Posts tagged with "entrepreneurs"

Make a passionate pitch—if you want investors

The brains of investors are wired to pay closer attention to entrepreneurs who pitch with passion, according to new research.

One would expect that entrepreneurs who pitch their startup ideas with passion are more apt to entice investors. Now there’s scientific proof the two are connected: enthusiasm and financial backing. According to new research from Case Western Reserve University, the brains of potential investors are wired to pay closer attention to entrepreneurs who pitch with passion.

Researchers examined investors’ neural responses to entrepreneurs’ pitches, conducting a randomized experiment that explored the response of investors’ brains using functional Magnetic Resonance Imaging

(fMRI)—finding a causal relationship between passion of the pitcher and interest from investors.

“No one has ever invested in a startup they ignored,” said Scott Shane, the A. Malachi Mixon III Professor of Entrepreneurial Studies in the Weatherhead School of Management at Case Western Reserve.

“Founder passion is essential to establishing investor attention, and our study demonstrates measurable neural effects that offer a biological explanation for their tendency to react positively to enthusiasm and emotion of entrepreneurs,” said Shane, lead author of the paper, published in the Journal of Business Venturing. By showing such energy in pitching their business ideas, entrepreneurs can considerably increase neural engagement in potential investors—increasing the odds these financiers will support a new, untested venture by having strong, measurable effects on their decision-making.

“Most of time investors just say ‘no,’” said Shane. “In fact, the vast majority of entrepreneurs never receive a dime from external investors.

“Entrepreneurs should know: More engaged brains are more likely to meaningfully evaluate pitches,” he said. “We believe our data makes a strong argument that displays of passion trigger heightened engagement that, in turn, makes investors more likely to write a check.”

The experiment

Videos of pitches—identical in content but different in delivery—were randomly assigned to investors inside an fMRI machine. Depending on the passion-level of the pitch, investors’ brains reacted differently: Heightened displays of passion increased investor fixation on the stimulus (the pitch) to override distractions—and demonstrate a causal effect of displayed passion on investor interest.

· Investors randomly assigned a pitch with high founder passion resulted in informal investor interest increasing by 26%, relative to the same pitch delivered with low passion;

· Data from fMRIs showed investor neural responses to entrepreneurs’ high-passion pitches increased investor neural engagement by 39% over lower founder passion.

“More engaged brains are more likely to meaningfully evaluate pitches—and not play on their phones or think about lunch which should result in more favorable investor assessments,” said Shane.

While it’s possible that other mechanisms may be present in the brains of investors—such as inferring from passion that entrepreneurs may be more capable or competent—the experiment showed that passion is a key mechanism because it causes investors to pay attention, said Shane.

The practice of passion

The findings offer strong implications for the practice of entrepreneurship. “Pitching with enthusiasm and passion—these are skills that can be taught,” said Shane. “Flat, unenthusiastic pitches are the enemy of attracting investor attention and to succeeding in a competitive, cutthroat environment.”

Each year, hundreds of thousands of early-stage entrepreneurs, who often lack established track records, offer pitches—widely recognized as the gateway to investor funding—to financiers across the globe. The study focused on Informal investors—referred to as “family, friends and foolhardy strangers” by the Global Entrepreneurship Monitor who account for most startup investments, investing $1 trillion globally between 2012-2015, according to the organization.

The study was co-authored by David Clingingsmith, an associate professor of economics at the Weatherhead School. Will Drover of the University of Oklahoma, and Moran Cerf of Northwestern University also co-authored the paper.

Print-on-demand, printful, 360 MAGAZINE, morse Asturias , Vaughn Lowery

Printful

When Printful launched its print-on-demand/drop-shipping business in 2013, most competitors were traditional bulk-printing companies that weren’t built for one-off fulfillment of t-shirts and other products. Today, thanks to the e-commerce explosion and a savvy technology-focused business strategy, Printful is the largest company of its kind with three fulfillment centers in the U.S. and headquarters in Riga, Latvia and Charlotte, NC, a fourth that recently opened in Mexico, 500 employees, dozens of product options, and 800,000+ customers around the globe from artists and cause marketers to Twitter-preneurs like WeRateDogs that use merchandise to monetize their ventures.  

 

  • The company was founded by two young Latvians who couldn’t find an acceptable print-on-demand drop-shipping partner for a business they ran selling posters, clothing and other items with motivational quotes for entrepreneurs. 
  • It has doubled revenues every year since inception, fulfilled more than 10 million orders generating over $540 million for customers, and is still self-funded.
  • Features like 14 integrated e-commerce platforms (more than any competitor), API connectivity, and a mockup generator that creates store-ready product images help fuel business.
  • One-third of customers surveyed say their e-commerce storefront is a full-time gig, and three-quarters of the rest say they’re aiming to get there. 

