Posts tagged with "f sport"

Lexus, IS 350, F Sport, automotive review, Vaughn Lowery, 360 Magazine

LEXUS IS 350 F SPORT AWD

By Vaughn Lowery

Have you ever driven on the streets and wondered, “Why people purchased this small Lexus?” At first glimpse, it’s unassuming and subtle. But after testing out the 2019 Lexus IS 350 F Sport AWD, we possess an entirely different perspective. At roughly $51,640 USD, this model definitely is a contender for the Audi A4 and BMW 3 Series.

DESIGN

The overall skeleton of the model hasn’t changed much in the last 20 years. The silhouette still appears somewhat the same. Of course, the most pronounced new features are the triple beam headlamps with a set of divorced daytime running lamps adjacent to an overly pronounced spindle grill. The front is aggressive and brave which fits in line with Lexus’s new mantra, “To be bold.” Once you stamp F Sport badging onto this vehicle, you get 18″ 5-spoke wheels and an interior which is unique in its class.

Inside, the cabin is quiet and the overall instrument panel dazzles. With the click of a button on the steering wheel, you can see different screens and reports which are mostly up to your customizations. The 10.3 inch infotainment system is sleeker and larger than its precursors. Middle counsel bears an arm control with a mouse-like joystick which allows you to toggle around the menu. The race-inspired front seats are heated and cooled as well as exhibits an F Sport insignia. Multi-adjustable, power front seating, allows the driver to feel more in control of the vehicle. There’s a ton of legroom in front if you push the seats back, only you lose most of the already non-existent legroom in the rear. All in all the car seats 4 comfortably but 2 of the adults shouldn’t be over 5’7. There’s no panoramic roof offered, but the sunroof makes it feel more receptive. Not to cite, the faux suede headliner makes the car feel luxurious. In accession, the analog clock in the center of dash adds a tinge of elegance with functionality.

Technology

Although Lexus Enform allows you to immediately speak with an operator for directions while in motion, there’s still no Apple CarPlay or Android Auto. Yes, you can split the screen to view music while you watch directions, but it can get quite cumbersome while driving. And, since you want to pay close attention to the road, the dual/triple view can make it tough to focus on the mapped out routes which were programmed for your road trip.

The 10-speaker Premium Sound System adds an element of enjoyment which most models in its it class can’t come near to. So if you love music with heavy bass lines like we do, then this system delivers. In gain, the static Bluetooth capabilities along with Siri Eyes Free should keep you somewhat intuitive in this compact world.

We highly recommend this model for youthful car enthusiasts who reside in overcrowded urban centers. Short wheelbase, parking assist and backup cam makes it easy to fit in small parking places.

Safety

Lexus Safety System+ comes standard on this trim. It offers an array of modifications which will come in handy on extended trips where driver’s fatigue can creep in. On plenty of occasions while in heavy street traffic, the Pedestrian Detection alerted us to be cognizant of jaywalkers which is the norm in NYC. Furthermore, since the car sits low, many cars couldn’t take notice of its small physique, but our Pre-Collision System managed to keep us on our toes while others proved to cut us off. Moreover, while on long distance trips lane departure and steering assists came in handy alongside of radar cruise control. In increase, the Intellingent High Beam headlights work like a charm on the Brooklyn Bridge and inside the Holland Tunnel, providing us with ample light while inside those dark pockets.

Performance

With virtually the same powerplant of the 2020 Toyota Supra, this 3.5L, V6 aspirated engine outputs 311 HP with 280 lb-foot of torque. It may not be as responsive as its predecessor, the 2014 IS which possessed a 5.0L V8, but it unquestionably has its soul. Overall the chassis is nice and has a stiff suspension. In Sport+ Mode, the steering feels stiffest and the exhaust notes are intensified. The AWD adds about 200lbs to the car’s weight, but it’s easily worth it. Particularly, if you like to claw around corners while being planted. With 22 mpg city, 31 mpg highway and 25 mpg combined, she’s worth her weight in gold.

In short, the Lexus IS 350 F Sport AWD is quick, nimble and delivers the right curb appeal at the right price. In fact, she’s approximately $10,000 less than a beamer which possesses far less features. Thus, if you’re in the market for a seductive compact sports sedan with a ton of driver intuitive amenities, then look no further.

For all things Lexus IS F Sport AWD go HERE.

