Posts tagged with "consumers"

robert graham, star wars, 360 MAGAZINE

ROBERT GRAHAM × STAR WARS

Robert Graham, the eclectic luxury American lifestyle brand is slated to launch a Star Wars capsule-inspired collection, in conjunction with Lucasfilm. The collection, in anticipation of the final installment in the Skywalker saga, Star Wars: The Rise of Skywalker, will be available for purchase starting November 16, 2019. Early access for VIP Collectors kicks off in select stores on November 14.

Best known for their signature “wearable art” and embellished sport shirts, Robert Graham utilizes an iconic trademark style throughout the capsule collection, as seen in pieces like the Skywalker sport coat, the Lord Vader sport shirt and the Darth Vader Lightsaber T-Shirt. The capsule will feature three men’s button downs ($298), two men’s sports coats ($1298), three men’s T-shirts ($128), two women’s blouses ($248-$398), one women’s T-shirt ($128), one women’s bomber ($498) and five pocket squares/silk scarves ($68-$248).

The Star Wars x Robert Graham capsule collection will be sold both in stores and online at Robert Graham, as well as at Bloomingdales, Neiman Marcus, Nordstrom, Saks and DXL, and select participating specialty retailers.

Malia Manuel, G-shock, 360 MAGAZINE

MALIA MANUEL × G-SHOCK

G-SHOCK PARTNERS WITH STAR SUFER MALIA MANUEL FOR SECOND VIDEO IN “24 HOURS OF TOUGHNESS” SERIES

New Campaign Centers Around Powerful Women Pushing the Boundaries of Time

Casio G-SHOCK recently launched the second of three videos in its powerful “24 Hours of Toughness” series, a campaign centered around influential women in the creative space and how they operate outside of the traditional 9 to 5.

Featuring Kauai, Hawaii native and female surf legend Malia Manuel, the campaign offers a behind-the-scenes look at Malia’s life on and off the board. Malia, who is a G-SHOCK ambassador, also became the youngest surfer ever to win the U.S. Open of Surfing at the age of 14.

“I love what I do and being able to inspire young female athletes,” said Malia. “As someone who doesn’t operate within the traditional 9 to 5, the campaign presented an exciting opportunity for me to showcase my everyday life and the place I love most.”

Malia’s video can be viewed in its entirety here: HERE.

“We’re excited to continue sharing inspirational stories through our campaign,” said David Johnson, Vice President of Casio’s Timepiece Division. “There are so many untraditional ways to achieve success and the women in our campaign don’t let the traditional boundaries of time stop them.”

In addition to showcasing Malia’s commitment to her sport, the new video also introduces the latest women’s series – the GMAB800. Designed with the active, modern woman in mind, the new watches feature several fitness-focused functions useful for daily health management and are the first women’s collection offering Bluetooth connectivity to measure the number of steps, the walking or running pace, and calories burned.

The GMAB800 collection retails for $120 each and are available for purchase at select G-SHOCK retailers including Macy’s, G-SHOCK Soho Store, and gshock.com.

Jelly, transparent, watches, timepieces, accessories, G-Shock, Casio, 360 MAGAZINE

G-SHOCK SKELETON SERIES

CASIO G-SHOCK DEBUTS LATEST SKELETON SERIES IN THREE NEW COLORWAYS FOR FALL 2019
                                                                               
Three New Models Bring Nostalgia 90’s Technology to Popular DW5600 Series
                                                                       
Casio G-SHOCK adds to its popular DW5600 series debuting new timepieces in three new semi-transparent colorways Blue (DW5600SB-2), Green (DW5600SB-3) and Red (DW5600SB-4) for a simple, yet edgy, elevated look. 
 
Part of the latest Clear Skeleton Series, which launched this April, the new watches are colorful additions to the DW5600 series. Arriving in the popular candy color trends with their striking appeal including a one-tone chromatic color casing and band in transparent jelly style, these new models express a futuristic take on nostalgia.  The reverse LCD with matching color tint showcases a minimalistic design that matches the classic original G-SHOCK.
 
Inspired by the popular 90’s transparent handheld and home videogame systems, the newest DW5600SB models boasts the brand’s classic square shape and staple functions such as a built-in EL backlight and Flash Alert to provide easy use even in low-light conditions.
                                                                           
The DW5600SB models also come equipped with G-SHOCK technology including: 
                                                               

Shock Resistant

200M Water Resistance

Stopwatch

Multi-Function Alarm

Countdown Timer

12/24 Hr formats

 
The DW5600SB models will retail for $110 and will be available for purchase beginning in October at G-SHOCK retailers including Macy’s, the G-SHOCK Soho Store, and gshock.com.

