WATCH THE NEW TRAILER HERE
On Saturday, June 22, 2019, Harlem will be celebrating basketball returning to Rucker Park! Continuing in the tradition of Holcomb Rucker – who founded the legendary Rucker Park basketball association in 1947 – and the late Greg Marius – who in 1982 extended the brand with the creation of the Entertainers Basketball Classic (EBC) – Harlem welcomes the newly formed Rucker Park Prep as the next phase of this staple Harlem institution that has greatly served New York city and its surrounding communities.
Globally known as “The Rucker” and hailed as the temple of street basketball; where legends and greats like Julius “Dr. J” Erving, Kareem Abdul Jabar, Allen Iverson, Kobe Bryant have gone to earn their rites of passage. Put through the gauntlet by basketball street legends like Earl “The GOAT” Manigault, Pee Wee Kirkland, Kareem “The Best Kept Secret” Reid, Ali Moe, “A Butta” and “Skip To My Lou”. The Rucker is where NBA stars such as Vince Carter and Lebron James have sought street cred, and still more show up to be battle-tested.
Def Jam Recordings – the legendary record label with deep roots in Harlem’s Basketball culture – joins Rucker Park Prep as it’s official launch sponsor and the newest extension of the Rucker legacy.
Rather than “Street Ball” Rucker Park Prep is instead a 14U (and up) High School youth division that will feature the best high school players from in and around the New York tri-state area. Leading the Games will be Rucker Park Prep’s Co-Founder and Commissioner Steve Barnett, the principal authority at the Rucker who has for decades not only provided College Scholarships for hundreds of young people but has coached countless elite Basketball Players in the country. Through his efforts and commitment to youth development many of his players have achieved the highest accolades in both university basketball of which many have gone on to play in the NBA.
“Rucker Park Prep is proud to be a part of the long-standing tradition and legacy of the Rucker Park – We are so excited to have Def Jam Recordings as a launch partner for Rucker Park Prep. The entertainment industry and Rucker Parks relationship is historic stated Haqq Islam, President and CEO of Rucker Park Prep.
“We are excited and honored to join Rucker Park Prep as a presenting sponsor this summer,” said Rich Isaacson, General Manager and Executive Vice President of Def Jam Recordings. “The Rucker and Def Jam are two New York institutions that strive to enrich the cultural fabric of this city and this community. We couldn’t imagine a better opportunity to unite, inspire and empower young people through sports, music and the one-of-a-kind vibrancy that is summer in New York City.”
On the first game day -Saturday June 22nd at 3:00pm – Rucker Park Prep in conjunction with Def Jam Recording will be sponsoring a community and family day, providing free food from local Harlem vendors to all guests of the game in the park.
The game will start at 4:30pm and will feature this counties top High School teams The Patrick School vs. Upper Room. On Saturday June 29th the Patrick School will play the Country Day School.
Commissioner Steve Barnett proudly states “RPP is a Premier Showcase for High School Basketbal.”
On Saturday June 29th at 5:30pm, Rucker Park Prep will be joined in a press conference with Councilwomen Inez Dickens, Harlem Assemblyman Al Taylor, State Senator Brian Benjamín as well as Borough Manhattan President Gail Brewer will be bestowing honors to the following: Def Jam Recordings, The Greg Marius Family, Darold “D- Ferg” Thomas who is the father platinum Polo Ground Entertainment/Sony recording Artist and Harlem native A$AP Ferg; Adrian “A Butta” Walton, considered one of the Greatest Street Ball Players in Rucker History and The Legendary Longtime Rucker Park Coach Bob McCullagh Founder of Each One Teach One, who has both played and coached at the Rucker Games for over fifty years.
The Rucker can an also be credited with birthing stars like Stephon Marbury, Cal Ramsey, and Hall of Famer, Nate “Tiny” Archibald. Similarly, Rucker Park Prep aims to help youth in the New York tri-state area earn more access to scholarships and other opportunities for exposure. Furthermore, the goal and objective of Rucker Park Prep is to enable students to excel in all areas of their high school experience, academically, socially as well as athletically.
“The EBC Organization and the Marius Family supports Rucker Park Prep in their mission of fostering and empowering youth in their athletic abilities in baseball” stated by Cheryl Marius and Family
Through Rucker Park Prep Foundation, Life skills workshops combined with high level basketball instruction will aid in the building of character and help instill core values such as integrity, hard work, perseverance, self-confidence, personal responsibility, leadership, respect for the game, and overall sportsmanship. Rucker Park Prep will strive to be a resource, both for students and parents, serving as a guide to help families navigate through the pitfalls and challenges that prevent student athletes from reaching their full potential. By taking a holistic approach to sports education and training, our goal is to help create the next generation of leaders inside and outside of the sports arena.
Courvoisier®, the most awarded cognac house* and producer of the finest cognac for nearly 200 years, is proud to announce a first-ever partnership with Def Jam Recordings, the iconic music label known for producing some of the best talent in Hip Hop throughout the last 35 years. As part of the collaboration, Courvoisier will become Def Jam’s exclusive spirits partner to establish a music platform, Amplified: Icons on the Rise, that includes high-profile activations designed to highlight key cultural moments and an event series featuring performances intended to celebrate a new generation of emerging artists.
Courvoisier® Cognac has announced its a first-ever partnership with Def Jam Recordings. As part of the collaboration, Courvoisier will become Def Jam’s exclusive spirits partner to establish a music platform, Amplified: Icons on the Rise, which includes high-profile activations designed to highlight key cultural moments and an event series featuring performances intended to celebrate a new generation of emerging artists. Artists in the series include Valee, Arlissa, Amir Obè and Bobby Sessions.