 

Print-on-demand, printful, 360 MAGAZINE Print-on-demand, printful, 360 MAGAZINE, Anthony Sovinsky

Print-on-demand, printful, 360 MAGAZINEPrint-on-demand, printful, 360 MAGAZINE, lexus, f sport

360 MAGAZINE, Vaughn Lowery, bar, spirits

How to Get Financing to Start a New Bar

So you’ve decided to become a bar owner, congratulations! Now, you find yourself in the same dilemma many creative, business-minded entrepreneurs know all too well: You need additional funds to make your dream come true. What to do?

Lucky for you, there are several options you can look into. Let’s examine each one to see which one is the right move for you.

Take out a personal loan

This is a popular option among budding entrepreneurs because it has a higher success rate and offers a greater degree of flexibility. This is your best bet if you are starting a bar from scratch or if you don’t have an established business history yet.

Unlike a business loan, a personal loan will not require you to put down collateral or provide proof of cash flow. After all, it’s difficult to show income if you don’t have it yet. Business loans also have major restrictions on how the loan is used, but a personal loan gives you more freedom.

Your personal financial history and credit score will determine your eligibility and the rates and terms of your loan. A credit score of 600 puts you in an excellent position to qualify. Documents you need to submit include but are not limited to personal identification, bank statements, W-2 or pay stubs, and tax return.

Keep in mind that personal loans are generally smaller compared to a business loan so you may need to look into more options to acquire the rest of the funding you need. We discuss more below.

Look for investors

This is an excellent solution to share the financial burden with someone else. Investors provide startup money and can bring their business management expertise to the table. For this to work, you’ll have to get comfortable with splitting profits and giving up a share of your business.

If you wish to retain control of your bar, silent investors are great because they get out of your hair after providing the funding. They might be involved in big-picture dealings and will offer help if needed, but other than that, they stay in the background and leave the daily management to you.

The catch? They might pressure you to turn a profit sooner rather than later though. They may get restless and force a sale.

Active investors will generally be more involved in the day-to-day operations of your bar in an effort to enhance the return of their investment. They can also be helpful to first-time entrepreneurs looking to make industry connections and learn the tricks of the trade.

While active investors bring their business to the enterprise, you will definitely have to give up a degree of control. Some investors might agree to simply advance capital in exchange for collateral and payback with interest or a percentage of your profits.

Turn to your friends, family, and peers

Use your connections! Do you know someone who has the resources to spare? You can start reaching out to your peers in the industry or even to friends and family. This fast-tracks your funding process by skipping the legal entanglements typically involved in a traditional loan.

If you go the family and friends route, the pitch probably isn’t going to be all that complicated. But keep in mind that money and family sometimes don’t mix. If your bar fails to take off, things might get ugly. Especially with equity involved, put everything in writing and bring in a business lawyer as a safety net.

Reach out to the world through crowdfunding

If you’ve exhausted all your connections to no avail, the internet might be your savior. Yes, you can raise money for your new bar from strangers online through websites like GoFundMe, Patreon, and Kickstarter. How great is that?

Needless to say, you will have to convince these people why they should fund your bar. Tell your story and make sure to let your passion shine through.

Transparency will get you far down this route. Be specific on how you intend to spend the money they give you and provide updates. You would be surprised at how many people would be willing to donate their own money to help you with your venture.

Depending on your campaign, you can give these backers perks or rewards in return. However, if you choose to do it via equity crowdfunding, which will easily attract investors, you are selling off a degree of ownership control over your company.

Know that you will also need to actively market your campaign, so it can be seen and gain traction fast. This will take a lot of patience and hard work.

Use your 401(k)

If you are looking to ditch the 9-to-5 life in favor of being your own boss as a bar owner, this might be something to consider if you have saved up enough from your previous jobs.

You’re staking your retirement savings here, so make sure you are 100% certain of your bar idea. Most people can get overconfident for their own good. Consult a tax attorney, if needed, and look at all angles before you take the leap.

Consider the other options presented in this article first before cracking your 401(k) nest egg.

Get funding for expensive equipment

Equipment is an essential investment for any bar operation that comes that a premium price. A lender or bank can help you purchase the required furnishings to get your business up and running through equipment financing.

