Posts tagged with "design"

Reebok x JJ Watt Unveil JJ II

With pre-season underway and kickoff quickly approaching on September 9th, football season is right around the corner. As we gear up for the season, I’m sharing an exciting announcement with Reebok x J.J. Watt.

Today, Reebok x J.J. Watt announced the newest iteration of the iconic JJ II training shoe, the Reebok JJ II Clean Slate Pack. After being off the field for almost two full seasons, 2018 represents a fresh start for Watt on the field, and the Reebok JJ II Clean Slate pack directly taps into this mentality, embodying the physical and mental toughness it takes to mount this type of comeback.

This new video from JJ and Reebok, linked here, dives into Watt’s resiliency and the Clean Slate Pack’s representation of his comeback.

The shoe ties directly into Watt’s comeback through key features:

  • Triple-White represents the fresh, clean start this year represents to Watt after coming back from two years in a row of difficult injuries
  • Silver metallic details signify the self-reflection that comes with Watt’s comeback
  • Mental and physical rebuilding is represented in the construction tape aesthetic in the sock liner
  • Written on the sock liner is the quote “NEVER LET A STUMBLE IN THE ROAD BE THE END OF THE JOURNEY” – a phrase that represents the work, the sacrifice and all the difficult days of rehabbing that Watt overcame to get back on the field where he is today

The JJ II Clean Slate Pack is available on Thursday, August 16th, for $99 on Reebok.com.

The Reebok JJ II is the ultimate training shoe for functional movements, featuring a Lenoweave upper to be more breathable and durable, a redesigned outsole to promote increased traction across multiple surfaces, and LiquidFoam technology, allowing for security and comfort.

QUOTES FROM JJ WATT:

We all face adversity at some point or another in our lives. This shoe was designed as a reminder to never give up and always fight to put your best foot forward. Great days lie ahead.

I received the first prototype of this design approximately four months ago and have worn it every day since, throughout the rehab and training process. It is a daily reminder to be stronger than whatever is trying to bring you down and to overcome any adversity that may lie in your path.“

MORE ABOUT THE REEBOK JJ II

The JJ II is the latest training shoe forged between global fitness leader Reebok and the superstar athlete.

The JJ II was built from the ground up to provide the versatility to attack any training session with the same maximal intensity as Watt himself. The shoe features a Lenoweave upper to be more breathable and durable, a redesigned outsole to promote increased traction across multiple surfaces, and LiquidFoam technology, allowing for security and comfort.

The JJ II also pushes the boundaries of technical innovation to withstand Watt’s intense workout regimen, with cutting-edge training features that include:

  • Stay grounded – full-length, high-performance rubber outsole for ultimate traction
  • No holding back – Low-cut design for freedom of movement
  • Brace for impact – Liquidfoam technology cushions and stabilizes for explosive moves

Reebok Alter the Icons Collection × JayIDK

Reebok has unveiled its second iteration of the game-changing “Alter the Icons” collection – this time in partnership with emerging rapper and record producer JayIDK.

The collection, which puts a new and refreshing spin on classic Reebok silhouettes like the Classic Leather and Workout Plus, tears up the traditional design rulebook and will launch August 15. In addition to launching the collection, Reebok has also debuted a video with JayIDK – highlighting his journey and alternative path to success.

See the video here: https://youtu.be/LJK2xdMAodc

They say you don’t mess with a Classic – but Reebok’s done it anyway. Reebok Classic’s newest campaign with Foot Locker Inc., dubbed Alter the Icons, discards decades of design practice to present radically chopped-and-skewed, heritage-hacked spins on the brand’s most iconic sneakers in an open statement against convention.

Featuring classic footwear with reinterpretations of the brand’s iconic Starcrest and vector logos, the campaign spotlights the brand’s unique approach to heritage – that tradition isn’t canon, but a platform for contemporary thinking. Alter the Icons looks to guide the rising generation of future designers, artists and other young visionaries in helping them homage history without being swallowed by it. It is a challenge for creatively and culturally-minded consumers across the globe: dare to alter your path.

