Posts tagged with "designers"

Laura Harrier X Danielle Macdonald

Suzy Amis Cameron’s Red Carpet Green Dress (RCGD) celebrates its 10th anniversary showcasing sustainable fashion. In honor of 10 years rocking sustainable dresses on the red carpet, RCGD is pleased to announce that Laura Harrier, from this year’s six-time Oscar nominated film BlacKkKlansman, and Danielle Macdonald, from the Oscar nominated short film Skin and Netflix’s acclaimed DUMPLIN’, will be representing RCGD at the 91st Academy Awards. They will be wearing ethical gowns designed by global fashion houses.

Each year the RCGD campaign has worked with internationally acclaimed designers to dress stars in sustainable formal wear for the Academy Awards®.

To qualify as a RCGD eco-conscious garment, each piece must either be made from sustainable materials, including organic, recycled or repurposed fibers. Other features include using hand-made detailing or incorporating natural dye processing, with a dedicated focus on minimal negative impact on the environment, and environmentally and socially responsible design.

In honor of the 10th anniversary, this year’s sustainable criteria will be overseen by Good On You, a new partner of RCGD. Good On You is the world’s leading rating system on ethical and sustainable fashion to assist people in making positive shopping choices–all delivered through an accessible app.

“I can’t believe it has been 10 years since RCGD was born,” shares founder Amis Cameron. “It has been an incredible journey and inspiring to see how the campaign has grown every year. I am so proud of helping people become more aware of what sustainable fashion can look like and its impact on the planet. What we wear and the fashion industry has a tremendous impact on the environment—and people’s choices can move the marketplace and the climate change needle. From changing one of your meals a day to a plant-based meal, to wearing vintage or ethically made clothes, we can all make a difference. Thank you to everyone for your continued support and joining the green revolution!”

Suzy Amis Cameron is an actress, environmental advocate, and author of OMD: The Simple, Plant-Based Program to Save Your Health, Save Your Waistline and Save the Planet. She was inspired to create RCGD back in 2009 on her husband, James Cameron’s press tour for “AVATAR”. She wanted to challenge designers to think about fashion in an eco-conscious context.  Since RCGD’s inception, a variety of celebrities have represented the initiative at the Oscars, including Emma Roberts (Scream Queens), Sophie Turner (X-Men, Game of Thrones), Naomie Harris (Moonlight), Gina Rodriguez (Annihilation, Jane the Virgin), Priyanka Bose (Lion), Kellan Lutz (Twilight), Lakeith Stanfield (Get Out), Zoey Deutch (The Set Up), Camila Alves, Jake McDorman (American Sniper), Missi Pyle (Gone Girl), and many others. To date, the brands who have partnered and supported RCGD range from TESLA, Vivienne Westwood and Armani, to ESMOD, Reformation, Swarovski, among others.

Proceeds from RCGD go to MUSE School CA, a nonprofit environmental school Amis Cameron founded in Calabasas, Calif. with her sister, Rebecca Amis. This assistance enables students to access a transformative educational experience. MUSE School CA ensures smaller class sizes with personalized instruction and learning practices; all set within an inspiring and beautiful campus. Through these key elements, MUSE School CA paves the way in creating leaders of the future. For more information, go towww.museschool.org.

Online Fashion Spotlight: SilkFred.com

We‘ve all been there; ready to attend an event but with nothing to wear. Last-minute shopping (both online and instore) commences, and you’re desperate to find the perfect dress to help you feel confident as you dance the night away.

If you find yourself in that all too familiar position, SilkFred is here to help. With a wide range of unique products to suit any style, Silkfred.com is the personal stylist you never knew you needed. Whether you are shopping for a date night or you are looking for a piece of knitwear to complement your winter wardrobe, they likely have an option for you.

With over 600 independent brands represented on the site, it is the perfect location for the fashion forward on the hunt for the next big thing. Grown completely from scratch through social media and the power of conversation, this innovative team have taken personal style and the latest trends to created a truly unique space for those that love all things fashion.

Whether you are looking for a modern twist on the classic little black dress or you want a maxi dress that makes a statement, you are spoilt for choice. With up and coming brands such as Lilah Rose and AX Paris, you can be sure that you are getting the very best of high-quality fashion at a price that won’t break the bank.

