Posts tagged with "consumers"

The Taste Returns

Los Angeles Times’ annual celebration of the Southern California culinary scene returns with events in L.A. and Costa Mesa. The pop-up block parties will take place at the Paramount Pictures Studios backlot over Labor Day weekend (Friday, Aug. 30 through Sunday, Sept. 1) and The MET over two days in October (Friday, Oct. 18 and Saturday, Oct. 19).

Hosted by The Times’ Food staff, each edition of The Taste will include three individual events. Unlimited tastings from the region’s best restaurants, a variety of wine, beer and seasonal cocktails, plus access to cooking demonstrations and talks by renowned chefs are included with admission. Tickets, ranging from $80 to $115, are on sale now at latimes.com/TheTaste. Early birds can take advantage of $20 off the ticket price with offer code SAVE20.

Photo credit: Courtesy of LA Times The Taste

AQUAhydrate Partners With Wounded Warrior Project

AQUAHYDRATE LAUNCHES PARTNERSHIP TO SUPPORT WOUNDED WARRIOR PROJECT WITH LIMITED-EDITION CAMO-GALLON

AQUAhydrate® has initiated a new partnership with Wounded Warrior Project®(WWP) and is donating $10,000 this summer to help honor and empower wounded warriors. AQUAhydrate is promoting the partnership with a co-branded camouflage edition of their Gallon package, the fastest-growing SKU in the high pH water segment. Available now through the 4th of July, the AQUAhydrate Camo-Gallon can be purchased at CVS, GNC and other fine retailers.

WWP is focused on supporting injured veterans, which includes providing free services in mental health, career counseling, and long-term rehabilitative care. Through its partnership with WWP, AQUAhydrate is helping to make sure warriors are supported on their journey to recovery.

“We’re excited to join forces with Wounded Warrior Project,” said AQUAhydrate investor/board member, Mark Wahlberg. “AQUAhydrate is proud to support their mission to impact and empower the lives of wounded veterans.”

“I’m thrilled to be working with the Wounded Warrior Project team,“ said AQUAhydrate Brand Director, Raz Inserra. “This is such an important partnership for us. All of Team AQUAhydrate is proud to be promoting this program and helping Wounded Warrior Project meet the growing needs of warriors, their families and caregivers.”

About AQUAhydrate

AQUAhydrate, Inc. is a Southern California-based performance lifestyle beverage geared towards the new generation of millennial consumers. Through a proprietary process, its water is purified to some of the most rigorous standards in the industry, supplemented with electrolytes and natural trace minerals and then elevated to an alkaline pH of over 9. It is this powerful synergy between alkalinity, electrolytes and minerals which fuels ultimate hydration, balance and performance.  AQUAhydrate is the water of choice of health/fitness authorities, professional athletes, and sports teams. Leading health and wellness expert, Jillian Michaels, spearheads all health and fitness efforts as AQUAhydrate’s Chief Wellness Officer. AQUAhydrate also boasts active investors and board members Mark Wahlberg and Sean “Diddy” Combs as owners. AQUAhydrate is available at retail locations across the U.S. as well as Amazon.com and GNC.com. Follow on Facebook, Instagram and Twitter.  

About Wounded Warrior Project

Since 2003, Wounded Warrior Project® (WWP) has been meeting the growing needs of warriors, their families, and caregivers – helping them achieve their highest ambition. Every journey is different, and Wounded Warrior Project meets warriors wherever they are on their journeys to recovery. Learn more at woundedwarriorproject.org.

Contextual Advertising Report

In a recent study conducted by GumGum, the world’s leading computer vision technology company, 61% of US respondents reported they would continue to keep spending on contextual advertising. So what is contextual advertising, and why is it so important?

Contextual advertising is a form of artificial intelligence with the goal of creating targeted advertisements for its consumers. The advertisements are selected by an automated system based on the user and the content they enjoy. This approach allows companies to be more specific about the content they distribute and helps them deliver emotionally relevant branded messages.

GumGum recognizes the power of artificial intelligence and contextual advertising. They are dedicated to extracting valuable information from the public and proprietary data sets to implement it for industries across the board. With this knowledge, GumGum with the help of The Drum Studios, decided to conduct a study on contextual advertising. By doing so, GumGum determined the overall growing interest of this type of targeted advertising and why it has become so valuable for businesses.

