Posts tagged with "customers"

Canadian EV Company Rivaling Tesla Adds New Board Member

Electra Meccanica Vehicles Corp. (NASDAQ: SOLO) (“Electra Meccanica” or the “Company”), a designer and manufacturer of electric vehicles, has appointed Joanne Yan to the Electra Meccanica Board of Directors. Ms. Yan replaces Dr. Robert Tarzwell, who has resigned as a Director of the Company. “Dr. Tarzwell  joined our Company’s Board of Directors in 2015. He has been an active and valued director who has made a significant contribution,” stated Jerry Kroll, CEO.

Ms. Yan brings 25 years of experience in advising and managing both publicly traded and private companies. She serves as the President of Joyco Consulting Services, which she founded in 1994 to provide consulting services in the areas of corporate structuring, business development and strategic planning initiatives.

Ms. Yan has served on the Board of Directors of several public and private companies, including the Zongshen Industrial Group, Electra Meccanica’s strategic manufacturing partner. Recently, she led a transaction that enabled a Chinese company to acquire a 49% interest in Harbour Air, the largest sea plane operator in North America.

“We are fortunate to have Joanne Yan join our Board of Directors,” said Steven Sanders, Chairman of the Board of Directors of Electra Meccanica. “Ms. Yan is a strategic decision maker and investor with extensive business development experience. Her activities in the cross-border investment and M&A space, including the significant role she has played in our relationship with Zongshen and others, make Ms. Yan an ideal fit for our Board of Directors. I look forward to her contributions during this exciting time for Electra Meccanica.”

“Ms. Yan’s appointment to the Electra Meccanica Board of Directors is a testament to the strength of the relationship between Electra Meccanica and our manufacturing partner, the Zongshen Industrial Group,” said Jack Austin, Independent Director on Electra Meccanica’s Board of Directors.

“I am very pleased to accept my appointment to the Electra Meccanica Board of Directors,” said Joanne Yan. “I look forward to working closely with the board of directors particularly at this exciting time in the Company’s development as it initiates deliveries of the SOLO EV to customers in 2019.”

REMARKS BY ROLLS-ROYCE CEO TORSTEN MÜLLER-ÖTVÖS

The following below is spoken from Rolls-Royce’s CEO himself Torsten Müller-Ötvös.

 

Ladies and Gentlemen,

Welcome to the House of Rolls-Royce here in Geneva!

Each year we come to Geneva to update you about our business and to share with you some truly special examples of our wonderful products.

And this year is no exception.

As the world’s pinnacle luxury brand, celebrating our 115th anniversary this year, we take great pride in these beautiful and precious items, lovingly handcrafted by the nearly 2000 people who work at the Home of Rolls-Royce at Goodwood.

This celebrated facility in West Sussex, is acknowledged as a global centre of luxury manufacturing excellence. It lies at the very heart of the Rolls-Royce success story.

Our Home is a very unique place – a creative oasis where we are constantly guided by the vision of our founding fathers, Charles Rolls and Henry Royce to “Strive for perfection in everything you do”.

Since 2003 every Rolls-Royce in the world has been created here.

Ladies and Gentlemen, at Rolls-Royce, our clients are our life-blood. They are our heroes and our friends and we are obsessively focused on providing for their needs and desires. For them, being within the warm embrace of the Rolls-Royce family is an unbelievable experience, like no other. And they are deeply appreciative of our hyper-centric attention to the smallest of details.

The Home of Rolls-Royce at Goodwood has become a must-visit destination for large numbers of our valued clients.

They come from around the world to specify their Rolls-Royces and to meet our designers, engineers and bespoke craftspeople.

Many return later to view their creation being built in our factory or to take delivery of their Rolls-Royce in our fully bespoke Customer Suite.

So, from Goodwood to Geneva, this year, we have brought some of the best examples of products for you view and to enjoy. They are all truly lovely!

We have our complete product offering on our stand today, led by the world’s most exclusive luxury product the Rolls-Royce Phantom, described by many of you in the media and by our customers as “the Best Car in the World”.

