Posts tagged with "enhance"

Kiip’s CEO: March Update

March has been Madness! (In the best of ways)

We’re kiiping busy, and hope you have been too. This year is already flying by and we’ve got so much to share!

 

#PressforProgress & #feff

Kiip is dedicated to supporting and growing an equal and diverse workforce and we know that means having an open and honest conversation about how we can do better. Take a look at what our leaders here at Kiip have to say about progress in 2018.

 

Announcements

&#feff; Kiip Gets Into the Data & Audiences Business

 

Audiences

We’ve been hard at work. Since we launched our Moments Table, many brands have asked if they can use our data more broadly. We finally launched our audiences into (initially) LiveRamp Data Store and now I am happy to report that you can buy moments audiences decoupled with our media.

 

Surveys

On top of this, we rounded out our data suite with our Surveys product. Too often as marketers we are faced with limited 3rd party data options (largely cookie based or too probabilistic). We decided to use our mobile-first positioning and engagement unit in our ads to create a survey product where the marketer can simply ask the consumer (millions of them). With these survey responses we can create seed audiences activated on Kiip (or elsewhere as aforementioned) or simply qualify the success of your campaign. The possibilities are endless.

 

Helpful Content

To help further hammer home the point of why we went into the data business, we put together some helpful content. An interesting tidbit: the VP of Netflix started quite a stir in 2016 when he suggested that demographic data was a thing of the past, or rather headed to the trash. I believe that marketing is heading from a segment-based approach to a signal-based approach. Here’s a post from one of our brilliant strategist Lauren, on how best to ensure that your audience data is used effectively and sourced transparently.

 

Okay so now you’ve read all about how to avoid the pitfalls (in the post linked above), are you ready to talk strategy and leave generic data in the past? Schedule a complimentary session today and learn more about how our audience targeting stands out from the crowd.

 

The Summer Forecast

Every month we release mobile app behavior trends called M.I.C. drops. These help our media buying customers to get ahead of trends and know how to buy more effectively based on what people are going to be spending time doing. The March M.I.C. drop stats are in and it’s sunny with a chance of 2 in 3 teens working this summer. This summer polls 55% of teens working and earning over $1K. We’ve collected the data, now you can make accurate predictions on what they’ll be spending that money on and when. See for yourself how best to reach a teen audience this summer!

 

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Pilgrimage Festival x Buy Passes NOW

“Pilgrimage Music Festival, held just south of Nashville in Franklin, Tennessee, established itself as a festival to watch.” – Rolling Stone

 

“The festival favors rock, country, gospel, pop, Americana and the intersection of all of the above, and the rest of the roster reflects this.” – Billboard

 

“While the growing number of music festivals across the country continue to pump out similar-looking lineup posters, genre-focused events like Pilgrimage will most likely see plenty of both pop and country music-loving attendees walk through its gates come September.” – AXS

 

Passes for the fourth annual Pilgrimage Music & Cultural Festival in Franklin, TN September 22 and 23, 2018 are now on sale. Pilgrimage announced their lineup earlier this week that will entice music lovers to #MakeThePilgrimage to The Park at Harlinsdale for two unforgettable days of music, art and culture set against the natural amphitheaters with memorable performances by Jack White, Chris Stapleton, Lionel Richie, Hozier, Brandi Carlile and more in an intimate setting. The full 2018 lineup includes:

Jack White * Chris Stapleton * Lionel Richie

Hozier * Brandi Carlile * Counting Crows

Amos Lee * Bleachers * Lord Huron * Dawes

Maggie Rogers * Elle King * Mat Kearney

Valerie June * The Struts * Jade Bird * Kevin Griffin * Keb’ Mo’

The White Buffalo * Pete Yorn * The Record Company

Caitlyn Smith * John Moreland * The Infamous Stringdusters

Tall Heights * Tyminski * Aaron Lee Tasjan * Jillian Jacqueline

Low Cut Connie * Donovan Woods * Courtney Marie Andrews

Rebirth Brass Band * Wild Rivers * Joshua Hedley * Caroline Rose

Robert Finley * Devon Gilfillian *Whitney Rose * Lilly Hiatt

Sarah Shook & The Disarmers * AHI * Liz Longley * Hannah Dasher

Josh Martin * Bishop Gunn * Ralph’s World + Friends * Siama’s Congo Roots * 123 Andrés

