Posts tagged with "digital"

How cheap Internet prices has helped online education in evolving?

Imagine this is 2004, and you’re an engineering student aspiring to clear the GATE exam. What would your first instinct be? It would undoubtedly involve looking for a nearby institute or consulting your college seniors about how hefty a fee you should be expected to pay for the course.

The year 2017 alone projected the growth of EduTech market at about $255 billion. This number is likely to grow at an exponential rate because more and more students are deciding to enrol for online courses. But what are the circumstances that contributed to this enormous growth? What are the factors that dominate this market niche?

Online Education:

An underlying sense of how online education works is dependent on the goal of the learner. The primary category of learners come to earn certifications which when added to their resumes, boost their career portfolios. The second category of learners come with a sole goal to improve their professional skill set and thus to establish expertise in that area.

Gaining an online degree was earlier not respected or considered credible. But all that is rapidly changing with the drastic increase in the number of students opting to study online and also the number of quality education providers online. While the availability of high-speed internet is one major factor, ease in accessing this technology, economical pricing, superior quality of education and the flexibility it provides form the other significant factors which contribute to the growth of students opting to learn online.

How does affordable internet contribute to this growth?

India and Internet:

The origin of the seed for digital education in India is a bit hazy, but the presence of E-Learning has been prevalent thanks to the educational programmes done by Doordarshan and Aakashwani in the previous decades. Though the internet was a common phenomenon in the early 2000’s, learning wasn’t the main takeaway from any of it. It was primarily used to communicate and not an everyday household luxury because of its expensive setup costs.

With the advent of affordable and high-speed bandwidths, the penetration of internet increased, and with it, the user base surged. The highest surge in the number of users in India was probably towards the end of 2016 when Reliance Jio made affordable and cheap 4G internet a reality while the Indian Currency Demonetisation forced digital literacy in the country.

Rural Penetration and Indic Languages:

The internet has opened up a wide range of possibilities in rural India. Students who previously travelled hundreds of kilometres and paid thousands of rupees at coaching institutes for GATE, UPSC, CAT etc. examination preparation, can now prepare from the comfort of their homes. All they need is a laptop or a smartphone with a small internet pack or access to a community WiFi network.

Sreenath K, a railway coolie from Kerala has cleared the UPSC examination by using the free WiFi available at the railway station. Every day, while he moved the luggage around the station, he used to listen to classes via his earphones on his smartphone. While this is an epitome of ‘how affordable internet has empowered the common man and thus helped in evolving the education in India’, the question of content and trust issues still exist.

A Yourstory article indicates that a majority of the Indian population prefer and trust content in their native languages. This opens up an excellent opportunity for regional content creators.

Thus teachers from anywhere in the country can upload their content in their native languages, and peer-reviewed content ratings help students choose the best of the lot and learn from them.

Accessing Content and types of Content:

While there is an abundance of text-based content available for students to consume, the most preferred content type is video. Video-based content has made it easy for students to understand complex topics from a primary school level to even GATE, CAT or UPSC.
While this stands, audio and image-based content rank next to video content. This is so because before the advent of 4G, accessing a video file was a difficult task but affordable 4G and free WiFi has made video streaming easier and faster.

While there are numerable video tutorials and audio tutorials available for free on youtube and other podcasting mediums, there are many other paid course portals available which provide various certification courses. The increase in the demand for skilled certification has increased the number of contenders in this category. This healthy competition, in turn, has contributed to improving the quality of the course content available.

Educational content is not just confined to the limits of the formats mentioned above. There has been a significant surge in content being generated for Augmented Reality and Virtual Reality too. Gamifying the material has helped it, but at the same time, the pricing and the costs involved in including these technologies in a daily learner’s life are huge as of now.

It is not just this new technology, India is ranked 67th by Ookla’s internet speed test, the average internet speed in India is 18Mbps. Though this is an acceptable speed, it is not enough to cater to the ever-growing digital population.