Lexus ES, Vaughn Lowery, 360 MAGAZINE, Seabrite Beach, NJ

Lexus ES 350 F Sport

By Flore Chaumont × Vaughn Lowery

Lexus just released their new ES 350 and it’s now available in over 90 countries. The entire skeleton and skin of the previous Lexus ES has been redefined to attract a broader audience – scoot over empty nesters. Coupled with its F Sport package, the new Lexus ES is destined to attract a much more youthful and active generation. So, we decided to take it on an impromptu road trip from Manhattan to Maryland and all the hot spots in between during this summer’s blistering heat wave.

Koichi Suga, General Manager of Lexus Design Division, describes it as the most aggressive change for the emblematic ES. And indeed it is, the car now comes across as being more boisterous and bold. From the outside, the car has distinctive features which are unique to the F Sport trim. The 19-inch five-spoke alloy wheels, the dual integrated exhaust outlet, the F Sport badging as well as the low hoodline and long shoulders really make this car appear track ready. The inside reveals the same vibe, with aluminum pedals, Hadori sword wave-patterned aluminum appointments, red double stitching and red race-inspired interior seats. The 3.5L V6 24 Valve DOHC engine produces 302 hp and 287 lb-ft torque. Although it’s front-wheel drive, engineers managed to capture the emotional response of driving a rear-wheel drive vehicle. And, with 25 mpg (combined city/hwy), you can spend more time driving and less time at the pump.

Lexus has been traditionally known for the quietness of their ride. With active noise deadening technology and sound insulating wheels (which absorbs impact and vibration on the tires), the car is extremely silent, even while in sports mode. However, for the diehard car enthusiasts, there’s a setting to amplify exhaust notes. Overall, the drive is orgasmic; and one can easily cruise in it for long periods of time, feeling comfortable and pampered with ventilated heat/cool front seats. We practically lived inside the cabin when temperatures reached over 100 degrees Fahrenheit. Moreover, this year’s extra two inches of wheelbase allows backseat passengers to have additional legroom.

At $44,635, one would expect a manufacturer to sacrifice quality during the fabrication process. Contrary to one’s expectations, most materials used feel supple and soft, from the steering wheel to the dashboard. There are also three different types of woods incorporated in the overall interior design, including a matt bamboo finish, a nod to Japanese culture and heritage. An apparent step forward from its predecessor which was full of peeling plastics.

In addition, the car is well-equipped with innovative technology. The ES features a an animated gage cluster, a trackpad with tactile sensors as well as a sleeker instrument board. Tech savy drivers will be pleased to pair it with Apple CarPlay, Siri Eyes Free or Google Voice CTRL. Our favorite is Lexus Enform which is an intuitive system that allows you to speak to a live agent to obtain an address and have it sent directly to your vehicle’s infotainment system. The representatives are accessible 24/7 and help you stay alert if you succumb to driver’s fatigue while on a lengthy trip. This came in handy while we were in traffic or already in route to a location. Not to mention, all the safety technology is standard: blind spot monitoring, adaptive cruise control, automatic emergency braking and lane departure assist.

In short, the all-new 2019 Lexus ES 350 F Sport has a bodacious body that contantly turns heads and a 10-speaker Lexus premium sound system to make them nod.

Experience amazing.

Lexus IS 350 F Sport

By Tara McDonough × Vaughn Lowery

As of late, 360 MAGAZINE took a road trip from Los Angeles to Palm Springs in the new 2019 Lexus IS 350 F Sport. The Friday midday drive took around 3 hours with heavy traffic and the Lexus handled like a dream, providing a comfortable and quiet ride.

With a red carpet ready exterior combined with the public presentation and speed of a cheetah, the $53,000 2019 Lexus IS 350 F Sport effortlessly combines luxury and performance. The clear and alluring looking vehicle makes a bold statement for Lexus brand sedans. The vehicle is intuitive and dynamic with brakes that feel stronger and suspension that feels tighter.

PERFORMANCE

The IS 350 F Sport gets a combined 23 mpg city/hwy. It uses 4.3 gallons per 100 miles. With a 311 horsepower and 280 pound-ft of torque, the Lexus leaps across the pavement, while maintaining a smooth ride. The vehicle is fitted out with a 3.5-liter V6 24-valve, dual overhead cam, direct injection, adaptive variable suspension and variable timing intelligent wide intake and exhaust. It boasts an 8-speed sport shift transmission with driving modes such as ECO, normal, sport and snow. The visibility and force in a car this size is impressive combined with less road vibration and responsive brakes. Very reminiscent of the 2003 Infiniti G35, Lexus really does it all in this 2019 IS 350 F Sport.

