Posts tagged with "eyewear"

Oakley Named Exclusive On-Field Partner

Oakley® announced a monumental four-year partnership with the National Football League, becoming an official on-field partner and licensee of the NFL. The partnership the biggest sports deal in the brand’s history will commence at the start of the forthcoming football season, with Oakley shields and eyewear Powered by Prizm™ Lens Technology being available for all 32 teams, as well as making Officially Licensed NFL Eyewear available for fans.

As a brand rooted in sport performance optics, Oakley’s primary focus for the partnership is to deliver leading lens technology to the game, as well as to consumers around the world. In such a fast-paced sport where quick decision-making is key and clear vision is crucial, Oakley shields are designed to enhance performance, and we are working with the NFL to improve the safety of NFL players. Then for everyday life, Oakley’s lifestyle and sport eyewear will provide everyday athletes the chance to experience the same benefits of Prizm making the world and their respective sport environments look vivid and vibrant and revealing nuances that would normally be missed by the naked eye.

“The Oakley brand started in stadiums and now we will continue our brand journey inside the biggest and most relevant stadiums in North America: football stadiums,” Benjamin Goss, Oakley’s Global Marketing Director. “We are thrilled to partner with the National Football League and its players to push the boundaries of performance and help them see the game differently through Prizm.”

As part of the partnership, for the first time in NFL history, all players will have the option of wearing Prizm Clear shields during games. Prizm Clear, grounded in decades of research, has a slight color tint engineered to help optimize detail recognition in the football environment. As the sport and shields evolve, Oakley’s Prizm Lens Technology will be at the forefront of football gear.

“We see Oakley as an ideal partner because we’re united by the same goal: supporting some of the world’s best athletes in their quest for elite performance,” said Renie Anderson, Chief Revenue Officer & EVP, NFL Partnerships. “Our game is faster and precision is more fundamental than ever, and Oakley provides the technologically-advanced gear that players, coaches and personnel need for peak performance.”

In order to showcase the benefits of Prizm Clear, Oakley launched a new brand film, putting the audience onto the NFL field and letting them experience what the world’s best football players will see through Prizm during a game. To achieve this, the brand created a variety of custom POV camera rigs to bring the experience to life through the eyes of Team Oakley athletes, including 2018 NFL MVP Patrick Mahomes II of the Kansas City Chiefs, JuJu Smith-Schuster and Derwin James Jr. of the Los Angeles Chargers.

View the new campaign HERE.

Oakley develops products and technologies designed to meet the performance demands of the world’s best athletes, but also makes those same innovations available for athletes of all levels. Now that Oakley is an official on-field eyewear partner of the NFL, fans will have access to the same eyewear technology that they see on the sidelines of the NFL.

Additionally, as Oakley is an official licensee, fans can now represent their favorite team with a special-edition NFL eyewear collection from Oakley, available for all 32 teams in two men’s styles, Holbrook™ and Flak® 2.0 XL, and seven teams in a women’s style, Low Key. The special-edition NFL eyewear collection comes equipped with Prizm, official team logo etched on the lens and team color accents throughout. Fans can also customize select frames with the Oakley Custom Program, building a unique piece of eyewear with their NFL team’s logo and preferred colors.

To celebrate the landmark partnership, Oakley took over New York City’s iconic Times Square on the evening of August 26, hosting some of football’s most influential personalities and athletes, both past and present, for a spectacular launch moment. In an immersive and impactful 360 experience, the giant billboards in Times Square went dark, creating a disruptive blackout moment. The area then quickly roared back to life as a larger-than-life visual spectacle showcasing Mahomes, Smith-Schuster and James in a creatively-orchestrated and high-energy content piece specially developed to run across the various screens.

5 Top Tips to Looking After Your Eyes Daily

You brush your hair, you clean your teeth, you moisturise your skin, but do you think about looking after your eyes each day? Our sight is such a precious sense, but it is one that most people take almost entirely for granted. Modern urban life is particularly punishing for our eyes. Too much time spent looking at screens means that for many, their eyes are often tired and sore, and the dust and dirt of a city pose a further threat to our eyesight. Don’t wait until there’s a problem, take care of your eyes and build eye care into your daily routine.

Keep your hands clean

Keeping your hands clean is important for maintaining good general health, but it is also particularly important for maintaining the good health of your eyes. A study by Michigan State University found that only 5% of people wash their hands correctly. Dipping those pinkies in water is simply not good enough, they need a proper scrub for at least twenty seconds. Most of us are guilty, at some time or another, of absentmindedly rubbing our eyes but it is something that all of us should try to avoid. Rubbing your eyes, even with hands which appear to be clean, can cause eye related problems such as conjunctivitis.

