Expanding its roster of multiplatinum award-winning superstars once again, The Blueprint Group/Maverick announces the recent signings of RIAA Platinum-certified hip-hop force Rich the Kid and breakthrough talent Jay Critch. The team will represent both artists for management worldwide.
One of hip-hop’s most thrilling new voices, Queens born rapper, singer, songwriter, actor, executive, and Rich Forever Music founder, Rich the Kid quickly cemented a spot at the forefront of culture with his certified Platinum smash “New Freezer” feat. Kendrick Lamar and the red-hot follow-up “Plug Walk.” Both regularly average upwards of 70K units in weekly consumption. At Spotify, “New Freezer’s” total streams have surpassed 82 million and counting to date. Moreover, the single claimed real estate on coveted playlists such as “Rap Caviar” Hot Todays’s Top Hits, “Hot Rhythmic”, and “Get Turnt” and landed in the Top 50 of the Us Top 100 and Top 100 of the Global Top 200. “Plug Walk” simultaneously just crossed the 12 million streams mark.
At radio, “New Freezer” is quickly approaching Top 10 Urban radio and Rhythmic radio is starting to catch fire with “Plug Walk” not far behind. The artist’s full-length debut and what promises to be a hip-hop blockbuster of epic proportions, “The World Is Yours”, arrives in stores and at all digital retailers in March 2018.
Signed to Rich Forever Music, Critch remains on track for a breakout of his own in 2018. His single “Fashion” [feat. Rich the Kid] ignited 16 million-plus Spotify streams as he consistently generates over 1.6 million monthly listeners on the platform. He garnered widespread fan love for his star-making turn on last year’s Rich Forever 3 compilation and will be unveiling more music very soon.
Aligning with The Blueprint Group/Maverick, Rich the Kid and Jay Critch will be under the guidance and watch of one of the industry’s most innovative, inventive, and influential executive teams.
About these signings, The Blueprint Group/Maverick Partner and CMO Al Branch comments, “Rich the Kid is burgeoning Rap Mogul in the making, I’m so excited to seeRich the Kid and Jay Critch provide the Blueprint for the new generation of artists, entertainers, and executives”.
In addition to Rich the Kid and Jay Critch, The Blueprint Group/Maverick executive team, which consists of Cortez Bryant, Gee Roberson, Shawn Gee, Jean Nelson, J Irving, Ryan Ramsey and Branch, collectively manages Nicki Minaj, G-Eazy (with The Revels Group), The Roots, Lil Wayne, Jill Scott, Cyhi The Prynce and more.
About The Blueprint Group:
The Blueprint Group represents the union of three music industry powerhouses’Gee Roberson’s Hip Hop Since 1978, Cortez Bryant’s Bryant Management, and Shawn Gee’s SEFG. This collective, including Chief Marketing Officer and Partner Al Branch and PRESIDENT OF BPG RECORDS Jean Nelson, operates the ultimate modern music company. Beyond full-service management, artist development, A&R, label services, marketing, and radio and lifestyle promotions, The Blueprint Group encompasses digital, touring, film & television, radio, branding, and so much more. Current clients include GRAMMY Award-winning, record-breaking multiplatinum talent such as Lil Wayne, Nicki Minaj, and The Roots as well as G-Eazy, Jill Scott, Marc E. Bassy, Belly, and more.