With over 230,000 Spotify streams on his single, ‘Are You Down,’ the people of Los Angeles keep buzzing around a fresh urban vibe named Austin Eldred.
The Orange County native is a show-stopping recording artist paving a name in the music world. Eldred has officially been releasing music for two years with hits featuring the noteworthy likes of Eric Bellinger and Problem. Eldred draws inspiration from his eclectic childhood upbringing in Southern California where he infuses R&B and Hip-Hop into a unique sound. His upcoming debut album, “1997” (executively produced by Ned Cameron) is soon to release and will showcase new sides of the performer. With ten new hand-written tracks, Eldred looks to put a permanent imprint on the industry.
The one thing entrepreneurs, small business owners, large and small corporations around the globe have in common is the desire to grow and thrive in their line of business. In the last decade alone social media has significantly changed how people connect and communicate, with approximately over 2.4billion users worldwide. Keeping this in mind, growing one’s business simply boils down to building a strong brand online because that’s where the consumers are.
Let’s go through a few ways in which social media is good for business.
Allows you to adapt to shifts in consumer attention
Prior to the social media boom, businesses would communicate to their potential customers by paying to have their commercial ads on magazines, radio, and television. The non-free element of these platforms made it more difficult for startups to reach an audience and most would rely on ‘word of mouth’ to market their business. Today, online platforms are free, interactive and have an uncanny ability to reach a niche audience. As a business, you can constantly use surveys to find out if the consumers’ needs have changed or evolved and develop a marketing strategy to target your audience and meet their needs.
There is a lot of demographic data readily available on social media networks; analyzing this data can help you develop marketing tools that your audience is better likely to receive.
Social media is interactive
Social media allows you to have real-time interactions with your customers, and you can respond to comments and questions on your brand while on a grocery line or having a coffee. There are many existing online platforms which one can use to interact with consumers making it difficult for businesses to survive on all of them as this requires time. Which begs the question, how do I identify the right social media platform to use?
• Choose a platform your customers are on: A business should only exist on a platform that their audience is in to ensure value adding interactions. This allows you to ‘cull the herd’ in a manner of speaking, access and respond to your target consumer needs
• First, ensure your marketing strategy is better than your competitors and apply it on a platform that is comfortable for you. For example, if you are unable to create compelling short ads or hire someone to do it for you then twitter may not be the best platform to use; a business needs to play to its strengths. However, one cannot ignore core platforms which are essential for your business to be on such as LinkedIn and Instagram because of the attention such platforms receive.
• Choose a platform that allows you to have real-time interactions with people either through face to face marketing of group chats. This could be a strategic way to building lasting relationships and connections and leverage these connections for your business.
Interactive features like monitoring apps alert you to any bad reviews your business may be getting and allows you to respond adequately and promptly to avoid loss of sales and brand damage. It also lets you know how your competitors are doing, and this will enable you to make strategic business decisions if niches have been identified.
Offers many features
Popular social media platforms require the user to be active in order to gain a large following and subsequent likes. So, if you are unable to continually have an online presence, ‘cheat apps’ are your best bet. Let’s use the example of Instagram which is currently the most visited social network. The app offers individuals and businesses services such as Insta likes free which gives the perception that your posts are popular and value adding to your audience. Instagram auto likes are a good marketing technique in the sense that it is easy to use and time-saving. A business simply has to submit an Instagram photo or URL and go about day-to-day activities while the system ensures that you receive as the number of like you requested. This feature not only brings traffic to the products and services your business offers but also gives you an edge over your competitors.
Advantages of auto like services
• It is time-saving. Once you subscribe and choose a package that works for you, the system does the rest while you can focus on other ways of growing your brand
• It is a great tool for entrepreneurs. It helps build the client base as people are more likely to take time to look and follow URLs of popular posts.
• It allows a business to increase sales while growing and promoting it’s their brand. The free auto likes will get the attention of consumer who will in turn like and sometimes share the post. This increases the likelihood of getting lifetime customers and reaching new audiences.
• It is affordable. Some packages are free allowing business to save on monetary resources while steadily growing their brand.
Allows you to partner with influencers
A social media influencer is an individual with a large online following that trusts their judgment and can easily help you improve brand visibility. These group of people often guide their followers purchasing choices by simply talking or sharing links and images about the products and services you offer. Since their opinions are trusted, your brand credibility soars, and this translates into sales.