What If You Are New To Fashion?

If you are new to fashion then there is no need to worry; SilkFred does all the work for you.

The categories around the site are easy to find, all clearly laid out in a simple navigation bar. You can shop by the clothing item that you want and the style within each of these, as well as picking a ‘perfect for’ category if you need a bit of inspiration for an upcoming event. You can enjoy a seamless shopping experience without having to scroll through pages to find what you’re looking for, allowing you to get that all important outfit in no time at all.

What About Budget?

If you are looking for your next amazing dress but do not have a big budget, you can still find what you need at SilkFred. Within their website, you can look for all the latest bargains in their outlet and there are also regular sales where you grab a style steal. With select dresses selling out in some sizes, they offer you the chance to get outstanding deals on the last few remaining.

With Silkfred as your secret weapon, you can be sure to avoid a fashion faux pas at every event regardless of the dress code, allowing you to enjoy the very best in fashion all year round.

VP Plaza España Design

VP Plaza España Design hotel recently opened its doors in the center of Madrid, offering luxury accommodations wrapped into an unprecedented design philosophy, whose main protagonist is art. Prominent Spanish artists have contributed their unique works and creations, making this property an icon of design, architecture and art in the capital of Madrid.

Guests will be able to immerse themselves in an atmosphere where decor, furniture, architecture, and luxurious service co-exist in perfect harmony, offering an experience that goes far beyond accommodations. It is a philosophy that breaks the boundaries of what has already been done in the past and allows visitors to enjoy the essence of design, for a one-of-a-kind experience from beginning to end.

VP Plaza España Design worked with key Spanish designers, artists, and architects for the conceptualization of its façade and public spaces, which allows its facilities to have a distinctive and distinguished touch that makes it an unparalleled luxury option in Madrid. The hotel features include work by Pere Gifre, Dario Urzay, Fernando Palacios, Nacho Zubelzu, Veronica Domingo, and Héléne Bergaz, as well as Patricia San Juan, Marre, and Jan Hendrix.

Symbiosis of Art and Ingenuity

The selection of artists who have collaborated to bring life to the greatest icon of luxury and design represents a harmonious blend of disciplines, trends, visions, expressions, and styles. All of them carry a solid national and international trajectory, deserving of outstanding recognition for their iconic works inside and outside of Spain. Each, with their own inspiration, have made a contribution of exclusive creations, devised within the design philosophy that Hotel VP Plaza España Design 5* has established.

Renowned artist Pere Gifre is the architect of the impressive eight-story waterfall that dominates the atrium of the hotel and creates an impressive visual illusion of water that falls in a magnificently artistic way, trapping guests in a sensory experience that mixes the wild side of nature with the luxury and tranquility of water.

A tribute to art can be experienced in the lobby, where paintings created by the Bilbao Dario Urzay can be appreciated. The paintings highlight the artist’s personal poetics combined with his ability to induce new forms of knowledge and communication.

The corridors are also sure to catch guests’ attention as the painter and sculptor, Fernando Palacios, showcases material language with nearly three-dimensional forms that exude a special meaning of life in a luxurious context. His works of art may also be admired in some of the hotel rooms.

The mural “Buscando a un hombre,” created from Nacho Zubelzu’s inspiration, can be seen in front of the hotel elevators. Zubelzu’s impressive collages decorating the bar and lobby area bathrooms were made with the intention of creating an “art bar.”

An innovative and unique redesign of the aesthetics of the landscape is reflected in the works of Madrid-born Héléne Bergaz. The artist’s creations give a master touch to the hotel rooms, with a vanguardist approach of photographic montages with meteorites bearing his unmistakable stamp.

Verónica Domingo’s impressive paintings, created with Indian ink, decorate the hotel’s impressive suites. She shows her passion for Asian art and calligraphy, creating infinite value in the construction of a complex and abstract framework.

For more information, please visit www.plazaespana-hotel.com.