With an estimated growth in the edtech industry to about $1.6 Billion by 2021, the best way to achieve this is by complete rural penetration of the internet, promotion of Indic and regional languages based content, affordable higher bandwidth and integration of new technologies into e-learning modules.

Pirelli × Prada

Pirelli has signed an agreement with Luna Rossa Challenge for the constitution of a partnership aimed at the development of a multi-year project which will lead to Luna Rossa’s participation in the next edition of the America’s Cup, set for New Zealand in 2021.

Pirelli and Prada will be co-titled sponsors of the vessel and will detail their plans at a soon to be organized event.

Now in its 36th edition, the America’s Cup is the oldest trophy in the history of sport, which sees the participation of the most technologically advanced boats in the world.

The project will entail, over the 4-year period 2018-2021, a series of regattas, events and activities with the two brands as protagonists. In 2019, the first two regattas of the America’s Cup World Series will take place in the Mediterranean; in 2020 another three World Series regattas will be held in Europe, the United States of America and Asia; from January 2021, always in Auckland, there will be the Prada Cup, Challenger selection regattas, followed by the 36th edition of the America’s Cup Presented by Prada, scheduled for March 2021.

This will be Luna Rossa’s fifth tilt at the Trophy and in this edition it will be the Challenger of Record, that is, the first challenger of the last edition’s winning team, Emirates Team New Zealand.

Patrizio Bertelli, Chairman of Luna Rossa Challenge, said “Pirelli is the ideal partner for this new America’s Cup challenge. With over half a century’s experience at the highest levels of high technology world sports, it will be an important asset at the heart of our project. In this sense it is correct to speak of a real and true collaboration between the Team and Pirelli.”

“Pirelli – said Marco Tronchetti Provera, Executive Vice President and CEO of Pirelli – chose to be a part of this project because it represents both a sporting and technological challenge, able to bring Italy and the Pirelli brand to the attention of the entire world. The America’s Cup, as Formula 1 is to motorsport, is the most prestigious sailing competition, with a great history and tradition. It embodies values and is for a public of impassioned fans that perfectly match Pirelli’s, enabling the company to continue enriching its brand, reinforcing its positioning in high technology with clients around the world and its relationship with consumers through traditional channels and all the new digital platforms.”

See the video at this link: https://youtu.be/ATyWMPL5Y38

The Tonight Show & Cover Room

“The Tonight Show Starring Jimmy Fallon” presents another installment of the Emmy nominated “Cover Room” series featuring soul singer Leon Bridges performing Neil Young’s “Helpless” backstage in the show’s music room.

Link here: https://www.youtube.com/watch?v=PeeCYNVMbg4

As the #1 late night show across digital and the #1 most viewed late night show on YouTube, “The Tonight Show” continues to innovate online and offer the best in music. “Cover Room” is a digital-only music series featuring artists performing covers of favorite songs. It is shot in the same location each episode to illustrate how one space can be transformed to create a new, one-of-a-kind experience.

“Cover Room” was recently nominated for a 2018 Emmy Award in the Outstanding Short Form Variety Series category and in April, received a Webby Award for the webisode featuring Kesha’s performance of “The House of the Rising Sun.”

Provided is the current playlist if you’re interested in checking out other videos:

https://www.youtube.com/playlist?list=PLykzf464sU99yQ6FGxqFm67e3njFEvHKD

“The Tonight Show” airs weeknights at 11:35pm ET/10:35pm CT.

Best Places for Millennials to Start a Business

  • Tallinn beats the US and Canadian competition to be crowned the world’s most attractive city for millennials to start up a business.
  • New research from GoCompare has measured cities according to metrics essential for young entrepreneurs, including the availability of early-stage business funding and cost of living.

  • Insights into the innovative hubs of the future, and highlights what aspiring cities need to improve to feature more highly.

Dubbed the ‘global generation’, over half of all millennials would consider moving abroad for work opportunities, and an increasing amount are starting their own business ventures. With possibilities of owning a home becoming increasingly difficult in the world’s cities, rent prices soaring and the political climate changing, research shows that millennials are less financially stable compared to previous generations.

GoCompare has released data to reveal the best places for millennials to start a business, measuring ease of registering property, starting and running a business on a day-to-day level, trading across borders, and diversity, among other metrics.

New research has revealed Tallinn in Estonia to be the world’s best city for millennials starting a business, with Canada winning as a country overall – with four of its major cities, Vancouver, Ottawa, Montreal and Toronto featuring in the top ten.

Millennials are the backbone of the “digital nomad” generation, meaning finding hubs for opportunities, innovation and entrepreneurialism are becoming increasingly more sought after.

The Top 5 Locations include:

  • Tallinn – A reputation for being digitally savvy, tops the leaderboard owing to a combination of the ease of registering property, and starting and running a business. Estonia scored 6.5 for the cost of living, the best score compared to all European, and North American cities.

  • Toronto – Canada’s leading city in tech innovation, Toronto offers the best business funding in the country. With four of its major cities featured in the top ten, Toronto comes in second to London with an impressive 10,000 WiFi hotspots available citywide.

  • New Zealand – Named as #1 for starting and running a business with a perfect score of 10, New Zealand also ranks at #4 for biotech potential – with the highest density of PhD graduates in Life Sciences in the world. New Zealand also scores highly for their diversity rating with a score of 6.7 making it one of the best places for women and immigrants to start businesses.

  • Singapore – Despite having higher living costs than London, Singapore scores highly for starting and running a business, making it attractive for tech startups – being home to over 270 Fintech startups. However, the financial hub also scores highly for diversity, with an impressive score of 6.9.

  • London – With London’s tech sector fuelling the growth for its digital economy, the capital ranked 2nd to Silicon Valley and Singapore for diversity – with 42% of business owners originally from outside the UK. Despite a high living cost, London still scores highly amongst all other metrics making it a popular destination for entrepreneurs.

What are millennial entrepreneurs looking for?

With opportunities to travel and being globally-connected being important to mostmillennialss, many are looking outside of their home countries to start their own businesses. Here are some of the key factors in attracting young entrepreneurs:

Digitally-Savvy Cities

Digital connectivity is a non-negotiable in the 21st century working world, where location-independent entrepreneurs are set to dominate.

  • Despite not featuring in the top ten, Moscow leads the way for public wifi hotspots, offering a total of 41,250

  • Helsinki offers the fastest internet connectivity, racing ahead with 17.4mbps

  • Ironically, the Silicon Valley offers some of the slowest Wifi, at 3.7mbps

Diversity is Key

Diversity in business broadly equates to fairer representation across the whole of society. In this study, diversity was ranked according to the relative number of businesses with female and/or immigrant founders.

  • With 31%, Silicon Valley led the way on the diversity front

  • London (17%) lagged behind New York (25.5%), Chicago (24.5%) and Paris (26.5%)

  • Cape Town and Seoul came second and third overall for diversity, with 28.5% and 28% respectively of their businesses founded by minorities

Cost of Living

Millennials around the world are notoriously trapped by soaring rents and ever-less attainable property ladders.

  • Of the top ten, the stats reveal that most have a relatively high cost of living, however, Ottawa and Vancouver are notable exceptions

  • Perhaps surprisingly, Singapore and even New Zealand are ranked as having a higher cost of living than London.

The top 10 can be viewed in detail here, with an overall breakdown here.

Drake’s Scorpion Makes History

SMASHES FIRST-WEEK STREAMING RECORD WITH OVER 1 BILLION STREAMS

#1 ALBUM IN THE WORLD
DRAKE has just made history with his new full-length album, Scorpion.

Upon arrival, it smashed multiple records. Scorpion notably stands out as “the first album to be streamed over 1 billion times in a week, across multiple platforms and it crushed the “all-time US one-week streaming record” in under three days. Moreover, it broke the “all-time Global one-week streaming record” in four days, paving the way for “the biggest debut of the streaming era.

Additionally, it emerges as the #1 release on the Billboard Top 200, marking his 8th consecutive #1 bow on the respective chart. Not only did Scorpion achieve the biggest first week of 2018, but it also achieves the biggest first week since 2017.

Drake’s unparalleled RIAA reign also continues. He now has scored “the most RIAA certifications of any artist in history” with 142 million digital single sales to date.

Scorpion is available now.

The Untitled Space × Defining Form

DEFINING FORM
A Group Show of Sculpture Curated by Indira Cesarine

RECEPTION: July 11, 2018
VIP + PRESS PREVIEW (by invitation) 4pm – 6pm //
OPENING RECEPTION 6pm – 9pm

EXHIBITION ON VIEW
July 11, 2018 – August 1, 2018

THE UNTITLED SPACE

45 Lispenard Street Unit 1W New York, NY 10013

The Untitled Space is pleased to present “DEFINING FORM,” a group exhibition of contemporary artists exploring 2 and 3-dimensional sculpture opening on July 11, 2018 and on view through August 1st, 2018. Curated by Indira Cesarine, “DEFINING FORM” takes a comprehensive look at the manifestations of contemporary sculpture today, engaging a dialogue of the narratives resonating amongst sculptors through works in mediums such as metal, stone, clay, wood, glass, textiles, recycled and repurposed materials, as well as mixed media.

DEFINING FORM presents figurative and abstract works by over 50 emerging and established artists. The group show investigates progressive themes in sculpture, including contemporary feminism, gender identity and political art, as well as new technologies in digital sculpture, with an emphasis on originality and innovative usage of materials. Technological advances in fabrication and digital sculpture have had a massive impact on the art form over the past few decades. Classic techniques such as chiseling stone and casting in bronze have shifted towards new technologies such as 3-D printing, materials such as silicone, plastics, and textiles as well as found, recycled and re-purposed materials. The domination of large-scale works has given way to delicate and intimate pieces as well as a wave of sculptural installations that deconstruct notions of space and form. Artists are pushing the boundaries of the art form integrating components of sound, video, light and performance as well as painting, photography and other mediums.

As the art form evolves in new directions with the impact of contemporary culture, it has transcended from the conventional portrait to works that challenge the status quo, address gender identity and racial stereotypes, LGBTQ ideologies and queer constructs, explore themes of the resistance movement as well as progressive feminist narratives and activism. Exhibit DEFINING FORM presents the new narrative of sculpture with works that interrogate ideologies of the art form, pushing forward experimental works that engage all of our senses and ignite fresh dialogues.

EXHIBITING ARTISTS

Alexandra Rubinstein, Andres Bardales, Ann Lewis, Arlene Rush, Barb Smith, Christina Massey, Colin Radcliffe, Cristin Millett, Daria Zhest, Desire Rebecca Moheb, Dévi Loftus, Elektra KB, Elizabeth Riley, Emily Elliott, Gracelee Lawrence, Hazy Mae, Indira Cesarine, Jackie Branson, Jamia Weir, Jasmine Murell, Jen Dwyer, Jennifer Garcia, Jess DeWahls, Jocelyn Braxton Armstrong, Jonathan Rosen, Kacy Jung, Kate Hush, Kelsey Bennett, Laura Murray, Leah Gonzales, Lola Ogbara, Maia Radanovic, Manju Shandler, Meegan Barnes, Michael Wolf, Nicole Nadeau, Olga Rudenko, Rachel Marks, Rebecca Goyette, Ron Geibel, Ronald Gonzalez, Roxi Marsen, Sandra Erbacher, Sarah Maple, Seunghwui Koo, Shamona Stokes, Sophia Wallace, Stephanie Hanes, Storm Ascher, Suzanne Wright, Tatyana Murray, Touba Alipour, Whitney Vangrin, Zac Hacmon

