Posts tagged with "data"

CapitalOne breach: how to protect yourself

A massive data breach hit Capital One. Digital privacy expert Daniel Markuson shares the most essential steps consumers can take to keep themselves safer.

On Monday, it was announced that a data breach of Capital One compromised the personal information of approximately 100 million consumers in the United States and 6 million consumers in Canada. It is said to be one of the top 10 largest data breaches ever.

The bank announced that in addition to the credit card application data, portions of credit card customer data were also obtained, including credit scores, limits, balances, payment history, transaction data, and contact information. Stolen data also included 140,000 Social Security numbers, 80,000 linked bank account numbers.

What to do if your account gets compromised

NordVPN’s digital privacy expert Daniel Markuson shares the most essential steps consumers can take to keep themselves safer.

Get back into your account

The first important step is to log into your online account and change the password immediately. Go through the privacy settings and check if you can make your account more secure. Invoke all recommended security settings.

It is as well advised to sign up for email or text alerts about your monetary transactions.

Freeze your credit

The best way to protect yourself is to freeze your credit. This makes it very difficult to open new accounts in your name, even if someone is using your stolen financial information. It is important to note, that credit freeze doesn’t influence your score.

With credit freeze invoked – most creditors will decline to open a new account as they will not be able to check your credit history.

Place a fraud alert and check credit reports

If freezing your credit is not an option for you – contact one of the credit bureauses and invoke a fraud alert. Fraud alerts flag creditors and they verify your identity before issuing new credit in your name. Such alerts usually last for a year but can be renewed.

Capital One said that they “will make free credit monitoring and identity protection available to everyone affected.” Check for credit inquiries, balances, and new accounts that you haven’t opened or applied for.

Check credit card statements

It is very important to regularly check your credit card statements online, even if you think that your data hasn’t been affected by the breach. If you see any strange activities on your balance – try to recall whether you authorized the charge. If you can’t recall it, inform your bank and the merchant immediately.

Make sure to keep all your documentation, such as order confirmation numbers or receipts.

Beware of phishing scams

Since hackers may have detailed information on more than 100 million individuals, there might be a spike in more personalized phishing scams. Such scams are usually very effective as criminals use a piece of real information, for example, your name and address.

Personalized phishing messages are designed to look as if they are coming from a legitimate bank or other familiar organization. Be vigilant and contact the organization before clicking on any links, filling in forms or transferring funds. For additional safety, use a VPN, like NordVPN, when browsing.

Report unusual activities

And finally, if you notice something unusual – report the incident to the authorities. Raising the alarm can help not only you, but others affected by the breach as well.

ABOUT NORDVPN

NordVPN is the world’s most advanced VPN service provider that is more security oriented than most VPN services. It offers double VPN encryption, malware blocking & Onion Over VPN. The product is very user-friendly, offers one of the best prices on the market, has over 5,000 servers worldwide and is P2P-friendly. One of the key features of NordVPN is zero log policy. For more information: nordvpn.com.

5 Tech Trends For Businesses

5 Tech Trends That Businesses Can’t Afford To Ignore

With technology evolving at such a rapid pace, some business owners are left digitally disoriented as they try to figure out which of the latest innovations they need to invest in and what they can ignore.

It can make for confusing times.

All that bewilderment aside, though, these fast-developing advances also create opportunities that can help small and medium-sized businesses become more competitive – if they understand how to seize them.

“Technology exists today that at one time was available only to large corporations with huge technology budgets,” says Chris Hoose (www.choosenetworks.com), an IT consultant who works with small businesses.

“Every year, technology becomes even more accessible to companies of all sizes.”

Hoose says businesses that want to stay on top of their games should make sure they invest in these technological trends, if they haven’t already:

The Internet of Things. Many Internet of Things-connected devices, such as smart refrigerators and thermostats, are designed for home use, but there are also applications for small businesses, Hoose says. Some examples: smart locks use digital keys that can’t be lost or stolen, and log a record of who uses a door and when; RFID tags on merchandise can prevent theft and automatically update inventory; and mobile-card readers can replace cash registers.