Phantom is at the core of our company’s success. It is a global expression of ultimate achievement and I am pleased to report that more and more of our younger customers are experiencing our Phantom short-wheelbase as a self-driver’s car.

Phantom is flanked by Ghost, now in its 10th year of production and still in strong demand around the world. Ghost is a global favorite among our powerful, entrepreneurial clients.

Then, we have brought from Goodwood examples of our two highly contemporary, seductive coupe models.

Wraith – here in its Black Badge guise – is the ultimate powerful and agile Grand Tourer. Edgy and menacing, Wraith appeals to our young clients who are trendsetting, cosmopolitan citizens of the world.

And then, Dawn, our truly beautiful sexy and seductive drophead coupe. Dawn is much loved by our more social, fun-loving customers who crave the sensual pleasure of open-air travel.

Finally, to complete our product line-up we are joined this year by our hugely successful Rolls-Royce Cullinan, our first SUV.

Cullinan was launched to great global acclaim last year and has received effusive headlines in the media and an enthusiastic welcome from our customers.

I am delighted to tell you that our forward orders for Cullinan stretch into the fourth quarter of this year.

We are in full production at our Goodwood factory and continue to make substantial investments, including the employment of an additional 200 associates, in order to meet this very pleasing customer demand.

I can confidently say today that Rolls-Royce is set on a continuous and successful growth trajectory.

And speaking of success, it is with great pride that I can tell you that 2018 was another exceptional year for Rolls-Royce.

We set an historic business record, achieving our highest annual sales in our marque’s 115-year history.

We delivered 4,107 cars to customers in over 50 countries around the world and in doing so achieved year-on-year sales growth in all regions. The Americas remained our largest market.

But at Rolls-Royce it’s not all about volume.

Our unique and successful business model focuses on preserving the rarity of our products, which is a key demand of our customers, while at the same time achieving record levels of profitability.

This, we believe, is the real hallmark of how a true luxury brand should be managed.

In this regard I am happy to report that the Rolls-Royce business generates pleasing profits and we continue to contribute to the bottom line of our shareholder, the BMW Group.

Ladies and Gentlemen, please take a close look at and enjoy all the fine Rolls-Royces on our stand. Each one contains unique and beautiful examples of our world- renowned Bespoke offerings.

No other manufacturer of luxury goods can equal customer personalization to this level.

Indeed, today more than ever, it is globally recognized that “Bespoke IS Rolls-Royce”.

To more fully understand our Bespoke offering, please do take a particularly close look at this beautiful Phantom Tranquillity.

Created for those who conceive and achieve the impossible, Tranquillity is an expression of Phantom’s standing as the rarest and most desired object in the luxury world.

The Tranquillity Collection is strictly limited to just 25 examples worldwide and I am pleased to tell you that they have already all been purchased by discerning Rolls- Royce collectors.

Look into the car and see the tasteful integration of wafer thin shavings of the Muonionalusta meteor that fell to earth in Sweden over a hundred years ago.

And enjoy the highly reflective stainless steel, 24 carat gold plating and space grade aluminium elements in the car.

This, ladies and gentlemen, is the contemporary Rolls-Royce of today – a 115 year old brand, completely relevant in the present and moving purposefully into the future. A vibrant, successful and sustainable business, providing the most discerning people in the world with the rarest and very best luxury products and service on Earth.

As for the future: well, as you can imagine, we are not standing still!

We are imagineering and already engineering an exciting future for Rolls-Royce. A future that will be fully electric, digital and technologically innovative while never overlooking our commitment to the custodianship of the great Rolls-Royce brand.

This is what our customers and the world expects of us and rest assured, this is what we will deliver.

But for now, thank you for listening and I invite you to join me and my colleagues on the stand for a closer look at our lovely cars.

Thank you.

Bentley Announces World’s Fastest Wi-Fi

Bentley announced the launch of Advanced Connectivity – the world’s first super-fast, reliable and secure in-car WiFi system.

Customers can now benefit from uninterrupted mobile network coverage while traveling, providing a fully functioning and fully connected executive office on the move.