Wear sunglasses

Sunglasses provide protection from harmful UV rays which can cause cataracts, macular degeneration, corneal sunburn and skin cancer around the eyelids. UV rays are not just a summer hazard, they can reflect off surfaces such as snow, water, sand and concrete. If you wear prescription glasses, you should give your eyes the added protection of prescription sunglasses. Don’t worry, there are plenty of fashionable options available.

Visit your optometrist regularly

You really can’t have your eyes checked too often. The onset of glaucoma has no obvious symptoms and by the time that you do become aware that there is a problem, you may have sustained permanent eye damage. Early detection of eye pressure, which is an indicator of the disease, is only possible with a professional eye examination. Your optometrist can also give you early warning of diabetes, high cholesterol and even cancer.

Wear goggles in the swimming pool

Chlorine is a sanitising agent added to the water of swimming pools to reduce the spread of disease and water borne bacteria. Unfortunately, chlorine strips away the film that protects your cornea which actually makes your eyes more vulnerable to any dirt or bacteria that may be in the pool. Conjunctivitis, red, irritated eyes and even blurry vision can all be contracted by swimming in a chlorinated pool. Protect your eyes when swimming, by always wearing water tight goggles with a strong seal.

Keep hydrated

It is recommended that you drink eight glasses of water a day in order to maintain your health. Drinking water helps keep your skin hydrated, aids brain function and is crucial to maintaining the natural lipid layer on the surface of your eyes.

Dita Eyewear Collaboration

DITA EYEWEAR is thrilled to announce an exciting new collaboration with the ever-dazzling Queen of Burlesque, DITA VON TEESE, as they bring a fresh twist to iconic eyewear. The bridgeless cat-eye frame, rendered in lightweight titanium and appointed with contemporary details, represents the convergence of two creative talents at the peak of their influence.

Dita Von Teese is uniquely suited to the challenge of revitalizing the classically styled frames with an exquisite modern twist. “The cat-eye is a well-worn style, a silhouette that rarely transcends the era in which it was created,” she explained. “My goal was to keep within the spirit of the 1950’s, but to craft our version in a slick, new way as a secret weapon for the modern Femme Totale.”

High-end craftsmanship and technology from DITA EYEWEAR’s creative studio provided the tools to achieve a distinctive new shape for the landmark partnership. A slender expanse of titanium spans the brow in a single, sinuous line, stripping away extraneous elements for the illusion of a floating lens. Sculptural details, from the hinge mount to harlequin-point titanium temples, were inspired by selections from Von Teese’s vast collection of vintage couture and curiosities.

Von Teese herself will also appear in the season’s advertising campaign, “SEEING DOUBLE,” which shadows a mysterious encounter with a doppelgänger in a sultry noir atmosphere.

DITA EYEWEAR FOR DITA VON TEESE arrives November 1st, 2018 and will be available at DITA.COM, DITA flagships, Barneys, Bergdorf Goodman, Saks Fifth Avenue and other fine eyewear boutiques.

Perry White Collection

Fashion Forward

Mirrors, metallics and reflective materials are the hallmarks of award-winning fashion designer Perry White. This editorial is called “Vision” and futuristic eye-wear is a metaphor for looking ahead and being inspired.

360 Magazine, 360, Vaughn Lowery, Perry White, Fashion, Collection, Vision360 Magazine, 360, Vaughn Lowery, Perry White, Fashion, Collection, Vision

Creative Direction: Andrew C. Irving @andrewcirving

Photographer: Reese Sherman @r.sherman_photography

Clothing: Perry White @mrperrywhite

Styling: Marc Littlejohn @marclittlejohn

Model: Andrew C. Irving

SmartBuyGlasses

Different personalities suit different sunglasses. That’s why, this Friendship Day, SmartBuyGlasses has listed some of the best selling frames that will be perfect for your best friends.

Can’t live with them, wouldn’t dream of living without them. No matter if you’ve known them from birth or picked them up along the way; friendships are what really make the world go round. The support systems you develop with these precious few human beings are what sustain you throughout your life. They pick you up when you fall, laugh at you when you deserve it, and laugh with you every day. So, what better way to celebrate them than dedicating a whole day in their honor?

Because there isn’t just one type of ‘friend’, there can’t just be one type of eyewear to match them. That’s why we’ve gone to special lengths to find the perfect pair of sunnies for the friends that we just know you have.

The sports freak $82

Gym maniac, road runner, or just all round athletic champion; everyone has that special friend who motives them to better themselves. As well as making you feel like a massive failure on those odd days when all you want to do is eat ice cream on the sofa.