CURATORIAL STATEMENT

“What is sculpture today? I invited artists of all genders and generations to present their most innovative 2 and 3-dimensional sculptures for consideration for DEFINING FORM. After reviewing more than 600 artworks, I selected sculptures by over 50 artists that reflect new tendencies in the art form. DEFINING FORM artists defy stereotypes with inventive works that tackle contemporary culture. Traditionally highly male dominated, I was inspired by the new wave of female sculptors making their mark with works engaging feminist narratives. The artworks in DEFINING FORM explode with new ideas, vibrant colors, and display a thoroughly modern sensibility through fearless explorations of the artists and unique usage of innovative materials ranging from fabric, plastic, and foam to re-purposed and found objects including chewing gum, trash and dirt. Recycled materials are celebrated along with works engaging new digital technologies. The exhibit displays works that are politically charged, contrasted with those full of satire and humor. In the investigation of new tendencies, I felt it was important to juxtapose figurative works with the abstract, new materials with the classics, creating an immersive exhibit that defines new trends in sculpture and contemporary constructs of the art form.” – Indira Cesarine

Official Exhibit Website: http://untitled-space.com/defining-form-a-group-show-of-sculpture

The Untitled Space

www.untitled-space.com

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Winning Loyalty Programs

Research shows increasing your customer retention rate by five percent has the potential to increase your profit by up to 95 percent. With the potential for a payoff like that out there, it’s absolutely imperative to consider as many ways as possible to hold on to your existing customer base. A proven method of accomplishing this is rewarding repeat customers with special offers in an effort to strengthen your relationship with them. Here are a few examples of winning loyalty programs to consider.

Make Points of Purchases
Perhaps the most common loyalty program, point systems entice customers to make a set number of purchases to earn a valuable reward. The key here is to make it easy as possible. Southwest Airlines had one of the simplest point programs ever devised by an airline. For every 10 flights you took with the airline during a calendar year, you got one free. Take 20 you got two, take 30 you got three, 40 got you four and so on. Easy to understand and easy to redeem it was one of the all time great frequent flyer programs. You can follow the airline’s lead for your ebook store. For every 10 books a customer buys in a year, they get one free. The key is simplicity. People got very upset when Southwest switched to a more complicated program.

No Fears of Tiers
As you’re strategizing ideas for how to sell an ebook online, consider instituting a program in which rewards become more valuable as your customers move farther up the food chain. Let 10 purchases get a customer a relatively inexpensive gift, while 30 garners them a better gift and 50 earns an even more valuable one. You can assign level designations as they make more purchases too. Purchasing 10 items within a certain time period qualifies them for “Silver Status”. Buying 30 makes them “Gold” while 50 turns them “Platinum”. Along with gifts can come ever more desirable perks as customers reach the upper tiers. These can include benefits such as chats with authors, sneak previews of new titles and opportunities to purchase new ebooks before they’re published.

It Pays to Play
Subscriptions and memberships are excellent ways to reward loyalty and get customers to make purchases in advance. Plus, they get a feeling of importance because they belong to your site’s VIP group. Wineries have been doing this with wine clubs for years. Similarly, the Amazon Prime strategy rewards users with fee two-day shipping; free streaming videos and a host of other benefits non-members don’t get. Remarkably, providing Prime benefits costs Amazon more than it makes in fees for them, but it serves as a loss leader. The company loses money on Prime memberships, but more than makes up on the purchases its Prime members make.

A Coalition of the Willing
By partnering with other merchants, you can allow your customers to earn discounts on other products and vice versa. This gives them the ability to turn their book purchases into currency on sites offering other things in which they have interests. Getting to know your clientele will serve you well as you determine what partnerships will be most beneficial. If your site caters primarily to a female shopper, then teaming with other sites offering products in which women are most likely to have an interest can be quite successful. The key is building a willing coalition of partners to which your customer base can relate.

These are the four examples of winning loyalty programs are the most common you’ll find. Of course, there are a number of ways within each category to incorporate your own nuances. This will make it uniquely your own and ideally make participating even more attractive to your ideal customer.

Facebook’s Upcoming Influencer Tool

The world’s largest social network just sent a clear signal that the future of advertising on its platform is in influencer marketing.