Here, you receive the entire amount based on a price quote you provide to the lender. You can’t use the funding for anything other than the equipment you intend to buy.

The collateral here is the equipment itself, which is great because you won’t have to worry about paying off more in the unfortunate event that your bar goes under.

When securing your bar equipment, it is important to anticipate your needs and choose the right configuration for your establishment. For a bar, you’ll need equipment such as keg coolers, undercounter refrigerators, and commercial ice makers.

While it can be tempting to go for second-hand items, buying brand new equipment can benefit your business in the long run. Used equipment can lead to unpleasant surprises that might cost you way more than the savings you initially had. Replacement parts for last-generation models will likely be very hard to find, thus halting your operation longer than it should.

Plus, it can be difficult to find out how well it has been maintained and the service life it has left. With any luck, you might be able to track down the original invoice and check the warranty it comes with.

With brand new equipment, you enjoy more savings and peace of mind that your business runs as it should. Benefits include:

• For the higher price tag, you get equipment that is less likely to break down to avoid disruptions that can cost you precious business, especially during peak hours.

• New units are generally more energy-efficient and environment-friendly than older models

• They go for much higher resale value, especially for well-known brands

• You can count on a more responsive service department for servicing and readily available replacement parts

We are committed to protecting your investment. We have an excellent selection of brand new and highly durable products from Manitowoc ice makers to Beverage Air refrigerators that come with excellent warranties and unrivaled customer support. We make sure your purchases work their best beyond the initial quality control.

Explore the benefits of a business credit card

This is the perfect option for buying ingredients and supplies. You’ll only need your credit score as qualification, and it doesn’t have to be all that impressive either. If you are at 600, you have a good chance of getting approved. Plus, the application process is easy.

You know how you get some perks and rewards every time you swipe your personal credit card? You can enjoy the same for your bar here. You can get excellent cash back and credit for business expenses.

Consider credit card receipt financing

There are some lenders that partially base their loan on receiving part of the credit card receipts from your customers. The process basically involves selling your future credit card sales in exchange for a cash advance. A portion of each credit card sale is taken out as payment. This can be an interesting approach but can also interfere with your finances.

Financing your new bar the right way

As a rule of thumb, you should have at least six months of expenses available in the bank when you start. Most businesses fail because of a lack of financing. So either do it right from the beginning or hold off until you can.

T-Pain’s School Of Business

Beloved hip-hop artist, comedic personality and business mogul T-Pain is taking his musical talent and entrepreneurial passion to television with his all-new series, T-Pain’s School of Business premiering Tuesday, October 16th at 11:00p.m. ET/PT on Fuse. Follow T-Pain as he explores some of the most innovative and unique startups created by millennial entrepreneurs who are defining the future. As he gets a feel for each quirky and groundbreaking company (including everything from weed-friendly startups, autonomous delivery robots and digital instruments, etc.), each entrepreneur reveals how they got started and what it took to turn their ideas into reality. Viewers can tune in to watch T-Pain learn the ins and outs of each business while at the same time trying out new products and asking all of the startup questions we want answers to. Class is in session!

New episodes of T-Pain’s School of Business will air every Tuesday night at 11:00 p.m. ET/PT on Fuse. Original digital content will be available at Fuse.tv and the Fuse social channels.

BRAG Announces 48th Annual Scholarship and Awards Gala

BRAG, a 501 (c) (3) non-profit organization, has announced the 2018 honorees for the 48th Annual Scholarship and Awards Gala will include Bloomingdale’s Vice President of Integrated Marketing Kevin Harter, LIM College President Elizabeth S. Marcuse, and Balmain Managing Director Shawn Pean This year’s award ceremony will be held on Friday, October 19, 2018at The Edison Ballroom located at 240 West 47th Street, New York, NY at 6pm.

“We are so excited to celebrate these fashion industry leaders whose work history and efforts demonstrate visions that are aligned with our brand mission; to prepare and educate professionals, entrepreneurs and students of color for executive leadership roles in retail, fashion and related industries,” said BRAG co-presidents Nicole Cokley Dunlap and Shawn Outler.

Committed to attracting and cultivating a diverse bench of talent needed to drive innovation in the fashion industry, the 2018 48th Annual BRAG Scholarship & Awards Gala recognizes the achievements of exceptional individuals who are redefining the future of retail and fashion. Scholarships will also be awarded to college students who demonstrate an interest in fashion and have the aptitude to become future leaders.

