The Jaguar Electrifies Experience, a multi-city national tour to bring the new all-electric Jaguar I-PACE SUV to life, will return to California, the nation’s largest electric vehicle market, December 13-16 in Los Angeles.
The Jaguar Electrifies Experience is designed to engage, entertain, and educate consumers on the full Jaguar vehicle lineup as well as the benefits of owning an electric vehicle (EV). The event series has hit key EV markets across the U.S., including San Francisco in October, a second stop in Miami last month, and following Los Angeles, will travel to the New York City metro area in spring 2019.
To highlight the Experience in Los Angeles, Jaguar has launched a local marketing and advertising campaign including a series of digital billboards and Volta EV charging station takeovers strategically placed throughout the city.
The brand is also working with local Los Angeles vendors to offer attendees at the Experience flavors of the city with a selection of food and beverage options from local favorites including gourmet ice cream sandwiches from Coolhaus, Santa Monica-based Dogtown Coffee, actor Danny Trejo’s delicious Trejo’s Tacos, and global-inspired picks from hip café Sqirl.
“Following successful stops in San Francisco and Miami, we are looking forward to electrifying Los Angeles with this unique experience featuring the Jaguar I-PACE,” said Kim McCullough, Vice President of Marketing, Jaguar Land Rover North America. “As one of the top markets for electric vehicle adoption, Los Angeles is the perfect city for the next stop on this tour.”
At the center of the Jaguar Electrifies Experience is the Jaguar I-PACE performance SUV, the brand’s first fully electric vehicle equipped with a 90kWh battery with an EPA estimated electric range of 234 miles2. The I-PACE is priced from $69,5001 in the US and consumer deliveries began this fall.
The Jaguar Electrifies Experience guides participants on a journey through the full lineup of 2019 model year Jaguar vehicles, then takes a deep dive into “The World of I-PACE” to learn about the brand’s first all-electric performance SUV through a series of interactive touchpoints. Along the way, participants will have the opportunity to get behind the wheel of several of the latest Jaguar vehicles, including the I-PACE, F-PACE, E-PACE and F-TYPE in a series of street drives. Guests will also be able to drive the Jaguar I-PACE on a timed and scored, closed-circuit SmartCone drive.
The Experience will conclude in “The Electric Lounge,” featuring some of the industry’s most cutting-edge products and technologies curated by media partner WIRED, including the Ubtech Cruzr robot that will engage with visitors when they walk within range, the Sony Aibo robotic dog, Meural digital picture frames, Weatherman Umbrellas, among other products. The lounge will also feature the Jaguar brand’s electric racing vehicles, including the Jaguar I-TYPE from the Formula E series and the Jaguar I-PACE eTROPHY from the world’s first all-electric spec racing series, a support race to the ABB FIA Formula E Championship in Season 5, beginning with the Formula E debut in the Middle East on December 15.
In addition, guests will be able to participate in various augmented and virtual reality activities, including the interactive Jaguar I-PACE Theater, which can be shared on social media. The Theater features the Jaguar I-PACE, and guests will be able to experience the latest in high-speed, 360 degree photo technology in a mirrored infinity room. Participants will receive their photos electronically before leaving and are encouraged to share these photos on social platforms using #JaguarElectrifies.
The Jaguar Electrifies Experience will be open to the public in Los Angeles at the Barker Hangar at the Santa Monica Airport from December 13-16.