Style Fashion Week New York, Day Two

On day two of Style Fashion Week New York, designers, Matte Brand, Sweet Talk Swim, Adriana Sahar, Raul Penarada, Hirun Bangkok, Elie Madi and Rocky Gathercole showcased SS’19 designs at the Manhattan Center. Guests of the shows additionally enjoyed performances by Chloe Maggs and Leah Kate presented by Vezt Music App. Essentia Water kept attendees, models and designers hydrated throughout the night. Guests, VIP’s and socialites enjoyed Tipsy Girl Wines as they viewed the season’s latest collections. Decor was provided by Jimmy DeLaurentis. Sitting front row was Ming Lee Simmons, Diggy Simmons, Julz Goddard (YesJulz), WolfTyla, Sihoban Bell, Deborah Cox and others.

Matte Brand

Sweet Talk Swim

Adriana Sahar

Raul Penarada

Hirun Bangkok

Elie Madie

Rocky Gathercole

Sid Neigum Returns To RE\SET

THE COLLECTIONS™ announced today the return of internationally recognized designer, Sid Neigum, who will premiere his Spring/Summer 2019 collection exclusively in the P2 (parking garage) of Yorkville Village, 136 Yorkville Ave at 9:30 P.M. as the finale show of the first day of Toronto Fashion Week and RE\SET™ 004, September 4, 2018.

“This feels like the right time to return to Toronto to showcase my new collection at RE\SET™ at Toronto Fashion Week. Canada is having a fashion moment, and I want to support the fashion industry and help garner awareness internationally for what’s happening here at home.” States Sid Neigum, founder and designer, Sid Neigum.

Opening RE\SET™ 004 on Tuesday, Sept 4, at 4:00 P.M. THE COLLECTIONS™ will welcome another unprecedented presentation by internationally renowned Mikhael Kale, who will unveil select pieces from the FW18 collection, exclusively available at Hudson’s Bay, as well as his Spring/Summer 2019 collection inside the iconic Royal Ontario Museum (ROM), 100 Queen’s Park, presented by Toronto Fashion Week and RE\SET™, in patnership with the Royal Ontario Museum. The official ticket sponsor for Kale’s show, Mantella Corporation, will offer complimentary access to the first 100 individuals of the public. Kale’s presentation, inspired by the notion of repurposing structure, and will debut technical wrapping and tying in a way that limited the design process, with garments displaying new life from previous shape..

“I recognize how critical it is to support the Canadian fashion industry and am dedicated to the ongoing support of Canadian fashion designers.” States Sylvia Mantella, Chief Marketing Officer, Mantella Corporation.

Both Neigum and Kale are established Canadian designers and bring with them an impressive portfolio of press attention from major international outlets including Vogue, alongside a long list of loyal celebrity fans including Beyoncé, Gigi Hadid and Bella Hadid, among many others. The return of Neigum and Kale to Toronto Fashion Week under the RE\SET™ platform, after having presented their collections in international markets including New York, Paris and London, marks a major milestone for THE COLLECTIONS™ and RE\SET™.

Neigum and Kale’s shows at RE\SET™ 004 will act as headlining shows with unparalleled production value, of which THE COLLECTIONS™ have built their reputation on.

“Toronto is the fashion capital of Canada and we are beyond excited two of the country’s biggest talents have decided to showcase their SS’19 collections at RE\SET™,” states Dwayne Kennedy, co-founder and fashion director at THE COLLECTIONS™.  “Canadian designers deserve international acclaim, and we are committed to creating the platform for which they can showcase their collections and successfully build their brands.”

RE\SET™ 004’s full designer calendar is now available for viewing via reset.fashion  marking the largest and most diverse line-up to date. With internationally renowned designers including New York based Daniel Gregory Natale and Victoria Hayes, alongside emerging ones-to-watch, WIL Studios and Namesake, RE\SET™ 004 will present a robust line-up of Canadian fashion talent, solidifying its place on the global fashion calendar.

All RE\SET™ and Toronto Fashion Week presentations will be supported by
beautyBOUTIQUE by Shoppers Drug Mart lead make-up artist Simone Otis. Hair will be provided by Redken Fifth Avenue New York, and lead by Jorge Joao.

Artist Pension Trust Announces Art Display

Carefully curated works are featured throughout the New York City building, including in Danny Meyer’s Union Square Hospitality Group’s newest spaces, Manhatta and Bay Room

Artist Pension Trust (APT) is pleased to announce its new project at 28 Liberty Street, a 60-story skyscraper, located in Manhattan’s Financial District. APT artist works will be featured throughout Fosun International’s 28 Liberty building, including at Manhatta, the Danny Meyer-run Union Square Hospitality Group’s (USHG) newly-opened restaurant and bar, as well as Bay Room, USHG’s first-ever event space, both of which occupy the 60th floor of the building.