Rapidly detecting invisible dangers to food

When food is recalled due to contamination from bacteria such as salmonella, one may wonder how a tainted product ended up on store shelves. New technology being developed at the University of Missouri could give retailers and regulators an earlier warning on dangers in food, improving public health and giving consumers peace of mind.

The biosensor provides a rapid way for producers to know if this invisible danger is present in both raw and ready-to-eat food before it reaches the store. Annually, more than 48 million people get sick from foodborne illnesses in America, such as salmonella, according to the Centers for Disease Control and Prevention.

“Current tests used to determine positive cases of salmonella — for instance culturing samples and extracting DNA to detect pathogens — are accurate but may take anywhere from one to five days to produce results,” said Mahmoud Almasri, associate professor of electrical engineering and computer science at the MU College of Engineering. “With this new device, we can produce results in just a few hours.”

In this study, researchers focused on poultry products, such as chicken and turkey. The biosensor uses a specific fluid that is mixed with the food to detect the presence of bacteria, such as salmonella, along a food production line in both raw and ready-to-eat food. That way, producers can know within a few hours — typically the length of a worker’s shift — if their products are safe to send out for sale to consumers. The researchers believe their device will enhance a food production plant’s operational efficiency and decrease cost.

“Raw and processed food could potentially contain various levels of bacteria,” said Shuping Zhang, professor and director of the Veterinary Medical Diagnostic Laboratory at the MU College of Veterinary Medicine. “Our device will help control and verify that food products are safe for consumers to eat and hopefully decrease the amount of food recalls that happen.”

Researchers said the next step would be testing the biosensor in a commercial setting. Almasri said he believes people in the food processing industry would welcome this device to help make food safer.

The study, “A microfluidic based biosensor for rapid detection of Salmonella in food products,” was published in PLOS ONE, one of the world’s leading peer-reviewed journals focused on science and medicine. Other authors include Ibrahem Jasim, Zhenyu Shen, Lu Zhao at MU; and Majed Dweik at Lincoln University. Funding was provided by a partnership between MU, the Coulter Foundation and the U.S. Department of Agriculture. The content is solely the responsibility of the authors and does not necessarily represent the official views of the funding agencies.

This study details the latest findings for this interdisciplinary team of researchers who have developed multiple biosensors and published results of their previous findings in Scientific Reports, Biosensors and Bioelectronics and Electrophoresis.

The Taste Returns

Los Angeles Times’ annual celebration of the Southern California culinary scene returns with events in L.A. and Costa Mesa. The pop-up block parties will take place at the Paramount Pictures Studios backlot over Labor Day weekend (Friday, Aug. 30 through Sunday, Sept. 1) and The MET over two days in October (Friday, Oct. 18 and Saturday, Oct. 19).

Hosted by The Times’ Food staff, each edition of The Taste will include three individual events. Unlimited tastings from the region’s best restaurants, a variety of wine, beer and seasonal cocktails, plus access to cooking demonstrations and talks by renowned chefs are included with admission. Tickets, ranging from $80 to $115, are on sale now at latimes.com/TheTaste. Early birds can take advantage of $20 off the ticket price with offer code SAVE20.

Photo credit: Courtesy of LA Times The Taste

AQUAhydrate Partners With Wounded Warrior Project

AQUAHYDRATE LAUNCHES PARTNERSHIP TO SUPPORT WOUNDED WARRIOR PROJECT WITH LIMITED-EDITION CAMO-GALLON

AQUAhydrate® has initiated a new partnership with Wounded Warrior Project®(WWP) and is donating $10,000 this summer to help honor and empower wounded warriors. AQUAhydrate is promoting the partnership with a co-branded camouflage edition of their Gallon package, the fastest-growing SKU in the high pH water segment. Available now through the 4th of July, the AQUAhydrate Camo-Gallon can be purchased at CVS, GNC and other fine retailers.

WWP is focused on supporting injured veterans, which includes providing free services in mental health, career counseling, and long-term rehabilitative care. Through its partnership with WWP, AQUAhydrate is helping to make sure warriors are supported on their journey to recovery.

“We’re excited to join forces with Wounded Warrior Project,” said AQUAhydrate investor/board member, Mark Wahlberg. “AQUAhydrate is proud to support their mission to impact and empower the lives of wounded veterans.”

“I’m thrilled to be working with the Wounded Warrior Project team,“ said AQUAhydrate Brand Director, Raz Inserra. “This is such an important partnership for us. All of Team AQUAhydrate is proud to be promoting this program and helping Wounded Warrior Project meet the growing needs of warriors, their families and caregivers.”