In some instances business hit the gold mine and go viral through these partnerships. Consumers will share content they deem worthy with their friends and followers who will also do the same and before you know it your business has been exposed to millions of people online.
A lot has changed over the years; a business’s ability to adapt to these changes will determine whether it will succeed or fail. The use of social media to market one’s business is one such change. Social networks undoubtedly have a wide range of benefits to a company from increasing brand awareness to increased sales, and this makes it a vital component to business continuity.
TRAVEL JOURNALIST THOMAS WILMER INTERVIEWS 360 MAGAZINE PUBLISHER VAUGHN LOWERY
Small to medium sized business often fall short due to high turnover. Vaughn Lowery, Publisher of 360 Magazine, provides listeners with first-hand knowledge on the ever-shifting world of digital publishing and content creation through a youthful lens. Likewise with his innate ability to be accessible, he speaks to working in tandem with emerging generations and how their input could be detrimental to the survival of a brand.
An Additional Conversation with 360 Magazine’s Publisher Vaughn Lowery
If Vaughn Lowery was asked what his idea of success was 10 years ago, his answer would be very different from what it is today. He may have said that success means doing what he loves to do, being accomplished, or having a certain amount of material things.
“Success to me now is having a purpose in life and feeling passionate and fulfilled by it,” says Lowery.
Lowery got his first taste of the industry while interning for Vibe Magazine while on Summer vacation from Cornell University. His sister drove him into New York City every morning to drop him off and always advised him to be the first one at the office. One morning Lowery found himself alone with the publisher of the magazine at the time, Keith Clinkscales, which gave him the opportunity to speak with him one-on-one. It was due to his sister’s advice that he got the chance to do what no other intern would normally get to do.
After finishing up at Cornell in just three years, Lowery became an executive trainee with Saks Fifth Avenue. He was able to get along with everyone in the office and was doing great when he was called into his boss’s office one afternoon.
“She told me I was in the wrong business; that I was very charismatic and should try acting,” Lowery says, “but, I liked the path I was on at that time.”
It wasn’t until Lowery was asked by someone connected to the talent industry if he was a model that he truly considered breaking into the talent industry. Shortly after taking professional photos and getting them out to agencies, Lowery ended up with Ford Models. From there he did photoshoots, tv commercials, and ad campaigns, all while still working in outside sales at Aetna US Healthcare. Once he began modelling full time his face was in the pages of GQ, Harper’s Bazaar, Vogue, and Gap. By being around people of all different positions, primarily in the magazine publishing industry, Lowery came to understand how content was produced. It was right before the recession hit while he was living in LA that Lowery made the transition from modelling to the publishing industry.
It was his experience in modelling that inspired Lowery’s creation of the 360 Magazine. While working on any given shoot, Lowery was often one of just three or less black men. Often times he was the only black man on a set which drew his attention to the lack of representation in the media industry. Lowery’s goal for the 360 Magazine was that it would fill this niche and promote diversity across the publishing world, specifically the covers of its magazines.
For those wanting to work in the media industry, specifically in the publishing world, Lowery suggests starting from the ground up.
“Being self taught and learning as you go is something you need to be open to,” says Lowery, “Ask tons of questions, and learn everything you can from every position.”
Lowery warns that it’s important to be open and cordial to everyone, because you don’t know when your paths will cross again. Making connections and using them is how most people gain opportunities. He also adds that just by hanging out with people you’ll always learn something that you can apply to aspects of your work.
Things in the industry have been changing and becoming more digitally focused since the beginning of 360 Magazine’s launch. The magazine was started during a time of e-zines, so it’s not a surprise that the website came first. Lowery had experience with creating websites from a young age so the move from print to digital was natural for him. It was clear to him where the industry was going.
“Print was getting costly, bookstores were looking dilapidated and even Barnes and Noble was focusing on their version of the tablet, the Nook,” says Lowery, “All the magazines were looking alike anyway.”
Print was still important though. Besides the fact that advertising agencies want to see a physical copy of a magazine before working with them, print is taken more seriously due to its cost. Other companies will be aware that a certain magazine has the funds to support itself if they have a print copy to show for it.