Past BRAG Gala honorees have included fashion mogul Sean “P. Diddy” Combs, supermodel Naomi Campbell, NFL superstar Victor Cruz, entrepreneur Magic Johnson, designer Zac Posen and Macy’s CEO Terry J. Lundgren.

Since 1970, BRAG has provided professional development, mentorship, and job opportunities for thousands of alumni through internships, workshops, panel discussions, and networking events.  The annual gala is the organization’s marquee event that includes a three-course dinner, cocktails, music and entertainment, attracting the who’s who in fashion, art, entertainment, business and philanthropy, which, to date, has helped BRAG award over $1 million in scholarships to students who have achieved academic success and demonstrated a need for financial aid.

For more information on BRAG and/or the 2018 BRAG honorees please visit www.bragusa.org.  On social media, please follow on Twitter, Instagram, and Facebook.

Best Places for Millennials to Start a Business

  • Tallinn beats the US and Canadian competition to be crowned the world’s most attractive city for millennials to start up a business.
  • New research from GoCompare has measured cities according to metrics essential for young entrepreneurs, including the availability of early-stage business funding and cost of living.

  • Insights into the innovative hubs of the future, and highlights what aspiring cities need to improve to feature more highly.

Dubbed the ‘global generation’, over half of all millennials would consider moving abroad for work opportunities, and an increasing amount are starting their own business ventures. With possibilities of owning a home becoming increasingly difficult in the world’s cities, rent prices soaring and the political climate changing, research shows that millennials are less financially stable compared to previous generations.

GoCompare has released data to reveal the best places for millennials to start a business, measuring ease of registering property, starting and running a business on a day-to-day level, trading across borders, and diversity, among other metrics.

New research has revealed Tallinn in Estonia to be the world’s best city for millennials starting a business, with Canada winning as a country overall – with four of its major cities, Vancouver, Ottawa, Montreal and Toronto featuring in the top ten.

Millennials are the backbone of the “digital nomad” generation, meaning finding hubs for opportunities, innovation and entrepreneurialism are becoming increasingly more sought after.

The Top 5 Locations include:

  • Tallinn – A reputation for being digitally savvy, tops the leaderboard owing to a combination of the ease of registering property, and starting and running a business. Estonia scored 6.5 for the cost of living, the best score compared to all European, and North American cities.

  • Toronto – Canada’s leading city in tech innovation, Toronto offers the best business funding in the country. With four of its major cities featured in the top ten, Toronto comes in second to London with an impressive 10,000 WiFi hotspots available citywide.

  • New Zealand – Named as #1 for starting and running a business with a perfect score of 10, New Zealand also ranks at #4 for biotech potential – with the highest density of PhD graduates in Life Sciences in the world. New Zealand also scores highly for their diversity rating with a score of 6.7 making it one of the best places for women and immigrants to start businesses.

  • Singapore – Despite having higher living costs than London, Singapore scores highly for starting and running a business, making it attractive for tech startups – being home to over 270 Fintech startups. However, the financial hub also scores highly for diversity, with an impressive score of 6.9.

  • London – With London’s tech sector fuelling the growth for its digital economy, the capital ranked 2nd to Silicon Valley and Singapore for diversity – with 42% of business owners originally from outside the UK. Despite a high living cost, London still scores highly amongst all other metrics making it a popular destination for entrepreneurs.

What are millennial entrepreneurs looking for?

With opportunities to travel and being globally-connected being important to mostmillennialss, many are looking outside of their home countries to start their own businesses. Here are some of the key factors in attracting young entrepreneurs:

Digitally-Savvy Cities

Digital connectivity is a non-negotiable in the 21st century working world, where location-independent entrepreneurs are set to dominate.

  • Despite not featuring in the top ten, Moscow leads the way for public wifi hotspots, offering a total of 41,250

  • Helsinki offers the fastest internet connectivity, racing ahead with 17.4mbps

  • Ironically, the Silicon Valley offers some of the slowest Wifi, at 3.7mbps

Diversity is Key

Diversity in business broadly equates to fairer representation across the whole of society. In this study, diversity was ranked according to the relative number of businesses with female and/or immigrant founders.

  • With 31%, Silicon Valley led the way on the diversity front

  • London (17%) lagged behind New York (25.5%), Chicago (24.5%) and Paris (26.5%)

  • Cape Town and Seoul came second and third overall for diversity, with 28.5% and 28% respectively of their businesses founded by minorities

Cost of Living

Millennials around the world are notoriously trapped by soaring rents and ever-less attainable property ladders.