For these friends, it’s important to get them frames that can be used during strenuous physical activity, that are both lightweight and durable, and are of flawless aerodynamic design. For this friend we recommend a pair of Under Armour Menace sunglasses. Made from the highest quality materials, they provide long wear comfort and full UV protection.

The party animal $170

These sexy little Lolita frames are for the friend who knows how to have a wild night every night. The one who drags you out of your pyjamas into the light, and whose number is on speed dial when you’re looking to have a night to remember.

Hot red cat eye frames coupled with silver lenses are right on trend and will make sure she stands out in a crowded room. She’ll love you forever for this nifty little gift.

Literary genius $163

Some people are the educators, others are the educatees. Everyone has that one friend who always make you feel like the latter. They sharp, they’re witty, they’re unbelievably learned, and they always have something new to tell you every time you meet. Embrace the education and be proud of your clever friend! Show them you love them by getting them these bookish, intellectual sunnies from Ray Ban. Made from high quality acetate, with crystal lenses, they are perfect for everyday wear.

Total diva $29

You know who I’m talking about. You love them, you’re loyal to them, but you’ve never rolled your eyes quite so much around someone else. It’s either the on again off again boyfriend, the obligatory billion selfies every time she draws breath, or the constant drama on every social media platform going. Annoying as they can be though, you know you couldn’t be without them and their amazing ability to hold the spotlight, or their charismatic confidence that rubs off on you every time they’re around.

Love them for who they are and let them thrive in these stunning LMNT polarized shades that were clearly designed for the divas. The oversized pale pink cat eye lenses coupled with the golden bridge provide that sultry seductive air that all divas crave.

Future president $153

And finally, we have the overachievers; the ones who always outshine you no matter what. Whether it be in sports, academics, or charitable works; they’re always leading the pack. They’re a formidable force and you’re glad you’re on their good side. They’re 100% strong willed enough to be able to lead the country one day, and you know they’d do a wicked good job at it.

These no nonsense Aviators are perfect for this type of bestie. Worn by presidents throughout the ages, they’re short hand for power and ice cool composure. The wooden detail on the double brow bar providing that extra detail that lifts them above your standard aviator frames.

If none of these frames catch you eye, then there are plenty more to choose from at SmartBuyGlasses. Get your friend the perfect pair this Friendship day!

IZIPIZI x MoMA

MoMA gave the public a first look on some of their new Izipizi eyewear. The event was a celebration filled with vibrant colors and striking personalities. A spring kickback tone set by DJ Valissa Yoe(photographed below) and a environment filled with many welcoming faces. The colors and decor of the room only amplified the numerous options given by Izipizi’s designer shades. The sunglasses were in many different colors and innovative frames including a pop two-colored style. The collection will be available on May 29th exclusively at the Moma Design StoresFashion PR Pauline Perina in Izipizi.Models; Inuer Pichardo, Dante Dupree , Mayce Vassago in Izipizi.

By: Frank Pena

Photos by: Milton Pichardo

PRIVÉ REVAUX × MADELAINE PETSCH

PRIVÉ REVAUX LAUNCHES CAPSULE COLLECTION WITH ACTRESS MADELAINE PETSCH

Disruptive Eyewear Brand taps Riverdale Star for Campaign and Exclusive Designs

Celebrity-approved eyewear brand Privé Revaux is proud to announce its new capsule collection and campaign in collaboration with actress Madelaine Petsch. Available for purchase on April 9, the Privé Revaux X Madelaine collection will offer limited-edition, colorful and on-trend styles, each selected and developed by the Riverdale star.

I am beyond excited to share these meticulously and personally curated sunglasses with everyone! I have been obsessed with sunglasses for a very, very long time, so it was a natural fit for me to partner with Privé Revaux on my own collection. I spent a lot of time on the details of these pairs and I am so very proud of them!” says Petsch.

The Privé Revaux X Madelaine collection features five youthful and statement-making designs, all representative of Madelaine’s bold and cultured style; Street—retro round frames, Candy—small colorful lenses, Mister—oversized cateye, Rogue—modern aviator and Clique—classic square sunnies. Each pair is handcrafted with high-quality materials including anti-ski screws, lightweight TR-90 and polarized lenses; retailing for only $29.95 per pair. Additionally, the inside lining of Privé Revaux’s signature collapsible case will feature a pop of red for the capsule collection.

“Madelaine’s style pairs perfectly with the Privé Revaux brand ethos,” says David Schottenstein, CEO and Founder of Privé Revaux. “We are excited for her to bring her fashion-forward thinking to our brand with the Privé Revaux X Madelaine collection and share her designs with her passionate fanbase.”