“Art has always been essential part of our restaurant designs,” says Meyer. “We are thrilled to include over 100 pieces of artwork from Artist Pension Trust in Manhatta and Bay Room, both by top local talent and established international artists. We love APT’s mission of helping artists and fostering a community between them, and we feel privileged to benefit from their meaningful work, and to share it with our guests.”

Featured artists in the space include Logan Grider, an Oregon-based artist and Theresa Hackett, a Los Angeles-based artist, who will both have their works featured inside Manhatta and Bay Room. Hackett’s work incorporates non-conventional materials to create hybrid landscapes while Grider’s pieces showcase an abstract theme.

“This partnership between APT, Fosun, and USHG is an exciting opportunity for our artist community,” says Zohar Elhanani, CEO of Artist Pension Trust. “We constantly seek new and exciting avenues to highlight the works of APT’s artists and the opportunity to showcase selected art throughout 28 Liberty and in both Manhatta and Bay Room, art that has been personally selected by Danny Meyer, will serve as fantastic exposure for our artists.”

Founded in 2004, APT (Artist Pension Trust) is a unique social initiative, designed to bring financial security and international exposure to a select group of emerging and established artists around the world. APT acts as a mutual assurance program, allowing participating artists to benefit from the sale of each other’s work — in essence, ensuring that the big-name artists behind blockbuster shows can support the work of talented peers still gaining art world recognition.

Since its foundation, APT has worked with some of the world’s leading contemporary artists, from Turner Prize winners to recipients of prestigious awards including the Prix de Rome and Deutsche Bank’s Artist of the Year. Works by APT artists have been loaned for exhibitions at the world’s leading institutions and have been prominent features of events including Art Basel and the Venice Biennale.

See some of the works that will be featured here: https://www.mutualart.com/apt/

About Artist Pension Trust

Artist Pension Trust (APT) was established in 2004 to provide artists with added financial security at every stage of their career, through a unique, patented model that allows participants to benefit from one another’s success. The APT model ensures that 72% of the net proceeds from the sale of an artwork goes back to its artist and their peers: 40% to the artist who created the work, and 32% shared among artists in their regional group.

THE COLLECTIONS™ x RE\SET™

THE COLLECTIONS™, a Toronto based production agency and founders of the RE\SET™ fashion platform, now in its fourth season, announced today the full designer line-up for RE\SET™ 004 in collaboration with Toronto Fashion Week returning to Yorkville Village, 136 Yorkville Ave., September 4-6, 2018.

THE COLLECTIONS™ will bring a curated group of over 30 Canadian designers to unveil their new collections in a variety of formats including 14 presenting designers in the traditional runway model and in-studio static presentations as well as over 16 designers in the direct-to-consumer RE\SET™ Showroom.

“This season will mark our largest roster to date, featuring womenswear, menswear, unisex and accessories,” states Mel Ashcroft, Co-founder for THE COLLECTIONS™ “We are dedicated to providing a platform for designers to engage the community and connect direct-to-consumer through sales and marketing initiatives.”

The RE\SET™ 004 designer line-up includes: colourful minimalism by ready-to-wear designer Alex S. Yu; bridal and eveningwear from Christopher Paunil presented by Herman-Sellers-Gough Furs; contemporary womenswear designer Hilary MacMillan; South Asian non-traditional inspired evening and bridalwear line Mani Jassal; cutting edge sensual womenswear by Mikhael Kale; bespoke luxury leather jacket brand Namesake; genderless designer Pedram Karimi; renowned womenswear designer Tara Rivas; classic sartorial menswear from WIL Studios; Montreal based genderless collection WRKDEPT; and New York based newcomers including architecturally driven womenswear brand Daniel Gregory Natale and contemporary womenswear by Victoria Hayes.

New to RE\SETTM this season is a group presentation to celebrate the collaboration between iconic retailer, Hudson’s Bay and THE COLLECTIONS™. The show will highlight 12 Canadian designers including Atelier Guarin, Hilary MacMillan, Sid Neigum, Markoo, Mikhael Kale, Pedram Karimi, S.P. Badu, WIL Studios, WRKDEPT, Biko, Cuchara and Daniel Gregory Natale. Each designer will be available in the Discover This Pop-Up space in select stores and online at thebay.com across Canada. The collaboration launches September 4, 2018.