For example, when using the Advanced Connectivity WiFi system while travelling at speeds of 110 km/h (70 mph), a passenger is able to access a number of simultaneous entertainment and business applications – including high-definition video streaming across multiple devices – with uninterrupted service quality.

The Advanced Connectivity system can be simply accessed via a dedicated app on the customer’s smartphone.

Users will also benefit from Bentley Skype for Business and significant virtual office applications, such as the ability to access and edit files on the go, hold vital video conferences, conduct multiple meetings and be present for crucial discussions, all in a secure virtual environment.

The super-fast and highly reliable connection also offers customers new, unrivalled levels of in-car entertainment. Bentley Advanced Connectivity allows online video services to stream content uninterrupted in the car, for a truly luxury viewing experience.

How Bentley Advanced Connectivity Work

Bentley conducted an exhaustive international search to find the perfect partner for its in-car connectivity requirements, and has enlisted global communications company, Viasat, to provide the world’s best and most secure in-car technology for its customers.

Bentley Advanced Connectivity is a multi-channel virtual private network (VPN), which can aggregate up to three mobile network operators on one super-fast signal. The connectivity system is placed discreetly inside the boot lid, with the router connected to the on-board DC power supply.

The Wi-Fi router links to a broadband connected hub located at a static site. This hub then links the Bentley system to the broadband connection at the host site, for unparalleled connectivity, reliability and security.

Viasat is recognised internationally for having managed 14 million WiFi hotspots; for having operated a managed hotspot network in nearly 30 countries; and for bringing satellite-enabled in-flight WiFi to major commercial and government aircraft worldwide.

This new super-fast Wi-Fi service is available in all Bentley models in 2019.

Is It Time to Revamp Your Ecommerce Store?

The fact that technology never stops evolving is a double-edged sword. Innovations have allowed ecommerce merchants to sell to consumers via mobile devices, personalize product recommendations, and accept a flexible variety of payment gateways—all of which help strengthen bottom lines.

The flip side of this is the effort required to keep up with the latest advances. Just when you feel you’ve implemented a new tool or tweaked your website for the better, a new trend emerges.

As a result, the answer to the question “Is it time to revamp my ecommerce store?” is almost always yes. There’s always something you can do to improve your methods of doing business.

User Experience Is Key

First, consider your user experience (UX). When people visit your website, can they find what they need without hassle? Are you facilitating smooth forward and backward navigation? Are there any changes you can make to your layout or menu options to help speed up the customer’s journey?

Conduct an audit on your own website, paying close attention to navigation and design. Analyze visitor behavioral data to see where people are dropping out of your sales funnel—then turn to your website to see why that might be. Any hiccups or hurdles customers are experiencing may be enough to cause them to abandon their efforts, so this is a chance to eliminate friction and improve the overall UX.

While the simplest ecommerce definition is “conducting transactions online”, merchants must be aware of all of the processes that must occur before customers are ready to click “Confirm Purchase.” Only then do they take advantage of the opportunity to optimize the purchasing journey from start to finish.

Said simply, it’s always a good time to refine your UX.

Optimize Checkout to Reduce Cart Abandonment

It’s incredibly frustrating to discover how many consumers put items in shopping carts only to abandon the checkout process before completion. Shopping cart abandonment hovers somewhere around 70 percent these days. If your shoppers are bailing out before making a purchase, take a closer look at why they may be doing so to improve your site.

According to one survey, here are a handful of the top reasons for abandonment during checkout:

– Website required users to create an account (35 percent)
– The checkout process was too long or complicated (27 percent)
– Customers could not see or calculate their costs up front (24 percent)
– The merchant did not accept enough payment methods (8 percent)

The best ecommerce checkout processes are simple and flexible. Allow customers to check out as guests instead of scaring them off by requiring account creation. Show consumers where they are in the process with a progress bar. Be transparent with costs early in the process. Integrate a variety of secure, flexible payment methods with your platform so customers can conduct transactions their way.

