Posts tagged with "Equipment"

Prince Debuts Updated Tour Racquet

WHO/WHAT: Prince Tennis, the American-born leading global racquet sports brand is excited to partner with Lucas Pouille, top 30 ATP player, to debut the updated Tour 100P racquet at the tournament in Australia. The new Tour racquet launches with the global campaign, Live the Tour: Any Shot, Anywhere, which features a behind the scenes look into Lucas’ training and preparation leading into the upcoming season.

Developed with TeXtreme x Twaron, the Tour 100P is designed to further enhance the incredible feel and support of the popular Tour racquet. The new TeXtreme material increases laser-like precision while the addition of Twaron provides greater vibration damping for a better feel and sound. In addition, the new TourSeries re-introduces the O3 technology with the O3 Tour 100 bringing the benefits of an expanded sweet spot and more forgiving impact feel. These new racquets will provide the player with the confidence to hit any shot from anywhere on the court.

The new updated Tour will be available at Tennis Warehouse for $189.

SHOP: www.TennisWarehouse.com/Prince

VIDEO: Live The Tour: Lucas Pouille

VALEO x CES 2019

At CES in Las Vegas for the sixth consecutive year, Valeo is unveiling its latest technological innovations at the epicenter of the revolutions shaping mobility, i.e., the advent of autonomous vehicles, powertrain electrification and digital mobility. These three disruptions transforming the automotive industry are also driving profound change in society.

Valeo develops new technologies to make this transformation a reality. One example that can be seen and tested in the streets of Las Vegas during CES 2019 is Valeo Drive4U®, the Group’s first autonomous car, which is unique in that it can perform all operations using only Valeo sensors that are already series-produced (ultrasound, cameras, lasers, radars and LiDARS) and artificial intelligence. The vehicle is essentially equipped with a full-fledged digital brain that can process the inputs and learn from the scenarios it encounters in the city.

One of the key challenges in autonomous driving is safety. Road accidents are a global epidemic and most often the result of human error. Valeo’s goal is for its systems to significantly reduce accidents, setting the target of less than one major incident for every billion kilometers driven, which would represent a higher level of safety than in the aeronautics industry. To achieve this result, Valeo is presenting two major innovations in Las Vegas: Valeo Drive4U® Remote to operate autonomous vehicles remotely when assistance is required or even vital, and Valeo Voyage XR, which is able to simulate the virtual presence of a person – based in a fixed location – on board the autonomous vehicle during the journey. This means that the car could potentially be controlled externally by somebody who is aware of what is happening within the vehicle. Based on this innovation, Valeo has designed a new form of communication that allows a “stationary” passenger wearing a virtual reality headset to teleport into a moving vehicle.

Also with a view to increasing safety, Valeo will be showcasing Valeo XtraVue Trailer and Valeo PictureBeam Monolithic. The first of these two innovations causes a trailer or caravan to appear invisible in the rearview mirror of the vehicle towing it, making all maneuvers easier and safer for the driver. The second is a high definition lighting system developed in partnership with CREE, the US market leader in the manufacture of LEDs. The solution generates a high definition beam of light on the road without ever blinding other road users and projects information and images onto the pavement.

Lastly, since usage patterns are changing, with digital tools giving access to new ways of getting around, Valeo is developing technologies to promote their widespread take-up. Examples include the Valeo Clean Road app, which generates customized routes to avoid peak pollution areas, and Valeo Oxy’Zen, which can be used to activate air purification systems inside the vehicle cabin.

With these innovations, Valeo is once again demonstrating its capacity to imagine, design and develop technologies conducive to new forms of mobility that are widely accessible yet adapted to individual needs.

TaylorMade Golf Guide

From drivers to putters, balls to accessories, TaylorMade has it all. Check out the list below for the top picks. Also check out the TaylorMade website for additional suggestions.

M3 & M4 Drivers

The 2018 drivers from TaylorMade are built with the latest tech innovation in golf, Twist Face. Played by the top athletes on Tour (Tiger, Rory, Dustin Johnson), the revolutionary new face curvature is designed to deliver a corrective face angle on off-center impacts, producing straight distance off the tee.