  • Of the top ten, the stats reveal that most have a relatively high cost of living, however, Ottawa and Vancouver are notable exceptions

  • Perhaps surprisingly, Singapore and even New Zealand are ranked as having a higher cost of living than London.

The top 10 can be viewed in detail here, with an overall breakdown here.

Lakeith Stanfield x Ermenegildo Zenga

Critically acclaimed actor Lakeith Stanfield (Get Out, Atlanta, Come SundaySorry To Bother You, The Girl In The Spider’s Web) wowed viewers when he walked the red carpet at the 90th Annual Academy Awards ® wearing a custom-made sustainable tuxedo made by Ermenegildo Zegna Couture. The look was styled by Michaela Erlanger and worn in support of Suzy Amis Cameron’s Red Carpet Green Dress ethical fashion campaign.

The tuxedo is a navy Tussah Silk, which is sturdier than cultivated silk. Typically gathered in the jungle from cocoons of wild silk moths, the silk is found in a natural state with minimal human intervention and very little invasion to the process. For this reason, unlike a silk yarn produced with greater mechanical interventions, the yarn of Tussah silk features irregularities creating a rich texture, typical of wild, natural breeding.

In 2009, Amis Cameron created Red Carpet Green Dress with the goal of creating awareness for the importance of sustainable practices in fashion.  Each year, Red Carpet Green Dress works with international designers to create sustainable eveningwear to showcase during the Academy Awards®.

To qualify as a Red Carpet Green Dress eco-conscious garment, each piece must either be made from recycled, organic or repurposed materials, use hand-made detailing or incorporate natural dye processing – always with a focus on minimal negative impact on the environment, and environmentally and socially responsible design.

Also supporting the sustainable lifestyle are RCGD 2018 partners, TESLA and Absolut Elyx. Absolut Elyx is a company that is built on the principles of quality, integrity and true craftsmanship. Every copper purchase in the Elyx Boutique, allows the luxury vodka company to provide safe water to more than 100,000 people worldwide with the help of Water for People.

It is because of their help along with annual contests that financial security can be provided to MUSE School CA. MUSE School CA is an environmental non-profit educational organization Amis Cameron founded in Calabasas, Calif. with her sister Rebecca Amis. This assistance enables students to access a transformative educational experience. MUSE School CA ensures smaller class sizes, personalized instruction and learning practices; all set within an inspiring and beautiful campus. Through these key elements, MUSE School CA paves the way in creating leaders of the future.

 

 

For more information:

www.museschool.org.

http://www.redcarpetgreendress.com

 

 

FUSE TV FUTURE WOMEN’S HISTORY MONTH

Women everywhere will rise to the top this March as Fuse celebrates Future Women’s History all month long. To mark National Women’s History Month, Fuse will honor today’s established and emerging women making waves in music, film, TV, digital, and other pop culture fields.

Coinciding with International Women’s Day, Fuse has announced the world broadcast premiere of She Started It, airing Thursday, March 8 at 8 p.m. ET/PT on FuseThe two-hour documentary provides a rare look into the ambitious and challenging lives of five diverse young women entrepreneurs in the tech field. Shot in Silicon Valley, New York, Vietnam, Mississippi, and France, She Started It follows these young women as they pitch their ideas, build teams, meet with investors, fail and find the inspiration to start again. Also featured in the film are women who have reached the top of their fields in tech, including several Entrepreneur Spotlights featuring women who have navigated and survived the challenges of Silicon Valley, and are inspiring other women along the way.

Also announced today: Girls in Tech and Girls Who Code, two technology, female-forward non-profits are uniting with the network as part of the premiere. Girls in Tech, a global organization focusing on the engagement, education and empowerment of girls and women who are passionate about technology, and Girls Who Code, which works to close the gender gap in technology, will both serve as a resource for the Fuse audience, and encourage more women to pursue careers in the tech field.

And Fuse is kicking it all off on Thursday, March 1 with a series of short form videos featuring Young M.A, Tinashe, MILCK, Jessie Reyez, Halsey, and Camila Cabello which will roll out during the month. Also airing on Thursday, March 8 at 10 a.m. is a Future Women’s History music block of fierce female artists including Dua Lipa, Sofi Tukker, and Halsey. The conversation will continue on Fuse.tv throughout the month, with editorial listicles highlighting up-and-coming talent who are making history now.

Learn more about Fuse programming by visiting https://www.fuse.tv/shows.