“With this momentum, we’re thrilled to be collaborating with Hudson’s Bay,” continues Ashcroft. “This presentation will offer consumers, and industry experts the ability to shop the looks exclusively available at Hudson’s Bay this coming fall.”

RE\SET™ is inspired and made possible by the following like-minded partners who thrive on supporting local initiatives and continue to build a cohesive creative community: Toronto Fashion Week and its founding partners (Yorkville Village, The Hazleton Hotel, Freed Developments and Hill & Gertner), beautyBOUTIQUE by Shoppers Drug Mart under the lead of P1M artist Simone Otis, Working Proof Studio and NordströmMatte Public Relations.

Paris FW x Haute Couture

During Paris Fashion Week Haute Couture, on Tuesday, July 3,

Maison des Centraliens has hosted three young designers with their Fall- Winter Collections 2018-2019:

 

ABE by Ariane Chaumeil Jewelry  “Miroir”

There is magic and mystery in a mirror : the reflexion of who looks into it is real, but reversed.  Since we gaze at ourselves, all fantasies become possible and brings us back to face each other, and to what the world has to face. As a two-way mirror, you can see without being seen. Step through and find out with this collection, and the part of your soul using your imagination, whether it is dark or whether radiant…

The fall winter collection of the ABE by Ariane Chaumeil house, whose crafting remains done with the blowtorch glass, becomes richer with a new proposition: the metal paste making. Sculpted and cast, the metal paste is modelled, sanded, fired at high temperature, brushed and rubbed with a burnisher and polished several times in order to get pieces of golden and white bronze, and of pure copper, with a shiny, ancient rendering.

 

A couture collection by  designer Armine Ohanyan

A couture collection made in France, entirely handmade, intimately inspired by nature, showing the natural elements in all their forms. Ice, crystallization, rain, wind, dew and roots. Crystallized in these surroundings, the Human Being becomes Nature. The Nature is everlasting, nothing can stop it. It is the true beauty, perfection. For depicting this cycle of evolution, Armine Ohanyan uses the new technologies such as 3D printing or materials crafting, which play an important role in her creation process. Her art investigations never end, like the movement that she shows in its different forms and their ranges of colours and materials. Her creations are futuristic, modern, with a wide beauty touch.

 

Baroqco Jewelry

Designers Imelda and Eduardo aka Baroqco are citizens of the world . Their roots are from Dutch Chinese Indonesian and Portuguese descent, and this diversity is what provides foundation that leads to the inspiration and creation. BaroQco comes from Baroque, an era of change from simplicity to lively and exuberant detail. BaroQco stands alone with its unique grandeur and ability to surprise and to achieve a sense of awe. Imelda and Eduardo started to create jewelry as they were looking for a tiara or crown for their wedding day. At that time there were not a lot of options, so they decided to create their own tiara which lead others to ask whether they could also make necklaces and earrings.

« As we embrace the impressionism, we strive not only for the outer but especially for the inner-beauty. In our creations we want to push boundaries of artistic techniques. And therefore the BaroQco is a book without an End. »

The materials are opal ,gold and Swarovski and all the metalwork are nickel free, the usage of non toxic and – hazardous for plating makes the jewelry more ecofriendly.

 

 

See pictures below :

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Quintessential Outfits To Lift Up Your Style Quotient

Shopping for clothes can be challenging. If you are a fashionista, then the pressure is even higher as you have to meet high expectations. Household chores, school or college, office and other engagements make it difficult to follow fashion trends. A cheat-sheet will come in handy to catch up with what all happened in the fashion world, while you were busy elsewhere. Here are some outfits which have made it to this year’s “must have” list.

Sequin top: Your savior
It is rather tiresome to dress up for a party after a long day at the office. In such cases, a sequin top is your ultimate companion. These sparkly tops need no added accessorizing. Off-shoulder, crop, tank or normal, there are a thousand designs to choose from. The sequins come in golden, silver, copper and other metallic hues. If you are wearing a short halter-neck or tank sequin top, layer it up with printed shrugs or jackets.