About AQUAhydrate

AQUAhydrate, Inc. is a Southern California-based performance lifestyle beverage geared towards the new generation of millennial consumers. Through a proprietary process, its water is purified to some of the most rigorous standards in the industry, supplemented with electrolytes and natural trace minerals and then elevated to an alkaline pH of over 9. It is this powerful synergy between alkalinity, electrolytes and minerals which fuels ultimate hydration, balance and performance.  AQUAhydrate is the water of choice of health/fitness authorities, professional athletes, and sports teams. Leading health and wellness expert, Jillian Michaels, spearheads all health and fitness efforts as AQUAhydrate’s Chief Wellness Officer. AQUAhydrate also boasts active investors and board members Mark Wahlberg and Sean “Diddy” Combs as owners. AQUAhydrate is available at retail locations across the U.S. as well as Amazon.com and GNC.com. Follow on Facebook, Instagram and Twitter.  

About Wounded Warrior Project

Since 2003, Wounded Warrior Project® (WWP) has been meeting the growing needs of warriors, their families, and caregivers – helping them achieve their highest ambition. Every journey is different, and Wounded Warrior Project meets warriors wherever they are on their journeys to recovery. Learn more at woundedwarriorproject.org.

Contextual Advertising Report

In a recent study conducted by GumGum, the world’s leading computer vision technology company, 61% of US respondents reported they would continue to keep spending on contextual advertising. So what is contextual advertising, and why is it so important?

Contextual advertising is a form of artificial intelligence with the goal of creating targeted advertisements for its consumers. The advertisements are selected by an automated system based on the user and the content they enjoy. This approach allows companies to be more specific about the content they distribute and helps them deliver emotionally relevant branded messages.

GumGum recognizes the power of artificial intelligence and contextual advertising. They are dedicated to extracting valuable information from the public and proprietary data sets to implement it for industries across the board. With this knowledge, GumGum with the help of The Drum Studios, decided to conduct a study on contextual advertising. By doing so, GumGum determined the overall growing interest of this type of targeted advertising and why it has become so valuable for businesses.

I wanted to see if you would be interested in connecting with an executive from GumGum to discuss the recent study on contextual advertising. They are also available to discuss the misconceptions of artificial intelligence and contextual advertising. For more information on this study watch, A Walk Down Contextual Lane created by GumGum.

Timberland Mens

The Timberland team recently completed a Q&A answered by Senior Director – Product Management, Donald Desalvio. They highlighted the new American Craft Collection for this feature! Check it out below!

What inspired the new fall [AMERICAN CRAFT] premium men’s collection?

The American Craft Collection embodies generations of authentic American bootmaking. Weset out to build a collection with timeless silhouettes that are made by a socially responsible factory in America using global materials. The boots and shoes are created by dedicated people who understand that time, skill, and the best materials are the difference between the usual and the truly exceptional.

Who’s responsible for the overall look and feel of the newest offerings?

Timberland Men’s Design Director, Chris Mondelli and Senior Product Manager, Troy McErlain, worked closely with the family-owned Munro Company in Wynne, Arkansas, to leverage their legacy of craftmanship – every style in the collection is cut, stitched and assembled in their factory. The importance of the human element in the creation process was a large part of designing each style.

Where were the newest offerings manufactured?

The American Craft Collection was manufactured by the Munro Company in Wynne, Arkansas — a family owned and operated business since 1972. They are dedicated to the craftsmanship of the product and the hands that create it.

Timberland has been a household marquee for so many since the late 1990’s, how are you repositioning to the next generation of consumers?

The next generation of consumers is always changing and evolving. That’s why at Timberland weare continually working to understand the products our consumers want, what is most important to them in terms of style and technology, and how that fits in with our core values and beliefs.

Is there anything we should be on the lookout from Timberland when it comes to innovation and technology?

Timberland is constantly testing and developing new innovations to inspire our current and future lines. One of our current innovations – Aerocore Energy System – comes to life in new styles this season like the 1978 FlyRoam Hiker and CityForce Reveal Leather Boot.

Pirelli × Prada

Pirelli has signed an agreement with Luna Rossa Challenge for the constitution of a partnership aimed at the development of a multi-year project which will lead to Luna Rossa’s participation in the next edition of the America’s Cup, set for New Zealand in 2021.

Pirelli and Prada will be co-titled sponsors of the vessel and will detail their plans at a soon to be organized event.

Now in its 36th edition, the America’s Cup is the oldest trophy in the history of sport, which sees the participation of the most technologically advanced boats in the world.

The project will entail, over the 4-year period 2018-2021, a series of regattas, events and activities with the two brands as protagonists. In 2019, the first two regattas of the America’s Cup World Series will take place in the Mediterranean; in 2020 another three World Series regattas will be held in Europe, the United States of America and Asia; from January 2021, always in Auckland, there will be the Prada Cup, Challenger selection regattas, followed by the 36th edition of the America’s Cup Presented by Prada, scheduled for March 2021.