EXTERIOR

The appearance of the IS 350 F Sport combines dark chrome with a pronounced mesh grille which pairs nicely with its large black 18’’ split 5-spoke wheels. The motorcar is a compact and speed oriented vehicle enhanced with triple beam headlights.

INTERIOR

The inside holds a geometric style allowing for a sturdy yet cozy appearance. The sharp black interior is matched with leather and imitation grain wood paneling. It’s bolstered F Sport seating is heated and ventilated as well. In addition to its leather stitching, the left and right positions of the steering wheel are manually heated as well. This model comes with the classic F Sport gauge which which is controlled by the tinge of a button. Back seats fold down for additional storage, making the IS 350 F Sport the only Lexus Sedan model with the option.

SAFETY & TECHNOLOGY

The Lexus IS 350 F Sport received government 5-Star Safety Ratings in Overall Vehicle Score, Frontal Crash, Side and Rollover. It owes its safety capabilities mainly to the technology implanted into it.

Just a few aspects of the Lexus’s technology which works to ensure the safety of passengers are it’s blind spot monitor with rear cross traffic alert, it’s intuitive parking assist and the Lexus Enform Safety Connect & Service Connect. Other mentionable features include the Lexus Safety System+ which includes a pre-collision system with pedestrian detection, high speed-dynamic radar cruise control, lane departure alert with steering assist and intelligent high beam headlights. This model also takes into account the safety of our environment with a Fuel Economy & Greenhouse Gas Rating of 5 due to it’s eco mode gas saver. Due to this feature the 360 team was able to race from Los Angeles to Palm Springs and back with animalistic stamina and no need to refill the tank.

The IS 350 F Sport Model also comes equipped with a Mark Levinson audio which includes a navigation System with 10.3-in Color Multimedia Display, Mark Levinson 15 speaker and 835 Watt, 5.1-channel Surround Sound Audio System. In addition to the audio package the model comes with voice command, siri eyes free and Scout GPS Link TurnStrem(™).

CONCLUSION

The Lexus IS 350 F Sport is a vehicle made for successful self-motivated individuals who have a strong appreciation for extremely dynamic vehicles while additionally having the capabilities to comfortably seat five. Nevertheless, Lexus truly has found a means to win back car enthusiasts with this newly imagined entry level sports sedan.

Pre-order now!

360 magazine, Lexus, is 350, f sport

360 magazine, Lexus, is 350, f sport

360 magazine, Lexus, is 350, f sport

Lexus NX 300 F Sport

By Jake Porter × Vaughn Lowery

Over the holiday season, we had the opportunity to traverse through NYC and the surrounding metropolitan areas with one of the auto industry’s most capable compact luxury SUVs. Due to its affordable base price, above average gas mileage, ergonomics and technology, the Lexus NX is an easy choice for many.

Value × Performance

Lexus carries a base price of $36,485 and features a 235-horsepower turbo-four engine, six-speed automatic transmission with front-wheel drive. Standard driver assistance features include a rearview camera, lane departure warning, lane keep assist, adaptive cruise control, automatic high beams, and a pre-collision system with pedestrian detection. In addition, one can add all-wheel drive for only $1,400. By upgrading to the NX F Sport (our model tested was approximately $49,000) the vehicle has select components to enhance handling, such as an F Sport-tuned suspension and Sport S and Sport S+ drive modes. Other features in this package include paddle shifters, aluminum pedals, special body panels and badges and front sport seats with enhanced bolsters for added side support. As far as acceleration capacity, the NX should easily offer enough power for the casual driver. The NX 300 (formerly known as the NX 200t) comes with a 235-hp turbocharged 2.0-liter four-cylinder engine, a six-speed automatic, and front-wheel drive. G-force sensors and adaptive cruise control set this vehicle apart from the other SUV’s on the market today.

The NX’s safety features are also top notch and include eight airbags, whiplash-injury lessening front seats, and a full array of available electronic safety systems such as lane departure alert and intelligent high-beam. With all newer Lexus models, it also includes the highly specialized and technologically advanced Lexus pre-collision Safety System. These safety features combined bring the NX to the top of its class.