Belted trousers are a keeper
Ladies who need to wear pants on a daily basis know how comfortable cotton and linen trousers are. It becomes easy for women to create several looks with belted trousers. These are available in several designs, colors, and materials as well. Whether you are getting ready for another day at the office or have to attend a party, belted trousers will come to your rescue.

Green and white combo
Apart from outfits, you need to keep an eye open to identify which patterns are hot this season. If you don’t possess any short or A-like dress, skirt, jumpsuit, rompers or top that has green and white prints, then you are lagging behind in the fashion game. Subtle white print on a green background is in vogue.

Denim overalls and jumpsuits
Love denim? Who doesn’t right?! This summer, you must get your hands on a denim jumpsuit or overall. These are two styles, which are currently in fashion. Several fashion models and celebs have already been spotted in these attires. The color does not matter as long as the garment fits you correctly. These can be easily dressed up or down. They are suitable for casual and relaxed meetings.

Distresses acid-washed jeans
Speaking of denims, you must have a ton of ripped jeans in your wardrobe. If “yes” then good for you. If not, then you need purchase acid-washed distressed jeans ASAP. Make sure that it accentuates your curves. A jean will fail to serve its purpose if it does not fit the body correctly. These go well with all sorts of tops. Pair it with high boots to get a “high fashion” look.

Cargo printed pants and Ts
After their enormous success, cargo prints slowly faded. As nothing in fashion sector remains submerged for too long, cargos are all set to make a comeback with a bang. If you want to amph up your style quotient, then you must invest in a pair of cargo pants that actually fit. Gone are the days when these were only available in military green. Cargo printed trousers are available in several colors and styles as well. Cargo printed T-shirts will go well with this pant if you deliberately want to create a “print harmony.” Otherwise, cargo printed T-shirts will competent blue, black and grey pants as well.

The plastic trend is in high gear
While the entire world has joined hands to shun the use of plastic to stop environmental degradation, the fashion industry is experimenting with it to create new trends. Hollywood’s “bad girl” Rihanna has already made plastic see-through boots an instant hit. Now, it is time for plastic outfits to shine. Recently, see-through plastic jackets have been launched in the market. These are available in clear as well as colored variants. You can pick either buttoned jackets or zipper jacket. The see-through clear jackets will jazz up your style and will also highlight the top that you are wearing underneath. Opaque plastic skirts are also present in the market for those who wish to bring about a drastic change in their style statement.

Long “top n skirt” combo
Not all ladies are comfortable with skin show. It is not wise to show-up at formal events in mini-skirts and crop tops. In case you want to opt for something other than dresses or long gowns, then check out long top n skirt combos. Western designers have been influenced by long “kurtis” and “ghagra” which are traditional Indian outfits. These are jazzy numbers and are best reserved for special occasions. The long kurti comes with a flared skirt. These Kurtis have slits on both sides. Keeping in line with the Indian flavor, these “kurti n skirt” combos come in vibrant colors. They are made of rich fabrics and often are heavily embellished.

Don’t ignore accessorizing
Once you are done collecting all quintessential attires, which are expected to set the fashion circuit on fire in 2018, it is time to concentrate on your accessorize. All fantastic outfits must be supported with befitting accessories. Too many accessories will make the ensemble visually busy, while lack of it will make the outfit bland. Dressing is like whipping up a recipe. If you fail to add the right spices, your dish will not taste good. The look your desire to achieve is that dish, your attire is the main ingredient and accessories are the spices. You need not put on too many trinkets. Belts, shoes, bags, and scarves also fall in the accessory list. It is imperative that you pick right accessories to complement your outfit. None should outshine the other.

So, wait no more! Check out the fashion stores near you today. If you are too lazy to leave your couch, then log on to any online shopping site. Grab the best deals and revamp your wardrobe with these “must have” pieces today.

Graduate Fashion Week 2018

TALENT OF TOMORROW CAMPAIGN

@OfficialGFW | #WEAREGRADUATEFASHION | #GFW18

Now in its 27th year, Graduate Fashion Week continues to bring the latest innovative and exciting emerging talent to the world’s attention, showcasing the fashion innovators of tomorrow with a four-day event in London on the 3rd – 6th June 2018.