This will be Luna Rossa’s fifth tilt at the Trophy and in this edition it will be the Challenger of Record, that is, the first challenger of the last edition’s winning team, Emirates Team New Zealand.

Patrizio Bertelli, Chairman of Luna Rossa Challenge, said “Pirelli is the ideal partner for this new America’s Cup challenge. With over half a century’s experience at the highest levels of high technology world sports, it will be an important asset at the heart of our project. In this sense it is correct to speak of a real and true collaboration between the Team and Pirelli.”

“Pirelli – said Marco Tronchetti Provera, Executive Vice President and CEO of Pirelli – chose to be a part of this project because it represents both a sporting and technological challenge, able to bring Italy and the Pirelli brand to the attention of the entire world. The America’s Cup, as Formula 1 is to motorsport, is the most prestigious sailing competition, with a great history and tradition. It embodies values and is for a public of impassioned fans that perfectly match Pirelli’s, enabling the company to continue enriching its brand, reinforcing its positioning in high technology with clients around the world and its relationship with consumers through traditional channels and all the new digital platforms.”

See the video at this link: https://youtu.be/ATyWMPL5Y38

Robb Report – Health And Wellness

ROBB REPORT ANNOUNCES 3RD ANNUAL HEALTH + WELLNESS EXPERIENCE World-Renowned Physicians and Health Experts Convene at 1 Hotel South Beach for Transformative Weekend of Wellness.

Robb Report has announced its third annual Health + Wellness experience, taking place March 15–18, 2018, at 1 Hotel South Beach in Miami Beach, Fla. Just in time for the upkeep of wellness-themed New Year’s resolutions, the annual event returns with an enlightening, energetic, and educational program that features exclusive conversations with the leading minds in medicine and cutting-edge health, headlined by Dave Asprey, CEO and founder of Bulletproof. Acclaimed physicians from some of the nation’s top wellness institutions, alongside a collective of fitness experts—including Steve Jordan, trainer to the stars; George Foreman III, former pro boxer and founder of EverybodyFights; and Pilates guru Erika Bloom— round out the weekend’s roster of featured talent.

1 Hotel South Beach will serve as the idyllic setting for the weekend of wellness, situated alongside 600 feet of pristine white-sand beach on the Atlantic Ocean. With a farm stand in the lobby and carefully placed remixes of recycled and repurposed woods, preserved moss, petrified branches, and driftwood, the 18-story landmark on Collins Avenue has been revolutionizing sustainably chic design in Miami since it opened its doors in March 2015.

“We’ve seen a growing awareness nationally that good health remains our greatest individual wealth,” says Robb Report health & wellness editor Janice O’Leary. “This year at our event, we’re excited to introduce new ways for attendees to reach optimal wellness through the latest medical research, lifestyle changes, and cutting-edge technology. This is an opportunity to not just hear the talk about longevity but also walk the walk—literally.”

Robb Report’s Health + Wellness experience will kick off with a welcome dinner and accompanying keynote on Thursday, March 15, in which Dave Asprey will dive deep into the concept of biohacking—techniques to drive self-improvement and transform your own health. Asprey founded Bulletproof after successfully biohacking his way to a 100-pound weight loss. With a mission to share his learnings with the world, Asprey’s presentation will dig into this concept and provide attendees with tips to achieve their personal health and wellness goals.

The following morning, guests will be greeted with a selection of wake-up wellness activities, ranging from morning meditations with expert Kelly Howell to sun salutations and beachfront workouts. A thought-provoking series of health talks will follow focused on hot-button topics presented by Dr. Donald Hensrud, medical director of the Mayo Clinic Healthy Living Program, followed by one-one-one health coaching with Dr. Param Dedhia, director of sleep medicine at Canyon Ranch. Afternoons will be filled with a number of intimate fitness offerings, among them stand-up paddleboard classes, training at Spartan Gym, and Robb Report–exclusive SoulCycle training at SoulCycle South Beach.

Guests will enjoy a holistic approach to health and wellness throughout the entirety of the weekend, with healthy cooking classes from chef Matthew Kenney—the celebrated plant-based- cuisine chef and mastermind behind plnthouse, 1 Hotel South Beach’s plant-based restaurant— along with relaxing spa treatments at Bamford Haybarn Spa and bio-organic wine tastings.

Health + Wellness guests will further enjoy a Luxury Lounge featuring the latest innovations in wellness gear and the finest health-inspired luxury products!

To learn more about Robb Report’s Health + Wellness Summit and to register to attend, visit rr1.com/event/health-wellness, and follow @robbreport on Instagram with #RRHW2018.