The campaign shoot with Madelaine took place at a private estate with panoramic views overlooking the Los Angeles mountainscape; photographed by Rachel Felling, styled by Adena Rohatiner, with makeup by Elie Maaloud and hair by Michael Kanyon. The playful and lively atmosphere garnered eight vibrant looks, showcasing the five styles in Madelaine’s handpicked collection.

Privé Revaux X Madelaine will be available online at priverevaux.com, amazon.com and internationally at select retailers including Nordstrom, American Eagle, Express and Princess Cruises.

About Privé Revaux Eyewear:

Privé Revaux Eyewear was established to disrupt the eyewear market as a purveyor of quality goods at a great value. It was built on a shared passion for style and quality from serial entrepreneur David Schottenstein along with an elite team including celebrity visionaries Jamie Foxx, Hailee Steinfeld and Ashley Benson as well as VP of Celebrity Relations Dave Osokow and Creative Directors Rob Zangardi and Mariel Haenn. With more than 100 hand-crafted and polarized designer frames for $29.95, everyone can be anyone. Each style is named to evoke a personality, from The Artist and The Socialite to The Boss and The Godfather. Privé Revaux Eyewear is available on priverevaux.com, amazon.com and select retailers. For more information, visit www.priverevaux.com.

SmartDate Glasses

SMARTBUYGLASSES LAUNCHES ‘SMARTDATE’ GLASSES
SmartBuyGlasses.com reveals innovative technology to help find love in real-time

2018 is the year that man sent a roadster cruising into space, complete with (a tin) driver and safety belt. It’s also the year we finally created the coveted real-time translation Babel-fish earbuds from the beloved Hitchhiker’s Guide to the Galaxy. Science fiction no longer signifies fantasy. It would seem that nothing is too big too or brave to achieve anymore. And here at SmartBuyGlasses, we would have to agree. We have a 2018 tech revolution of our own that is set to change the way you see the world.

We are delighted to introduce the world’s very first pair of “SmartDate Glasses”. They are set to revolutionise the dating game. Tired of trawling through eHarmony requests? Getting thumb cramp from constantly swiping left? Well we have the answer to that!

With our brand new pair of SmartDate Glasses, SmartBuyGlasses has once again seamlessly blended contemporary style with consumer demand. Want to look cute on your way to work today, and find a date for dinner tonight? No problem! Your SmartDate Glasses let you swipe left or right on people in real time.

That’s right. The guy sitting opposite you on the tube? The pretty girl serving you your coffee? Throw on your SmartDate Glasses and you can let them know you’re interested. It’s an amazing innovation that is already sweeping China and the rest of Asia Pacific by storm.

The way it works? Look through your SmartDate Glasses lens and (similar to the technology used in Google Glass) you will see their available social media networks and any information they have listed on them. (ie. their age, their relationship status, where they went to university). You can then contact them directly through their social media and let them know who you are, where you saw them through your SmartDate Glasses, and that you’re oh-so-interested. In fact it is through the use of very similar technology to that of Google Glass, that SmartBuyGlasses is able to launch this new smart tech product.

SmartBuyGlasses is part of the Motion Global group, who also own VisionDirect, among others. We are one of the world’s largest designer eyewear e-commerce companies, with operations across Asia Pacific, Europe and the Americas. We currently operate in over 30 countries & 15 languages worldwide, and our website offers over 80,000 products from a range of 180 different brands. Our mission statement is to provide high quality designer eyewear at affordable prices.

Having been in the eyewear industry for over a decade we were inspired to create the SmartDate Glasses in response to peoples need to truly connect. In a time of increased digital connectivity, more people are finding it difficult to establish physical relationships. The stigma still attached to dating apps means that many miss out on the chance of love. We saw a way to help. As glasses are fast becoming permanent style accessories, we thought why not combine the two in order to facilitate a situation where glasses weren’t just your fashion accessory but also your tool to connect and find happiness? Welcome to the optical future. We’ve been waiting for you.

Watch a YouTube video here.

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About SmartBuyGlasses:
Since 2006, SmartBuyGlasses has been dedicated to offering our customers the world’s largest range of designer eyewear. With operations in over 30 countries, the optical group is committed to delivering on price and quality, and upholding the high standards of the world’s best known designer eyewear brands.
We are invested in helping our customers express their individuality. We want you to find what you love.

FRANK PENA

Story by Vaughn Lowery
Photos by Stephanie Van Burk 


Frank Pena was born and raised in New York City. As both a professional dancer and fashion model, he consistently stays involved within the entertainment industry. 

In 2016, he decided to move from the Bronx to Los Angeles. As of late, he appeared as a cast member on E Network’s new reality series, What Happens at The Abbey (the most prestigious alternative lifestyle bar in the world). 

Recently, he was tapped by 360 MAGAZINE as a red carpet correspondent.