Update Your Site Design

Website design has more to do with your bottom line than you may think. You want your web store to look great—perpetuating your brand personality—while also remaining highly functional. For example, fast loading is non-negotiable, as load times over a few seconds start to deter customers, especially on mobile.

Is it time to revamp your ecommerce store? Yes. But don’t panic yet. If you keep abreast of the latest trends and best practices, you’ll only have to make small tweaks as you go.

J.D. Power 2018 Smart Thermostat

Smart thermostats that are energy efficient vastly increase customer satisfaction, as well as ease of installation/setup and pricing, according to the J.D. Power 2018 Smart Thermostat Satisfaction Report.

“The boost in customer satisfaction based on energy efficiency shows that consumers are looking for long-term savings and environmentally friendly options when it comes to smart thermostats,” said Ian Greenblatt, Technology, Media & Telecom Practice Lead at J.D. Power. “If manufacturers can continue to turn out products that can satisfy beyond the purchasing and installation process, they will see an increase in customer loyalty, as we found that 94% of satisfied customers are likely to recommend their product to others and 59% are likely to repurchase the product down the road.”

The 2018 Smart Thermostat Satisfaction Report measures overall customer satisfaction with smart thermostat brands among those who purchased a smart thermostat system within the past 12 months. Satisfaction is examined across 10 factors (listed in order of importance): ease of use; ease of install/setup; reliability; energy efficiency; price paid; effectiveness of heating/cooling; internet connectivity; usefulness of app; variety of features; and customer service. Satisfaction is calculated on a 1,000-point scale. The report is based on responses from 952 customers and was fielded in July-August 2018.

Study Rankings

Nest ranks highest in overall customer satisfaction (883), performing particularly well in six of the 10 factors: internet connectivity; variety of features; ease of use; energy efficiency; usefulness of app and ease of install/setup. Honeywell ranks second (877) and Carrier ranks third (861).

Overall satisfaction among smart thermostat customers is 877, up 12 points from 2017.

J.D. Power is a global leader in consumer insights, advisory services and data and analytics. These capabilities enable J.D. Power to help its clients drive customer satisfaction, growth and profitability. Established in 1968, J.D. Power is headquartered in Costa Mesa, Calif., and has offices serving North/South America, Asia Pacific and Europe. J.D. Power is a portfolio company of XIO Group, a global alternative investments and private equity firm headquartered in London, and is led by its four founders: Athene Li, Joseph Pacini, Murphy Qiao and Carsten Geyer.

Fresh Produce for Kids

NYC’s Largest Food Rescue Organization and Top Produce Company Team up with Nutrition Education Nonprofit to Address Childhood Obesity and Encourage Healthy Eating Habits in New York City This Summer

City Harvest and D’Arrigo Bros. of New York bring fresh fruits and vegetables to families in Queens through a new partnership with national nonprofit Brighter Bites

Food rescue nonprofit City Harvest and produce company D’Arrigo Bros. of New York today launched a summer-long program in New York City with Brighter Bites, a nonprofit organization that tackles childhood obesity by providing low-income families with free fresh produce and nutrition education. This effort builds on the three organizations’ similar work during the school year to provide free produce at schools with students living in underserved communities, and will increase access to produce for more than 400 families through programs at three summer camps in Queens.

“We believe that increasing access to healthy, affordable food is the key to helping all New Yorkers become food secure,” said Kate MacKenzie, City Harvest’s Senior Director of Programs. “Studies have shown children need to be offered a new food 10-15 times before they’ll develop a taste for it. For many working families in New York City that are struggling to make ends meet, however, experimenting with new foods like fresh produce isn’t always an option. City Harvest is excited to be partnering with Brighter Bites and D’Arrigo to decrease the risk that comes with trying new foods, and help families build healthy habits over the summer.”

According to City Harvest, more than 1.2 million New Yorkers face hunger every year, including nearly one in five New York City children. In Queens alone, over a quarter million residents are food insecure. Through City Harvest and Brighter Bites’ produce distribution and nutrition education programming, parents have the ability to learn which healthy foods their children have a taste for, and the recipe cards and tip sheets that come with the produce each week help them prepare meals in fun and nutritious ways.

