DEBUT SINGLE AND VIDEO OUT NOW
LISTEN AND WATCH “MAMA’S HOUSE” HERE
We’d like to formally introduce you to push baby…
Re-imagined, re-envisioned, and recharged under this new name, the group’s four musicians—Jake Roche [vocals, guitar], Charley Bagnall [guitar], Danny Wilkin [bass, keys], and Lewi Morgan [drums]—first joined forces for multiplatinum pop phenomenon Rixton. Despite their early success, the band wasn’t satisfied with the image they had presented to the world and decided to stop making music and touring. Following a four-year hiatus, they return as push baby—a completely new band that honestly represents who they are as artists for the very first time. Today, they release their debut single “Mama’s House,” as well as the companion video.
Get it HERE via Republic Records/School Boy Records.
push baby serves up a catchy, clever, and cheeky clarion call with the single—which hinges on the hook, “I’m still here living in my mama’s house, sleeping on my mama’s couch.” A reflection of their own experience, the song is a truthful ode to a modern career in music. It’s about landing back under your mother’s roof after a brief tryst with independence. Lead singer Jake Roche takes shots at himself and the London elite by joking, “I go to Shoreditch House, take a shower in the gym. My membership ran out, so I call Ed to get me in,” alluding to his friend and former tourmate, one Ed Sheeran. “We’re telling real stories” muses Roche. “We were away for years, and I come home to everyone thinking I’m now rich and famous. They think I’m getting all kinds of free stuff and living an amazing life. In reality, we’re back to square one.”
To accompany the track, frontman Roche co-directed the music video with MOON. It’s a wild, funky vignette punctuated by oddly unforgettable and unpredictable imagery, fire, and ode’s to music videos of the 90’s and Bob Fosse.
About the clip, Roche commented, “I wanted to see how far I could go by creating worlds built from my subconscious and my instinct. With my best friend and co creator MOON, we spoke about the visuals that stuck with us growing up in the 90’s. We just thought ‘if we do this we have to go all the way.’ Plus, this is a debut, and a debut in my opinion has to be strong, bold and come out of the gate kicking and screaming and I think we did that….in my Y fronts…with a donkey.”
As far as the new band name is concerned…
“Have you googled Push Baby? It’s horrifying,” says Roche.
“No matter what we do we just want people to feel authenticity. Even with the name. People are going to love it or hate it, but at least it’s self-aware” says Jake. “’Baby’ is the most overused word in pop, so we’re upfront about what this band is coming out of the gate.”
“We’re giving listeners the truth,” Jake concludes. “The truth can be funny at times. It can be scary at others, but it’s always real” he grins. Push Baby is brutal honesty with a smile, and they’re daring you listen.
“And hopefully by the time anybody is reading this,” Jake teases, “The search results for Push Baby will be more than just women giving birth.”
Pop music may never be the same.
PUSH BABY “MAMAS HOUSE”
AUDIO I VIDEO
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