the world, Instagram became one of the world’s most successful mobile apps. Six years ago Facebook acquired the startup with $715 million and with Facebook’s resources, including anti-spam and internationalization, Instagram continued to grow into having one billion monthly active users.

According to sources at TechCrunch, tension had risen this year between Instagram and Facebook’s leadership regarding Instagram’s autonomy. While Facebook had agreed to let it run independently as part of the acquisition deal, in May, Instagram’s VP of Product Kevin Weil moved to Facebook’s new blockchain team and was replaced by former VP of Facebook News Feed Adam Mosseri — a member of Zuckerberg’s inner circle.

Systrom and Facebook CEO Mark Zuckerberg historically got along, but they had occasional diverging opinions. One of which involved overly aggressive ad tactics and invasion of privacy including getting both Facebook alerts inside their Instagram notifications tab, and seeing a Facebook button with red notification counts inside Instagram’s settings menu.

The stress imposed by Facebook had an impact in other departures last year including Instagram’s director of public policy Nicole Jackson and AR/Camera product lead Keith Peiris.

In a statement, Systrom and Krieger wrote, “We’re planning on taking some time off to explore our curiosity and creativity again. Building new things requires that we step back, understand what inspires us and match that with what the world needs; that’s what we plan to do.” Who knows where Systrom and Krieger’s next endeavor will take them?

Judah & The Lion’s “Over my Head”

Judah & the Lion drops the official music video for their new single “Over my head” today as the song breaks into the TOP 15 at Alternative Radio its second week out and racks up more the 1 MILLION streams. The clip premiered live today via YouTube at 2pm PT/5pm ET – check it out HERE. “Over my head” follows the ascent of “Take It All Back” which spent three weeks at #1 at Alternative Radio before launching the band onto an international stage.

The band is thrilled to also announce Pep Talks: An Intimate Album Listening and Storytelling Experience Presented by Judah & the Lion, which will hit 6 cities across the southeast this April. At each event, Judah Akers, Brian Macdonald, and Nate Zuercher will be on hand to tell the story behind the 17-track Pep Talks, giving fans an exclusive, intimate listening experience ahead of the release. Pep Talks is their forthcoming third album and is set to be released this Spring via Cletus the Van/Caroline. The LP will include “Over my head” – a deeply personal track from frontman Judah Akers, who opens up about his struggles during a time that was both professionally exciting and personally turbulent – and December’s multi-track release “Quarter-Life Crisis” and “Pep Talk.” 

Purchase of a ticket will include the forthcoming album. Fans will also have an opportunity to enter for a chance to meet the band at their date by clicking here. Fans can also submit their questions for Judah, Nate, and Brian here. Proceeds from the events will benefit local non-profits (TBA) with help from High Five Squad, a non-profit by Judah & the Lion.

In addition to the April run, Judah & the Lion have been announced for this year’s Hangout Music Festival in May and Lollapalooza Paris this summer, with many more live shows set to be announced soon. For the most up-to-date information, please visit www.judahandthelion.com. 

LISTEN/PURCHASE

Stay Connected to Judah & the Lion
Official Web Site | Facebook | Twitter | Instagram

EXPENSIFY TEAMS UP WITH 2 CHAINZ AND ADAM SCOTT

Today, Expensify, the world’s most widely used expense management platform, released a new comedic music video, “Expensify This,” featuring Grammy award-winning rapper and Def Jam Recordings artist 2 Chainz and actor Adam Scott. The music video, which takes a funny and elaborate twist on workplace expenses, is the world’s first music video you can expense. From now until February 4, fans simply download the Expensify app and snap a photo of the various receipts in the video. Then, they submit the receipts for a chance to get actual cash or win the items themselves. Prizes range from an ice-sculpted sports car, an Audi R8 and a decked-out gold jet ski to a diamond-encrusted football and a gold 2 Chainz bust. 2 Chainz and Adam Scott will both also appear in Expensify’s upcoming Super Bowl ad.

“Expensify This” is part of Expensify’s new marketing campaign, “You Weren’t Born To Do Expenses,” developed by Emmy award-winning creative collective JohnXHannes New York (JXH). The comprehensive campaign kicks off this week with the world’s first music video you can expense and will feature a :30 national spot in Super Bowl LIII, plus additional digital, social and TV content that will run through the 61st Annual Grammy Awards this February and beyond.

