Today, fast-rising British singer/songwriter/producer Ama Lou makes her major-label debut with a new EP titled Ama, who? Released via Interscope Records, the five-track project showcases the thought-provoking sounds and visuals that have earned her praise from the likes of Drake, in addition to drawing acclaim from such outlets as VOGUE, Complex, The FADER, and Paper. Produced by Ama, along with Che Pope, Frank Dukes, Murda Beatz, Hi-Tek, and Foster, Ama, who? is a collection of songs that sees Ama reflecting on what she’s accomplished so far, and asserting the direction in which she’s headed. It’s another step forward in her artistic world and confirmation of who Ama is as an artist.
The follow-up to Ama Lou’s critically lauded 2018 debut EP DDD, Ama, who? features her recent single “NORTHSIDE” — a stripped-back and bouncy track that’s amassed over a million streams on Spotify and, close to 2 million views on YouTube. Directed by Ama and shot by her sister and creative visual partner Mahalia John, the video for “NORTHSIDE” features cameos from A$AP Nast, Taco from Odd Future, Fai Khadra, and more of Ama’s west coast friends. Watch the video HERE.
Track list for Ama, who?:
1. Far Out
3. We tried, we tried
4. This Town
Originally from North London, Ama Lou is a classically trained musician who got her start playing guitar at the age of 10, began writing her own songs at 11, and took up piano at 14. Now 21, she introduced the world to her dynamic songwriting with two back-to-back, politically charged singles: “Tbc” (an October 2016 release penned in response to the killing of Eric Garner by New York police) and “Not Always” (a layered meditation on gender, released in December 2016). With its sound described by The Guardian as “husky soul, feathery trap and skittering, downcast R&B,” “Tbc” soon caught the attention of Drake, who later named Ama Lou among the artists who inspired the making of his 2018 album Scorpion.
Arriving in early 2018, DDD was hailed as “brimming with her signature minimalism” by Billboard, who also noted that the EP “blends colorful synths and snappy drums with her powerful voice.” The three-track project was accompanied by a short-film directed by Ama and shot by her sister Mahalia John. The short film starred Ama Lou as a member of a fictional L.A. crime ring.
Shortly after the release of DDD, Ama Lou headed out on tour with fellow British phenom Jorja Smith. In a review of their May 2018 stop at Brooklyn Steel, Billboard stated that Ama Lou’s “sweeping vocals were powerful yet polished and melted seamlessly into her self-produced, atmospheric melodies.”
Ama Lou Ama, who? EP
Apple Music: https://smarturl.it/Amawho/applemusic
Google Play: https://smarturl.it/Amawho/googleplay
YouTube Music: https://smarturl.it/Amawho/youtubemusic
For more information on Ama Lou: