Posts tagged with "consumer"

REEBOK, XIMONLEE, china, 360 MAGAZINE, trail sneakers, fashion, style,SHANGHAI FASHION WEEK, DMX Hydrex sneaker, unisex

REEBOK × XIMONLEE

DEBUT SUSTAINABLE DMX

AT SHANGHAI FASHION WEEK


New DMX Hydrex sneaker is inspired by scuba boots

The two brands unite to educate consumers on conscious consumption

 
Reebok launched their partnership with Berlin-based Chinese designer XIMONLEE through an iconic new release of sustainable DMX Trail Hydrex silhouettes. Briefly teased at Paris Fashion Week earlier this year, the Reebok x XIMONLEE DMX Trail silhouette took center stage in the designers’ 2020 Spring/Summer Shanghai show.
 
Global sportswear brand Reebok and boundary-pushing designer XIMONLEE are bound by the belief that creating more sustainable offerings creates newness, with the shared goal being to awaken a consciousness in consumption within their consumer. XIMONLEE’s explorative yet commercial collections provide a unique vision on social topics, identities and philosophical quests brought to life through Reebok’s demonstrable footwear expertise.
 
Debuting in three new colorways, the new DMX Trail Hydrex sneaker was inspired by a mix of scuba boots and archetypal Reebok footwear, fusing the core aesthetics of XIMONLEE’s vision with Reebok’s undeniable heritage.
 
A trail-inspired outsole sits atop a functional water boot upper in vibrant colorways of brick red, mint green and purple. Nodding to the rise of outdoor-inspired high-fashion silhouettes, Reebok amplified its all-terrain functionality without sacrificing XIMONLEE’S signature aesthetic.


The silhouette, as featured on the Shanghai Fashion Week runway, will be available for purchase in late 2020 through its official retail launch.
 
 
About Reebok
Reebok International Ltd., headquartered in Boston, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming which enable movement and is committed to accompanying people on their journey to fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s functional training, running, combat training, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market. A subsidiary of adidas, Reebok is the exclusive outfitter of CrossFit and the CrossFit Games, the exclusive authentic global outfitter of UFC; the title sponsor of the Reebok Ragnar Relay series; and exclusive apparel provider for Les Mills. For more information, visit Reebok at www.reebok.com, or, for the latest news at http://news.reebok.com/
 
About XIMONLEE
Ximon Lee is a Chinese born Korean designer currently based in Berlin. Since graduating from Parsons as the Best Menswear Designer of the year, and later winning the H&M Design Award as the first ever menswear designer, he launched his eponymous brand XIMONLEE in 2015. Ximon is known for his meticulous and boundary-pushing work which explores topics ranging from gender, identity, society to ideologies and ethics. His vision is presented through thoughtfully treated garments, well studied silhouettes and innovative development of fabric, creating cutting-edge and inspirational collections every season that have garnered international appraisal. Ximon views each season as a study, posing questions towards specific issues and enable the clashing of ideas to prosper. In his garment making, he pushes and blends conflicting materials and collaging details to disjoint the standard idea of clothing. This is the signature visual methods the studio uses to reflect the contradictory identities Ximon views in contemporary society. Ximon was shortlisted as a LVMH Prize finalist in 2015 and later selected as Forbes 30 Under 30 in 2016.
www.ximonlee.com

chris tucker, 360 MAGAZINE, Wynn hotel, Vegas, Erik Kabik

Chris Tucker × Wynn Las Vegas


Chris Tucker Announces His Return to the Encore Theater in January 2020
Tickets On Sale Friday, Oct. 18 at 10 a.m.
 
Following multiple sold-out performances at Wynn Las Vegas’ Encore Theater, award-winning actor and comedian Chris Tucker will return to the stage for his latest headlining engagement. Tucker will appear for one-night-only on Sunday, Jan. 19, 2020 with two back-to-back performances at 7:30 p.m. and 10 p.m. Tickets for both performances go on sale this Friday, Oct. 18 at 10 a.m. PDT.
 
Ticket Information
·         Date: Jan. 19, 2020   
·         Public On-Sale: Friday, Oct. 18 at 10 a.m. PDT
·         Price: $59.95-$139.95 plus applicable fees
·         Points Of Purchase: Wynn Las Vegas Box Office (702-770-9966) or WynnLasVegas.com

 
Tucker is best known for his role in the Rush Hour film series and appearances on HBO’s Def Comedy Jam,  and has also gained recognition as a producer with projects such as the hit movie Money Talks and the Netflix-exclusive standup film Chris Tucker Live. Aside from his professional career, Tucker is a dedicated humanitarian, spending much of his spare time doing philanthropic work around the world through the Chris Tucker Foundation.
 

