Posts tagged with "edgy fashion"

Cultivating Company Culture

TRAVEL JOURNALIST THOMAS WILMER INTERVIEWS 360 MAGAZINE PUBLISHER VAUGHN LOWERY

Small to medium sized business often fall short due to high turnover. Vaughn Lowery, Publisher of 360 Magazine, provides listeners with first-hand knowledge on the ever-shifting world of digital publishing and content creation through a youthful lens. Likewise with his innate ability to be accessible, he speaks to working in tandem with emerging generations and how their input could be detrimental to the survival of a brand.

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An Additional Conversation with 360 Magazine’s Publisher Vaughn Lowery

By Tara McDonough

If Vaughn Lowery was asked what his idea of success was 10 years ago, his answer would be very different from what it is today. He may have said that success means doing what he loves to do, being accomplished, or having a certain amount of material things.

“Success to me now is having a purpose in life and feeling passionate and fulfilled by it,” says Lowery.

Lowery got his first taste of the industry while interning for Vibe Magazine while on Summer vacation from Cornell University. His sister drove him into New York City every morning to drop him off and always advised him to be the first one at the office. One morning Lowery found himself alone with the publisher of the magazine at the time, Keith Clinkscales, which gave him the opportunity to speak with him one-on-one. It was due to his sister’s advice that he got the chance to do what no other intern would normally get to do.

After finishing up at Cornell in just three years, Lowery became an executive trainee with Saks Fifth Avenue. He was able to get along with everyone in the office and was doing great when he was called into his boss’s office one afternoon.

“She told me I was in the wrong business; that I was very charismatic and should try acting,” Lowery says, “but, I liked the path I was on at that time.”

It wasn’t until Lowery was asked by someone connected to the talent industry if he was a model that he truly considered breaking into the talent industry. Shortly after taking professional photos and getting them out to agencies, Lowery ended up with Ford Models. From there he did photoshoots, tv commercials, and ad campaigns, all while still working in outside sales at Aetna US Healthcare. Once he began modelling full time his face was in the pages of GQ, Harper’s Bazaar, Vogue, and Gap. By being around people of all different positions, primarily in the magazine publishing industry, Lowery came to understand how content was produced. It was right before the recession hit while he was living in LA that Lowery made the transition from modelling to the publishing industry.

It was his experience in modelling that inspired Lowery’s creation of the 360 Magazine. While working on any given shoot, Lowery was often one of just three or less black men. Often times he was the only black man on a set which drew his attention to the lack of representation in the media industry. Lowery’s goal for the 360 Magazine was that it would fill this niche and promote diversity across the publishing world, specifically the covers of its magazines.

For those wanting to work in the media industry, specifically in the publishing world, Lowery suggests starting from the ground up.

“Being self taught and learning as you go is something you need to be open to,” says Lowery, “Ask tons of questions, and learn everything you can from every position.”

Lowery warns that it’s important to be open and cordial to everyone, because you don’t know when your paths will cross again. Making connections and using them is how most people gain opportunities. He also adds that just by hanging out with people you’ll always learn something that you can apply to aspects of your work.  

Things in the industry have been changing and becoming more digitally focused since the beginning of 360 Magazine’s launch. The magazine was started during a time of e-zines, so it’s not a surprise that the website came first. Lowery had experience with creating websites from a young age so the move from print to digital was natural for him. It was clear to him where the industry was going.

“Print was getting costly, bookstores were looking dilapidated and even Barnes and Noble was focusing on their version of the tablet, the Nook,” says Lowery, “All the magazines were looking alike anyway.”

Print was still important though. Besides the fact that advertising agencies want to see a physical copy of a magazine before working with them, print is taken more seriously due to its cost. Other companies will be aware that a certain magazine has the funds to support itself if they have a print copy to show for it.

360 Magazine printed their first issue in 2009, but it was costly. Lowery began thinking that there had to be some other way to work with print. It was then that he decided to do print on demand publications. 360 Magazine linked with Blurb, which allowed anyone to order a print copy of the magazine right from our website. They’ve been distributing to them for 9 years now.

The magazine’s estimated circulation, which is based on print, is 110,000 from print on demand. This number doesn’t tend to move much, but most people end up reading 360 Magazine’s online articles through WordPress.

When asked what makes a media contributor most marketable, Lowery says that in this industry you need a social following and the ability to network. Being accessible and having a portfolio of published work is a great place to start as well.

Do it all,” Lowery says, “monetize, write, take photos, be on time, and take initiatives.”