Brighter Bites and City Harvest are kicking off programs at three summer camps in Queens that will provide more than 50,000 pounds of produce, along with kid-friendly bilingual recipes and tip sheets in English and Spanish on topics ranging from “Eating the Rainbow” to how bringing kids into the kitchen to help with meal prep makes them more invested in trying new foods.

Each week participating families will receive two bags containing approximately 50 servings of eight to 12 different fresh produce items along with the nutritional educational materials. D’Arrigo is generously donating a third of the fresh fruits and vegetables each week, with two-thirds coming from City Harvest.

“Every family wants to provide the best for their children to help them grow healthy and strong,” said Gabriela D’Arrigo, Vice President of Marketing for D’Arrigo. “As a family-owned business here in New York, we’re proud to partner with Brighter Bites and City Harvest to help our neighbors across the city have greater access to fresh produce.”

Since launching in 2012, Brighter Bites has distributed more than 17 million pounds of produce and hundreds of thousands of nutrition education materials to 200,000 individuals from more than 40,000 families through schools and summer camps in New York City, Houston, Dallas, Austin, Southwest Florida, and Washington, D.C. Brighter Bites uses a simple formula for introducing healthy lifestyles to families: produce distribution, nutrition education, and a fun food experience that includes sampling a recipe of the week to see just how great produce can taste. In New York City, parents and community volunteers will pack bags of fresh fruits and veggies for families and teachers to take home for six weeks this summer.

“We know that far too many parents struggle to access and provide their children with fresh produce, particularly during the summer months when kids are out of school,” said Brighter Bites Executive Director Samuel Newman. “Since Brighter Bites established our New York City program in 2017 with City Harvest and D’Arrigo, we’ve been blown away by the kids’ response to trying different kinds of fresh fruits and veggies–often for the first time–and we’re so pleased to be continuing this important work throughout the summer months with these same partners.”

Brighter Bites measures the outcomes of its program to determine impact. Research shows the Brighter Bites model provides consistent opportunities for children and their families to practice healthier behaviors in school and at home:

  • 98% of Brighter Bites parents report their children eating more fruits and vegetables while participating in the Brighter Bites program.
  • Of those, 74% said they maintained that increased level of consumption after Brighter Bites ended.

About Brighter Bites:

Brighter Bites is a nonprofit that creates communities of health through fresh food with the goal of changing behavior among children and their families to prevent obesity and achieve long-term health. Brighter Bites is an evidence-based, multi-component elementary school, preschool, and summer camp program that utilizes reliable access to fruits and vegetables, nutrition education, and consistent exposure to recipes and messages that feature fresh food. Since 2012, Brighter Bites has provided more than 17 million pounds of produce and 100,000s of nutrition education materials to more than 40,000 families and teachers in Houston, Dallas, Austin, New York City, the Washington, D.C. Metropolitan area, and Southwest Florida. To learn more about Brighter Bites visit BrighterBites.org.

About City Harvest

City Harvest is New York City’s largest food rescue organization, helping to feed the more than 1.2 million New Yorkers who are struggling to put meals on their tables. We will rescue 61 million pounds of food this year and deliver it, free of charge, to hundreds of food pantries, soup kitchens, and other community partners across the five boroughs. Our programs help food-insecure New Yorkers access nutritious food that fits their needs and desires; increase partners’ capacity; and strengthen the local food system, building a path to a food-secure future for all New Yorkers. To learn more, visit CityHarvest.org.

About D’Arrigo Bros. of New York

Family-owned and operated, D’Arrigo Bros. of New York, Inc. has served the New York Metropolitan area for over 50 years, offering a full line of the highest quality fruit and vegetable items available every day of the week. The company is located in a 75,000-square foot. facility in the Hunts Point Terminal Market in the Bronx. D’Arrigo takes pride in offering its customers the highest quality produce that can be found anywhere. To learn more, visit D’ArrigoNY.com

Winning Loyalty Programs

Research shows increasing your customer retention rate by five percent has the potential to increase your profit by up to 95 percent. With the potential for a payoff like that out there, it’s absolutely imperative to consider as many ways as possible to hold on to your existing customer base. A proven method of accomplishing this is rewarding repeat customers with special offers in an effort to strengthen your relationship with them. Here are a few examples of winning loyalty programs to consider.