To launch the campaign, Reebok is dropping the product with a street-level pop-up saluting New York’s famed street merchant culture. A brand-approved street merchant will set up shop starting at 10 a.m. outside Foot Locker’s New York Flagship on 34th Street in Herald Square featuring street-legal spins on classic Reebok merch. Open to the public for one day only, the pop-up will guide consumers into the Foot Locker storefront where they will discover the official campaign product.

“With this launch pop-up activation, we wanted to pay homage to something that has not only been a part of New York City’s street culture for decades, but speaks to the spirit behind what Alter the Icons is all about – challenging convention and breaking the rules,” says Neal Taylor, General Manager of Reebok Classic.

The campaign will continue by rolling out a series of video profiles featuring a selection of game changing contemporary music artists – including Saweetie, Lil Baby, Bodega Bamz, JAYIDK and MadeinTYO – sharing their unconventional paths to success that showcase a similar departure from creative tradition. A trailer for the series featuring these visionary artists can be viewed here.

“Alter the Icons is about celebrating those who have similarly broken custom within their mediums – fashion, music, design, art – by using their own ‘spin’ to alter traditional paths to success,” Neal Taylor adds, “We see these five artists as role models for bold cultural departure, inspiring a likeminded generation of rising creatives to push boundaries and march to the beat of their own drum.”

The first drop of the Alter the Icons collection, featuring the Classic Leather and Workout Plus silhouettes, is available for purchase beginning today on Reebok.com, and in-store and online at Foot Locker, Lady Foot Locker, Kids Foot Locker, SIX:02, Champs Sports and Footaction for $85 while supplies last.

For more information on the Alter The Icons collection, please visit www.reebok.com/us/alter, and follow the #AlterTheIcons hashtag on your social media platform of choice. Stay tuned at Reebok.com for further information on upcoming Alter the Icons product drops.

About Reebok

Reebok International Ltd., headquartered in Boston, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming which enable movement and is committed to accompanying people on their journey to fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s functional training, running, combat training, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market. A subsidiary of adidas, Reebok is the exclusive outfitter of CrossFit and the CrossFit Games; the exclusive authentic global outfitter of UFC; the title sponsor of the Reebok Ragnar Relay series; and exclusive apparel provider for Les Mills.

For more information, visit Reebok at Reebok.com.

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Artist Pension Trust Announces Art Display

Carefully curated works are featured throughout the New York City building, including in Danny Meyer’s Union Square Hospitality Group’s newest spaces, Manhatta and Bay Room

Artist Pension Trust (APT) is pleased to announce its new project at 28 Liberty Street, a 60-story skyscraper, located in Manhattan’s Financial District. APT artist works will be featured throughout Fosun International’s 28 Liberty building, including at Manhatta, the Danny Meyer-run Union Square Hospitality Group’s (USHG) newly-opened restaurant and bar, as well as Bay Room, USHG’s first-ever event space, both of which occupy the 60th floor of the building.

“Art has always been essential part of our restaurant designs,” says Meyer. “We are thrilled to include over 100 pieces of artwork from Artist Pension Trust in Manhatta and Bay Room, both by top local talent and established international artists. We love APT’s mission of helping artists and fostering a community between them, and we feel privileged to benefit from their meaningful work, and to share it with our guests.”

Featured artists in the space include Logan Grider, an Oregon-based artist and Theresa Hackett, a Los Angeles-based artist, who will both have their works featured inside Manhatta and Bay Room. Hackett’s work incorporates non-conventional materials to create hybrid landscapes while Grider’s pieces showcase an abstract theme.