Artificial intelligence. Don’t be fooled into thinking that AI is something only the big organizations can afford to use, Hoose says. “It’s making inroads into technologies accessible for businesses of all sizes,” he says. “AI can help you offer increasingly personalized experiences to customers by maximizing your time and automating manual tasks, like data entry.” AI also can be used to improve decision making, Hoose says. Essentially, AI will help you take that jumble of data most businesses have and analyze it in a way that allows you to make better-informed judgments on the actions you need to take.

Telecommuting. The office world is changing and more workers spend at least a portion of their work week telecommuting. “In many cases remote employees use their own equipment, which can eliminate some of the company’s costs with purchasing and maintaining computers, printers and mobile phones,” Hoose says. Video conferencing, instant messaging and other advances are helping to make telecommuting a viable option, he says.

Customer-relationship-management (CRM) software. Any application that a business uses to interact with customers, analyze data, or recommend products and services to customers is “part of the CRM family,” Hoose says. “This type of software helps your team manage, control and build customer relationships,” he says. “It can log your team’s touchpoints with prospects, including emails, phone calls, voicemails and in-person meetings. You can have a complete record of your team’s interaction with a prospect that’s easy for anyone to access.”

Voice search. Consumers increasingly are making use of such AI assistants as Siri or Alexa to help them do internet searches using their voices. “Voice search is changing the way people find information because these queries are structured differently than when we type terms into a search engine,” Hoose says.

“Organizations of all types can benefit from optimizing their content to improve where they fall in a voice search.”

“To help propel your business going forward, it’s important to stay abreast of technology innovation,” Hoose says. “These technologies will help you expand your customer base, create more efficient in-house processes, and increase engagement from both customers and staff.”

About Chris Hoose

Chris Hoose (www.choosenetworks.com) is the president of Choose Networks, an IT consulting firm for small businesses. Hoose started the company in 2001 to give large-scale solutions and support to businesses that can’t afford their own in-house IT department. He earned a Master of Information Systems Management from Friends University.

Coachella 2019 Attractions

Coachella wrapped up last weekend and social media buzzed for 30 days, with more than 8.3 million mentions and 49.8 million engagements (likes, retweets, shares) focused on the music festival, according to international social media analytics firm Talkwalker

Influencer John Charles had two of the top trending Coachella articles on news and social over the last 30 days with 386,000 and 378,000 shares and likes, respectively, but a Vlog Squad video was number one with more than 431,000 shares and likes, Talkwalker reported.  The top three were:

Vlog Squad video – with alcohol, pool jumps and stupidity “HE SHOULD NOT HAVE DONE THIS!! (BAD IDEA) (431.6K shares/likes)

• Influencer James Charles Coachella Makeup & Lookbook 2019 video (386K shares/likes)

• Infleuncer James Charles prank (378.2K shares/likes)

 

Top mentioned celebrities during Coachella 2019

The Korean girls-band Blackpink was mentioned 1.8M times and grossed 7.9M engagements in total, more than Beyone (due to her diet and film on Netflix) with 341K mentions and 2.4M engagements.

Celebrities Mentions

1

Beyoncé

306,897

2

Ariana Grande

222,996

3

James Charles (model)

216,748

4

J Balvin

141,166

5

Justin Bieber

108,699

6

Kid Cudi

50,653

7

Nicki Minaj

49,377

8

Selena Gomez

49,000

9

Kanye West

46,788

10

Jaden Smith

31,199

Top Hashtags

 

Hashtags Mentions

1

#Coachella

2,146,586

2

#BLACKPINK

971,595

3

#BLACKPINKxCoachella_D1

470,204

4

#LISA

237,650

5

#블랙핑크 (= Blackpink)

220,837

Official Coachella 2019 Sponsor mentions

Only video and music sponsors had real impact due to venue and event names. Beverage and beauty sponsors failed in creating momentum.