Interior

Standard features on the interior of the NX include an infotainment system with an 10.3-inch display screen, Siri Eyes Free, Bluetooth, a Wi-Fi hot spot, an eight-speaker audio system, and satellite radio. A wireless device charger and heads-up display are a couple of great additional features. Not to mention, those scarlet red race-inspired designer seats and red stitched dash appointments. Of course, climate control as well as heated seats and steering are always winners during the winter months.

Comfort

Given the already generous backseat room in the car, the NX also includes power-folding rear seats. Additionally, the cabin is extremely quiet even at highway speeds which is a great feature especially for long road trips.

Technology

Newly offered Alexa, allows the driver to stream Amazon music, listen to audiobooks and control their living quarters via smart-home. Other capabilities includes their smartwatch to help lock and unlock vehicle as well as monitors their lent model’s speed and fuel levels. One of their most important and intuitive features is Direction Assist, allowing a friendly human exchange with an operator who can input addresses into your navigation while you pay closer attention to the road. And of course in this digitally renovated world, having someone to speak to while on a solo trip can be conducive with driver’s fatigue. On the other hand, for those introverts seeking a quiet more therapeutic ride, they can utilize the remote touchpad to interact with the SUV’s overall cerebrum.

Conclusion

The Lexus NX 300 F Sport is one-of-a-kind. Even in a overly-crowded compact SUV market, the Lexus NX still manages to push through into the limelight. With its interior loaded with technology and its bold exterior turning heads on the streets, this is a great purchase for anyone looking for a sporty yet roomy modern SUV. Moreover, if you don’t like being at the pump every week and being able to fit in a small parking spot within a metropolis – this is a MUST-BUY.

Lexus NX, 360 MAGAZINE

Lexus nx, 360 magazine

Lexus NX, 360 MAGAZINE

LEXUS UX

Lexus Designs First-Ever UX for the Modern Urban Explorer

National marketing campaign titled “The New Frontier” debuts dynamic, city-centric crossover

Today Lexus unveils a new marketing campaign to launch the first-ever 2019 UX, a luxury compact crossover. Originally released as a concept in 2016, the UX was deliberately designed and engineered for the city and the “modern urban explorer” — those seeking a fresh, contemporary and dynamic take on luxury driving; buyers with an imaginative lifestyle who explore, experiment and defy.

The campaign embodies the notion that cities are the new frontier of American culture — a canvas for experimentation and creativity in all corners, from new ideas in fashion, food and architecture to artistic expression. It’s a place where pioneering people and ideas create the inventive and visionary; where exploration of the city is an exploration of oneself.

“The spots highlight how our new crossover reflects the city from every angle and is made to conquer today’s frontiers,” said Cooper Ericksen, Lexus vice president of marketing. “Combining cutting-edge craftsmanship, seamless connectivity and bold design, the UX is the perfect intersection of form and function.”

 “Plant a Flag,” the hero TV spot, begins airing nationally today. The commercial features a modern city, a territory where progress, innovation and adventure await those who are brave enough to explore. Opening with a bold, orange crossover driving through a dark, mysterious metropolis, the camera changes perspectives and viewers realize the UX isn’t driving horizontally on the road. It’s driving vertically up the side of a skyscraper — revealing that the city around us is the new frontier, and the UX is the crossover crafted to conquer it. A second, complimentary TV spot, “A Different Frontier,” shows how the UX wasn’t just made for the city — it was made from the city. As the UX makes its way through city streets, the spot highlights how the architecture of urban environments uniquely shaped and inspired the design, technology and engineering of Lexus’ newest luxury utility vehicle.

Multicultural spots were also created for Black, Hispanic and LGBTQ audiences, all directed by renowned film and music video director Joseph Kahn. “The New Renaissance” will air on TV One and BET, with targeted Prime programming. “Mission: Possible” will run across top national Hispanic networks such as Univision, CNN en Español, Telemundo, Univision Deportes and Discovery en Español. The LGBTQ digital video, “One of a Kind,” will have presence on sites like OUT, Advocate, Passport, Revry, Gay Ad Network and Edge Media. Traditional and non-traditional media formats such as in-language digital, social, paid search and Connected TV will target Chinese, Korean and Asian Indian audiences, showcasing adaptations and translations of the general market creative.