“This partnership between APT, Fosun, and USHG is an exciting opportunity for our artist community,” says Zohar Elhanani, CEO of Artist Pension Trust. “We constantly seek new and exciting avenues to highlight the works of APT’s artists and the opportunity to showcase selected art throughout 28 Liberty and in both Manhatta and Bay Room, art that has been personally selected by Danny Meyer, will serve as fantastic exposure for our artists.”

Founded in 2004, APT (Artist Pension Trust) is a unique social initiative, designed to bring financial security and international exposure to a select group of emerging and established artists around the world. APT acts as a mutual assurance program, allowing participating artists to benefit from the sale of each other’s work — in essence, ensuring that the big-name artists behind blockbuster shows can support the work of talented peers still gaining art world recognition.

Since its foundation, APT has worked with some of the world’s leading contemporary artists, from Turner Prize winners to recipients of prestigious awards including the Prix de Rome and Deutsche Bank’s Artist of the Year. Works by APT artists have been loaned for exhibitions at the world’s leading institutions and have been prominent features of events including Art Basel and the Venice Biennale.

See some of the works that will be featured here: https://www.mutualart.com/apt/

About Artist Pension Trust

Artist Pension Trust (APT) was established in 2004 to provide artists with added financial security at every stage of their career, through a unique, patented model that allows participants to benefit from one another’s success. The APT model ensures that 72% of the net proceeds from the sale of an artwork goes back to its artist and their peers: 40% to the artist who created the work, and 32% shared among artists in their regional group.

Panasonic Introduces Shoe Deodorizer

Panasonic Corporation will begin selling a shoe deodorizer, the MS-DS100, equipped with “nanoe X” that generates 10 times(*2) more hydroxyl (OH) radicals than “nanoe” to remove unpleasant shoe odors in a simple way, on September 20, 2018 (in Japan only).

One of the common causes of unpleasant shoe odors is isovaleric acid, an odorous substance produced by foot sweat and bacteria. According to a survey(*3) Panasonic conducted with sneaker wearers, about 62% of those surveyed take some measures to remove shoe odors, but about half of them are not satisfied with the deodorizing methods they use.

The MS-DS100 utilizes Panasonic’s original ion particles, “nanoe X,” to dissolve and eliminate unpleasant shoe odors(*1). When the product is set in shoes and the switch turned on, “nanoe X” is generated and spreads from six outlets to every corner of the shoes to remove odors(*1) in the entire interior of the shoes from the heel to the toe.

There are two operation modes to choose from. The normal mode provides approximately five hours of operation, while the long mode runs for about seven hours to remove stubborn odors. Both modes cost less than 1 yen(*4) per use, so it is very economical. The MS-DS100 also operates on a mobile battery(*5) so it can be used at a place where there is no AC power outlet. The product comes with a stylish storage case. The case accommodates the cap sections that are inserted into shoes for use, so the product can be stored neatly in the entrance area or shoe cupboard.

With the MS-DS100 shoe deodorizer, Panasonic proposes an easy way to remove shoe odors and expects to create new market demand.

Product features

Uses “nanoe X” to dissolve and eliminate shoe odors(*1)

The MS-DS100 utilizes Panasonic’s original nano-sized ions, “nanoe X.” Measuring about 5 to 20 nm each, the “nanoe X” particles penetrate the textile and dissolve and eliminate unpleasant shoe odors(*1).The six outlets discharge and spread “nanoe X” to every corner of the shoes to provide a thorough deodorizing effect.

Economical operation with electricity cost of less than 1 yen(*4) per use. Also operates on a mobile battery(*5).

There are two operation modes to choose from. The normal mode provides approximately five hours of operation, while the long mode runs for about seven hours to remove stubborn odors. Both modes cost less than 1 yen(*4) per use, so it is very economical. The MS-DS100 also operates on a mobile battery(*5) so it can be used at a place where there is no AC power outlet, such as in the entrance area or shoe cupboard.

Storage case provided with the product features a stylish design to look attractive when placed in an entrance area.