About Wynn Las Vegas
Wynn Resorts is the recipient of more Forbes Travel Guide Five Star Awards than any other independent hotel company in the world and was once again named the best resort in Nevada on Condé Nast Traveler’s 2019 “Gold List,” a title received for the twelfth time. Wynn and Encore Las Vegas consist of two luxury hotel towers with a total of 4,748 spacious hotel rooms, suites and villas. The resort features approximately 192,000 square feet of casino space, 22 signature dining experiences, 11 bars, two award-winning spas, approximately 290,000 square feet of meeting and convention space, approximately 160,000 square feet of retail space as well as two theaters, two nightclubs, a beach club and recreation and leisure facilities. Wynn Las Vegas recently unveiled Wynn Plaza, a Strip-front expansion that offers a collection of world-renowned luxury, contemporary, and lifestyle brands. For more information on Wynn and Encore Las Vegas, visit their Instagram.
 
About AEG Presents
AEG Presents is one of the largest live music companies in the world.  The company is dedicated to all aspects of live contemporary music performances, including producing and promoting global and regional concert tours, music events and world-renowned festivals. AEG Presents operates in North America, Europe and Asia through 16 regional offices that support its tours which include such artists as Taylor Swift, Paul McCartney, Elton John, The Rolling Stones, Justin Bieber, BTS, Ed Sheeran, Katy Perry and Kenny Chesney; produce or support over 25 music festivals, including the iconic Coachella Valley Music & Arts Festival, Stagecoach, the New Orleans Jazz & Heritage Festival, Hangout Festival, Electric Forest, and Firefly; and owns, manages or books more than 80 clubs and theaters.  AEG Presents produces and promotes more than 11,000 shows annually worldwide and conducts business under such globally renowned brands as AEG Presents, Goldenvoice, The Bowery Presents, Concerts West, Messina Touring Group, Marshall Arts LTD, Madison House Presents and PromoWest Productions.  The company also operates The Colosseum at Caesars Palace in Las Vegas and produces the residency shows of Celine Dion, Rod Stewart, Reba, Brooks & Dunn and Jerry Seinfeld and is the exclusive promoter at The Joint at Hard Rock Hotel & Casino Las Vegas. For more information visit aegpresents.com.
 

*Photo by Erik Kabik

Khalid, Kevin Mazur, JBL FEST, 360 MAGAZINE

Khalid × JBL Fest

The 3rd annual JBL Fest wrapped up last night in Vegas, featuring three nights of epic performances from five-time GRAMMY nominee Khalid,popstar Bebe Rexha and hip-hop icons Run DMC. Celebrity appearances throughout JBL Fest included Priyanka & Nick Jonas, Shaq and the “Vanderpump Rules” cast.

*Photo by Kevin Mazur

JBL FEST, RUN DMC, 360 MAGAZINE, LAS VEGAS

3rd Annual JBL Fest


The 3rd annual JBL Fest kicked off last night in Vegas with JBL REMIX, hosted by legendary NBA All-Star Shaquille O’Neal (AKA DJ Diesel) and featuring an iconic throwback performance from Run DMC on the rooftop of Caesars Palace.

 
Just before Run DMC took the stage, DJ Diesel was seen catching up with fellow “Inside the NBA” co-host Kenny Smith in the VIP lounge.

 
Artist Cey Adams, who designed some of RUN DMC’s most iconic album covers, created an immersive experience with authentic graffiti tags, streetlamps and JBL-branded subway signs to transport guests back into New York City’s hip-hop scene in the 1980s.

 
*Note: The party continues tonight for CLUB JBL!, hosted by JBL ambassador Priyanka Chopra Jonas and featuring even more electrifying performances from Bebe Rexha, as well as fellow JBL ambassadors Armin van Buuren and DJ Tigerlily. Plus, the cast of “Vanderpump Rules” will walk the star-studded red carpet with a surprise guest you can’t miss.   
 
#JBLFEST
@JBLaudio
Facebook.com/JBL
 
 

*photo credit: Kevin Mazur

Bella Thorne × Glass House Group


Launch Forbidden Flowers
A Consumer Cannabis & CBD Brand

Thorne A Long-Time Cannabis Enthusiast
Embodies the Brand’s Creative, Captivating and Rebellious Free Spirit

Bella Thorne, the artist, actress, musician, best-selling author, director, entrepreneur, and long-time cannabis enthusiast, has joined forces with Glass House Group, one of the fastest-growing, privately held, vertically integrated cannabis and hemp companies in the U.S., through its cultivation division Glass House Farms, to launch Forbidden Flowers, a new cannabis and CBD brand.

The initial launch will officially kick off with a “Forbidden Flowers Tour”’ which will take place over the next seven weeks. Starting on Thursday, October 10, 2019, on the forbiddenxflowers Instagram page at 10:00 a.m. PT, the first retail location, where consumers can purchase products from the following day on Friday, October 11, 2019, will be revealed. Each Thursday at 10:00 a.m. PT following through Thursday, November 21, 2019, the forbiddenxflowers Instagram page will reveal a new retail location in California, where Forbidden Flowers products can be purchased that following Friday. At the end of the seven weeks, additional retail locations across the Golden State California, which will carry Forbidden Flowers, will be announced to fans.