Coachella Sponsors Mentions

Youtube Music

11,336

Amazon

10,440

Uber

3,572

Calvin Klein

2,914

Postmates

2,838

Heineken

1,885

Square

1,658

HP

1,180

American Express

1,080

Pantene

780

Method

632

NYX

582

Bose

567

T-Mobile

371

BMW i

245

Cupcake Vineyards

213

Red Bull

199

Absolut

181

Google Pixel 3

146

Marriott Bonvoy

34

Made by Google

8

Peets Coffee

 

 

Safety Score

Autoliv, Inc. (NYSE: ALV and SSE: ALIVsdb), the worldwide leader in automotive safety systems, today introduced Safety Score by Autoliv, a smartphone application with the goal to make people of all ages become safer drivers.

Once downloaded and when active, Safety Score monitors real-time driver behaviors and compares it against Autoliv’s proprietary data algorithms and known causes of accidents and provides the user with a personalized 3-digit safe driver score. The higher the score the more safe-driving behaviors the driver exhibited over an array of data points including turning, acceleration, braking, speed and distractions. The app also collects and compares data on weather, type of roads driven on, time of day and trip duration.

“Today, nearly 1.4 million people die in traffic fatalities every year and that number is expected to increase,” said Cecilia Sunnevång, Ph.D., Autoliv Vice President of Research. “Autoliv has been collecting, studying and acting on accident data for 65 years and we believe the road to saving more lives includes improving driver behavior. Safety Score, when used regularly provides a unique understanding of an individual’s safe-driving patterns and provides a framework for coaching and improving safe-driving habits.”

Christoffer Malm, Autoliv Director of Digital and Mobility, added that having a personalized safety score based on individual driving behavior could also be used by ride-hailing, taxi, limousine and other fleet and professional driving companies to provide an objective picture of a user’s safe-driving habits and provide a platform for evaluating and improving driving behavior. Additionally, a personalized Safety Score based on individual driving behavior could also be used to reduce insurance costs.

“Many usage-based insurance programs collect vehicle data and score based on the performance of a vehicle, which often has multiple drivers, so driving behavior reported back to the insurance company isn’t personalized,” he said. “Safety Score assesses individual driving behavior – regardless of the vehicle driven – and provides a personalized score that could be used to determine an individual’s safe-driving behavior. The individual could then share this information with the insurance company to reduce costs.”

Learn more

www.sparepartstore24.co.uk

Mark Cuban x Dallas Mavericks x Lympo

Mark Cuban, owner of the Dallas Mavericks, together with Tony G., co-founder of Lympo, have announced the official launch of Lympo, the nation’’s first blockchain fitness app, that rewards users with crypto tokens holding real monetary value that can be exchanged for premium products within its own in-app Lympo Shop. The free application pioneers a revolutionary new concept in wellness and personal technology.

Speaking today from the Lympo Practice Facility for the Dallas Mavericks, the heads of both partnering organizations introduced the newly launched app, as the first of its kind to use blockchain technology combined with fitness gamification to reward users for walking and running towards a healthier way of life. Those who subscribe to an active lifestyle and are ready to Walk. Run. Earn with Lympo, are invited to download the free app and learn more at http://Lympo.com.

With the help of blockchain technology and fitness gamification, users are rewarded with LYMcrypto tokens through the Lympo app for completing simple walking and running challenges. These tokens have monetary value and can be used to purchase sports and fitness products by today’s leading brands in the Lympo Shop – the first online store to accept fitness token payments. Lympo is developing the option to sync data with various fitness and health tracking apps and wearables to help analyze and evaluate activities while offering personalized health and fitness advice and bespoke services to the user.

Lympo is a seamless tool for motivating people to become healthy and adopt an active lifestyle,” says Tony G., co-founder  of Lympo. “By improving the well-being of people around the world and providing tangible incentives through our unique technology, we aim to unite fitness and wellness communities everywhere. Lympo will utilize the data we track on our phones and wearables to reward users for the lifestyle goals they achieve.  We are very excited to debut Lympo in partnership with the Dallas Mavericks, a true custodian in the health and fitness arena.”

The Lympo app offers challenges both by Lympo and its partners – coaches, wellness brands, various health, sports and fitness industry associations or influencers for example. Users can join these challenges, track their walking or running activities and get rewarded with LYM tokens upon completion. A challenge is completed when the required distance is covered. Users can also see the amount of LYM they have in their in-app wallet, including all transactions and the monetary LYM equivalent in dollars or euros. After saving a certain amount of LYM, the user is able to purchase exclusive sporting goods in the in-app store, providing an incentive to complete additional challenges. 

“Lympo is all about making positive changes by taking small steps towards a more active lifestyle,” says Dallas Mavericks owner Mark Cuban. “Lympo doesn’t require you to drastically change your daily habits, but it’s a great incentive to gain real rewards, like Mavs tickets and gear, for fitness efforts. Lympo offers a great opportunity for partnering businesses by increasing brand awareness through sponsored challenges, while opening a direct channel of communication with niche sports, health and fitness enthusiasts.” The Dallas Mavericks are Lympo’s founding U.S. partner and will engage fans through unique challenges and rewards through the app.

While the compelling benefits of Lympo’s reward-based platform are self-evident for the user, the application also presents a unique appeal for small, medium and large corporations that are looking to improve customer loyalty. Lympo brand partners are able to attract new and existing customers through the ownership of specific challenges; tailor rewards to encourage specific behavior; access tech-savvy health and fitness enthusiasts within Lympo’s user base, or interact directly with Lympo’s clientele by hosting a series of community-based events, using Lympo as a launchpad.

LYM is a crypto (utility) token, a central part of the Lympo ecosystem, used to reward users for their fitness efforts. The LYM token is also a revolutionary means of payment, allowing its users to monetize their fitness efforts and data. LYM is based on the Ethereum blockchain platform, which ensures the security and the technical stability of the token. Within the Lympo environment, LYM acts as any other traditional currency. The price of LYM is determined by market forces and is constantly changing in relation to other crypto and traditional currencies. LYM tokens currently serve as utility tokens on the platform to buy products on the in-app store. A broader range of healthy lifestyle products and services from Lympo partners will become available, such as personal training sessions or gym memberships, diet and exercise plans and the latest workout accessories. User-generated and user-controlled data will be the driver for the app’s functionality.

Lympo has been actively forming partnerships with elite athletes, including current World Champion discus thrower, Andrius Gudžius, as well as with the top-ranked female tennis player, Caroline Wozniacki, both of whom are Lympo brand ambassadors.

Download the app, select your challenge, and start being rewarded for your fitness goals at http://Lympo.com.

Contextual Advertising Report

In a recent study conducted by GumGum, the world’s leading computer vision technology company, 61% of US respondents reported they would continue to keep spending on contextual advertising. So what is contextual advertising, and why is it so important?

Contextual advertising is a form of artificial intelligence with the goal of creating targeted advertisements for its consumers. The advertisements are selected by an automated system based on the user and the content they enjoy. This approach allows companies to be more specific about the content they distribute and helps them deliver emotionally relevant branded messages.

GumGum recognizes the power of artificial intelligence and contextual advertising. They are dedicated to extracting valuable information from the public and proprietary data sets to implement it for industries across the board. With this knowledge, GumGum with the help of The Drum Studios, decided to conduct a study on contextual advertising. By doing so, GumGum determined the overall growing interest of this type of targeted advertising and why it has become so valuable for businesses.

I wanted to see if you would be interested in connecting with an executive from GumGum to discuss the recent study on contextual advertising. They are also available to discuss the misconceptions of artificial intelligence and contextual advertising. For more information on this study watch, A Walk Down Contextual Lane created by GumGum.