The storage case provided with the product accommodates the cap sections that are inserted into shoes for use, so the product can be stored neatly. The caps with antibacterial treatment(*6) can be removed and washed with water, so they can be used hygienically.

About product

Product name: Shoe Deodorizer

Product No.: MS-DS100

Suggested retail price: Open price

Launch date: September 20, 2018

Monthly production volume: 1,000 units

Specifications

Approximate power consumption: 2.9W

Approximate product dimensions: 170 (W) x 92 (D) x 246 (H) mm

Approximate weight: 480 g (main unit only)

Cable length: 2.5m

Color: -H (light gray)

Accessories: AC adapter, cable, storage case

*1: Effect of deodorizing foot odors (isovaleric acid) adhered to shoes. Testing laboratory: Panasonic Corporation, Product Analysis Center. Testing method: 6-stage odor intensity measurement method in an about 10-m2 test room. Deodorizing method: Generation of “nanoe.” Test result: Odor intensity decreased by 1.5 in 5 hours. Test result certificate issuing date: June 4, 2018. Test result certificate number: 1V332-180604-K01.

– Test results were not obtained under actual use conditions.

– Deodorizing effect varies depending on the ambient conditions (temperature, humidity), operating time, type of odor, and type of textile.

– Sensitivity to the deodorizing effect may vary from individual to individual.

*2: According to the results of Panasonic’s measurement conducted based on the ESR method. Comparison between 480 billion “nanoe” particles/second and 4,800 billion “nanoe X” particles/second.

*3: According to the results of Panasonic’s Internet survey conducted in June 2018 with males and females (N = 2,000) in their 10s to 60s

*4: Calculated based on the new electricity rate of 1 kWh = 27 yen (including tax)

*5: For normal mode, use a mobile battery with a capacity of 3,760 mAh or more (rated output: 5.0 VDC, 1.8 A). For long mode, use a mobile battery with a capacity of 5,000 mAh or more (rated output: 5.0 VDC, 1.8 A). Operation on a mobile battery cannot be guaranteed since the operating time may differ depending on the usage conditions, environment and other factors.

– Mobile battery is not supplied with the product.

*6: Antibacterial effect. Part name: Cap. Antibacterial effect verifying laboratory: Japan Food Research Laboratories. Testing method: In accordance with JIS Z 2801. Test result: Antibacterial activity value of 2.0 or higher. Antibacterial method: Antibacterial agent contained in the resin. Name of the part with antibacterial treatment: Antibacterial treated resin. Test result certificate issuing date: August 25, 2015. Test result certificate number: No. 15083195001-0101.

Porsche Design x Escada Fashion Show

By Krishan Narsinghani

360 Magazine recently attended LA Fashion week’s pre-show featuring Porsche Design and Escada‘s newest fashion lines. The event took place at The Petersen Museum in the heart of LA at Miracle Mile. Petersen Automotive Museum is considered one of the largest of its kind known for its history and vast collection of automobiles. The attraction was founded by magazine publisher, Robert E. Petersen, in 1994 and is currently worth over forty million US dollars.  The venue offered validated parking for VIP attendees and a red carpet for all guests and celebrities.

Vintage models of Porsche vehicles greeted guests as they entered the venue for hors d’oueveres and speciality cocktails. The soiree proceeded with the fashion show held inside the Mullin Family Grand Salon. Porsche Design dressed male models as mannequins in their new men’s line where attendees could take an up-close look at edgy jackets, joggers and shoes. Escada organized a traditional runway unveiling for their women’s collection.  Models strutted alongside history as Porsche’s antique motor vehicles highlighted the runway.  Escada revealed elegant gowns for body types of all shapes and sizes. Textures varied from aqua ruched patterns to sequence-floral combinations.

The evening ended with a VIP After Party held in the Bruce Meyer Family Gallery. Additional spirits and champagne were served as larger food portions were presented to socializing guests. The architecture of the building plus views from the rooftop completed the tasteful ambiance of the night.