“We’re excited to partner with an iconic brand like Def Jam to recognize a new generation of artists,” said Stephanie Kang, Marketing Director at Courvoisier. “Like Def Jam Recordings, Courvoisier has a history rooted in a strong entrepreneurial spirit. We were founded on the principle that Courvoisier is a community, not a company. Through collaboration with talented artisans in our hometown of Jarnac, France, we’ve delivered a cognac of superior quality for generations.”
Courvoisier’s “Honor Your Code” platform celebrates the influences, life lessons, convictions, and ideas that guide life’s choices and inspires others to share their success with those who matter most. The partnership with Def Jam will span multiple touchpoints, including high profile events with Def Jam artists, social and digital media content, advertising and intimate brand activations. The emerging talent highlighted through the concert series includes Valee, Bobby Sessions, Arlissa and Amir Obè. They will tour cities around the United States such as New York, Chicago, Los Angeles, Miami, Detroit, Atlanta and Washington D.C. throughout 2019.
“A major focus for Def Jam and our brand initiatives involves connecting to our audience in authentic ways.”
Courvoisier and Def Jam are two iconic brands that run deep within culture,” said Paul Rosenberg, chairman and CEO of Def Jam Recordings. “We’re thrilled to partner with Courvoisier as we engage our audiences through exciting new platforms with incredible new artists.”
The House of Courvoisier was founded by Louis Gallois and Emmanuel Courvoisier based on their belief in the power of the collective. It is this conviction that inspired Courvoisier to nurture close relationships with respected artisans and winegrowers to produce its high quality, award-winning Cognac since 1828. Courvoisier Cognac has several expressions, which appeal to a variety of Cognac preferences and lifestyles, including VS, VSOP, Sherry Cask Finish, XO, Initiale Extra, and the ultimate expression of the House, L’Essence de Courvoisier.
YG releases highly anticipated fourth studio album, 4REAL 4REAL, today via Def Jam Recordings. In loving memory of Nipsey Hussle, a percentage of the album will go to the Asghedom children
Listen to his new album 4REAL 4REAL HERE
Watch YG perform “GO LOKO” on the Ellen show HERE
Read YG’S cover story in the Sunday Los Angeles Times HERE
New music video “IN THE DARK” out today
Later that day–, YG will host a 4REAL 4REAL album listening and release event in partnership with fashion e-tailer Revolve.com, at the NOVO, located in downtown L.A. YG’s D2C store is now live (https://4real.4hunnid.com/) and consumers purchasing an item from the D2C store will receive a code for early access to purchase tickets for the NOVO event. Tickets are priced at $4 and are limited to two per person. Tickets go on sale to the public on Wednesday, May 22nd.
With “Go Loko” featuring Tyga and Jon Z, YG is looking at one of the biggest records of his career, as the single has topped over 40 million streams in its first two weeks out. The viral “Go Loko” video has over 20 million views to date.
The countdown to the release of 4REAL 4REAL kicked into high gear the night after Cinco de Mayo, at the outdoor stage of ABC’s Jimmy Kimmel Live, where YG performed “Go Loko” with Tyga and Jon Z. Watch their live performance HERE (which has earned almost 2 million views). YG then brought it to Miami, where he stole the show at last weekend’s Rolling Loud Festival. On Friday June 21st, YG is confirmed to perform at the BETX Experience alongside Meek Mill, as part of the 19th annual BET Awards.
YG recently made his ‘Boachella’ performance debut, as second bill headliner, over both weekends of the fest with guests 2 Chainz, Big Sean, A$AP Rocky, Ty Dolla $ign, and Tyga, hailed by the Los Angeles Times as “…One of the fest’s finest rap sets to date.”
The arrival of 4REAL 4REAL builds on the extraordinary year that YG experienced in 2018, centering on the August release of his third album, Stay Dangerous, Top 5 follow-up to his critically acclaimed Still Brazy (2016), hailed by the New York Times as “an artisanal, proletarian Los Angeles gangster rap record.” The certified gold album Stay Dangerous was preceded by its first official single release in June, the triple-platinum #1 smash “Big Bank” featuring Nicki Minaj, 2 Chainz and Big Sean, one of the biggest single successes of YG’s entire career.
Multi-platinum selling, Grammy nominated, Def Jam Recordings/Visionary Music Group artist Logic announced a new North American tour kicking off this fall, “The Confessions of a Dangerous Mind Tour”. Produced by Live Nation, the outing will visit 26 cities across North America, making stops in Portland, Los Angeles, Miami, Atlanta, Toronto, Brooklyn, Chicago and more. Logic will be joined by special guests J.I.D and YBN Cordae.
Tickets go on sale to the general public starting Friday, May 17 at 10am local time at Ticketmaster.com. American Express® Card Members can purchase tickets in select markets before the general public beginning Tuesday, May 14 at 10am local time through Thursday, May 16 at 10pm local time.
Logic will also offer VIP packages for the tour that will be available at www.VIPNation.com.
Logic catapulted to fame with his now 5x platinum “1-800-273-8255 (National Suicide Prevention Lifeline)” featuring Alessia Cara and Khalid. The song garnered two Grammy nominations, including “Song of the Year,” was a Billboard Hot 100 hit, Top 10 at Pop Radio, #1 on Spotify, and #5 on Spotify Global. His most recent release, “Homicide” featuring Eminem, garnered over 30 million streams in one week and debuted at #1 on the Spotify US Charts upon release.