Mister G * Cajun Mike * Tom Mason and the Blue Buccaneers + more

 

PRESS HERE to watch Artist Announce Video

 

Experience why Rolling Stone called Pilgrimage “a festival to watch” and “one of the South’s premier festivals” by The Tennessean with a 2-Day Pilgrimage pass ($185) OR 2-Day VIP Village pass ($975) as well as on-site parking passes for $60 while limited supplies last. The VIP Village is presented in partnership with Strategic Hospitality of Nashville. Want to bring the kids? No problem! Pilgrimage has something for everyone and children 10 and under get in FREE when accompanied by an adult Pilgrimage Pass. To purchase your passes, please visit www.pilgrimagefestival.com/tickets.

 

This year the festival unveiled an exclusive new experience called The Grand Champion Experience with Blackberry Farm– a heralded culinary, event and hotel venue in the Great Smoky Mountains of Tennessee. The Grand Champion pass includes all the amenities provided in the VIP Village Experience, plus even more exclusive access to live performances, with Blackberry Farm culinary & beverage delights at the Festival, and a private Friday night banquet.

 

This year Pilgrimage will also feature a Made South Maker Village with over 60 local and regional craft vendors and Bell’s Brewery Craft Beer Hall with televised SEC and NFL football games. You can also experience the Millville, TN Market as well as the Farm to Turntable food truck park featuring 18 local food trucks including bars and shaded center court. Between sets, celebrate the musical heritage of the Deep South with the Americana Music Triangle Experience.  And everything is conveniently located to historic downtown Franklin, TN at The Park at Harlinsdale! Festival-goers can plan their trip to Franklin as well as get more information and lodging suggestions at visitfranklin.com.

 

Pilgrimage would also like to welcome the following brand partners to the Pilgrimage family this year which include Bell’s Brewery, ASCAP, Citibank, Deep South Studios, The Frye Company, George Dickel, Kirkland’s, Maui Jim, Tito’s Handmade Vodka and Visit Franklin as well as the Americana Music Triangle Experience partners (Visit Franklin, Tupelo Convention & Visitors Bureau, State of Tennessee Tourism Development, Alabama Tourism Department, Florence Lauderdale Tourism, Ryman Auditorium, Tunica Convention & Visitors Bureau, State of Arkansas, New Orleans Jazz Museum, and the Country Music Hall of Fame).

 

A very special thanks to the community partners including Americana Music Triangle, Heritage Foundation, Friends of Franklin Parks, MusiCares®, City of Franklin, Visit Franklin and Williamson Chamber of Commerce.

 

The festival continues to drive tourism dollars to Williamson County and the Pilgrimage Foundation, the festival’s non-profit arm, will donate a portion of each ticket sale to benefit the City of Franklin and Friends of Franklin Parks. In addition, a portion of ticket sales will also benefit MusiCares, a nonprofit organization that was established by the Recording Academy™ to provide a wide range of emergency financial assistance and addiction recovery resources to members of the music community.

 

 
Follow Pilgrimage Music & Cultural Festival:
Facebook | Twitter | Instagram
#MakeThePilgrimage

www.pilgrimagefestival.com

Lamborghini Huracan

Presented in conjunction with the 2018 New York International Auto Show, the Lamborghini Huracán Peformante Spyder made its North American debut last night at an intimate media unveiling in the heart of New York City.

 

“The Huracán Performante Spyder, Lamborghini’s newest addition to the marque, provides the ultimate mix of track performance for any road,” said Automobili Lamborghini America Chief Operating Officer, Alessandro Farmeschi, who was in attendance at the event. “It transcends performance expectations, evoking an all-new, exciting open-air experience that is perfect for summer driving.”

 

The inherent design, technology and performance features of the Huracán Performante are as fundamental in the Spyder as they are in the coupé, adding a new dimension of driving pleasure to the supreme experience of the Huracán. The exterior design is sophisticated and razorblade sharp like a race car with the design of the air intakes and splitter giving the impression of incisors and aerodynamic power.

 

The Huracán Performante Spyder, with roof open or closed, is equally a driver’s car in challenging dynamic conditions, as well as an inspiring lifestyle experience. The lightweight, electrohydraulic roof easily opens in just 17 seconds up to speeds of 30 mph for fresh-air exhilaration.