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SmartBuyGlasses

Different personalities suit different sunglasses. That’s why, this Friendship Day, SmartBuyGlasses has listed some of the best selling frames that will be perfect for your best friends.

Can’t live with them, wouldn’t dream of living without them. No matter if you’ve known them from birth or picked them up along the way; friendships are what really make the world go round. The support systems you develop with these precious few human beings are what sustain you throughout your life. They pick you up when you fall, laugh at you when you deserve it, and laugh with you every day. So, what better way to celebrate them than dedicating a whole day in their honor?

Because there isn’t just one type of ‘friend’, there can’t just be one type of eyewear to match them. That’s why we’ve gone to special lengths to find the perfect pair of sunnies for the friends that we just know you have.

The sports freak $82

Gym maniac, road runner, or just all round athletic champion; everyone has that special friend who motives them to better themselves. As well as making you feel like a massive failure on those odd days when all you want to do is eat ice cream on the sofa.

For these friends, it’s important to get them frames that can be used during strenuous physical activity, that are both lightweight and durable, and are of flawless aerodynamic design. For this friend we recommend a pair of Under Armour Menace sunglasses. Made from the highest quality materials, they provide long wear comfort and full UV protection.

The party animal $170

These sexy little Lolita frames are for the friend who knows how to have a wild night every night. The one who drags you out of your pyjamas into the light, and whose number is on speed dial when you’re looking to have a night to remember.

Hot red cat eye frames coupled with silver lenses are right on trend and will make sure she stands out in a crowded room. She’ll love you forever for this nifty little gift.

Literary genius $163

Some people are the educators, others are the educatees. Everyone has that one friend who always make you feel like the latter. They sharp, they’re witty, they’re unbelievably learned, and they always have something new to tell you every time you meet. Embrace the education and be proud of your clever friend! Show them you love them by getting them these bookish, intellectual sunnies from Ray Ban. Made from high quality acetate, with crystal lenses, they are perfect for everyday wear.

Total diva $29

You know who I’m talking about. You love them, you’re loyal to them, but you’ve never rolled your eyes quite so much around someone else. It’s either the on again off again boyfriend, the obligatory billion selfies every time she draws breath, or the constant drama on every social media platform going. Annoying as they can be though, you know you couldn’t be without them and their amazing ability to hold the spotlight, or their charismatic confidence that rubs off on you every time they’re around.

Love them for who they are and let them thrive in these stunning LMNT polarized shades that were clearly designed for the divas. The oversized pale pink cat eye lenses coupled with the golden bridge provide that sultry seductive air that all divas crave.

Future president $153

And finally, we have the overachievers; the ones who always outshine you no matter what. Whether it be in sports, academics, or charitable works; they’re always leading the pack. They’re a formidable force and you’re glad you’re on their good side. They’re 100% strong willed enough to be able to lead the country one day, and you know they’d do a wicked good job at it.

These no nonsense Aviators are perfect for this type of bestie. Worn by presidents throughout the ages, they’re short hand for power and ice cool composure. The wooden detail on the double brow bar providing that extra detail that lifts them above your standard aviator frames.

If none of these frames catch you eye, then there are plenty more to choose from at SmartBuyGlasses. Get your friend the perfect pair this Friendship day!

Lure Hollywood

By Krishan Narsinghani

360 Magazine joined Hollywood’s very own Lure Nightclub for LIT Saturdays at their most recent event with Hip-Hop’s number one radio station, Power 106. DJ Inferno and Krucial hosted the magical evening with mixes of top Hip-Hop, R&B and EDM hits. Lure (owned by parent company – Sunset Entertainment Group) has featured celebrities such as Jay-Z, Future and Drake as hosts for this prime venue, located at 1439 Ivar Ave, Los Angeles, CA 90028.