Facebook’s launch Monday of its Branded Collabs Manager search engine—which will help connect marketers to social media influencers—demonstrates just how vital this form of marketing has become to the social media giant. Soon brands will be able to search the platform for the audience they want to reach, and have the tool point them in the direction of creators that fit the bill.

The Branded Collabs Manager platform can transparently break down a creator’s audience demographics and industry-specific parameters, ranging from geographical areas to interests to home ownership status.

The plans confirm that the industry is continuing its march towards increasingly targeted and individualized advertising—with ad revenues migrating from mass media to digitally programmatic to influencer marketing. It also signals an increased value placed on ads that are not only highly targeted, but also embedded in content that audiences actually want to engage with.

While the tool is only launching on Facebook at the moment, it’s a first step towards incorporating such tools and metrics from other platforms, most notably Facebook-owned Instagram, which is the social media network of choice for most creators.

The move also signals Facebook’s acknowledgement of the importance of influencer marketing on the future sustainability of the platform itself. After all, if creators believe they can earn more money on other platforms, they would gradually migrate elsewhere, taking their audiences with them.

The Branded Collabs Manager search engine, coupled with Facebook’s recently launched Creator App, demonstrates a clear commitment to the huge potential of creators and the future of influencer marketing. Not only will influencer marketing help the company keep content creators on its platform, but also improve the experience for users by serving them with more engaging ads.

This is an exciting opportunity this presents to the community of creators and marketing partners. Facebook’s new tool will significantly improve the discovery process, making it easier for brands to find creators that meet their needs and fit their brand messaging. At the same time, their push towards more influencer marketing on the platform will only increase the value of the relationships brands have with individual creators, and the collaborations that result.

Unlike traditional ad targeting, finding the right audience and the right avenue to engage them is only one part of the equation. The next vital step is building a relationship that can result in strong, mutually beneficial content partnerships between creators and marketing partners.

Less than five years ago, content marketing was considered by many to be a niche industry. With the world’s largest social media platform jumping in on it, it’s hard to deny that influencer marketing has gone mainstream.

HAYLEY KIYOKO x FUSE

Hayley Kiyoko premiered yesteday on Fuse, FM and the Fuse social and digital platforms. An unapologetic artist who doesn’t hesitate to speak her mind, singer-songwriter-actress Kiyoko made a ton of buzz with her recent debut release Expectations and her rise to pop stardom continues to climb. For four weeks, Fuse and FM will run her electrifying music video and go-to anthem “Curious,” as well as exclusive interviews and content featuring Kiyoko.

 

Up first is a new episode of Rant and Rave, which premiered yesterday on the Fuse YouTube channel as part of the Fuse First coverage. Hilariously going off and dropping the F-bomb, Kiyoko lets us in what makes her rant and rave and shares her hope for a progressive day where America will have an all-women cast on tv series The Bachelor. Kiyoko has dreams of being a bachelorette on the show with twenty-six women to choose from. Watch the Aries queen share her thoughts on equal pay, Coachella, online dating and more. 

 

See the video HERE

 

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COLD WAR KIDS NEW ALBUM

Cold War Kids release Audience a live, greatest hits album, available at all digital partners. Fans can pre-order Audience on vinyl, which features three exclusive bonus tracks, and CD today at shopcoldwarkids.com.
Recorded at The Georgia Theatre in Athens, GA on September 24, 2017, Audience takes its title from a song that appeared on Cold War Kids 2017, Behave Yourself. The career-spanning live set, available now on Capitol Records, also features key songs from each of the band’s six studio albums, including “We Used to Vacation,” “Hang Me Up To Dry,” and “Hospital Beds,” from Cold War Kids 2006 debut, “Robbers & Cowards,” and “Miracle Mile” and “Bottled Affection” from 2013’s Dear Miss Lonelyhearts. The band’s most recent releases are represented with “All This Could Be Yours,”and the Gold-certified, Alternative Songs chart topper “First” from 2014’s Hold My Home plus “So Tied Up,”  and “Restless,” and “Can We Hang On?”; which originally appeared on LA Divine, the band’s 2017 sixth studio album. See below for track listing.