360 Magazine printed their first issue in 2009, but it was costly. Lowery began thinking that there had to be some other way to work with print. It was then that he decided to do print on demand publications. 360 Magazine linked with Blurb, which allowed anyone to order a print copy of the magazine right from our website. They’ve been distributing to them for 9 years now.
The magazine’s estimated circulation, which is based on print, is 110,000 from print on demand. This number doesn’t tend to move much, but most people end up reading 360 Magazine’s online articles through WordPress.
When asked what makes a media contributor most marketable, Lowery says that in this industry you need a social following and the ability to network. Being accessible and having a portfolio of published work is a great place to start as well.
“Do it all,” Lowery says, “monetize, write, take photos, be on time, and take initiatives.”
The hardest thing about the industry in Lowery’s opinion is breaking into it and surviving on freelance jobs along the way. Writers should be prepared to sacrifice mentally, physically and financially. While working for a publication, Lowery says that writers need to do what they can to become a valuable asset to them. That way, a publication will be more likely to keep you on board and help you in the future.
As for internship positions at 360 Magazine, Lowery aims to teach interns everything that he didn’t learn. He’s assigns articles for interns to write, pushes them to network, has them do coverage and teaches them how to get published or to self-publish.
“We teach interns how to be resourceful and find themselves in the organization,” says Lowery.
When interns can bring business to the magazine, the magazine will bring business to them. Special assignment opportunities are available for interns who finish their program and are still looking to remain involved. Lowery says that while the magazine is specifically looking to groom editors, that if a publication wants to really pop, then they have to have a revolving door.
When asked what goals he has for the future of 360 Magazine, Lowery responded that he aims to keep it three dimensional with podcasts and web series.
“I want to be able to put the brand out to different countries and places in America,” says Lowery, Local presences would strengthen us.”
He also says that he’s interested in the possibility of a reality spin off or docu-series, as well as introducing more formal programs for educational purposes.
Yup, it’s true, “cardio is hardio.” I, for one, abhor the idea of spending hours on a treadmill or elliptical, which can torch a bunch of calories while you’re doing them, but which really don’t create a sustained, post-workout burn. But what if there was a way to get a days-long calorie burn that helped optimized fat loss—sound good? It’s possible!
If you want to lose fat (and weight), then you need to train with weights! It’s THAT simple, and the reason is that the recovery process from weightlifting is usually longer and more intensive—and thus requires more energy (and calorie burning!)—than from steady state cardio. Plus, muscle is more “metabolically active” than fat, so the more you gain from lifting weights, the more calories you’ll burn all day long.
Oh, you don’t want to look like a bodybuilder and have big, “bulky” muscles? Well that’s fine, because it’s not going to happen for most people, especially women. Studies show that while women can enjoy similar strength increases as men from weightlifting, they typically don’t see similar increases in muscle size. In short, they get all of the strength without the bulk. It’s a win-win. Most men will never reach bodybuilder status, either; it takes years of intense, focused training to get to that point. But guys, you can still build plenty of head-turning muscle with the right program.
So how do you get started? Find a trainer or streaming workout program that motivates you, and start LIGHT! If you are newer to lifting weights, you want to be sure to learn the proper mechanics (AKA form) before you start lifting heavy. The better your form is, the more effective your training will be, the faster you’ll reach your goals, and the fewer injuries you’ll have along the way. Easing into your training will also minimize the soreness that often comes with starting a new program (or switching up an existing one). But don’t let soreness deter you! Stretch, rest, hydrate, eat healthfully, and you’ll recover quickly and optimize your results. You can do it!
EDP, One of Europe’s Major Electricity Operators, Completes a Strategic Investment in the Cybersecurity Company Sepio Systems
Energias de Portugal, which ranks among Europe’s major electricity operators, and is one of Portugal’s largest business groups has completed a strategic investment in the Israel- and US-based cybersecurity companySepio Systems. EDP is a vertically integrated utility company that has electricity, gas and renewable energy operations in 16 countries and EDP Renewables is the fourth wind power operator worldwide.
EDP is expanding partnerships in Cyber Security to further strengthen connectivity and resilience that are vital to the infrastructure, and advance new business opportunities. Over the last couple of years, attacks on critical infrastructure have surged, and the potential repercussions are significant. A loss of data is concerning, but a loss of electricity is catastrophic to both businesses and society.
