Posts tagged with "design studio"

Hot wheels, jaguar, 360 MAGAZINE

JAGUAR × HOT WHEELS

The new Jaguar F-TYPE has completed its journey from sketchpad to showroom with a unique tour – in Hot Wheels® model form – of the Jaguar Design Studio.

The 1:64 scale sports car model, complete with perfectly recreated black and white camouflage wrap, navigated 25 loop-the-loops, three gravity-defying jumps and 44 corners along the 232-metre long Hot Wheels orange track laid out around the studio.

On the way, it raced from a design review of original sketches, past digital renderings, colour and materials samples and a clay model, revealing the details of new F-TYPE’s purposeful, beautiful and timeless design before coming to rest beside the real thing.

Julian Thomson, Design Director, Jaguar, said:

“As a designer and huge car enthusiast, Hot Wheels models have been a part of my life since childhood. They capture the imagination, make owning the car of your dreams a reality, and give you the first opportunity to actually ‘drive’ a car. We are used to creating models in clay but seeing such a finely-detailed 1:64-scale model of the new F-TYPE race around the studio, showcasing every stage in our design process, was a truly unique experience.”

Working in close collaboration, designers from Jaguar and Hot Wheels used the CAD data of the real car to craft the precise 3D-printed model, recreating every beautiful detail of the new F-TYPE, including its striking new clamshell bonnet, distinctive super-slim Pixel LED headlights and more sculpted front and rear bumpers. 

Where the model relied purely on gravity to accelerate it up to speed, the new Jaguar F-TYPE is available with a range of powerful and efficient engines: a 300PS turbocharged four-cylinder, 380PS supercharged V6, and 450PS and 575PS supercharged V8s. The latter is exclusive to the new F-TYPE R and, combined with all-wheel drive, delivers truly extraordinary performance in all gears and in all conditions. Launching from 0-60mph takes just 3.5 seconds.

The tiny F-TYPE reached scale speeds of up to 300mph along the custom-built track which was designed and developed with the guidance of Official Hot Wheels master track designer Paul Schmid.

The Jaguar F-TYPE is now available to order at www.jaguar.com and priced from £54,060 in the UK.

HERON PRESTON x Off-White

VIRGIL ABLOH AND HERON PRESTON REVEAL “COLLABORATION” HANDBAG

For their first collaborative release, Virgil Abloh (Off-White ℅ Virgil Abloh) and Heron Preston present “COLLABORATION”, a concept carryall that incorporates the designers’ common exploration of industrial elements. This accessory is a living hybrid: its dual-colored strap is a fusion of Off-Whites graphic yellow Weight Securing System strap and Preston’s signature orange band with the branded word “Style” in Russian. The strap is a purposeful note of asymmetry in a piece with clean balance. The transparent body is printed with Off-White’s famed diagonal white lines, along with the words “COLLABORATION”. Black carabiner clips secure the strap, while inside, an industrial netting-inspired inner tote is a textural contrast to the sleek exterior. Substantial industrial hardware finishes the design, with metal nuts that cleanly secure orange leather straps.

“Heron Preston’s ability to think without limits comes to life in this bag we created together,” Abloh says. “The mix of the materials combined with Off-White DNA lead to a final product that suggests a different idea of a “handbag”.”

PRICING
“COLLABORATION” – Mini – $942.00
“COLLABORATION” – Medium – $1,232.00

ABOUT HERON PRESTON

Heron Preston is the true embodiment of an artist born of the post-internet generation. Multi-faceted and genre-bending, he is a cultural icon in youth culture, and emerging designer in high fashion. He founded his eponymous fashion brand in 2016, and in two short seasons has garnered an international following. The common thread among his impressive bodies of work is a commitment to innovation, experimentation, and unpredictability. Heron Preston finds particular joy in the unexpected; taking conventional themes and reinterpreting them. Take for example his “UNIFORM” project from 2015, the designer’s first major collection, in which he collaborated with the NYC Department of Sanitation on a series of zero waste themed clothes and accessories. He’s also served as the global digital producer for Nike and of course, creative consultant to Kanye West, most notably on his work for the Life of Pablo and Yeezy fashion label.

@HERONPRESTON

 

ABOUT OFF-WHITE ℅ VIRGIL ABLOH

Established in 2013, Off-White is defining the grey area between black and white as a color.  Under the brand name, seasonal collections of men’s and women’s clothing, objects, furniture, and publications are articulating a current culture vision. Collections embedded in a recurrent back story with an emphasis on creating garments that have an identity by design. With a design studio based in Milan, Italy the label harnesses the history and craftsmanship within the country yet offers a global perspective in terms of design and trends. With a clear vision of splicing the reality of how clothes are worn and the artistic expression of high-fashion, creative director and designer Virgil Abloh explores concepts in the realm of youth culture in the contemporary context.

@off____white

 

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