DEF JAM RECORDINGS CELEBRATES 35 YEARS OF RECORD BREAKING & CULTURE SHAKING
WITH 35TH ANNIVERSARY ‘NIGHT MARKET’ CELEBRATION IN BROOKLYN, SPONSORED BY PUMA, COURVOISIER & SNIPES
2 CHAINZ, FABOLOUS, JADAKISS, TEYANA TAYLOR, SLICK RICK, TJ PORTER & MORE ATTENDED THE STAR-STUDDED BROOKYL BASH
Last night in Brooklyn, the undisputed greatest label in hip-hop history – Def Jam Recordings – officially launched its celebration of 35 years of shaking the culture with the star-studded, blowout Def Jam 35 Night Market.
As VIPs and Def Jam artists past and present – 2 Chainz, Fabolous, Jadakiss, Teyana Taylor, TJ Porter, Fetty Luciano, Slick Rick, Suzi Wu, Def Jam CEO Paul Rosenberg, Joseline Hernandez, DJ Premier – an all-female DJ lineup led by DJ Jazzy Joyce, Nyla Symone and Odalys kept the party rocking. A special pop-up from Scarr’s Pizza fed the masses, Courvoisier and Heineken kept the vibes going, and VIPs enjoyed special activations – a PUMA basketball court and a Snipes bodega hosted by special guests Stretch and Bobbito offering limited edition T-Shirts and the PUMA x Def Jam Clyde Court. A surprise performance from Def Jam’s own Freddy & Jason – Fabolous and Jadakiss – closed out the night.
The Brooklyn Night Market event was the latest salvo in an ongoing Def Jam 35 celebration that includes the co-curated Hip-Hop Classics: Def Jam playlist via Spotify, the newly launched Def Jam: Essentials playlist via Apple Music, the revival of the original signature Def Jam “varsity” jacket and capsule collection via streetwear giant KITH, the forthcoming Tony Touch mixtape documentary feature “From Scratch,” an experiential activation at ComplexCon Long Beach, and much more.
Stay tuned for more on Def Jam 35…
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London Boy Ent 2017
“When I heard the track it was a dope vibe, so I knew I wanted to become a part of the song. Once I laid my verses I got Chris to add his touch while we were on tour together and the rest is history.” says Fabolous.
WHO: Fabolous, Velous and Chris Brown
WHEN: Friday, September 1st 2017
WHAT: Fabolous, Velous, Chris Brown release new track and lyric video for FLIPMODE produced by Velous. The track is now available for download/streaming at all digital partners here via Desert Storm/Def Jam Records.