“This might shock you, but it wasn’t my childhood dream to become an expense report magnate,” said David Barrett, Founder and CEO of Expensify. “Like everyone, I want to do so much more with my life than file expenses, so I built Expensify to take away the mundane drudgery so you can do what you were born to do. That might be spending more time with your kids, traveling to foreign countries, trying to make the world a better place, or in 2 Chainz’s case, making the most epic music video ever.”

“Expenses used to take up more time and brain space than they deserve, until Expensify boldly solved this for everyone. With the brand’s first-ever ad debuting at Super Bowl and a never-before-done music video, Expensify showcases their unmatched brave spirit. They’re an ideal partner for JXH,” said John McKelvey, Executive Creative Director of JohnXHannes New York.
“The world’s first music video you can expense is basically the greatest and most fun product demonstration ever, and even better with legendary “Expensivest” 2 Chainz,” said Hannes Ciatti, Executive Creative Director of JohnXHannes New York. “We want everyone to experience Expensify, so they can get back to what they truly set out to do,” adds Ciatti.

A final prize will be revealed during Expensify’s Super Bowl ad, a first-of-its-kind commercial you can expense. The spot featuring 2 Chainz and Adam Scott will air during the second quarter of the game and give a sneak peek behind the making of the “Expensify This” music video. The :30 spot was directed by DGA award winner Andrea Nillson of Biscuit Filmworks. For a chance to take home the most elaborate prize of all, viewers simply snap a photo of the receipt in the TV commercial and upload into the Expensify app.

“So much creativity and collaboration went into making this video,” said 2 Chainz. “It was really over the top and a lot of fun. I’m excited to be in the Expensify Super Bowl campaign and can’t wait for everyone to see the spot.”

“I’ve always wanted to be in a hip hop video and a Super Bowl commercial, so mission accomplished,” said Adam Scott. “Thanks 2 Chainz and Expensify for making it happen.”

For more information on the campaign and tutorials on how to participate, visit Expensifythis.com or follow Expensify on FacebookTwitterInstagram  or Linkedin.

Gashi Releases “My Year”

Generating over 100 million streams across all platforms, Brooklyn’s own crossover superstar GASHI returns with a new track “My Year” with G-Eazy via Honesty Saves Time/RCA Records. Click HERE to listen.

“My Year” marks GASHI’s first time collaborating with multi-platinum selling artist/producer and label mate, G-Eazy. The track is produced by Australian producer Wax Motif and Judge (Migos, Marshmello).

Additionally, GASHI has been selected for YouTube’s Trending Artist On The Rise feature for today, January 24th. This U.S. feature highlights GASHI on www.youtube.com/trending for 24 hours.

“My Year” follows GASHI’s massive success of his latest single, “Creep On Me” ft. French Montana and DJ Snake which is currently climbing the Billboard Rhythmic and radio charts sitting at #34. The track has been streamed nearly 80 million times worldwide and was featured on Spotify’s Today’s Top Hits playlist as well as met with great critical praise from the likes of Billboard, Complex, Highsnobiety, and more.  Click HERE to watch the official video.

Buy/Stream GASHI & G-Eazy “My Year”:

Multi Retailer: http://smarturl.it/xMyYear

Apple Music: http://smarturl.it/xMyYear

iTunes: http://smarturl.it/xMyYear/itunes

Spotify: http://smarturl.it/xMyYear/spotify

Amazon Music: http://smarturl.it/xMyYear/az

Google Play: http://smarturl.it/xMyYear/googleplay

YouTube: http://smarturl.it/xMyYear/youtube

Deezer: http://smarturl.it/xMyYear/deezer

Pandora: http://smarturl.it/xMyYear/pandora

iHeartRadio: http://smarturl.it/xMyYear/iheartradio

SoundCloud: http://smarturl.it/xMyYear/soundcloud

TIDAL: http://smarturl.it/xMyYear/tidal

Fetty Luciano’s New Music Video

GS9’s HIDDEN GEM FETTY LUCIANO RELEASES NEW VIDEO TITLED “THE WAVE”

READ THE PREMIERE ON COMPLEX.COM!