“Sepio’s approach to protecting enterprises against attacks arising from rogue devices is very creative and a well-executed idea in the cybersecurity space, and we were even more impressed after experiencing it firsthand.” Said Luis Manuel, Board Member at EDP Ventures. “The software provides granular visibility into our assets and, best of all, allows us to define and enforce a security policy for hardware devices. We believe Sepio is well-positioned to protect assets in both the IT and OT domains and we look forward to supporting Sepio Systems to help them grow further.”
Also participating in the investment is Mindset Ventures, an international Venture Capital firm that supports the growth and development of innovative companies that provide solutions to the relevant markets in Latin America, and the existing investors – Pico Venture Partners and Founders Group.
The partnership with EDP will help Sepio Systems accelerate the development and deployment of Sepio’s Rogue Device Mitigation solution among utilities, financial institutes, and large enterprises in Europe.
Sepio Prime is the world’s first end-to-end solution that offers comprehensive mitigation of hardware-based attacks, including rogue peripherals, invisible network devices, and manipulated firmware. Sepio Prime has been successfully deployed in over 20 mid-sized to large banks, insurance, and telecom companies in the U.S., Singapore, Brazil, and Israel. The current install base secures over 600,000 workstations and network ports.
“The massive cyber-attacks and data breaches we see lately are due not just to the rise of cybercrime but also to the ease of getting hold of attack tools that were accessible to governments and intelligence organizations until only few years ago”, said Iftah Bratspiess, CEO of Sepio Systems. “We founded Sepio to help organizations address the rapidly growing threat of malicious hardware devices. By applying deep intelligence and hardware fingerprinting technology we can instantly and accurately detect and identify manipulated peripherals and network devices.”
Mr. Bratspiess added, “Having a top global vertically integrated utility such as EDP invest directly in Sepio is not only a vote of confidence in the company, but a testament to the significant risk organizations see in the uncontrolled use of hardware devices. In addition, the support and network of Mindset Ventures provides a huge leap forward in successfully engaging with top tier companies in Brazil. The new funding will fuel our technology roadmap as well as the expansion into new verticals and territories.”
About EDP Ventures
EDP Ventures is the corporate venture arm of EDP group, an early-stage venture capital mainly focused in Seed and Series A, aiming to support and stimulate the open innovation process in the energy sector. Currently managing +70M€, EDP Ventures looks for disruptive technologies and business models focusing in Renewable Power technology, Smart Grids, Energy Efficiency, Electric Mobility, Energy Storage, AI and ML, Cybersecurity, Digital and Predictive analytics. It is located in Lisbon and São Paulo. For more information visitwww.edpventures.vc
About Mindset Ventures
Mindset Ventures is an international Venture Capital firm with investment focus primarily in the United States and Israel. We support the growth and development of groundbreaking companies by providing them with access to advisors and potential clients, especially in Latin America. For more information visithttps://mindset.ventures/
About Sepio Systems
Sepio is disrupting the cyber-security industry by uncovering hidden hardware attacks.
Sepio Prime provides security teams with full visibility into their hardware assets and their behavior in real time. A comprehensive policy enforcement module allows administrators to easily define granular device usage rules and continuously monitor and protect their infrastructure. Leveraging a combination of physical fingerprinting technology together with device behavior analytics, Sepio’s software-only solution offers instant detection and response to any threat or breach attempt that coming from a manipulated or infected element.
Today, dating and marriage take so many different forms, that every single person can find or even invent their own format of dating, wedding and family life. The cultures merge, people accept a new approach to relationships, and few can today be surprised with an unusual marriage. Globalization, on the other hand, removes the barriers between cultures and also removes distances between people of different cultures. As a result, a lot of couples meet online and build strong relationships, despite the fact of being the representatives of different nationalities, cultures, races or ethnicities.
The other side of it is that if the person cannot find a match for themselves in their area, lacks social circle or lives in a small town where all younger people try to move away, instead of being desperate about finding a couple, such person just goes online. So, people who are unhappy in relationships with their fellow citizens, just find a person, maybe of a totally different culture, who suits them just fine. Therefore, today dating mail order brides and creating families with them is a totally legal, acceptable and promising endeavor.