Lure exhibits high-tech entertainment with a massive stage, motion-sensitive LED screens, and numerous LED lights. Mirrors and booths outline the perimeter which define a Vegas-style appeal and transforms Lure into a major hotspot of Los Angeles. The 18,000 sq. ft. dance club includes indoor and outdoor party areas, intimate lounges, bottle service and hand-crafted cocktails.  A strict dress code is applied to both men and women as multiple guests were seen arriving in classy chic or formal wardrobe. LIT Saturdays reflected a diverse crowd of multiple races while ages ranged from twenty-four to thirty-two.

A VIP line is also offered for special guests and bottle service holders. Doors open at 10:30 p.m. Pre-sale tickets guarantee entry before 11:30 p.m., while non-ticket holders may enter after 11:30 p.m. if the venue is not at capacity. Lure operates weekly on Friday and Saturday.

The 360 team ended the night with a feeling of success thanks to Lure’s refreshing ambiance and crowd. The venue’s balance between lounge and dance makes for an exceptional Hollywood outing.

Instagram:

LURE | DJ Inferno | DJ Krucial

Mojo Nomad Central

Mojo Nomad Central – a ground-breaking concept designed to turn the traditional hotel model on its head- will open this September on Queens Road Central in the heart of Hong Kong. The property is the second to open from the Mojo Nomad brand, Hong Kong’s first hotel concept with shared working spaces, and a member of the Ovolo Hotels group.

“Following the unprecedented success of Mojo Nomad Aberdeen, on the western shore of Hong Kong Island, we’re excited to unveil a second Mojo Nomad property in Hong Kong, this time in the city’s bustling Central District,” says Girish Jhunjhnuwala, the visionary behind the Mojo Nomad concept, and founder & CEO of Ovolo Hotels. The edgy, design-driven concept draws on the hotelier’s desire to make a difference. “We are giving modern travelers access to a multi-use space where they can be productive, collaborate, seek adventure and experience new things,” continued Girish.

The first of its kind in the region, the Mojo Nomad concept combines a mix of designer rooms, from private to accommodation options for families, groups and friends, paving the way for a new type of value-driven design hospitality. Mojo Nomad’s communal spaces encourage guests to connect with new people and ideas, tapping into a thriving demographic of explorers and addressing the changing demands of the ever-evolving traveler.

The new Mojo Nomad Central offers a total of 56 guest rooms ranging from size S to XL; two of the property’s rooms will offer shared accommodations. Adhering to the brand’s commitment to integrating the latest in technology and design, each room is equipped with multiple USB and traditional plug sockets, as well as international adapters. Shared rooms are fitted with individual televisions and Bluetooth headphone capabilities, as well. A flexible-use space on the property’s second floor will offer a refreshment bar and shared kitchen with additional working and lounge areas. On the third floor, the gym offers TRX equipment, punching bags, yoga mats and more.

A two-story Mexican eatery, Te Quiero Mucho, will serve share-style plates and margaritas alongside a broad selection of artisanal tequilas. The bar, which also serves as the hotel’s reception desk, is decked out with eye-catching neon.

“Our inspirational new hotel collection is designed for those seeking a better way of living. At Mojo Nomad, guests are able to unite around common interests and enjoy a unique style of community living, which values openness and collaboration without compromise. Whether your stay be long or short, you’ll be a part of our community,” concluded Girish.

For more information about Mojo Nomad, visit www.mojonomad.com. For more information about the Ovolo Hotels group, visit www.ovolohotels.com.

ABOUT OVOLO HOTELS

Ovolo Hotels is an independent hospitality company that owns and operates a collection of individually designed hotels. Founded in 2002, the company now runs four hotels in Hong Kong and six hotels in Australia, including in Sydney, Melbourne, Brisbane and Canberra. Ovolo also recently launched a new brand, Mojo Nomad, in Aberdeen Harbour, Hong Kong. Mojo Nomad is a cohabitation concept for global nomads that combines travel, lifestyle and community at its core and will be entering the Australian market in the near future.