 

The Performante Spyder maintains the aerodynamic prowess of its coupé counterpart. Featuring Lamborghini’s exclusive Forged Composite, it is 77 lbs. lighter than its Spyder sister, the light-weight composite is characterized by a high threshold for extreme force and durability.

 

Performante Spyder features Lamborghini’s patented Aerodinamica Lamborghini Attiva (ALA) system, which varies aero load in conditions requiring either high down force or low drag, as well as enabling aero vectoring in high-speed for excellent driving dynamics on track and on road in every condition.

 

The Spyder features an enhanced suspension system; recalibrated ESC; more responsive Lamborghini Dynamic Steering (LDS); permanent four-wheel drive maximizing traction in all situations in conjunction with the ALA system; and revised ANIMA: Lamborghini’s driver- mode system comprising STRADA, SPORT and CORSA, which customizes the set-up of all the car’s dynamic systems.

 

Like the Performante Coupé, the Spyder has a naturally aspirated V10 engine, delivering 640 horsepower at 8,000 rpm. The Huracán Performante Spyder can accelerate from 0-62 mph in 3.1 seconds and has a top speed of 202 mph.

 

With 1,306 cars delivered to customers across North America, 2017 marked another record year for Lamborghini sales in North America, with the V10 model Lamborghini Huracán growing by 12 percent from 2,353 to 2,642 units globally. The sales figures have awarded the Huracán range since its launch as the most successful product in the Lamborghini history. This March, Lamborghini hit a production record of 10,000 Huracáns produced in a record four-years, a production milestone for the super car company.

 

Customers will begin taking delivery of the new Huracán Performante Spyder this summer at a suggested retail price
of $308,859 (taxes excluded).

 

Further information on Automobili Lamborghini: www.lamborghini.com

 

 

 

Jaguar’s New SUV

Ahead of its global auto show debut at the New York International Auto Show on Wednesday, March 28 at the Jacob Javits Convention Center, Jaguar announced an extreme variant of its best-selling F-PACE performance SUV – the F-PACE SVR.

Watch the film here.

Already recognized as the 2017 World Car of the Year and World Car Design of the Year, as well as being the best-selling model in the Jaguar line-up since its launch two years ago, the F-PACE was a natural choice to receive SVR upgrades. The performance enhancements made to create the F-PACE SVR make it the fastest and most powerful F-PACE yet. Boasting an enhanced chassis, improved aerodynamics and 170 more horsepower than the current range-topping F-PACE S, the F-PACE SVR is built for maximum driver reward in various conditions.

Engineered by Special Vehicle Operations (SVO), the 5.0-liter supercharged V8 found in the F-PACE SVR produces 550hp and 502lb. ft. of torque; a 44% uplift in power, enabling it to reach 0-60mph in just 4.1 seconds (0-100km/h in 4.3 seconds) on its way to a top speed of 176mph (283km/h)1.

“The F-PACE SVR delivers the handling and agility to match its performance,” said Mike Cross, Chief Engineer of Vehicle Integrity at Jaguar Land Rover. “Everything from the steering to the bespoke suspension set-up has been tuned specifically for our performance SUV and the result is a vehicle that lives up to the promise of both the F-PACE and SVR names.”

Aerodynamic enhancements include larger air intakes at the front and side fender vents that lower pressure in the wheel arches, reducing lift and providing additional cooling while also assisting with high-speed stability2. In addition, unique wheel arch extensions and lower body moldings provide a low-slung muscularity that sets the SVR apart.

An exclusive SVR hood features vents to help extract hot air from the engine bay, providing visual evidence of the car’s dynamic intent.

At the rear, a unique spoiler is joined by a new bumper housing the Active Exhaust system’s quad tailpipes. The bumper incorporates side strakes designed to aid aerodynamic performance by smoothing airflow away from the rear of the vehicle.

The upgraded chassis features a set of progressive front and rear springs that are 30- and 10-percent stiffer respectively; incorporating an anti-roll system that contributes to a 5-percent overall reduction in body roll.

New, lightweight forged 21- and optional 22-inch alloy wheels are wider at the rear by almost 1-inch (25mm) compared to the front and contribute to the vehicle’s enhanced handling. The 22-inch wheels are 5.3lbs lighter on the front and 3.7lbs lighter on the rear and are designed to deliver greater airflow to the larger 15.5-inch (395mm) front and 15.6-inch (396mm) rear brake discs. The brake discs feature an advanced two piece construction on the front and rear, and when combined with the lighter wheels reduce unsprung mass, further contributing to the new car’s agile handling.

