Posts tagged with "digital influencer"

Anne Welsh

Interview with Instagram influencer Anne Welsh

In simple terms, Anne Welsh is a hard-working, fashion-driven mum, who shares her lifestyle and experiences of positive living on Instagram. But she is also much more than that. The former Chairperson of the UK Sickle Cell Society and Founder/President of ‘Arise Consult’ is a passionate advocate for people with chronic illness.

Anne influences many people with her fashion style, travel and lifestyle in general. But sharing content of her everyday life has resulted in her gaining nearly a million Instagram followers.

Prior to becoming a social media influencer, Anne had a formidable academic career focused on obtaining an Accounting and Finance Degree as an undergraduate and then attending the prestigious ‘Cass Business School’ in London to complete a further Master’s degree in Investment Management. Before founding ‘Arise Consult’, her career roles included Vice President at New World Capital and Senior Vice-Associate of Marketing at Investment Bank, Lehman Brothers and Neuberger Berman.

Being a mother has changed Anne in many ways, but especially in her views on ‘compassionate’ fashion for women. She shares her advice to future bloggers and reveals how she became an Instagram influencer.

Anne, how did you build up the huge following you have on Instagram? How did all start?

I must say it wasn’t an easy start. It was a journey that still continues every day. Firstly, I had an aspiration to be an influencer and role model for family living as well as for people who are challenged by chronic diseases; however, I was not exactly sure how to achieve that goal.

I researched multiple platforms and the right platform for me was Instagram. I have now been involved with Instagram for two years and the platform continues to improve in allowing users to post with more sophistication and gain more followers. I find that I can directly approach anyone in the community and learn from other people’s experiences.

A theme that has always permeated my story boards is to promote the awareness of sickle cell disease. As a sickle cell sufferer, I felt obligated to tell positive and uplifting stories that would inspire others to achieve great things in their personal lives. I also found out that this positive approach to life has been embraced by many people living ordinary lives, but who are looking for a ‘new spark’ or who may be facing personal challenges outside of their control.

Building my Instagram following was not something that happened over night. You must post regularly and gradually; through comments and likes, you become to understand what people like and prefer to see posted. Improving on the posting experience is an evolutionary story. Be patient, as success is unlikely to happen quickly.

What are your posts all about and how do you interact with your followers?

My posts are usually centered around my personal experiences; travelling, beauty, fashion and lifestyle, with an important focus on health. Fashion is almost always a part of my posts and I get to work with my children and family on these aspects. Styles & certain fashion looks become my form of communication, an expression of my femininity, a way to find new statements and rediscover myself. That is why I love to showcase fashion and beauty aspects.

Sharing travel destinations is typically another function of my job description. I am fortunate enough to travel to many places internationally as well as locally across the UK. London itself is a world class destination with so many great photo opportunities. When I am at a location it requires significant schedule and logistics planning so that I can fit in business meetings between getting to photogenic sightseeing locations. Sometimes this can be very difficult to accomplish, and discipline is the key.

I am also happy to show some details of my family life, specifically woven around those interesting moments I share with my kids, my nieces and nephews and the family’s daily routine. I have found this part of my postings to be very popular. I am sure my followers encounter many of the same challenges I do with having a family, so it is a common bond we share.

What is your partnering philosophy with different brands?

I am very selective with brands. I usually accept invitations from only a small percentage of the brands that approach me. The first hurdle for a brand that seeks collaboration with me is I must love the product or service. If I don’t hold that passion it will come across to my followers as not very genuine and this will not achieve the marketing results of the product. When I post something which includes a brand, it is because it is the best in the sector.

Another key aspect of my personal brand, Anne Welsh, is that I interact with my followers. I work diligently to keep them updated and I personally respond to many of the questions I am asked. This level of interaction is actually a key requirement of the clients that approach me.

What is your best advice for people who want to become Instagram fashion or lifestyle bloggers?

My best advice for anyone who wants to be a lifestyle or fashion influencer is to be yourself. I think the only way to achieve success is to be original and at the same time be able to translate that originality into your own distinctive brand that companies can see as being useful for their business.

My passion for my family, the fact that I suffer with sickle cell disease and where I live have all been instrumental in developing my original offer. I would also follow-up that to say this is a very competitive market and clients are becoming much more savvy in how and at what level they pay Instagram influencers.

Using the fashion theme as an example, I consistently showcase my ‘Passion for Fashion’ and prominently display my latest looks on my website and on my Instagram page. You don’t have to have a million-dollar wardrobe, but you have to be thoughtful in what you purchase and research how these pieces can be recycled in unique ways.

Do you have any special projects coming up?

I have a very special project coming up, that is so dear to me. It has been my absolute dream for the last ten years to complete a book that improves the awareness of Sickle Cell Disease. My greatest influence will be to showcase to sufferers that your quality of life can be improved; that there is hope. The book is a memoir of my life, and the daily challenges that I have faced and how I have overcome them to be where I am today.

The book will be released on 19th of June to coincide with the United Nations Sickle Cell Day.

JERRIS MADISON

Jerris Madison is a Los Angeles-based noted Fashion Photographer who is also the Publisher and Editor-In-Chief at OBVIOUS Magazine. OBVIOUS Magazine is one of the most influential magazines with a global reach of 4 million each month via social media and obviousmag.com.
Among his clients are Kevin Hart, Essence Magazine and Eva Marcille. Jerris’ most recent work was featured on the Dianne Reeves 2015 Grammy win for Best Jazz Vocals Album.