LISTEN TO STORY TO TELL HERE

STORY TO TELL track list:
1. Blue Faces featuring Landstrip Chip
2. The Wave
3. FASHO featuring Gunna
4. No Love
5. Get My Bag
6. On the Wall featuring Bobby Shmurda
7. Don’t Go There
8. Going Down
9. Alive
10. Luciano

FOLLOW FETTY LUCIANO:
TWITTER | INSTAGRAM | FACEBOOK

January Art Walk Must-Sees

The Downtown Art Walk returns on Thursday, January 10th in the galleries and artist studios of Downtown Los Angeles! Begin your evening at the Spring Arts Collective inside The Last Bookstore at 453 S. Spring St., from 6-9PM. Enter the bookstore at 5th at Spring, and walk up the stairs to the mezzanine. Our team will be on hand to distribute free collectible Gallery Guides (maps), and share information on what to see and do throughout the evening! For more info on January Art Walk programming, visit the FACEBOOK EVENT PAGE.

Interested in our January 10th guided Art Walk Gallery Tour? Grab tickets here while you still can!

Other dates also available

Art Walk Galleries

Roughly 30 local galleries and art spaces participate in the Downtown Los Angeles Art Walk on the 2nd Thursday of each month. To find out more about these, please visit www.downtownartwalk.org/galleries, and don’t forget to follow us on Facebook! Free Maps (Gallery Guides) are available at any of the participating spaces, or at The Spring Arts Collective at 453 S. Spring St., Los Angeles, 90013 (up on the mezzanine) from 6-9PM on Thursday, January 10th.

EVENTS

DAC GALLERY

Worldbuilding

431 S. Broadway, Los Angeles, 90013

January 10th |  5-8PM

 

Worldbuilding is a group exhibition at DAC Gallery curated by Sarah Julig that explores a range of modalities through artists’ use of ceramics, digital animation, and mixed media to convey complex personal mythologies. The exhibition explores the contrasts between ceramics and digital animation, both in processes and historic lineages, exploring how contemporary artists use these divergent mediums to search their own internal narratives. Worldbuilding is on view during the January 10th Art Walk from 5-8pm, and through February 2nd. | MORE

LITTLE TOKYO ART COMPLEX

Downtown Art Walk Open Studios

262 S. Los Angeles, Los Angeles, 90013

January 10th | 7-10PM

Each Art Walk, the Little Tokyo Art Complex, an arts community located at Los Angeles and 3rd, opens its doors to the public. Make your way through the studios of resident artists and discover original handmade art, including painting, printmaking, sculpture, and more. Additionally, LTAC offers changing exhibitions each month in their shared gallery space. For more information on the Little Tokyo Art Complex, please visit them on Facebook! | MORE

THE HIVE GALLERY & STUDIOS

Hive Tarot 10: A Decade of Tarot Shows from The Hive Gallery

729 S. Spring, Los Angeles, 90014

January 10th |  6-10PM

On the January 10th Downtown Art Walk, The Hive welcomes the new year with the launch of “Hive Tarot 10″, featuring original tarot card artwork by 22 Hive artists from 2018 for the soon to be printed HIVE TAROT 10 deck. Other themed exhibitions are also featured in the space, along with works by resident artists. “Hive Tarot 10” is on view during the January 10th Downtown Art Walk from 6-10pm, and through February 3rd. | MORE

DOWNTOWN INDEPENDENT THEATER

LA Story #1

251 S. Main, Los Angeles, 90012

January 10th |  6-10PM

Tickets $20 at the door 

On the January 10th Art Walk, The Independent Theater will be the site of LA Story # 1, featuring live variety–style musical performances produced and curated by local artist and creative director Gail Zone. Zone. Performances begin with a Video Art Gallery, featuring the premiere screening of “Botany of Desire” by Sean Yang, followed by “Sand & Snjor” by Fridgeir Trausti Helgason, and additional videos by Jason Ruscio, and J-Walt’s Lucid Dreamscapes. LA Story # 1 is comprised of musical performances in 3 acts, set in the Pueblo de Los Angeles. | MORE

Support

Did you know, the Downtown Art Walk does not receive funding from food truck and vendor lots? We rely on donors like you to keep this cultural event going strong! Please show your support for our community by making a donation at the following link: www.DowntownArtWalk.org/Donate

To become a sponsor of Art Walk, please contact us.