The general market TV spots will air during prime time, cable, late night and sports programming, and during cultural milestones such as The Academy Awards and NFL Playoffs. Full-page color print ads will run in top-tier lifestyle, travel, wellness and auto publications, such as GQ, Food & Wine, AFAR, Real Simple, Car and Driver, and more. The UX will have strong digital presence through online videos and banners across all major social media platforms and popular sites like VICE, Bustle and Vox Media. Lexus will target on-the-go consumers with sponsored audio content on Spotify playlists and integrations within key NPR podcasts. Out-of-home placements will reach audiences in unexpected spaces such as movie theatres, airports, elevators and fitness centers in key markets.

To extend the reach of the campaign, Lexus is partnering with key media entities to produce custom content focused around the first-ever UX. Through a collaboration with Givewith and Beautify Earth, three local artists will help revamp an urban community with the development of engaging art murals around Los Angeles this January. Over the next six weeks, Bustle will release video content featuring seven women pioneers transforming their industries and cities — including Lexus UX Chief Engineer Chika Kako. A partnership with Vox Media’s “Explainer” series this January will examine the ever-changing nature of city streets through product-focused videos. Lexus and VICE will produce a documentary photo series, featuring people that have taken ideas originally conceived for the great outdoors and adapted them to work in the urban landscape, inherently drawing a connection to the UX. Additional content partnerships with National Geographic and Discovery Network will launch later this month.

The UX is on sale in dealerships now. Consumers have a choice between the UX 200 and hybrid UX 250h with all-wheel drive, both available in F SPORT. For more information on the first-ever UX, click here.

Lexus’ passion for brave design, imaginative technology, and exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its customers. Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries. In the United States, Lexus vehicles are sold through 241 dealers offering a full lineup of luxury vehicles. With six models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers eight F SPORT models and two F performance models. Lexus is committed to being a visionary brand that anticipates the future for luxury customers.

2019 Lexus LC500, LC500h

By Shin Takei

For those of us lucky enough to experience driving the Lexus LFA we lamented the fact that it was a limited production (500) high dollar super car (MSRP $375K USD) produced from 2011 to 2012. Needless to say, it remains an icon and a collector car. For most driving enthusiasts, the word exciting, sexy, exhilarating, thrilling was never associated with Lexus. In fact, after the LFA, nothing from Lexus could be labelled exciting, until now. Akio Toyoda, President of Toyota Motor Corporation and Chief Branding Officer of Lexus heard the automotive journalist’s call and vowed that Lexus will never be associated with those words. Being an avid car enthusiast and master driver who honed his skills at Nurburgring, Mr. Toyoda wanted Lexus to be emotional and exciting vehicles to drive.

As part of the Lexus Flagship lineup which consists of the LS500 and LX570, the LC500 and LC500h, the Flagship Sports Coupe is part of the Global Architecture-Luxury platform that features a low center of gravity, aerodynamics and high- speed stability which is shared by the LS sedan. The styling of the LC Flagship coupe is aggressive starting with the prominent spindle grille and wide flared out hip and low frontal area due to a multi-link front suspension system. The ultra-compact LED 3-projector headlamps are flanked by the L-shaped daytime running lights. An optional carbon fiber roof panel is available and at the rear the spindle profile is carried out. A set of optional 21” black wheels enhance the sporting look. The coupe looks purposeful and its aggressive looks generated a few stares wherever we drove it. Liberal use of light weight high strength steel, aluminum and CFRP (carbon fiber reinforced plastic) contribute to the stiffest unibody ever built by Lexus and with much of the drivetrain behind the front axle a 52:48 weight distribution was achieved resulting in the driver’s hip and heel points to be lowered in the cockpit.

The LC500 is powered by a naturally aspirated 5.0 liters V8 with 471 HP @7,100rpm and 398 lb-ft of torque @4,800rpm. The DOHC 32 valve Dual VVT-iE (Variable Valve Timing with Intelligence) engine is hooked up to a 10-speed Sport Direct Shift automatic with paddle shift and manual mode. 0-60mph arrives in less than 4.5 seconds. To increase the exhaust sound, Active Exhaust channels the sound to the firewall through a special resonance tube. The engine switches to the Atkinson cycle for efficiency and to he Otto cycle for performance. The LC500h features Lexus Hybrid Synergy Drive and is mated to an Atkinson cycle 3.5 Liter gasoline engine and allows for operating the vehicle up to 87 mph without the gas engine. To enhance the sports driving experience, the owner can opt for the Lexus Dynamic Handling system (LDH) which coordinates EPS (electric power steering with Variable Gear Ratio Steering (VGRS) and Active Rear Steering (ARS).