The hardest thing about the industry in Lowery’s opinion is breaking into it and surviving on freelance jobs along the way. Writers should be prepared to sacrifice mentally, physically and financially. While working for a publication, Lowery says that writers need to do what they can to become a valuable asset to them. That way, a publication will be more likely to keep you on board and help you in the future.

As for internship positions at 360 Magazine, Lowery aims to teach interns everything that he didn’t learn. He’s assigns articles for interns to write, pushes them to network, has them do coverage and teaches them how to get published or to self-publish.

“We teach interns how to be resourceful and find themselves in the organization,” says Lowery.

When interns can bring business to the magazine, the magazine will bring business to them. Special assignment opportunities are available for interns who finish their program and are still looking to remain involved. Lowery says that while the magazine is specifically looking to groom editors, that if a publication wants to really pop, then they have to have a revolving door.

When asked what goals he has for the future of 360 Magazine, Lowery responded that he aims to keep it three dimensional with podcasts and web series.

“I want to be able to put the brand out to different countries and places in America,” says Lowery, Local presences would strengthen us.”

He also says that he’s interested in the possibility of a reality spin off or docu-series, as well as introducing more formal programs for educational purposes.

VAUGHN LOWERY:
360 Magazine
LinkedIn
Joe boxer TV Appearance
America’s Next Top Model Appearance
Sundance Film Trailer Appearance

Vaughn Lowery, art, 360 magazine, design, entertainer, Male model

PETA x Coalition LA

PETA x Coalition LA unites the largest animal rights organization in the world and the premium outerwear brand with 20-years of cruelty-free manufacturing experience! The collaboration is working with retailers to design custom fashion-forward outerwear capsules made from premium vegan materials. The two animal rights advocates launched the collaboration late last year with a limited-edition “Go With The Faux” vegan leather jacket.

Due to the success of this initial collaboration jacket, PETA x Coalition LA will be offering retailers the chance to design and carry a custom fashion-forward outerwear capsule made from premium vegan materials. The collaboration has had the support of WWDMAGIC from the start and will be debuting this custom production service to their buyers first at this coming February show.

“We felt it was important to partner strategically with Coalition LA to bring awareness to all of the WWDMAGIC buyers to know that they too have cruelty-free options when it comes to buying,” said Kelly Helfman, President of WWDMAGIC.

What’s to come:

• Conscious fashion is a focus this show and WWDMAGIC will highlight this important issue to the B2B world at MAGIC

• This year’s show bag will be made from PETA x Coalition LA’s premium vegan leather and will be available to attendees

• PETA x Coalition LA will present a Vegan Fashion Panel on the main floor that will dive into the rise of the conscious consumer and how brands are taking steps toward accommodating the growing cruelty-free fashion market.

• Tuesday, February 5th at 10:30AM – WWD Social House

Conscious Fashion Choices Are Getting Trendy

This panel will dive into the rise of the conscious consumer and how brands are taking steps toward accommodating the growing cruelty-free fashion market.

We’ll be talking with celebrity animal rights activist Daniella Monet, vegan fashion influencer Molly Tuttle, and PETA’s Fashion Campaigns Manager Christina Sewell on the benefits of offering more sustainable options for your shoppers. As a secondary point, all attendees will get the opportunity to look up-close at a vegan materials portfolio swatch books that contain the latest fabric technology such as Pinatex pineapple leather, mushroom leather, and faux fur made with recycled plastic bottles!

“The PETA x Coalition LA collaboration is uniquely positioned to move retailers across the nation towards a more mindful buying behavior, due to the fact that this is PETA’s first campaign with a wholesale manufacturer,” said Darci Wong, Creative Director of Coalition LA.

360 MAGAZINE, Reebok, r58, complexcon

ComplexCon 2018

By Krishan Narsinghani

For the third annual year, ComplexCon takes over the greater LA area. Set in Long Beach, California, major brands and celebrities flooded their convention center to witness spectacular musical acts, speakers, brands and art. Over the two days, 360 Magazine visited various booths – Puma, Champion, Reebok, Pink Dolphin, 1800 Tequila, Cadillac and more. Reebok’s exclusive ComplexCon shoe, the R58 stunted vibrant colors and introduced all three logos shown for the first time.

Takashi Murakami, contemporary artist on the host committee, sprinkled his aesthetics across the summit (in addition to a collaboration with Drake’s OVO). 1800 Tequila partnered with artist Adam Lucas and streetwear designer Nicky Diamonds for custom-made vintage denim jackets which were raffled at this year’s program. Attendees waiting in line for the McDonald’s installation were treated with Mcnuggets and fries before choosing patches to press onto free backpacks and shirts.