Muslim Advocates Responds to Facebook’s Latest Effort to Cover Up its Campaign to Discredit Civil Rights Groups

The following is a statement from Farhana Khera, executive director of Muslim Advocates, in response to the release of a 3-page document from Facebook that provides a peak into its campaign to tie valid concerns about the bigotry on Facebook’s platforms to an anti-Semitic effort to vilify Jewish philanthropist George Soros. Muslim Advocates has long been engaged in coalition efforts to root out bigotry on Facebook:

Since Facebook’s smear campaign against civil society groups was unearthed two weeks ago, Muslim Advocates has requested that Facebook disclose all of the research done in the name of discrediting Soros and other organizations seeking to hold Facebook accountable for the bigotry that has flourished on its platforms.

But the company has only responded with silence, and we haven’t seen any documents – until today and only because a media outlet received a leaked document. In anticipation of Buzzfeed publishing an excerpt of the memo that provides a peak into Facebook’s efforts to tie valid criticism into a long-running anti-Semitic campaign, Facebook released that one 3-page document.

Facebook has fallen woefully short of the bare minimum expectations of a company that claims to create welcoming and safe communities online. Facebook still hasn’t  come clean with all of its opposition research, which is what a company that’s seeking to build trust with its users and the public would do, and its top executives mislead and obfuscate, at best.

Facebook continues to change its story regarding the fact that its top executives directed and were clearly aware of what was happening. Instead, they hid more, and they proved to us that they are simply incapable of being responsible stewards of the company and the community of users that they’ve built.

Facebook has sowed division and profited from stoking rage, divisiveness, and bigotry. This is the mess they have created, and they have proven to be entirely incapable of taking responsibility for their actions  and cleaning it up. We stand with MoveOn, Color of Change, and our allies demanding that Facebook do more.

Significant changes need to be made in order to fix Facebook.  Releasing all the opposition research developed to target civil society groups and leaders is just the start. It has now become even more clear that fundamental leadership change to allow for accountability in the operations of the company is absolutely necessary: Mark Zuckerberg should step down as Chairman, Sheryl Sandberg should be removed from the Board of Directors, and three independent members should be added to the Board, including at least one individual who is a privacy and civil liberties expert. Facebook: change your ways, change your leadership, and let the country heal.

Muslim Advocates is a national legal advocacy and educational organization that works on the frontlines of civil rights to guarantee freedom and justice for Americans of all faiths.

Chris Tucker to Host EBONY Power 100 Gala

EBONY Magazine announces the host for its annual EBONY Power 100 Gala and this year’s special award recipients.

Acclaimed actor and comedian Chris Tucker will steer the star-studded event.

Distinguished industry leaders to be recognized with the EBONY Icon Award and Inaugural Chairman’s Award

Following the recent unveiling of its prestigious annual EBONY Power 100 List in celebration those whose work and heroism continue to inspire and influence society, EBONY magazine has announced the host for this year’s highly anticipated EBONY Power 100 Gala, presented by Nationwide, taking place in Los Angeles at the Beverly Hilton on Nov. 30.

EBONY is also pleased to announce the recipients of this year’s coveted special awards which will be presented during Hollywood’s star-studded spectacle.

Helming the celebration of the 2018 EBONY Power 100 list honoring crusaders, innovators, disruptors, business titans, entrepreneurs and MVPs who are making a difference in the community at the EBONY Power 100 Gala is international award-winning actor Chris Tucker. Once a frequent stand-up performer on Def Comedy Jam in the 1990s, Tucker is best known today for playing Det. James Carter in the Rush Hour film series. Chris is currently returning to the stage on his stand-up comedy tour that has received rave reviews all over the world, while spending much of his spare time traveling and working with his foundation.

EBONY Media Operations CEO Michael Gibson will present the inaugural Chairman’s Award to former BET Chairman and CEO Debra Lee. The trailblazing business dynamo joined BET as executive vice president and general counsel in 1986, was promoted to president and COO of the network that reaches approximately 78 million homes in March 1996 and to chairman and CEO in 2005. She guided much of the 38-year-old network’s growth beyond music and into entertainment, news and public affairs programming, including original movies, late-night talk shows and concert specials, with successes such as bringing to cable The Game in 2014 and the miniseries. The New Edition Story in 2017, the launch of BET.com and the acquisition of the television rights to Black Girls Rock!