I wanted to see if you would be interested in connecting with an executive from GumGum to discuss the recent study on contextual advertising. They are also available to discuss the misconceptions of artificial intelligence and contextual advertising. For more information on this study watch, A Walk Down Contextual Lane created by GumGum.

Timberland Mens

The Timberland team recently completed a Q&A answered by Senior Director – Product Management, Donald Desalvio. They highlighted the new American Craft Collection for this feature! Check it out below!

What inspired the new fall [AMERICAN CRAFT] premium men’s collection?

The American Craft Collection embodies generations of authentic American bootmaking. Weset out to build a collection with timeless silhouettes that are made by a socially responsible factory in America using global materials. The boots and shoes are created by dedicated people who understand that time, skill, and the best materials are the difference between the usual and the truly exceptional.

Who’s responsible for the overall look and feel of the newest offerings?

Timberland Men’s Design Director, Chris Mondelli and Senior Product Manager, Troy McErlain, worked closely with the family-owned Munro Company in Wynne, Arkansas, to leverage their legacy of craftmanship – every style in the collection is cut, stitched and assembled in their factory. The importance of the human element in the creation process was a large part of designing each style.

Where were the newest offerings manufactured?

The American Craft Collection was manufactured by the Munro Company in Wynne, Arkansas — a family owned and operated business since 1972. They are dedicated to the craftsmanship of the product and the hands that create it.

Timberland has been a household marquee for so many since the late 1990’s, how are you repositioning to the next generation of consumers?

The next generation of consumers is always changing and evolving. That’s why at Timberland weare continually working to understand the products our consumers want, what is most important to them in terms of style and technology, and how that fits in with our core values and beliefs.

Is there anything we should be on the lookout from Timberland when it comes to innovation and technology?

Timberland is constantly testing and developing new innovations to inspire our current and future lines. One of our current innovations – Aerocore Energy System – comes to life in new styles this season like the 1978 FlyRoam Hiker and CityForce Reveal Leather Boot.

Pirelli × Prada

Pirelli has signed an agreement with Luna Rossa Challenge for the constitution of a partnership aimed at the development of a multi-year project which will lead to Luna Rossa’s participation in the next edition of the America’s Cup, set for New Zealand in 2021.

Pirelli and Prada will be co-titled sponsors of the vessel and will detail their plans at a soon to be organized event.

Now in its 36th edition, the America’s Cup is the oldest trophy in the history of sport, which sees the participation of the most technologically advanced boats in the world.

The project will entail, over the 4-year period 2018-2021, a series of regattas, events and activities with the two brands as protagonists. In 2019, the first two regattas of the America’s Cup World Series will take place in the Mediterranean; in 2020 another three World Series regattas will be held in Europe, the United States of America and Asia; from January 2021, always in Auckland, there will be the Prada Cup, Challenger selection regattas, followed by the 36th edition of the America’s Cup Presented by Prada, scheduled for March 2021.

This will be Luna Rossa’s fifth tilt at the Trophy and in this edition it will be the Challenger of Record, that is, the first challenger of the last edition’s winning team, Emirates Team New Zealand.

Patrizio Bertelli, Chairman of Luna Rossa Challenge, said “Pirelli is the ideal partner for this new America’s Cup challenge. With over half a century’s experience at the highest levels of high technology world sports, it will be an important asset at the heart of our project. In this sense it is correct to speak of a real and true collaboration between the Team and Pirelli.”

“Pirelli – said Marco Tronchetti Provera, Executive Vice President and CEO of Pirelli – chose to be a part of this project because it represents both a sporting and technological challenge, able to bring Italy and the Pirelli brand to the attention of the entire world. The America’s Cup, as Formula 1 is to motorsport, is the most prestigious sailing competition, with a great history and tradition. It embodies values and is for a public of impassioned fans that perfectly match Pirelli’s, enabling the company to continue enriching its brand, reinforcing its positioning in high technology with clients around the world and its relationship with consumers through traditional channels and all the new digital platforms.”

See the video at this link: https://youtu.be/ATyWMPL5Y38

Robb Report – Health And Wellness

ROBB REPORT ANNOUNCES 3RD ANNUAL HEALTH + WELLNESS EXPERIENCE World-Renowned Physicians and Health Experts Convene at 1 Hotel South Beach for Transformative Weekend of Wellness.