Spider Interactive

The hottest putter on Tour is now the smartest. Spider Interactive powered by BLAST, is a new putting experience that automatically captures valuable stroke data and syncs it directly to your mobile app, so you can analyze, refine, and master your putting performance.

GAPR

Most golfers have a gapping challenge in the long part of their set – the difficult-to-manage yardage between their longest iron and shortest metalwood. Meet GAPR, a highly innovative trio of products (Lo, Mid and Hi) with unique identities and performance deliverables that provides golfers with the right clubs to bridge the gap in your long game.

TP5 & TP5X Balls

TP5 and TP5x feature a Tri-Fast Core and Dual-Spin Cover that combine for a 5-layer golf ball construction that is specifically engineered to perform with every club in your bag.

FlexTech Crossover Stand Bag

TaylorMade’s new FlexTech bag line features a patented smooth release system and collapsible base system to improve ease of use and prevent club crowding. The CrossOver Carry Bag also includes a quick release, dual-density strap to go from cart to carry with speed, comfort, and stability.

MyGolfSpy #1 Hybrid

Out of 24 models tested from the world’s leading equipment manufacturers, the Bridgestone Golf TOUR B XD-H performed the absolute best.

It was the #1 ranked overall selection and proved to have the longest carry and total distance.

If you are looking for a hybrid that delivers maximum distance with incredible forgiveness to confidently attack par 5s, we’ve got you covered!

You can tour that and other B X clubs here! Also, you can check out other clubs and everything else related to Bridgestone Golf on their website here!

Reebok Alter the Icons Collection × JayIDK

Reebok has unveiled its second iteration of the game-changing “Alter the Icons” collection – this time in partnership with emerging rapper and record producer JayIDK.

The collection, which puts a new and refreshing spin on classic Reebok silhouettes like the Classic Leather and Workout Plus, tears up the traditional design rulebook and will launch August 15. In addition to launching the collection, Reebok has also debuted a video with JayIDK – highlighting his journey and alternative path to success.

See the video here: https://youtu.be/LJK2xdMAodc

They say you don’t mess with a Classic – but Reebok’s done it anyway. Reebok Classic’s newest campaign with Foot Locker Inc., dubbed Alter the Icons, discards decades of design practice to present radically chopped-and-skewed, heritage-hacked spins on the brand’s most iconic sneakers in an open statement against convention.

Featuring classic footwear with reinterpretations of the brand’s iconic Starcrest and vector logos, the campaign spotlights the brand’s unique approach to heritage – that tradition isn’t canon, but a platform for contemporary thinking. Alter the Icons looks to guide the rising generation of future designers, artists and other young visionaries in helping them homage history without being swallowed by it. It is a challenge for creatively and culturally-minded consumers across the globe: dare to alter your path.

To launch the campaign, Reebok is dropping the product with a street-level pop-up saluting New York’s famed street merchant culture. A brand-approved street merchant will set up shop starting at 10 a.m. outside Foot Locker’s New York Flagship on 34th Street in Herald Square featuring street-legal spins on classic Reebok merch. Open to the public for one day only, the pop-up will guide consumers into the Foot Locker storefront where they will discover the official campaign product.

“With this launch pop-up activation, we wanted to pay homage to something that has not only been a part of New York City’s street culture for decades, but speaks to the spirit behind what Alter the Icons is all about – challenging convention and breaking the rules,” says Neal Taylor, General Manager of Reebok Classic.

The campaign will continue by rolling out a series of video profiles featuring a selection of game changing contemporary music artists – including Saweetie, Lil Baby, Bodega Bamz, JAYIDK and MadeinTYO – sharing their unconventional paths to success that showcase a similar departure from creative tradition. A trailer for the series featuring these visionary artists can be viewed here.

“Alter the Icons is about celebrating those who have similarly broken custom within their mediums – fashion, music, design, art – by using their own ‘spin’ to alter traditional paths to success,” Neal Taylor adds, “We see these five artists as role models for bold cultural departure, inspiring a likeminded generation of rising creatives to push boundaries and march to the beat of their own drum.”

The first drop of the Alter the Icons collection, featuring the Classic Leather and Workout Plus silhouettes, is available for purchase beginning today on Reebok.com, and in-store and online at Foot Locker, Lady Foot Locker, Kids Foot Locker, SIX:02, Champs Sports and Footaction for $85 while supplies last.