Follow Fuse on: 

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PIRELLI × LAMBORGHINI URUS

PIRELLI TO EQUIP THE NEW LAMBORGHINI URUS WITH SIX TIRES:

 

–       P ZERO FOR MAXIMUM PERFORMANCE;

–       P ZERO CORSA FOR A SPORTY DRIVE;

–       SCORPION FOR GREAT CONTROL ON AND OFF ROAD

TIRE SIZES FROM 21 TO 23 INCHES IN SUMMER, WINTER AND ALL-SEASON VERSIONS

Pirelli will provide six tires for the new Lamborghini Urus, its first Super SUV. The Pirelli tire range will be offered in 21 to 23 inch sizes to best highlight the Urus’s different functionalities and driving experiences.

For such an extreme car that can go from 0-62mph in 3.6 seconds, 0-124mph in 12.8 seconds and with a maximum speed of 190mph; Pirelli needed to develop multiple tires. Pirelli has provided Urus drivers with three tire product families to cater for different driving styles and experiences: P Zero for performance lovers, P Zero Corsa for on-track adrenaline, and Scorpion for more adventurous, off-road driving. The Scorpion tire family, designed for extreme use, is available in the standard tire version, as well as Winter, All Season and All Terrain variants.

There are six different Pirelli tire types in total, reflecting the multi-faceted soul of the world’s fastest SUV – driving on snow, gravel, sand, the road and racetrack. These tires all combine functionality with a sporty drive.

The most important technical challenge Pirelli’s engineers overcame for the new Urus was creating a tire that could cope with such contrasting demands, such as grip, snow traction, durability and laceration resistance in off-road driving. The result is a tire that’s both extremely quick on track and versatile driving in snow or gravel without compromising on comfort, which is an important attribute for a SUV.

Pirelli’s development work concentrated on compound and tread pattern design, to offer maximum grip and flexibility for the vehicle’s various driving demands.

Through creating a more open tire pattern by leaving out some tread blocks, for example, the tire is able to guarantee perfect handling off-road on gravel, while offering excellent dry and wet handling to tackle more conventional surfaces in complete safety.

Through the specific performance offered by each Pirelli tire product family, these tires offer Urus drivers versatile use. Those who favor off-road driving can also rely on safe performance on roads or in snow/ rain conditions. Conversely, those who love the thrill of on-track performance will enjoy optimal car handling on wet and dry surfaces in an urban environment.

Ultimately the key element of these Pirelli tires is versatility, in dedication to the new Lamborghini Urus model that has revolutionized the SUV market.

FIVESTAR NYE 2018

FIVESTAR NEW YEAR’S EVE MAKES A HUGE SPLASH ON NEW YEAR’S EVE ON WATSON ISLAND

Dazzling Fireworks, A Sleek 110-Foot Yacht and Spinning DJs Set the Stage for the Fête’s Most Memorable Edition

FiveStar New Year’s Eve, the luxury-driven New Year’s Eve fête produced by Concept ID, celebrated its exclusive party on the intimate Watson Island as well as key on-brand nightlife activations throughout the week of at Rockwell, Delano South Beach and ORA.

Dazzling fireworks, a sleek and newly unveiled 110-foot yacht by Astondoa for invited guests, influencers and VIPS to enjoy a dinner by TATEL, festive tunes and tropical weather it all set the stage for the event’s most memorable edition yet with 1,300 guests attending.

Upon entering, visitors were greeted by a branded step-and-repeat to take photos as well as the Saint Tropez-esque beach club concept that offered the ideal beachside venue with its plush VIP and Golden Lounges. Precisely at midnight, guests were treated to a dazzling display of fireworks over the Downtown Miami skyline all the while enjoying drinks from the two premium open-bars that lined the space. Additionally, three Miami-based DJs, (Patrick Pizzorni, NAZA and Giovannetti) spinned tunes throughout the night into the early hours.

For more information on FiveStar New Year’s Eve, please follow the official website here:

http://www.fivestarnye.com

Follow FiveStar New Year’s Eve on Facebook: www.facebook.com/fivestarnye and Instagram:

www.instagram.com/fivestarnye

ABOUT CONCEPT ID

Concept ID is a marketing and communications agency with clients such as Itau bank, Must University, Fusion Energy Drink, Absurda sunglasses, Ginetta race car and experience in events like Kevin Hart’s Heartbeat Weekend, Oculto, Sunset Funeral Miami and FiveStar New Year’s Eve. Their unique solutions in the Miami/US market have made them successful in their creation, production and project management of accounts in entertainment and sports. For more information on Concept ID, please visit www.conceptid.us or call 786.768.2447.