Miami, FL – December 27th, 2017: Four of the perfume industry’s most coveted artists have united to unveil a luxury portfolio of limited edition fragrances that is redefining the value proposition of the perfume business by offering a superior quality collection at an affordable price.
A. N. OTHER is a newly launched signature fragrance line for men and women, conceived by Gilad Amozeg and Ariella Appelbaum based in Miami. The husband and wife company founders considered the decades-old traditional approach by the leading perfume conglomerates to be stagnant and withering, and therefore set out to challenge the conventional wisdom of today’s fragrance industry by carefully crafting a luxury brand with a new story for today’s millennial.
A. N. OTHER is developed by a handpicked group of world-renowned perfumers, whose excellence has been harnessed to create a line that reflects their own unique character and personality. Each individual was given a blank canvas and unlimited budget to curate their own signature scent that is uncompromising in quality, using the very best ethically sourced raw ingredients and materials from Gold Standard certified manufacturers. The result is a gender-neutral Parfum grade portfolio of four unique fragrances that pays tribute to creative freedom – each capturing a moment in time – encouraging the wearer to write their own personal story through memories the A. N. OTHER scents bestow.
The esteemed group of perfumers assembled for the startup venture, considered to be the first of its kind and unprecedented for the fragrance industry, include David Apel – creator of Bond no. 9 Wall Street and Tom Ford Black Orchid; Nathalie Benareau – creator of Phlur Hanami and Olmsted & Vaux; Carlos Viñals – creator of Christian Dior Higher Energy and Patricia Bilodeau – creator of Jo Malone Red Roses. The A. N. OTHER debut collection of limited edition fragrances for 2018 is now available to order online at www.an-other.com and comprise of four core scents – Woody, Oriental, Floral and Fresh. Each signature perfume is priced at $80 for 100 ML and $50 for 50 ML.
“Fragrance is an emotional product and our goal is to connect with our customers on the deepest emotional level, touching upon values, lifestyle and events that are close to them,” says Gilad Amozeg, co-founder of A. N. OTHER. “Scent can unlock memories and transport us back in time. We like to think of our portfolio of fragrances as “placeholders” that capture youth, optimism, vibrancy, and energy. Our signature line abolishes the norms of today’s perfume industry by ensuring optimum quality in both product manufacturing and package presentation through our chosen suppliers based in Florida. Our Best In Class standard of service excellence will never outsource production to Asia like most manufacturers. Instead, we insist on going the extra mile for the customer with double the expenditure for our line to be made in the USA, without passing this added cost on to the consumer. We are resolute in offering an uncompromising portfolio at an affordable price that focuses on sustainability and ethically sourced raw ingredients and materials. Each fragrance in our collection reflects an extravagance that would typically carry an exorbitant price tag. Our moral compass has given us the guidance to strip away the unnecessary expense for licensing, distribution and celebrity endorsements, allowing us to produce a world-class product that can be sold for less.”
“A. N. OTHER” reflects the brand essence of the newly formed collection – a placeholder or pseudonym used by an identity, person or contributor wishing to remain anonymous – as a name that is yet to be decided. The brand identity allows for the portfolio to evolve each year, introducing a series of newly formed scents created by a new group of revered perfumers, each with a different story to tell.
While committed to supporting local businesses, A. N. OTHER is manufactured in South Florida and is dedicated to the sustainable use of biological resources. From the envelopes and packaging, through to the fragrance ingredients, bottles and caps – all elements of production are focused on sustainability and ethically sourced raw ingredients and materials that make a positive impact on the livelihood of local growers and communities. The A. N. OTHER partners and suppliers have each been recognized for exemplary sustainability management and are signatories to the United Nations Convention on Biological Diversity.
The award-winning American perfumer, David Apel, is the creator of Oriental 2018. A dreamy blend of the exotic and the familiar, this exceptional fragrance with a driftwood base uses a rare cannabis accord to accentuate mystical incense notes. Sweet citrus, coffee aromas and edible notes of chocolate and bakery come alive on the skin as the fragrance dries.
French born, Patricia Bilodeau, is the creator of Woody 2018. Developed to fully harness the power of the olfactory senses, this perfume utilizes the tranquil and nourishing qualities of sandalwood to enhance concentration and awaken intuition. An infusion of lush, effervescent pear at the top, adds a distinct uplifting quality and an unmistakably modern appeal.
Cuban—American, Carlos Viñals, is the creator of Fresh 2018. Drawing inspiration from the resurgence of classic gin cocktails, aldehydic top notes shake this clean blend of crisp juniper and Madagascan ginger, alive with a freshness that fizzes and excites the senses. Metallic musk unifies a perfectly mixed blend, enhancing each note and completing the composition.
French born, Nathalie Benareau, is the creator of Floral 2018. This complex, yet playful exploration of light and dark textures brings a modern twist to classic perfumery notes. A rich base of sumptuous dark leather is punctuated by the elegance of night blooming jasmine. Nostalgic notes of sweet cotton candy and herbal mate add a contemporary lightness to the fragrance.
The collective portfolio of A. N. OTHER has resulted in a fragrance line that is pure and authentic, with an investment into the product and formula always remaining of paramount importance for the perfumers and founders. The customer is equally positioned as a priority within this brand philosophy, and is invited to tell the first chapter of a story yet to be told through their own fragrance journey. The Direct-to-Consumer digital shopping experience adopted by A. N. OTHER speaks to today’s millennial, recognizing how online purchasing and shipping efficiency has become the fabric of today’s youth market.