For more information on the Alter The Icons collection, please visit www.reebok.com/us/alter, and follow the #AlterTheIcons hashtag on your social media platform of choice. Stay tuned at Reebok.com for further information on upcoming Alter the Icons product drops.

About Reebok

Reebok International Ltd., headquartered in Boston, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming which enable movement and is committed to accompanying people on their journey to fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s functional training, running, combat training, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market. A subsidiary of adidas, Reebok is the exclusive outfitter of CrossFit and the CrossFit Games; the exclusive authentic global outfitter of UFC; the title sponsor of the Reebok Ragnar Relay series; and exclusive apparel provider for Les Mills.

For more information, visit Reebok at Reebok.com.

Discover Reebok at the following locations:

https://www.instagram.com/reebok/

http://facebook.com/reebok

http://twitter.com/reebok

http://youtube.com/reebok

AMAZON’S THE GRAND TOUR

Has a show or movie ever energized you to seek adventure beyond the screen? The Grand Tour, a Prime Original that follows three intrepid former car journalists on their high speed escapades around the world, has attracted fans ready to hit the road for their own adrenaline fueled adventures. Amazon uncovered a few fun facts about Prime members who have streamed The Grand Tour, and we’re spreading the word on where to get inspiration for your next trip to the great outdoors. These trends were obtained by comparing the purchase behavior of a sample of 100K Grand Tour viewers on Amazon to that of 100K Non-Grand Tour viewers.

Amazon learned Grand Tour viewers are more likely to seek extreme outdoor hobbies and live in areas known for adventure in the great outdoors than those Prime members who haven’t streamed the show yet. In 2017, Grand Tour viewers spent 24% more in Amazon’s Sports & Outdoor store than an average non-Grand Tour viewer. And these Grand Tour viewers are not just novices of the outdoors; they purchased more brands for top outdoor athletes and serious outdoor enthusiasts including GoPro, Black Diamond, Osprey, Patagonia and Thule than did non-Grand Tour viewers. The largest percentage differences in spend on outdoor equipment between Grand Tour viewers and non-Grand Tour viewers were on cycling gear (53%), rock climbing gear (45%) and skiing and snowboarding gear (44%).

It is no surprise Grand Tour viewers in the US are living in places that are known as gateways to adventure. Washington – home of Mt. Rainier, Olympic National Park and neighbor to the Pacific Ocean, andColorado – land of the Rocky Mountains and Mesa Verde National Park, had the highest number of Grand Tour season two viewers per capita in the US. These states have an abundance of activities for those seeking an outdoor and adventurous lifestyle.

Grand Tour viewers are more likely to drive cars that are compact and adventure-ready and steer clear of the family cars. When purchasing automobile parts in Amazon’s Automotive store, customers can add information about their current car to the Amazon Garage for shopping parts and accessories designed specifically for that vehicle. The Subaru Impreza was the top car model that was more likely to be added to a Grand Tour viewer’s garage than a Non-Grand Tour viewer’s in 2017.

If you have been looking for motivation to dust off your bike, climb a new route, wax your skis or take the family camping, check out The Grand Tour for some adventure inspiration and see you in the great outdoors!

Oakland Raider Jared Cook and UnitedHealthcare to Donate for Students at International Community School

Oakland Raiders tight end Jared Cook and UnitedHealthcare will unveil new physical education equipment and other beautification projects at International Community School in Oakland. Cook will join UnitedHealthcare leaders at a school assembly and lead students through relay races.

A $10,000 grant from UnitedHealthcare to Cook’s Dreambuilders program is funding the physical education equipment, which includes basketballs, tetherballs, hula hoops and basketball rims. The donation also will provide three picnic tables and repainting the school’s playground.

Cook’s Dreambuilders program also is partnering with nonprofit Playworks this year to help thousands of kids in the East Bay have access to safe and healthy play during school recess.

WHEN:           2 p.m., Monday, Sept. 18

WHERE:         International Community School, 2825 International Blvd., Oakland, Calif.

WHO:              Jared Cook, Oakland Raiders, students and faculty from International Community School, United Healthcare executives and employee volunteers.