One has generally equal chances to create a happy family with a girl next door and a mail order bride. The only real difference is that with the girl next door, one may just lack other options. With the mail order bride, though, one can choose, and the girl herself is also ready to relationships, moving to a different country, and creating a family.
There are many benefits of mail order brides. Firstly, these are women who are truly ready to build relationships. If she has registered on the website, she understands the risks and responsibilities. Secondly, the majority of mail order brides are women from poorer countries, while the majority of their men are from richer countries. As a result, the girls are usually grateful for the possibility to move, and thus they are not that demanding in terms of courtship, presents, and similar stuff. After creating a family, they tend to take care of husband and children, instead of building a career or pursuing hobbies.
In the period of dating such girls, there are some possible difficulties like getting in touch on a regular basis, talking through an interpreter, organizing all those trips to each other, etc. For some men, this part is pretty tiresome, especially the legal aspect. However, as soon as everything is done, and the girl got married in her husband’s country, chances are high she becomes the most tender and attentive wife.
This is mostly caused by the fact that the man and the woman actually chose each other, considered all pros and cons about each other, discussed not movies and books, but their relationships and potential life together. They had the chance to know everything about each other and make an informed choice. So, such a marriage has more opportunities to be a happy and successful one.
Art, Music & Lit from the Arctic Circle to Antarctica
Black Coffee & Vinyl Presents: Ice Culture explores the beauty and mystery of our world’s ice, and reveals the necessity of ice to our human survival. The project explores the traditions and cultures of people connected to ice from the Arctic Circle to Antarctica, and raises vital concerns about climate change that can no longer be ignored. As climate change affects the weather and composition of our planet, our ice continues to melt. This reality affects all of us, regardless of where we live.
Black Coffee & Vinyl Presents: Ice Culture, a website and literary magazine publication, features art, music and literature by artists living and working in Greenland, Iceland, Norway, Canada, Germany, US and more. Mixing poetry, essays, interviews, visual art and sound art, the project explores the myriad of ways ice touches our lives.
Ice Culture celebrates the physical and spiritual nature of ice. Ice has soul. It has a song. Ice radiates; it glows. It’s precious. Ice is a resource. Ice Culture showcases ice in all of its forms, from majestic glaciers to ice-carved musical instruments.
The collection features literature that includes poetry exploring Sami cultural traditions and the effects of climate change by Vivian Faith Prescott and an essay detailing the experience of a scientific mission in Antarctica; original musical compositions by Jósep Gíslason (Iceland) and a DJ mix inspired by Langjökull, the second biggest glacier in Iceland, curated by FM Belfast drummer Ívar Pétur Kjartansson (Iceland); interviews with indie singer/songwriter and star of the AMC show “The Terror,” Nive Nielsen (Greenland) and ice musician and co-founder of the annual Ice Music Festival, Terje Isungset (Norway); as well as interviews with artist residency programs in the Arctic Circle and Antarctica.
At CES in Las Vegas for the sixth consecutive year, Valeo is unveiling its latest technological innovations at the epicenter of the revolutions shaping mobility, i.e., the advent of autonomous vehicles, powertrain electrification and digital mobility. These three disruptions transforming the automotive industry are also driving profound change in society.
Valeo develops new technologies to make this transformation a reality. One example that can be seen and tested in the streets of Las Vegas during CES 2019 is Valeo Drive4U®, the Group’s first autonomous car, which is unique in that it can perform all operations using only Valeo sensors that are already series-produced (ultrasound, cameras, lasers, radars and LiDARS) and artificial intelligence. The vehicle is essentially equipped with a full-fledged digital brain that can process the inputs and learn from the scenarios it encounters in the city.
One of the key challenges in autonomous driving is safety. Road accidents are a global epidemic and most often the result of human error. Valeo’s goal is for its systems to significantly reduce accidents, setting the target of less than one major incident for every billion kilometers driven, which would represent a higher level of safety than in the aeronautics industry. To achieve this result, Valeo is presenting two major innovations in Las Vegas: Valeo Drive4U® Remote to operate autonomous vehicles remotely when assistance is required or even vital, and Valeo Voyage XR, which is able to simulate the virtual presence of a person – based in a fixed location – on board the autonomous vehicle during the journey. This means that the car could potentially be controlled externally by somebody who is aware of what is happening within the vehicle. Based on this innovation, Valeo has designed a new form of communication that allows a “stationary” passenger wearing a virtual reality headset to teleport into a moving vehicle.