Make Points of Purchases
Perhaps the most common loyalty program, point systems entice customers to make a set number of purchases to earn a valuable reward. The key here is to make it easy as possible. Southwest Airlines had one of the simplest point programs ever devised by an airline. For every 10 flights you took with the airline during a calendar year, you got one free. Take 20 you got two, take 30 you got three, 40 got you four and so on. Easy to understand and easy to redeem it was one of the all time great frequent flyer programs. You can follow the airline’s lead for your ebook store. For every 10 books a customer buys in a year, they get one free. The key is simplicity. People got very upset when Southwest switched to a more complicated program.

No Fears of Tiers
As you’re strategizing ideas for how to sell an ebook online, consider instituting a program in which rewards become more valuable as your customers move farther up the food chain. Let 10 purchases get a customer a relatively inexpensive gift, while 30 garners them a better gift and 50 earns an even more valuable one. You can assign level designations as they make more purchases too. Purchasing 10 items within a certain time period qualifies them for “Silver Status”. Buying 30 makes them “Gold” while 50 turns them “Platinum”. Along with gifts can come ever more desirable perks as customers reach the upper tiers. These can include benefits such as chats with authors, sneak previews of new titles and opportunities to purchase new ebooks before they’re published.

It Pays to Play
Subscriptions and memberships are excellent ways to reward loyalty and get customers to make purchases in advance. Plus, they get a feeling of importance because they belong to your site’s VIP group. Wineries have been doing this with wine clubs for years. Similarly, the Amazon Prime strategy rewards users with fee two-day shipping; free streaming videos and a host of other benefits non-members don’t get. Remarkably, providing Prime benefits costs Amazon more than it makes in fees for them, but it serves as a loss leader. The company loses money on Prime memberships, but more than makes up on the purchases its Prime members make.

A Coalition of the Willing
By partnering with other merchants, you can allow your customers to earn discounts on other products and vice versa. This gives them the ability to turn their book purchases into currency on sites offering other things in which they have interests. Getting to know your clientele will serve you well as you determine what partnerships will be most beneficial. If your site caters primarily to a female shopper, then teaming with other sites offering products in which women are most likely to have an interest can be quite successful. The key is building a willing coalition of partners to which your customer base can relate.

These are the four examples of winning loyalty programs are the most common you’ll find. Of course, there are a number of ways within each category to incorporate your own nuances. This will make it uniquely your own and ideally make participating even more attractive to your ideal customer.

Diggy Simmons Attends Interactive “Life Coach” in NYC

JUNE 12TH, 2018- NEW YORK, NY – Last night , rapper, singer, model, and actor Diggy Simmons attended the “Life Coach” Launch in New York City. The multi-hyphened artist was spotted wearing the iconic illustrations of Keith Haring on a suede jacket from the Coach Spring 2018 Keith Haring collection.

To celebrate today’s opening, the brand hosted an exclusive event last evening. Guests were able to experience each of the interactive rooms, with music sets by DJs Stretch Armstrong, Quest?onmarc and Jubilee, live graffiti by artist WhIsBe and a performance by the BKSteppers. Notable guests in attendance included the brand’s Creative Director Stuart Vevers, CEO & President Joshua Schulman, Tapestry, Inc. CEO Victor Luis, Bria Vinaite, Joan Smalls, Ne-Yo, Sheila E, Jon Batiste, Luke James, Paloma Elsesser, Soo Joo Park, Londone Myers, Diggy Simmons, Cara Santana, Angel & Dren, Kodie Shane and Vanessa Hong.