The F-PACE SVR also features an F-TYPE inspired Variable Valve Active Exhaust System; providing not only a charismatic soundtrack, but also increasing exhaust gas flow as another factor behind the SUV’s increased performance capability. The SVR exhaust is 14.5lbs lighter than the standard exhaust system in the F-PACE.

As the first F-PACE to utilize a rear Electronic Active Differential (EAD), the differential in the SVR works in conjunction with a comprehensive range of advanced technologies, each calibrated to deliver increased on-road performance and handling. The torque on-demand All-Wheel Drive system’s Intelligent Driveline Dynamics (IDD) control technology has been optimized to maximize the benefit of the EAD, while the software for the Adaptive Dynamics suspension, Electronic Power Assisted Steering (EPAS) and Dynamic Driving Mode are all unique to the F-PACE SVR. Engaging Dynamic mode initiates faster, more responsive gearshifts, sharper throttle responses and increased steering response for a more engaging driving experience in all conditions.2

Inside, the F-PACE SVR features slimline performance front seats that provide enhanced lateral support and have the signature Jaguar lozenge quilting and embossed SVR logo. In addition, unique rear seats echo the heavily sculpted designs of the seats up front, while the SUV’s sports car character is underlined by a SportShift Gear Selector like what is found in the F-TYPE sports car. Finally, the SVR branded steering wheel is enhanced with tactile aluminum paddle shifters.

For all its performance, the SVR retains the practicality and versatility inherent to the ‘PACE’ family of crossovers and SUVs; the 33.5cu. ft. of available loadspace (with rear seats up) is unaffected by the enhancements made to the SVR model. As with other F-PACE vehicles the SVR keeps passengers connected and entertained on the move with an available 4G Wi-Fi connection for up to eight devices; advanced Touch Pro infotainment system with 10-inch touchscreen standard; and a standard 12.3-inch Interactive Driver Display instrument cluster.4,5,6

Four interior color themes help to highlight the vehicle’s high performance personality; Red with Jet, Light Oyster with Jet, Siena Tan with Jet and Jet with Light Oyster stitching.

Drawing on extensive all-terrain expertise of both the Jaguar and Land Rover brands, the F-PACE SVR features a host of advanced technologies such as All-Wheel Drive with Intelligent Driveline Dynamics, All Surface Progress Control and Adaptive Surface Response to aid performance on a variety of surfaces and in a variety of weather conditions2.

 

The F-PACE SVR will be priced from $79,9903 when it arrives in retailer showrooms Summer of 2018, and comes standard with a best-in-class ownership package7, Jaguar EliteCare.

 

Customers can visit www.JaguarUSA.com for more information and to build their own F-PACE SVR.

BOY SMELLS x UNMENTIONABLES

Candles that smell. Underwear that don’t :

 

 

California Candle Company Expands With Intimate Apparel Launch.

BOY SMELLS is pleased to announce the expansion of their brand with the introduction of intimate apparel with Boy Smells Unmentionables. Debuting March 19, 2018, the new line of men’s and women’s underwear further enhances the home experience that is central to everything Boy Smells does. The debut Boy Smells Unmentionables collection includes three styles: a minimal mid-rise brief for men, a classic mid-rise boxer brief for men, and a minimal mid-rise brief for women. All styles are made in Peru out of premium Pima cotton. For color, Boy Smells has chosen to further expand the brands signature pink with other neo-naturalistic tones: bone, buff, bare, and blush.

 

 

ABOUT THE SMELLS

Boy Smells candles are a proprietary blend of coconut oil and beeswax; beautiful and rich–burning. Each scent has been developed to have its own unique expression; notes plucked from a personal catalog of olfactory memories, then evolved and expressed in a modern context. Both familiar and unexpected.

 

 

ABOUT THE BOYS

Boy Smells is the creation of David Kien and Matthew Herman who established the brand in 2014 in the Pico-Union District of Los Angeles, California.

Started as a scent experiment, and later developed as a product, both pooled their experiences in design and production worlds of fashion and applied them to a home fragrance collection.