Robb Report has announced its third annual Health + Wellness experience, taking place March 15–18, 2018, at 1 Hotel South Beach in Miami Beach, Fla. Just in time for the upkeep of wellness-themed New Year’s resolutions, the annual event returns with an enlightening, energetic, and educational program that features exclusive conversations with the leading minds in medicine and cutting-edge health, headlined by Dave Asprey, CEO and founder of Bulletproof. Acclaimed physicians from some of the nation’s top wellness institutions, alongside a collective of fitness experts—including Steve Jordan, trainer to the stars; George Foreman III, former pro boxer and founder of EverybodyFights; and Pilates guru Erika Bloom— round out the weekend’s roster of featured talent.

1 Hotel South Beach will serve as the idyllic setting for the weekend of wellness, situated alongside 600 feet of pristine white-sand beach on the Atlantic Ocean. With a farm stand in the lobby and carefully placed remixes of recycled and repurposed woods, preserved moss, petrified branches, and driftwood, the 18-story landmark on Collins Avenue has been revolutionizing sustainably chic design in Miami since it opened its doors in March 2015.

“We’ve seen a growing awareness nationally that good health remains our greatest individual wealth,” says Robb Report health & wellness editor Janice O’Leary. “This year at our event, we’re excited to introduce new ways for attendees to reach optimal wellness through the latest medical research, lifestyle changes, and cutting-edge technology. This is an opportunity to not just hear the talk about longevity but also walk the walk—literally.”

Robb Report’s Health + Wellness experience will kick off with a welcome dinner and accompanying keynote on Thursday, March 15, in which Dave Asprey will dive deep into the concept of biohacking—techniques to drive self-improvement and transform your own health. Asprey founded Bulletproof after successfully biohacking his way to a 100-pound weight loss. With a mission to share his learnings with the world, Asprey’s presentation will dig into this concept and provide attendees with tips to achieve their personal health and wellness goals.

The following morning, guests will be greeted with a selection of wake-up wellness activities, ranging from morning meditations with expert Kelly Howell to sun salutations and beachfront workouts. A thought-provoking series of health talks will follow focused on hot-button topics presented by Dr. Donald Hensrud, medical director of the Mayo Clinic Healthy Living Program, followed by one-one-one health coaching with Dr. Param Dedhia, director of sleep medicine at Canyon Ranch. Afternoons will be filled with a number of intimate fitness offerings, among them stand-up paddleboard classes, training at Spartan Gym, and Robb Report–exclusive SoulCycle training at SoulCycle South Beach.

Guests will enjoy a holistic approach to health and wellness throughout the entirety of the weekend, with healthy cooking classes from chef Matthew Kenney—the celebrated plant-based- cuisine chef and mastermind behind plnthouse, 1 Hotel South Beach’s plant-based restaurant— along with relaxing spa treatments at Bamford Haybarn Spa and bio-organic wine tastings.

Health + Wellness guests will further enjoy a Luxury Lounge featuring the latest innovations in wellness gear and the finest health-inspired luxury products!

To learn more about Robb Report’s Health + Wellness Summit and to register to attend, visit rr1.com/event/health-wellness, and follow @robbreport on Instagram with #RRHW2018.

Roderick Jones

After Equifax’s large-scale cyber attack was revealed, Deloitte is the latest company to have been breached in a similar attack.

Available to discuss the implications of the Deloitte cyber attack, and what this could mean for companies and consumers, is cyber security expert Roderick Jones.

The Founder & CEO of cyber security firm Rubica, Roderick previously worked in the Special Branch of Scotland Yard, focusing on international terrorism. Below, Roderick explains the main takeaways from the latest attack:

  • The information illegally accessed by attackers will, where possible, be meshed with other known data to create further exploits against companies and individuals
  • Executives and their networks are increasingly at risk from cyber-breach due to the amount of personal data being lost

While six of Deloitte’s clients have been told that their information was compromised in the hack, the latest cyber attack is yet another example of the growing threat to companies’ and individuals’ online information.

About Roderick Jones // San Francisco
Roderick Jones is a global security leader with over 15 years of experience operating at the highest levels of the international security environment. During his time as a member of Scotland Yard’s Special Branch, Roderick focused on international terrorism and the protection of a prominent British cabinet member. He is the founder of cyber security firm Rubica, the global authority on cyber security and privacy for the world’s elite. Originally a service of Concentric Advisors, a physical security firm, Rubica provides those concerned with online crime the most effective digital security available. Jones received his master’s degree from the University of Cambridge.
Roderick on Ora TV: https://goo.gl/YHLGZ4

PRINCE

The Prince Estate, alongside Pantone Color Institute™, the global color authority, announced today the creation of a standardized custom color to represent and honor international icon, Prince. The (naturally) purple hue, represented by his “Love Symbol #2” was inspired by his custom-made Yamaha purple piano, which was originally scheduled to go on tour with the performer before his untimely passing at the age of 57. The color pays tribute to Prince’s indelible mark on music, art, fashion and culture. The announcement was first made on Refinery29, read here

Prince’s association with the color purple was galvanized in 1984 with the release of the film Purple Rain, along with its Academy Award-winning soundtrack featuring the eponymous song. While the spectrum of the color purple will still be used in respect to the “Purple One,” Love Symbol #2, will be the official color across the brand he left behind.