A Detroit native, Jerris finds his stability through family and friends. Noted for always “living his best life”, this perspective was put to the test in November of 2014 when Jerris lost his right leg to Chondrosarcoma Bone Cancer.

Not one to be slowed down, Jerris views himself as a survivor and continues to play varying roles such as Image Consultant, Social Media Expert, Film/TV Wardrobe Stylist, Motivational Speaker, as well as Photographer. He hopes that his story and experience will lead him to become an author, global philanthropist, potential talk show host, and even docuseries that focuses on his life and the stories of other amputees around the world.

Editor. Fashion Chief. Photographer. Survivor! Jerris Madison, you deserve this ovation!

Jerris mogul, 360 MAGAZINE, obvious MAGAZINE

Jordyn Jones Releases New Video

Can’t Say No written by Damon Sharpe, Eric Sanicola, Jimmy Burney, and Jordyn Jones.

Produced By: Damon Sharpe, Eric Sanicola

Music video directed by Alex Di Marco

Produced by: Hustlecake

Watch the video for Can’t Say No here

Jordyn Jones is a singer, actress, dancer, model and social media influencer. Jordyn got her break as a dancer in “Abby’s Ultimate Dance Competition”, which led her to perform on the biggest stages including MTV Video Music Awards, Nickelodeon Kid’s Choice Awards, Dancing with the Stars, etc.

Her social media following started to skyrocket because of her newfound fame. As a digital influencer, Jordyn has secured deals with some of the most reputable brands such as Revlon, Sprint, MaybellineNY, and Warner Bros Studios, and modeled for brands such as Prada, MiuMiu, Guess, Mudd Jeans, Brandy Melville, and Skechers. Her infectious personality has also landed programming contracts with AwesomenessTV and Facebook.

Jordyn’s singing career is gaining momentum quickly as she garners attention from industry professionals. She continues to release music through Capitol Music Group, some of which has been licensed in film, television, and brand campaigns. Jordyn is currently in the studio recording new music and will be touring in Fall 2018.

Jordyn’s acting credits include a starring role in Brat’s digital series The Overnights, Disney Channel’s “Bizaardvark”, and YouTube Red’s “Dance Camp” (directed by John Chu).

Jordyn is an all-around force to be reckoned with and definitely one to watch this 2018!

Instagram @jordynjones

Twitter @jjjordynjones 

Youtube Stepsgirl 

Jessica Markowski

Jessica Markowski is a model and digital influencer with over 175,000 followers on Instagram. Although she was born in Poland, Jessica is native New Yorker living the ‘American Dream’ as a full-time Instagramer and has shared her social media tips with various A-list publications. This time with 360!


How to start


I think it is first important for you to understand your niche. You have to have a core understanding of who you are, what to represent and what can differentiate you from everyone else. I think from you know your values, you can create Instagram into a business that can hopefully lead to becoming full-time.


How to know what is my field 


I think that ties a lot back to knowing yourself. Know your passions, your hobbies, your line of work, and know what it is that YOU are good at. If you are an amazing photographer, show that. If you are good at cooking, show that!  I think you just have to figure out what is special about you that you would want the world to admire and know you for.


How to get followers


I think gaining a following is different per individual. But here are a few things I think are a good place to start:


1. Use the right hashtags. Hashtags are a great way to introduce your platform to people who have not seen your account in the first place. It increases the number of eyes on your page.


2. Create a good visual. I think the photographs would be high-level quality, portray a particular emotion. I think those of main reasons why we are compelled to follow certain people in the first place.


3. Post at a particular time. From doing this for a period of time, I have a home to realize what time of day my audience is most engaged and most likely to like my photo.


How to influence others


Here are my top 4 values I kept with me in hopes of becoming influential: 


1. Be very honest about your emotions and own them. 


2. Show you are glad for others.


3. Be strong for others.


4. Choose to be happy.


How to maintain 


I think it certainly is important to know and connect with your audience. Know who they are, what they like. Try to understand what is the core reason why they are following you in the first place. I think about that before every outfit, every partnership I make, every shoot I have. Not only do I want the image to satisfy me, I want to satisfy everyone who is inspired by me.

 *photo: Leslie Moncada


Recently in Huffington Post: https://www.huffingtonpost.com/entry/making-instagram-a-full-time-career-an-interview-with_us_58c0f07ae4b070e55af9ebb9


KRISTOFFER FORBY

Story: Vaughn Lowery

Photo: Jonas Togo

Kristoffer Forby is a 21-year-old Scandinavian celebrity/model who hails from Denmark. Over the past few years, he’s been featured in numerous ad campaigns around the world: ASOS, Adidas and Nike.

In 2015, Forby was discovered by a Barneys New York store manager while shopping. Shortly after, he booked various editorials for online fashion magazines. Fast forward two years, he’s become one of the most sought-after international talents of today. 

As of late, he’s become a top digital influencer who boasts over 548,000 Instagram followers and has recently set up a YouTube channel where he curates his daily travel adventures alongside of his closest friends.

http://kristofferforby.com