Also with a view to increasing safety, Valeo will be showcasing Valeo XtraVue Trailer and Valeo PictureBeam Monolithic. The first of these two innovations causes a trailer or caravan to appear invisible in the rearview mirror of the vehicle towing it, making all maneuvers easier and safer for the driver. The second is a high definition lighting system developed in partnership with CREE, the US market leader in the manufacture of LEDs. The solution generates a high definition beam of light on the road without ever blinding other road users and projects information and images onto the pavement.
Lastly, since usage patterns are changing, with digital tools giving access to new ways of getting around, Valeo is developing technologies to promote their widespread take-up. Examples include the Valeo Clean Road app, which generates customized routes to avoid peak pollution areas, and Valeo Oxy’Zen, which can be used to activate air purification systems inside the vehicle cabin.
With these innovations, Valeo is once again demonstrating its capacity to imagine, design and develop technologies conducive to new forms of mobility that are widely accessible yet adapted to individual needs.
Five of the most influential urban artists of the genre, plus the sensual and unequaled touch of “The Diva of the Bronx” in Jennifer Lopez, give a new “flavor” to one of the most listened to songs of 2018. “Te Bote 2,” produced by the young Puerto Rican, Young Martino, is a new version of the original song “Te Bote,” which swept downloads on all digital platforms in 2018. In addition, it became the most reproduced from YouTube worldwide this year and now has its “sequel”, a Spanglish style mix, which aims to position the issue in the Anglo-Saxon market. “La Diva del Bronx” is in charge of giving the single the feminine, sensual, and international touch, making a participation in the song with a letter completely in English, without leaving aside its distinctive Latin flavor. On the other hand, Casper Mágico, Nio García, Wisin, Yandel and Cosculluela contribute a new letter in Spanish, combining the best of Trap and Reggaetón in a musical piece that reaches to 7 minutes. “Te Bote 2” has its official video in the hands of the renowned director Fernando Lugo. It is now available on YouTube. Check it out here! The theme is destined to become the new urban anthem of the year 2019, thanks to the “explosive combination” of its performers who invite us to enjoy a good rumba in both English and Spanish.
Forget about the king, it’s good to be QUEEN: the iconic rock band scored its highest-charting album in 38 years with the Bohemian Rhapsodysoundtrack (Hollywood Records), which surged from No. 25 to No. 3 on The Billboard 200 (a 187% increase) and is currently No. 1 on the Billboard Artist 100 and Top Rock Albums charts.
In addition, Queen’s Greatest Hits Vol I, II & III: The Platinum Collection rocketed from No. 194 to No. 9. The chart activity follows the film’s November 2nd opening in theaters across the country. 20th Century Fox and Regency Enterprises acclaimed biopic was the No. 1 film at the box office upon its debut with an estimated $50 million in weekend ticket sales.
USA Today said it best: Bohemian Rhapsody is a hit all over again.
Bohemian Rhapsody’s hit-packed companion soundtrack is Queen’s highest-reaching album since 1980, when The Game spent five weeks at No. 1.
Alongside the show-stopping Live Aid performances of Bohemian Rhapsody, Radio Ga Ga, Hammer To Fall, and We Are The Champions, the album features other rare live tracks spanning Queen’s entire career, new versions of old favorites, and a choice selection of the brand’s finest studio recordings. Among them are some of Queen’s biggest hits, including eleven all-time greatest anthems that reached No. 1 around the world.
Rolling Stone called the album more than just a greatest hits, praising it as ‘imaginative way to relive the band’ is genius.
Queen currently has a jaw-dropping 22 songs charting on the Digital Rock Tracks Chart, including 7 of the top 10:
With record sales estimated at 300 million and counting, Queen remain evergreen rock favorites whose glorious catalog of songs continues to thrill fans of all ages across the globe.
About Bohemian Rhapsody The Film:
Bohemian Rhapsody is a foot-stomping celebration of Queen, their music and their extraordinary lead singer Freddie Mercury. Freddie defied stereotypes and shattered convention to become one of the most beloved entertainers on the planet. The film traces the meteoric rise of the brand through their iconic songs and revolutionary sound.