ABOUT MOJO NOMAD

Established in 2017, Mojo Nomad is a community for global travelers who seek a new way of living. The brand’s vision is to establish a global brand that will consistently go beyond traditional hospitality concepts which allows residents to live, work and travel in an effortless home-feel environment. The Mojo Nomad micro-living hotel concept offers collaborative and fun environments that expose its residents to new people, new ideas and new experiences. Mojo Nomad strives to encourage residents to be active creators and unite them around a common interest to share space, resources, and activities, ultimately inspiring them to contribute creatively and intellectually to the world around them.

2019 Rolls Royce Cullinan, Effortless Everywhere: The Super Luxury Lifestyle Vehicle

By Shin Takei

Cullinan, the first, Super Luxury SUV from Rolls Royce came about because of demands from a customer base whose profile includes young or young at heart, affluent, demanding, cutting edge, stylish, leaders in their own fields and successful like the many readers of The 360 Magazine. You want to go all over the place without compromising comfort or quality whether on the highway or off road like in a Rolls Royce kind of way. The Cullinan is imposing as it stands tall and is unmistakably a Rolls Royce. Unlike the familiar two-box SUVs the Cullinan is a three-box design with a trunk area that extends beyond the tailgate. This is reminiscent of Rolls Royce from the 1930s which were equipped with an outside travel trunk for your belongings. The rear luggage area of the Cullinan is separated from the passenger compartment by a glass wall so that the passenger compartment noise level and temperature is controlled for maximum comfort. It will definitely stand out from the crowd and you will be noticed. It is powered by a 6.75 Liter twin-turbo V12 with 563bhp and 627lb-ft of torque with all-wheel drive and all wheel steering. Part of the All Aluminum Architecture shared with the new Phanton and future models, it offers incredible rigidity and features that expands the parameters of the flexible chassis.

The Cullinan features doors that open and close by a touch of the remote key or the door handles and the bottom curves inwards so that no trousers or long skirts can be soiled by dripping residue from the rain or having fun mid romping. The car also lowers itself 1.6 inches to make ingress and egress easy. Open the door and a whiff of exclusive leather aroma titillates the olfactory nerves. Beautiful wood veneers, jewel like finish on switches and knobs grace the interior. The high quality of the materials are what you come to expect from Rolls Royce and again Bespoke is the word here and there’s no end to what you can achieve to individualize your very own Cullinan. The central infotainment screen is now touch sensitive but there is the Spirit of Ecstasy dial in case you prefer to use it manually. There are two configurations for the rear seating; the Lounge Seat for owners with family that sits three across of the Individual Seats with a fixed center console that incorporates a drinks cabinet, Rolls Royce crystal whiskey glasses and decanter, champagne flutes and refrigerator. This luxurious feature come in handy when you deploy two rear-facing seats from below the rear luggage area by a touch of a button. These are no cheap jump seats but made to match the other leather material and interior feature sand is called a Viewing Suite. This is an elegant way to watch a cricket match or waves crashing near the ocean. It’s what we call a tail gate party on this side of the pond. By the way, rear seat passengers sit higher than the front so they have a commanding view out the large windows.

The Cullinan is at home on every terrain with the Magic Carpet Ride. There’s a Off-Road button commonly called the Everywhere Button that takes care of surfaces like rough road, gravel, wet grass, mud, snow and sand. This delivers torque to each wheel smoothly and without interruption. With input from electronically controlled shock absorbers, steering inputs, camera info and body and wheel acceleration, the air suspension system adjusts to current conditions a million times a second. In addition to the Off-Road button, there is a Hill Descent button and Air Suspension ride height button that makes it real simple to adjust.

The 2019 Rolls Royce Cullinan is a welcome addition to the Super Luxury SUV class with its elegant yet imposing looks and commanding presence. We anticipate the Cullinan to land on our shores late fall so we will be giving it a test drive then.

For more information, visit www.rolls-roycemotorcars.com