 
“The color purple was synonymous with who Prince was and will always be. This is an incredible way for his legacy to live on forever,” said Troy Carter, Entertainment Advisor to Prince’s Estate.

 
The ‘Purple One’ made a statement and challenged cultural norms through both his well-known music and personal style. In addition to the Oscar, Prince won seven Grammy Awards and a Golden Globe Award for Purple Rain. Both “Purple Rain” and “1999” were entered into the Grammy Hall of Fame, and Prince was inducted into the Rock and Roll Hall of Fame in 2004, the very first year he was eligible.

 
Laurie Pressman, Vice President of the Pantone Color Institute said: “We are honored to have worked on the development of Love Symbol #2, a distinctive new purple shade created in memory of Prince, ‘the purple one.’ A musical icon known for his artistic brilliance, Love Symbol #2 is emblematic of Prince’s distinctive style. Long associated with the purple family, Love Symbol #2 enables Prince’s unique purple shade to be consistently replicated and maintain the same iconic status as the man himself.”

 
The Estate is in conversation with various partners about collaboration on products that incorporate the custom color.

        

 

About Prince

Prince endures as one of the most important, influential, and impactful artists in history. Selling 100 million records worldwide, he remains one of the best-selling artists of all time. A 2004 Rock and Roll Hall of Fame Inductee, he garnered a 1985 Academy Award® in the category of “Best Original Song Score” for the film Purple Rain, a total of seven GRAMMY Awards®, a 2006 Golden Globe Award for “Best Original Song” in Happy Feet, and an American Music Award, among countless other accolades. He holds #27 on Rolling Stone’s list of the 100 Greatest Artists. 1984’s Purple Rain remains a high watermark for Prince, changing the worlds of film and music. Minted Diamond by the RIAA for sales exceeding 13 million, the record stands out as the sixth best-selling soundtrack album in history, moving more than 22 million copies. 

 
Known for his marathon shows, he delivered countless historic performances such as the Super Bowl XLI Halftime Show. Enchanting the modern era, he headlined festivals such as Coachella and Montreux Jazz Festival in addition to selling out arenas and stadiums everywhere. Along the way, he collaborated with everyone from Michael Jackson, James Brown, Beyoncé and Amy Winehouse to Tom Petty, Madonna, and Mary J. Blige. In 2016, Prince passed, but his spirit continued to shine in the hearts and minds of fans worldwide. President Barack Obama lauded his legacy as his music blared from every corner of the globe. Ushering his talent to the forefront of the digital age for a new generation, Warner Bros. Records along with NPG Records re-introduced some of his legendary catalog to streaming platforms in early 2017. 

 

About Pantone Color Institute™

Pantone Color Institute™ is the consulting arm within Pantone that forecasts global color trends, advises companies on color in brand identity and product development, and on color assurance programs.
Through seasonal trend forecasts, color psychology, and custom color consulting, Pantone Color Institute partners with global brands to leverage the power, psychology and emotion of color in their design strategy.

 

About Pantone

Pantone, a wholly owned subsidiary of X-Rite, Incorporated, enables color-critical decisions for brands and manufacturers to ensure the color imagined is the color achieved.

 
Over 10 million designers and producers around the world employ Pantone products and services to communicate through color, and control consistency across various materials and finishes. 

Pantone offers designers, and design-minded consumers, products and services through three unique business divisions: Pantone Standards, which includes digital and physical workflow tools and the revolutionary Pantone color language; trend forecasting, brand identity, and color assurance consulting services through Pantone Color Institute™; and Pantone Lifestyle, the consumer products division that brings color and design together across apparel, home, and accessories.

 
More information is available at www.pantone.com.

 
For the latest news, trends, information and conversations, connect with Pantone on Instagram, Facebook, Pinterest, and LinkedIn.