J.D. Power 2018 Smart Thermostat

Smart thermostats that are energy efficient vastly increase customer satisfaction, as well as ease of installation/setup and pricing, according to the J.D. Power 2018 Smart Thermostat Satisfaction Report.

“The boost in customer satisfaction based on energy efficiency shows that consumers are looking for long-term savings and environmentally friendly options when it comes to smart thermostats,” said Ian Greenblatt, Technology, Media & Telecom Practice Lead at J.D. Power. “If manufacturers can continue to turn out products that can satisfy beyond the purchasing and installation process, they will see an increase in customer loyalty, as we found that 94% of satisfied customers are likely to recommend their product to others and 59% are likely to repurchase the product down the road.”

The 2018 Smart Thermostat Satisfaction Report measures overall customer satisfaction with smart thermostat brands among those who purchased a smart thermostat system within the past 12 months. Satisfaction is examined across 10 factors (listed in order of importance): ease of use; ease of install/setup; reliability; energy efficiency; price paid; effectiveness of heating/cooling; internet connectivity; usefulness of app; variety of features; and customer service. Satisfaction is calculated on a 1,000-point scale. The report is based on responses from 952 customers and was fielded in July-August 2018.

Study Rankings

Nest ranks highest in overall customer satisfaction (883), performing particularly well in six of the 10 factors: internet connectivity; variety of features; ease of use; energy efficiency; usefulness of app and ease of install/setup. Honeywell ranks second (877) and Carrier ranks third (861).

Overall satisfaction among smart thermostat customers is 877, up 12 points from 2017.

J.D. Power is a global leader in consumer insights, advisory services and data and analytics. These capabilities enable J.D. Power to help its clients drive customer satisfaction, growth and profitability. Established in 1968, J.D. Power is headquartered in Costa Mesa, Calif., and has offices serving North/South America, Asia Pacific and Europe. J.D. Power is a portfolio company of XIO Group, a global alternative investments and private equity firm headquartered in London, and is led by its four founders: Athene Li, Joseph Pacini, Murphy Qiao and Carsten Geyer.

Focusing on People & Data to Distract Hackers

We live in times when it’s become easier than ever for hackers to breach an organization through social engineering. Breaches are primarily caused by phishing attacks, representing a huge security problem for businesses.

But why is this type of cybercriminal so widely represented in the statistics? What is it that makes it so easy and so profitable for hackers? We might not like the answers. The ever-increasing connectivity and focus on people and data is leaving us vulnerable to malicious attacks. To protect your business, you need to start thinking like a hacker. Let’s take a look at how they infiltrate big business and what can be done about it.

How Social Engineering Works

Since social engineering relies on personal information hackers can find online, it’s pretty difficult to counter. Before; that required some digging on the hacker’s part – now all it takes is a data-matching service like Spokeo and PeekYou, and they get all the information they might need and more. Cross-matching public records is one thing, but employees also freely share a lot of information on social media. This personal info is then used to target employees within a company with malicious emails, by posing as a trusted individual. From there, all a hacker needs to do is convince an employee to click on a malicious link or perform a wire transfer.

Are Individual Threats the Same as Company Threats?

As we can see, cybercriminals can efficiently use your social media information to reach their desired target within your company. Does that mean company executives should stop using social media altogether, or ban their employees from sharing any work-related information?

The short answer is yes. The long answer, if not “yes,” is that there should be strict policies in place about the use of social networks and what can and can’t be shared. For example, if a company executive posts about being on a business trip, hackers take that as a signal to try and perform BEC. Anything an employee posts about work projects or people they spend time with inthe office can help cybercriminals construct an elaborate and believable social engineering scam. It is why every employee must assume the whole world is watching them when they want to post anything work-related on social media.

The frequency of Social Engineering and Phishing

It’s no accident that social engineering and phishing attacks are responsible for 95 percent of data breaches. They exploit what will always be the weak link in any company’s security chain – the people who work there. Relying on traditional protective measures such as firewall, antivirus, anti-spoofing techniques, etc. cannot stop all of these attacks. Education is vital for prevention, but with these scams getting more elaborate and difficult to spot, it doesn’t ensure safety.

