Posts tagged with "endorsement"

Stanaj Releases Video For Sweat (When I Think About You) Today

Today, vocal powerhouse Stanaj releases the video for “Sweat (When I Think About You).”

Watch it HERE.

The video follows the recent release of the track via LAVA/Republic Records. Get it HERE.

Produced by d.a. doman“Sweat” illustrates the artist’s progression. Not only does it highlight his passion for throwback nineties R&B and soul, but it also shines a light on his slick signature style punctuated by sky-high falsetto. The track hints at more music to come very soon from the artist.

With the single out now, Stanaj announces a string of special shows on both coasts in April. He’ll perform at The Peppermint Club in West Hollywood, CA on April 4 and at Mercury Lounge in New York, NY on April 9.

An insane journey brought New York-born and Los Angeles-based Albanian-American singer, songwriter, and producer Stanaj to the doorstep of superstardom. His first smash came in the form of “Romantic” (NOTD Remix), which racked up nearly 120 million Spotify streams and counting to date. Stanaj’s first two EPs—The Preview and From a Distance—hit the Top 10 of the iTunes Top Pop Albums Chart. He received the sought-after social media endorsement of Kim Kardashian West, NBA star Brandon JenningsDrake, and Chris Brown. He canvassed the globe on tour alongside JoJo and Jessie J and shared the stage with other superstars like Dua Lipa.

Not to mention, he made his late-night television debut on The Tonight Show Starring Jimmy Fallon, and the night’s guest Justin Timberlake gave a coveted co-sign. 2018 saw him drop the slick and seductive “Dirty Mind” [feat. Ty Dolla $ign] and lend his voice to Gryffin’s “You Remind Me, which he performed on Jimmy Kimmel LIVE! In the summertime, he hit the studio with the likes of Tommy Brown [Ariana Grande] and d.a. doman [Kodak Black, Chris Brown, Tyga] and ultimately honed his signature style as evidenced by the slick and show-stopping “Sweat.

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Galaxy Fold

Galaxy Fold vs. Huawei Mate X vs iPhone: the ultimate foldable phones’ quest vs Apple’s legendary iPhone

Nike just did it again – the “dream crazier” campaign celebrates and revamps its JustDoIt slogan in a feminine way, 30 years after its debut Galaxy Fold vs. Huawei Mate X vs iPhone: the ultimate foldable phones’ quest vs Apple’s legendary iPhone

There they are, two bendable – or should we say foldable – mobile phones, launched within one weeks’ notice. Priced at premium level, they seem to be launched to create a positive halo effect to both Samsung and Huawei brands, and to overshadow Apple’s technological Iphone reign. Both foldable phones are intensely discussed on social media, showing that both brands experienced a noticeable launch and media outreach. But did they beat the eternal winner? What foldable phone had the lead?

Apple’s iPhone range grossed 2.2 million mentions in the last 7 days, compared to 1.2 million mentions for Samsung’s Galaxy range and 110,000 mentions for Huawei’s Mate range, clearly showing that Samsung and Apple are the only two real rivals in the mobile phone industry. Huawei seems to be a minor player.

On an engagement level, Samsung beat Apple’s iPhone by far, as the launch grossed 9.8 million engagements vs Apple’s 6.4 million engagements during the same period of time, which was – let’s be honest – without major Apple launch. Samsung’s folding phone was launched together with the new Samsung S10, empowered with K-Pop celebrity endorsement. This shows that in an innovation desert, a new folding phone gets major attention on social media, beating the giant during a short period of time.

Huawei’s Mate X reveal was less considered on the net on a world level: the Chinese electronics manufacturer’s bendable phone earned only 1.1 million engagements, which seems big but not relevant compared to the giants’ engagement levels for this new type of mass consumer good.

Posts with most engagements

Samsung’s Galaxy Fold movie (164,000 shares/likes, over 8 million views): the Verge announcing the launch date (35,100 shares/posts); the Tweet with the biggest impact was clearly a statement about the high price of the new phone (16,400 shares/likes).

Huawei’s Mate X had no major video reveal to showcase its launch, and the product reveal seemed to be accelerated due to Samsung’s reveal, so most of the outreaching posts were consumer or reviewer related. Consumer stating that Huawei’s phone was 5G compatible had spikes in engagements with 35,900 shares/likes and 2,2 million views and Huawei fans, like Japanese consumers’ posts, had 4,100 likes/shares.

Nike just does it again – the “dream crazier” campaign celebrates and revamps its JustDoIt slogan in a feminine way, 30 years after its debut

After a stormy February start, Nike released its new “Dream Crazier” ad during the 2019 Oscar broadcasting on Feb 24, celebrating female athletes in an emotional clip. The advertising, which is a sequel of the 2018 “Dream Crazy” campaign, highlights epic moments in women’s sports.

The brand itself grossed 551,600 mentions during the last two days, and 1,3 million engagements, and the slogan JustDoIt enjoyed a real revival: coming from zero mentions before the show, the baseline skyrocketed to a 12,000 mentions peak during the Oscars, consolidating 243,000 mentions and impressive 1,1 million engagements in the last two days.

Most relevant posts – the brand and its celebrity endorsement

The Nike brand post on Twitter got 603,100 shares/likes, and Serena William’s, as the ad’s lead, positive endorsement of the tweet was also greatly shared and liked (186,600 shares/likes).

The #justdoit hashtag got over 249,900 mentions during the last two days, compared to 16,600 for Nike during the same period, showing that hashtag lovers strongly embrace the brands’ claim.

Worldwide reach and gender

77.6% of the JustDoIt outreach was experienced in the US, showing that the brand has its biggest fans in the Unites States – and that the Oscars are still best enjoyed in the US.

62.5% of JustDoIt posts were published by women, underlining that Nike’s well targeted marketing towards ladies worked well.

 

Luka and DeAndre Host All-Star Autograph Signing on Sunday

Dallas Mavericks players Luka Dončić and DeAndre Jordan will visit Nebraska Furniture Mart on Sunday, January 6th to meet fans and encourage them to participate in Mavs All-Star Voting 2019, presented by BEDGEAR. The first 250 fans in line will receive passes upon doors opening, which guarantee access to the autograph session with both players. Fans are encouraged to submit 1 full ballot each day through the Mavs.com, NBA.com and the NBA App, and post 10 total votes on Google and The Google Assistant in order to get Luka, DeAndre and the rest of the Mavs to the 2019 NBA All-Star Game.

After the meet and greet, Luka Dončić and DeAndre Jordan will be fit for their Performance Sleep System, which is comprised of a personalized fit pillow and mattress for 100% total sleep comfort, as well as breathable layers of a mattress protector and sheets. Each personalized Performance Sleep System is curated to the individual’s needs, creating the optimal sleep environment to maximize their recovery, so they can make the most of each day. Luka and DeAndre are the latest Mavs players to get outfitted with BEDGEAR following full team fittings in 2017 and 2018. The fitting is not open to the public, but media is invited to attend and will each receive a personalized fit pillow.

WHEN: Sunday, January 6th, 2019, 2:00-3:00PM

WHERE: Nebraska Furniture Mart, 5600 Nebraska Furniture Mart Dr, The Colony, TX 75056