This year’s prestigious EBONY Icon Award will be presented to Motown Records. There simply isn’t a name in music more synonymous with era-defining hits, star-making, and innovation than Motown. Started in Detroit with a dream and an $800 loan, Berry Gordy’s Hitsville USA became a cultural behemoth that swiftly hooked pop culture with a brand new beat. The unmistakable, irrepressible sound of young America didn’t just dominate the charts–it crossed the racial divide during the social upheaval of the 1960’s. The hits and cultural influence doesn’t stop as Motown and its family of imprints explore new genres in partnerships with labels including Quality Control Music, which set the stage for signings of Migos and Lil Yachty. In recognition of the brand’s iconic relevance and impact, EBONY is pleased to honor Motowns decades of success. The award will be accepted by Motown President, and EVP of Capitol Music Group. Ethiopia Habtemariam, who is also honored in the Women Up category for her outstanding leadership in the music industry.

Habtemariam, whose former title, President of Urban Music & Co-Head of Creative for Universal Music Publishing, is responsible for revitalizing the storied label that boasts hit makers NE-YO and Erykah Badu. Habtemariam has ushered in a new generation of artists with acts like JAMESDAVIS, Lil Baby, City Girls, and BJ The Chicago Kid. Last summer, Billboard magazine recognized her as Universal Music Group’s Most Powerful African-American Woman.

“We are delighted to announce our celebrated host and award recipients for this year’s EBONY Power 100 Gala,” says Gibson. “Since unveiling our 2018 EBONY Power 100 List last month, the anticipation and buzz throughout the country has been very exciting to see. This year’s gala will surely prove to be the most memorable to date, and I would like to personally congratulate all our honorees.”

The 2018 EBONY Power 100 List recognizes the most influential and inspiring from the business, philanthropic, entertainment, and social activism communities in the following eight categories: Community Crusaders, Disruptors, Entertainment & Arts, Entrepreneurs, Innovators, MVPs, Power Players and the coveted Women Up.

Former President and First Lady Barack and Michelle Obama lead the Entertainment & Arts category, with a focus on Mrs. Obama’s book tour for her new memoir, Becoming. Barry Jenkins, director of the Academy Award-wining Moonlight and the upcoming If Beale Street Could Talk, is also being honored in the category for his achievements in the film industry, as Tony Award-winning actor Billy Porter is for his role in the television series Pose. Other notables being honored in the Entertainment & Arts category include the cast of Black Pantherand rappers Cardi B, Drake and Travis Scott. Athletes being honored in the MVPs category include Houston Rockets guard James Harden, Golden State Warriors guard Stephen Curry and professional WWE wrestler and superstar Thaddeus Bullard, aka Titus O’Neil.

The 2018 EBONY Power 100 List includes politicians and lawmakers who made the news over the past year, such as Stacey Abrams, the first Black Georgia Democratic gubernatorial nominee (recognized in the Disruptors category); Andrew Gillum, the mayor of Tallahassee, Florida, and the first Black candidate for governor of the Sunshine State (another Disruptors honoree); Keisha Lance Bottoms, the second Black female mayor of Atlanta (recognized in the Women Up category); and London Breed, the first Black female LGBT mayor of San Francisco (also honored in the Women Up category).

Other honorees run the gamut of industry, community activism and more. Civil rights activist Tarana Burke the Bronx, New York native who achieved global acclaim after starting the MeToo movement will be recognized in the Community Crusaders category. Group President and Chief Operating Officer Rosalind Brewer will be honored in the Women Up category as the first African-American woman to the hold that position as at Starbucks. March of Dimes President Stacey D. Stewart will be recognized in the Disruptors category as the first African-American female president to lead the charitable organization. Junior Flip Kids, honored in the Entrepreneurs category, is a company made up of six schoolchildren aged 7 to 13 years old who met with Oprah Winfrey before starting their business to transform distressed properties into renovated single-family homes in Washington D.C., and Maryland. Cheryl “Action” Jackson will be recognized in the Community Crusaders category as the founder of Minnie’s Pantry, an organization that has provided over 8 million meals to families in need.

Honorees are celebrated each year at the EBONY Power 100 Gala, presented by Nationwide. The event will take place this year in Los Angeles at the Beverly Hilton on November. During the gala, the prestigious EBONY Power 100 special award recipients will be recognized for their contributions to business and industry. The 2018 EBONY Power 100 Gala is hosted by EBONY Foundation and benefits Sickle Cell Disease Association of America. Learn more about sickle cell disease and to donate by texting “EBONY” to 91011 and using #SCDHOPEWINS. Follow #EBONYPower100 on Instagram, Twitter, and Facebook.

The complete EBONY Power 100 List for this year can be viewed here!