The interior of the coupe was designed to maximize the driving experience by positioning the driver low and close to the center of gravity to transmit road feel more directly. The seats feature bolsters in the shoulder area and the optional sports seats provide more grip around the driver during hard cornering. The Alcantara door panels with drape-surfaces are similar to the flowing exterior lines. The TFT display and the Lexus Multi-Media display integrates the Remote Touch Interface touchpad control for Navigation, Audio and Connectivity. As if the standard 12 speaker Pioneer surround sound system isn’t enough, there’s the optional Mark Levinson 13 speaker sound system to blow your ears away.

So how does this all work out? Quite well, thank you. The coupe is easy to drive, and in true GT car fashion, comfortable and relaxing but turning the Drive Mode Selector switch to Sport+ brings out the true character of this coupe. Faster shifting, enhanced engine performance and increased engine sound contribute to an exciting driving experience. There’s a lot of Japanese culture incorporated in the car. The chrome strip next to the rear glass panel is not unlike a samurai sword and words like Kizashi (a sign of great things to come) and Omotenashi (hospitality) are integrated throughout the car.

There is a limited edition of 100 Lexus LC500 Inspiration Series that are painted in Flair Yellow, which does draw your attention and a new pigment called Structural Blue was formulated taking characteristics from butterfly wings tropical fish and precious stones. Both are brilliant and intense and unique in enhancing the profile of the car but you better hurry to get one.

The Lexus LC500 is a true GT (Grand Touring) car. It is quick, handles well and finally has feeling and excitement. Yet it is comfortable enough to drive it for an evening out. However, we feel they’ve left a little wiggle room for more performance and believe a LC500 F-Sport is coming soon that would satisfy the hardcore sports car enthusiasts. Until then, the Lexus LC500 and LC500h will be more than adequate for most of us who won’t be driving it to the limit.

360 magazine, Lexus, lc500, lc500h, Vaughn Lowery, shin takei

360 magazine, Lexus, lc500, lc500h, Vaughn Lowery, shin takei

360 magazine, Lexus, lc500, lc500h, Vaughn Lowery, shin takei

360 magazine, Lexus, lc500, lc500h, Vaughn Lowery, shin takei

LEXUS × BLACK PANTHER × SB LII

Lexus Releases Extended Version of Super Bowl Spot with Marvel Studios’ “Black Panther

2018 Lexus LS 500 F SPORT Stars Alongside Chadwick Boseman as Black Panther;

Spot Features Song “Legend Has It” by Run the Jewels

As announced earlier this month, Lexus will once again be participating in advertising’s biggest day of the year with a commercial in Super Bowl LII on Sunday, Feb. 4. Today, the brand has released a 60-second extended digital version of the ad, which was created in partnership with Marvel Studios’ highly anticipated film “Black Panther,” opening in U.S. theaters Feb. 16. The spot, “Long Live the King,” pairs the flagship luxury performance sedan 2018 Lexus LS 500 F SPORT with the Black Panther, played by Chadwick Boseman, and can be viewed here. A 30-second version of the ad will air during the third quarter of the Super Bowl.

The high-impact story in “Long Live the King” revolves around the character of T’Challa in his role as Black Panther recovering stolen vibranium, the mythical ore found only in the Black Panther’s home of Wakanda, and his nearly simultaneous need to represent his country as king at a world leadership conference. The Lexus LS 500 F SPORT is the only vehicle both powerful and luxurious enough to keep pace with a Super Hero and escort a king. With appearances by the country’s elite bodyguards, the Dora Milaje, and unexpected help from Wakanda, “Long Live the King” will engage fans of the Super Bowl and “Black Panther” alike. The Lexus LC 500 luxury performance coupe used in the film also has a cameo.

“There is an authentic match between the duality of both the Black Panther and the LS. The spot utilizes the Black Panther’s life as a Super Hero and as royalty to show the two sides of the LS: performance and luxury,” said Cooper Ericksen, Lexus vice president of marketing. “The stars aligned for this Super Bowl spot, with Lexus launching our flagship sedan and audiences primed for Marvel Studios’ highly anticipated release ‘Black Panther.’ Uniting LS with Black Panther on advertising’s biggest stage was an opportunity we couldn’t pass up.”