Graduate Fashion Week is the largest platform in the world for new BA fashion talent, highlighting the freshest upcoming stars in design, creative direction, marketing, communication, photography, illustration and all aspects of the modern business of fashion. Helping bridge the gap between graduation and employment, the event offers students a unique chance to meet industry contacts, recruiters and brand’s face to face, giving them the opportunity to kick-start their careers within some of the world’s most globally successful brands.

To kick off this year’s campaign, esteemed stylist and photographer Damian Foxe sought out his favourite graduate designs from hundreds of final year entries to be shot at the home of Graduate Fashion Week, The Old Truman Brewery in Shoreditch. Inspired by old school fashion and portrait photography, Damian played with the power of natural light which, when properly harnessed, sculpts the human form and magnifies its natural beauty. Using traditional, manual techniques such as offcuts of fabric and found fragments of paper and glass, he was able to manipulate the light to blur the lines between solid physical reality and pure fantastical imagination, adding drama and atmosphere to the final imagery.

Having already worked with some of the biggest names in cinema, upcoming Austrian actress Coco König modelled in the campaign photoshoot and said, “I think it’s such a wonderful opportunity being able to showcase these real art pieces and it’s an honour to be a part of it.”

The graduates chosen to debut their work in the photoshoot this season embody diverse influences and unique styles, with some focusing heavily on sustainability, using ethical materials and recycled pieces to decrease their harm on the environment. Photographed designs include aspiring designers from British GFW member universities University of Central Lancashire, University of the Creative Arts Epsom, University of East London, De Montfort University and Manchester School of Art. Whilst the Universidad de Vigo, Spain, was the first international school to have a student selected for the shoot and included in the campaign.

Martyn Roberts Managing & Creative Director of Graduate Fashion Week said, The work being produced for 2018 is of the highest calibre and the campaign is truly original and extraordinary, reflecting the talent on show at Graduate Fashion Week. We look forward to seeing the collections used in the campaign on the runway in June.”

Supported by the likes of Lifetime Patrons including Christopher Bailey, Victoria Beckham OBE, Vivienne Westwood DBE RBI and Nick Knight OBE of Show Studio, this year Graduate Fashion Week sees Diane Von Furstenberg and Nadja Swarovski join the ranks as Lifetime Patrons. This news confirms the charity’s growing international reach and the crucial role it plays as a global hub inspiring the world’s top designers.

Additional Global Ambassadors support the messaging of the charity throughout the industry including; Julien Macdonald, Caryn Franklin MBE, Holly Fulton, Gareth Pugh and Henry Holland to name a few and 2018 also sees multiple new premium and high street sponsors such as Levi’s, Superdry and Ralph Lauren join to support the charities goals within the industry.

With 25 catwalk shows including the University Group Show- GFW Collective, this year also sees the expansion of Graduate Fashion Week’s international Fashion Award show, increasing the amount of universities showcased from four back in 2011 to 45+ this year including leading faculties such as Parsons (USA), Shenkar (Israel) and Accademia Costume & Moda (Italy). In addition to the catwalk show featuring looks from the universities top talent, there will be an exhibition space for the international universities which very much focusses on the diversity and celebrates the strengths of each faculty.

Tickets are available now and open to everyone with a passion for fashion and design.

Media attend for free, register here for your ticket: www.graduatefashionweek.com/media

General tickets are on sale now from:     www.graduatefashionweek.com/buy-tickets

THE 2018 GRADUATE FASHION WEEK CAMPAIGN

Evelyne Babin – University of the Creative Arts Epsom

Born and raised in Tanzania, Evelyne Babin’s collection is based on the idea of letting different cultures from various East African dynasties step into conversation over their inherent beliefs and values.  Looking into the arts and crafts of the Swahili people of the island of Zanzibar and the banana leaf craft from her native Chaga village near Mount Kilimanjaro, Evelyne merges floral cut outs with dried banana leaves framed onto hessian and embroidery anglais fabrics designing a collection which portrays the vibrant colours and crafts of East Africa.

Sarah Seb – University of East London

Sarah Seb is passionate about making use of discarded material and lowering consumption waste. The collection explores the process of reconstruction in second hand clothing, as a type of mechanism to avoid the creation of new materials and to lower the impact of waste caused by the fashion industry on the environment. Using second-hand and used clothing creates a direct link to culture and history. Old clothes should not be seen as rubbish but as a canvas for each individual’s self-expression. It is vital that the already accumulated waste is dealt with instead of using more resources and causing damage in the name of fashion.