Recording artist Tinashe was a 360 favorite. The urban singer performed hits “Company” and “2 On.” Other performances included Lil Baby, Nav and T-Pain while the crowd also bopped to headliners Rae Sremmurd and Future. Duo Sremmurd surprised fans with a special appearance from rapper Tyga.

ComplexCon(versations) topics revolved around today’s thought on politics, culture, fashion and music. Billboard producer of the decade, Pharrell Williams was a host due to his creative sense on the latest pop culture trends. Tommy Hilfiger spoke on his relationships with Hip-Hop and the connections between music and fashion. Jaden Smith and Yara Shahidi discussed growth out of chaos and how youth should address political issues. Rapper and icon, Nas, spoke on the behind-the-scenes of film, “Belly” and how it changed Hip-Hop and Hollywood.

Paris FW x Haute Couture

During Paris Fashion Week Haute Couture, on Tuesday, July 3,

Maison des Centraliens has hosted three young designers with their Fall- Winter Collections 2018-2019:

 

ABE by Ariane Chaumeil Jewelry  “Miroir”

There is magic and mystery in a mirror : the reflexion of who looks into it is real, but reversed.  Since we gaze at ourselves, all fantasies become possible and brings us back to face each other, and to what the world has to face. As a two-way mirror, you can see without being seen. Step through and find out with this collection, and the part of your soul using your imagination, whether it is dark or whether radiant…

The fall winter collection of the ABE by Ariane Chaumeil house, whose crafting remains done with the blowtorch glass, becomes richer with a new proposition: the metal paste making. Sculpted and cast, the metal paste is modelled, sanded, fired at high temperature, brushed and rubbed with a burnisher and polished several times in order to get pieces of golden and white bronze, and of pure copper, with a shiny, ancient rendering.

 

A couture collection by  designer Armine Ohanyan

A couture collection made in France, entirely handmade, intimately inspired by nature, showing the natural elements in all their forms. Ice, crystallization, rain, wind, dew and roots. Crystallized in these surroundings, the Human Being becomes Nature. The Nature is everlasting, nothing can stop it. It is the true beauty, perfection. For depicting this cycle of evolution, Armine Ohanyan uses the new technologies such as 3D printing or materials crafting, which play an important role in her creation process. Her art investigations never end, like the movement that she shows in its different forms and their ranges of colours and materials. Her creations are futuristic, modern, with a wide beauty touch.

 

Baroqco Jewelry

Designers Imelda and Eduardo aka Baroqco are citizens of the world . Their roots are from Dutch Chinese Indonesian and Portuguese descent, and this diversity is what provides foundation that leads to the inspiration and creation. BaroQco comes from Baroque, an era of change from simplicity to lively and exuberant detail. BaroQco stands alone with its unique grandeur and ability to surprise and to achieve a sense of awe. Imelda and Eduardo started to create jewelry as they were looking for a tiara or crown for their wedding day. At that time there were not a lot of options, so they decided to create their own tiara which lead others to ask whether they could also make necklaces and earrings.

« As we embrace the impressionism, we strive not only for the outer but especially for the inner-beauty. In our creations we want to push boundaries of artistic techniques. And therefore the BaroQco is a book without an End. »

The materials are opal ,gold and Swarovski and all the metalwork are nickel free, the usage of non toxic and – hazardous for plating makes the jewelry more ecofriendly.

 

 

See pictures below :

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3:AM NOLA

Reebok and Foot Locker present the latest iteration of 3:AM, a signature content series that celebrates the late-night hours that spark creative minds to dive headfirst into their most passionate projects. The partnership has hit some of the most iconic sneaker cities across the U.S., with New Orleans next on the list.

Celebrating two of NOLA’s most notable personalities, this collaboration was curated by iconic nightlife photographer Polo Silk and critically acclaimed rapper Chase. N. Cashe. Reebok worked with the two local creatives to customize the New Orleans hip-hop scene’s favorite sneaker franchise – the Workout – by adding touches like the Fleur De Lis, camo prints and NOLA logos. These Big Easy legends – united by their ‘90s hip-hop heritage – have come together to curate the latest 3:AM footwear collection, and celebrate the city that inspires them through the latest video in the content series, which can be viewed HERE.

Learn more about 3:AM at reebok.com/us/3am. Limited edition 3:AM New Orleans product will be available for purchase at select Foot Locker stores, FootLocker.com and Reebok.com on June 29.

JIM CHAPMAN x CANNES FILM FESTIVAL

Ahead of the 71st annual Cannes Film Festival, Jim Chapman, Writer and Content Creator, celebrates the upcoming A-list event with exclusive insight into the most memorable moments from previous years, and what to expect from this year’s festival.