Located at 107 Grand Street in SoHo, New York, Life Coach opens today through June 17. Admission is free, and guests are invited to book appointments in advance, with walk-ins welcome. Guest fortune-tellers and artists are scheduled to appear throughout the experience’s six-day run, and the brand has partnered with Balamii Radio to curate DJ talent throughout the week as well. Programming during the week will include appearances by Oskar Mann, The Hoodwitch, Venus X, AstroTwins. Visit www.startyourlife.coach for more information, including booking and event schedules.

About Coach
Coach, the original American house of leather, was founded in 1941 in the heart of Manhattan. Today, it is a leading design house of modern luxury accessories and lifestyle collections, with a long-standing reputation built on quality craftsmanship. Defined by a free-spirited, all-American attitude, the brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach. All over the world, the Coach name is synonymous with effortless New York style. Coach products are available in approximately 55 countries through its network of directly operated stores, travel retail shops and sales to wholesale customers and independent third party distributors, as well as through coach.com. Coach is a Tapestry, Inc. brand. Tapestry is publicly listed on the New York Stock Exchange under the ticker TPR.

Kiip’s CEO: March Update

March has been Madness! (In the best of ways)

We’re kiiping busy, and hope you have been too. This year is already flying by and we’ve got so much to share!

 

#PressforProgress & #feff

Kiip is dedicated to supporting and growing an equal and diverse workforce and we know that means having an open and honest conversation about how we can do better. Take a look at what our leaders here at Kiip have to say about progress in 2018.

 

Announcements

&#feff; Kiip Gets Into the Data & Audiences Business

 

Audiences

We’ve been hard at work. Since we launched our Moments Table, many brands have asked if they can use our data more broadly. We finally launched our audiences into (initially) LiveRamp Data Store and now I am happy to report that you can buy moments audiences decoupled with our media.

 

Surveys

On top of this, we rounded out our data suite with our Surveys product. Too often as marketers we are faced with limited 3rd party data options (largely cookie based or too probabilistic). We decided to use our mobile-first positioning and engagement unit in our ads to create a survey product where the marketer can simply ask the consumer (millions of them). With these survey responses we can create seed audiences activated on Kiip (or elsewhere as aforementioned) or simply qualify the success of your campaign. The possibilities are endless.

 

Helpful Content

To help further hammer home the point of why we went into the data business, we put together some helpful content. An interesting tidbit: the VP of Netflix started quite a stir in 2016 when he suggested that demographic data was a thing of the past, or rather headed to the trash. I believe that marketing is heading from a segment-based approach to a signal-based approach. Here’s a post from one of our brilliant strategist Lauren, on how best to ensure that your audience data is used effectively and sourced transparently.

 

Okay so now you’ve read all about how to avoid the pitfalls (in the post linked above), are you ready to talk strategy and leave generic data in the past? Schedule a complimentary session today and learn more about how our audience targeting stands out from the crowd.

 

The Summer Forecast

Every month we release mobile app behavior trends called M.I.C. drops. These help our media buying customers to get ahead of trends and know how to buy more effectively based on what people are going to be spending time doing. The March M.I.C. drop stats are in and it’s sunny with a chance of 2 in 3 teens working this summer. This summer polls 55% of teens working and earning over $1K. We’ve collected the data, now you can make accurate predictions on what they’ll be spending that money on and when. See for yourself how best to reach a teen audience this summer!

 

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MUST HAVE × Porsche 911 LoveRS

Introducing 911 LoveRS, a new must-have book for all Porsche 911 lovers from publishers Delius Klasing. As the first comprehensive homage to the Porsche R and RS models, this book includes interviews with enthusiasts, customers, and racing drivers, portraits of unique collectors’ items, and race histories.

The story beings 50 years ago when the first Porsche 911 R achieved long-distance world records; and goes onto the latest 911 R – a car aware if it’s history with a free-revving naturally aspirated engine.

In between the first and latest lie 50 years, numerous models, and a legion of fans. You’ll have as much fun reading this book as the owners had creating these stories and living out their dreams. For they are the real 911 loveRS.

Available December 15th





Delius Klasing is one of the leading special-interest publishers in Europe. The company’s mission and passion is to provide readers with enthusiasm and expert content, like they have been doing over 100 years. https://www.delius-klasing.de