What Can Protect Your Business?

Wouldn’t it be wonderful if you didn’t have to worry about phishing? Good news, the worrying stops today. It seems challenging to prevent phish, but Area 1 Security offers an Anti-Phishing Service that finds and eliminates phish through a combination of web crawling and small pattern analytics. With Area 1 Horizon, your business will be safe, and you won’t be adding to the pool of $5.3 billion in losses due to phishing attacks last year.

With the ever-increasing focus on people and data, businesses are leaving themselves wide open to hackers. In those circumstances, there are two options – limiting the information hackers can get about you through social media, or investing in preemptive and comprehensive phishing protection. At Area 1 Security, we stop phishing for good.

TRANSATEL × JAGUAR LAND ROVER

Transatel to Offer Infotainment Services and On-Board Wi-Fi for Jaguar Land Rover

The first vehicles equipped with Transatel’s technology, new and older models of the Jaguar and Land Rover ranges [1], will be available to the market end of June. The two companies recently signed a Master Services Agreement for a global cellular connectivity solution aiming to cover Jaguar Land Rovers’ connected car passenger applications: internet browsing and navigation services from the vehicle console, as well as on-board Wi-Fi.

Connectivity provider and technical enabler Transatel will be providing a data plan starting in 2018 for Jaguar and Land Rover models in the UK, Italy, and Germany. Data plan extensions with a selection of local and European plans will be available for selected lines.  Transatel will be providing the service, managing customer and retailer relations, providing customer and retailer support, and ensuring the payment process for the purchase of data bundles by end users.

Transatel’s design of the customer journey for this connected car service is the result of over 18 years’ experience in marketing telecom offers to end users in European territories. Clients seamlessly manage their accounts via the selfcare application, accessible with any device using the car’s Wi-Fi. The multi-lingual selfcare application enables account management, user registration and payment method registration, among other features.

Philippe VIGNEAU, VP Business development at Transatel:

“We’re excited to be launching our second European connected car project with such a prestigious and renowned company as Jaguar Land Rover; this time not for telematics, but for passenger applications. We’ve been evangelizing the market for more than a year now, explaining to car OEMs worldwide how to avoid major lock-in risks and answering their concerns about security, among others. It seems the superiority of our platform and business model has now become apparent to some major players of the automotive industry.”

About Transatel

As the leading European MVNE/A (Mobile Virtual Network Enabler/Aggregator), Transatel has, since its inception in 2000, launched over 150 MVNOs (Mobile Virtual Network Operators) and built a strong expertise in Machine-to-Machine connectivity, before entering the Internet of Things arena in 2014. Today, the company offers an unparalleled cellular solution for global, multi-local data connectivity with eSIM capabilities for the IoT, addressing the connected car, connected objects, and embedded connectivity markets.

The Economist x Midterms

Today The Economist launched its first real-time midterm model, which uses statistical forecasting to predict how many seats in the House of Representatives each party is likely to win in this year’s US midterm elections.

View the model here:

Applying cutting-edge machine-learning techniques to political science, the model combines information from polling, past elections, special elections, fundraising, ideology and “fundamental” factors like the economy and incumbency.  It has been trained on every election cycle since 1942 and nearly 6,500 historical district races. The model will conduct 4.35 million simulated elections every day until the vote, live-updating to incorporate up-to-the-minute data.

The Economist’s midterm model currently predicts that Democrats have a 2 in 3 (or 65%) chance of taking the House, and holding an average of 222 seats, or 4 more than is needed for a majority.  It shows that there is a 95% chance that the Democrats will hold between 206 and 241 seats.

The Economist’s data team plans to launch a similar model to forecast Senate results later in the year once primaries are complete and more polls become available.

Find out more about The Economist’s midterm model here.