 

Jim gives us the lowdown on Cannes, one of the most prestigious film festivals in the world.  He recalls back in 2011, when Kanye West performed an exclusive after party set and invited Academy Award winner Jamie Foxx onstage for an impromptu performance of his hit single, ‘Gold Digger’.

 

Jim also recounts his untold insight from the 2015 festival when Benicio Del Toro, Josh Brolin and director Denis Villeneuve all wore high heels to the premiere of Sicario, as a demonstration against an antiquated dress code requiring women to wear heels to all evening gala premieres. Famously,  Julia Roberts appeared barefoot on the red carpet as an act of fashion rebellion against the same rule too.

 

As Cannes is one of the most anticipated red carpet events of the awards calendar,  Jim is expecting to see Hollywood star, Cate Blanchett pull out all the stops, as this year,  as she has been named President of the Jury, alongside other actresses including Kristen Stewart and Léa Seydoux to name but a few.

 

Jim also discusses the stir caused by organizers who have banned Netflix productions being considered for the Palme D’Or and Netflix’s decision to withdraw their title from the festival.

WENDELL LISSIMORE

Wendell Lissimore was born in Des Moines, Iowa on April 20, 1987. He is of African-American, Korean and Dominican decent. Having walked fashion weeks in Milan, Paris and New York for the likes of Christian Dior, Hermes, Dolce & Gabbana, YSL, Tom Ford and countless others, Wendell is no stranger to fashion. Wendell has graced the pages of V magazine, W magazine, Luomo Vogue, GQ and Details magazine in addition to working with famous photographers such as Bruce Webber, Steven Klein, Steven Miesel and many more. Wendell has landed ad campaigns including Adidas, Timberland, Levi’s and Marc Ecko in America, Gianfranco Ferre in Italy. Wendell’s model history is extensive and in addition, he has broken barriers within the modeling world by being the first male model of color to represent the house of Hermes in Paris. In 2012, Wendell ventured out into the TV/Film world making appearances in CW11’s “Gossip Girls” HBO’s “True Blood” and eventually landing a starring role in the BET television show “Model City”. Fast forwarding to 2018, Wendell is exploring more of his craft of acting, having landed regular roles on two Fox tv shows, he is sure to be a household name soon.

wendell beach square

DANIEL PATRICK x FESTIVAL COLLECTION

High-end streetwear designer, Daniel Patrick announces the drop of a limited-edition capsule collection today, just in time for festival season. The capsule features curated selects from SS18 plus 18 brand new product drops including women’s crop tops, denim shorts for men and women, plus unisex hoodies, bombers and dad hats. Price range between $60-$600, available at www.danielpatrick.us.

 

Follow Daniel Patrick on Instagram

BOY SMELLS x UNMENTIONABLES

Candles that smell. Underwear that don’t :

 

 

California Candle Company Expands With Intimate Apparel Launch.

BOY SMELLS is pleased to announce the expansion of their brand with the introduction of intimate apparel with Boy Smells Unmentionables. Debuting March 19, 2018, the new line of men’s and women’s underwear further enhances the home experience that is central to everything Boy Smells does. The debut Boy Smells Unmentionables collection includes three styles: a minimal mid-rise brief for men, a classic mid-rise boxer brief for men, and a minimal mid-rise brief for women. All styles are made in Peru out of premium Pima cotton. For color, Boy Smells has chosen to further expand the brands signature pink with other neo-naturalistic tones: bone, buff, bare, and blush.

 

 

ABOUT THE SMELLS

Boy Smells candles are a proprietary blend of coconut oil and beeswax; beautiful and rich–burning. Each scent has been developed to have its own unique expression; notes plucked from a personal catalog of olfactory memories, then evolved and expressed in a modern context. Both familiar and unexpected.

 

 

ABOUT THE BOYS

Boy Smells is the creation of David Kien and Matthew Herman who established the brand in 2014 in the Pico-Union District of Los Angeles, California.

Started as a scent experiment, and later developed as a product, both pooled their experiences in design and production worlds of fashion and applied them to a home fragrance collection.

 

HARD – WIRED

 

Photo: Catherine Asanov (@catherineasanov)

 

Model: Alexandra Mathews (@alexandramathews)

 

Makeup: Barbara Yniguez Redman (@barbarawhodoesmakeup)

w/ STATE Artist Management

 

Hair: Carina Tafulu (@hairbycarina)

using Sebastian Professional

 

Pub: 360 Magazine (@360Magazine)

 

Editor: Vaughn Lowery  (@vaughnlowery)

 

 

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