The song “Legend Has It” by Run the Jewels, with its driving beats and “step into the spotlight” lyric, provides the perfect soundtrack for the action as the Black Panther and the LS 500 F SPORT make their thrilling debuts. The song, also used in the first trailer for the film, is from the album “Run the Jewels 3,” which debuted at # 1 on Billboard’s Top R&B/Hip-Hop Albums chart for the physical release.

“This spot feels beautifully cinematic from start to finish,” said Mindy Hamilton, Marvel’s senior vice president of global partnerships and marketing. “With a character as important as Black Panther and a brand as iconic as Lexus, we knew that we had to rise to the occasion by creating something unforgettable. It’s a climactic moment for all of us as we come together to celebrate this wonderful collaboration and enjoy the big game.”

“Long Live the King,” directed by Samuel Bayer, incorporates actual footage from the film-notably, of Letitia Wright as T’Challa’s sister, Shuri-and features many of the film’s actors, including the Dora Milaje team of Wakandan special forces: Janeshia Adams-Ginyard, Marija Abney and Zola Williams. The ad was shot using only original costumes and gear from the film, including the Black Panther/King T’Challa outfits, Dora Milaje battle suits and vibranium canisters. Even the film’s fight choreographer, Jonathan (JoJo) Eusebio, was engaged to stage the spot’s fight scene. It features VFX work by Luma, the studio who created Black Panther’s suit FX for the film. The ad was shot in downtown L.A. at night using a custom lighting unit.

The Super Bowl spot is part of a robust collaboration between Lexus and Marvel Studios’ “Black Panther.” It includes the exclusive “Black Panther”-themed event at Comic-Con International: San Diego after-hours last July, and an original graphic novel created with Marvel Custom Solutions titled “Black Panther: Soul of a Machine” introduced at Comic-Con. The entire graphic novel is available to read now online. In October, ahead of SEMA, Lexus unveiled a 2018 limited-edition LC Inspiration Series production car available for purchase in Spring 2018, and a custom concept coupe dubbed the Black Panther Inspired LC. In addition, a co-branded Marvel Studios’ “Black Panther” Lexus TV spot debuted Jan. 22. Lexus’ collaboration with Marvel Studios and the creation of the two spots are being executed by Lexus’ multicultural agency, Walton Isaacson.

This marks the fourth time Lexus has appeared in the Super Bowl. “Long Live the King” follows Lexus’ 2017 Super Bowl ad “Man and Machine,” as well as spots in the 2015 and 2012 games.

About Lexus

Lexus’ passion for brave design, imaginative technology, and exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its customers. Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries. In the United States, Lexus vehicles are sold through 240 dealers offering a full lineup of luxury vehicles. With six models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers six F SPORT models and two F performance models. Lexus is committed to being a visionary brand that anticipates the future for luxury customers.

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About Marvel Studios’ Black Panther

Marvel Studios’ “Black Panther” follows T’Challa who, after the death of his father, the King of Wakanda, returns home to the isolated, technologically advanced African nation to succeed to the throne and take his rightful place as king. But when a powerful old enemy reappears, T’Challa’s mettle as king-and Black Panther-is tested when he is drawn into a formidable conflict that puts the fate of Wakanda and the entire world at risk. Faced with treachery and danger, the young king must rally his allies and release the full power of Black Panther to defeat his foes and secure the safety of his people and their way of life.

“Black Panther” stars Chadwick Boseman, Michael B. Jordan, Lupita Nyong’o, Danai Gurira, Martin Freeman, Daniel Kaluuya, Letitia Wright, Winston Duke, with Angela Bassett, with Forest Whitaker, and Andy Serkis.

The film is directed by Ryan Coogler and produced by Kevin Feige with Louis D’Esposito, Victoria Alonso, Nate Moore, Jeffrey Chernov and Stan Lee serving as executive producers. Ryan Coogler & Joe Robert Cole wrote the screenplay. Marvel Studios’ “Black Panther” hits U.S. theaters on February 16, 2018.

About Marvel Entertainment

Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media over seventy-five years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit marvel.com. © 2018 MARVEL.