Rose Connor – University of Central Lancashire

Rose Connor’s collection is based on upcycling plastics’ after her research into oceanography and the effects of discarded plastics and their effects on marine life. Rose developed a technique of fusing newly created fabric, through heat pressing, plastics and in particular ‘bath-time’ plastics such as shower curtains’ and mesh shower sponges. The effects of her material manipulation technique, which is heat formed to the body, has created garments reminiscent of other-worldly silhouettes influenced by underwater coral and marine sea creatures. She had the idea of creating beautiful art work sculptures from the ugly devastating ‘islands of plastic’ that are polluting our ocean environments.

Elizabeth Hargrave – De Montfort University

The collection has been fuelled by the ethos of Russian Constructivism – the relation between human subjects and the mass-produced objects of modernity. Inspiring the design process with “the re-organisation of everyday life and calling maximum attention on the simplest things that surround us”, Elizabeth’s designs are simple but poignant.  She uses sustainable, biodegradable natural fabrics and natural dyes (e.g. berries, roots and tea)  in an attempt to educate and highlight that the use of synthetic fabrics and fabric dyes in fashion contribute to the world’s pollution and that the future of design lies in using these materials and methods that will eliminate the environmental impact of fashion waste.

David Cottington- De Montfort University

David Cottington’s graduate collection “im/maturity” is centred around the concept of maturity and development, something he believes is subjective and not always a negative trait. Each outfit in the collection has its own sub-concept – starting from birth, developing through the stages of life to old age. This really helped David to focus, giving each outfit its own personality but also working towards a cohesive collection.

Queer culture, humour and playfulness are also part of David’s everyday life and therefore translate into the fashion he creates. Hand crafted techniques, like crochet and hand painting are mixed with masculine tailoring and smart sport influences. The garments are intended to be masculine but with a softness.

Libby Bowler – Manchester School of Art

Libby Bowler seeks to combine traditional hand-craft processes with technical details and fabrics to produce innovative garments with a sensibility for sustainable design. Research themes which inspired the development of her graduate collection included mountaineering and naval expeditions, Inuit garment construction processes and the environmental protest group, Surfers Against Sewage.

Libby began the research process with a visit to the Imperial War Museum archive where she was able to handle historic expedition garments and equipment. She continuously studied historic and contemporary garments to aid design and construction skills. The colour pallet was inspired from art works from Tibet, the primary nationality of the Sherpas, who help transport equipment for Everest expeditions. There is also text extracted from survival guides and environmental protests that has been developed into graphic vinyl transfers which is a key process running throughout the collection to express a sense of protest in a playful yet informative way.

Jose Cortizo – Universidad de Vigo

Jose Cortizo has always been inspired by architecture and also honours traditional Japanese culture in his work. ‘Weekend Lovers’ is a fusion of these two inspiring motifs.

Japanese architect Kengo Kuma contributes to the collection his defense for the local, the artisanal that Jose translates into important interiors of dyed cottons, with rough finishes and transparencies in Swiss organdie. Volumes in the garments are achieved through the superposition, fed by the modular repetition, the scaling of patterns and manual pleating. The choice of outer fabrics is essential to give weight to add firmness to the pieces, at the same time as bringing out the duality in terms of quality with which the designer constantly plays. This is then married to the Japanese floral art of crystal embroideries full of delicacy and femininity, creating a masculine collection of great rotundity.

‘Weekend Lovers’ speaks of the casual lovers and the passion with which they relate.

Maria Hassan-Attah – Plymouth College of Art

The collection draws inspiration from Maria’s West African heritage, which is then fused with a contemporary Western twist, reflecting her upbringing in Urban Britain.

Influence has been taken from the rich West African culture Maria has been exposed to. This is articulated through bright, bold shapes and print. Her concept takes further inspiration from West African miner’s uniforms. These have been incorporated into design details, such as baggy silhouettes, strapping and oversized proportions. Also significant is the print, which Maria developed from West African art into her own modern style.

The collection is about celebrating history and heritage but also the multicultural modern world.

Boy – Jose Cortizo – Universidad de Vigo

Girl – Sarah Seb – University of East London