“I have struggled with anxiety for many years, and weed was the one source I found for me to do the most healing. Because of the properties in weed, I have been able to cope with my anxiety in a natural way, rather than my doctors trying to fix it using prescription drugs,“ said Artist Bella Thorne

“It’s been great spending time with Bella and getting to know and understand her as an individual before we created her brand together,” said Glass House Group Chief Marketing Officer Groovy Singh. “Her creative direction on Forbidden Flowers has been absolutely artistic and impressive. We’re proud to join forces with Bella in rolling out this sexy, enticing, high-quality brand that embodies her captivating spirit. The authenticity of what we are bringing to market together with Forbidden Flowers is what Bella handpicked at our grow, consumed and loved. At a time when more people are exploring the power of cannabis, we look forward to introducing a whole new community to the benefits of cannabis and to Bella sharing with her fans and consumers the ways she incorporates cannabis and CBD into her daily lifestyle.”

Bella worked intimately with Glass House Group to create Forbidden Flowers, which aims to give consumers the same rebellious, empowered feeling many consumers get when they consume cannabis. Today, despite the plant being legal in more than two-thirds of the U.S. in some form, cannabis consumers still face a variety of outdated stigmas. Recognizing that more new consumers are eager to become better educated about cannabis and CBD, Thorne plans to share the various ways she incorporates cannabis and CBD into her lifestyle, health and wellness regimes with her more than 21 million social media followers.

“Bella’s entire product line has been cultivated at our sun-powered, state-of-the-art facility in California using the same high-quality control and earth-friendly approach we are known and respected for,” said Glass House Group President Graham Farrar. “We brought some genetics that we grew for Bella for this launch and we are confident that both our long-time and new consumers are going to love these new product lines.”

To fit any mood or setting, Forbidden Flowers’ Indica, Sativa, Hybrid and CBD varieties will be available in stylish: glass jars eighths of flower; pre-roll five-packs; and pre-roll singles. Each Forbidden Flowers variety has been cultivated exclusively at Glass House Farms in Santa Barbara using coastal sun, organic standards and environmental sensibility to deliver uncompromising quality to consumers.

“We set out to engage a whole growing community of consumers embracing the cannabis and CBD market,” said Glass House Group CEO Kyle Kazan. “We’re pleased to have Forbidden Flowers join our growing portfolio of brands and to bring these products to consumers. We also look forward to rolling out more strategic brands and announcing partnerships in the future.”

For more information on product availability visit: Forbidden Flowers on Instagram at @forbiddenxflowers, https://www.glasshousegroup.com/or www.forbiddenflowers.com.

About Bella Thorne:
Bella Thorne is an actress, best-selling author, director, philanthropist musician and entrepreneur. She entered the entertainment business at six months of age and now at twenty-one has amassed an empire that stretches from acting to various entrepreneurial ventures and philanthropic endeavors that have set her apart from your normal millennial entertainer. Her unapologetic authenticity and ability to be raw with her fans has generated a loyal and diehard following on her social media pages, which consists of 21.5M on Instagram, 6.9M on Twitter, 529k subscribers on YouTube. She is a force to be reckoned with and is just getting started.

About Glass House Group
Glass House Group is one of the fastest-growing, privately held, vertically integrated cannabis and hemp companies in the U.S. Its family of eco-friendly, community-conscious cultivation, manufacturing, brands and retail locations bring to market only the finest strains of cannabis and hemp using cutting-edge care, technologies and environmental sensibility to deliver uncompromising craft-quality strains, flower, extracts, pre-rolls, vaporizers, cartridges and apparel. As a leading brand-enabling company, celebrities, artists, athletes and influencers turn to Glass House Group to create powerful partnerships that reach new audiences and drive consumer engagement. Currently, Glass House Group is expanding its suite of companies, product lines and brands and is expected to see sizable growth throughout 2019 and beyond. For more information and company updates, visit https://www.glasshousegroup.com.

NBA, NEW ERA CAP, 360 MAGAZINE, tip off series

New Era NBA Authentics

Today, international sports and lifestyle brand, New Era Cap Co., Inc., launches the New Era NBA Authentics: 2019 Tip Off Series, a new collection that features three unique styles to help fans proudly rep their team for the 2019-2020 NBA season. The New Era NBA Authentics: 2019 Tip Off Series is available at neweracap.comNBAStore.com, and major sporting goods and headwear retailers for retail prices ranging from $25.99 – $35.99 USD.

Available in Official Team Color, Team Color Tonal and Tonal Black styles, the New Era NBA Authentics: 2019 Tip Off Series features all-over team logos and wordmarks with a mix of raised and flat embroidery. All styles are available in six silhouettes, including the 59FIFTY® fitted, 9FIFTY® snapback, 9TWENTY® adjustable, 39THIRTY®stretch fit, 29TWENTY® and a knit. 

ABOUT NEW ERA CAP: 

New Era Cap Co., Inc. is an international lifestyle brand with an authentic sports heritage that dates back over 99 years. Best known for being the official on-field cap for Major League Baseball and the National Football League, New Era Cap is the brand of choice not only for its headwear collections, but also for its accessories and apparel lines for men, women and youth. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era Cap encourages people to truly express their personal style and individuality through its products. The Company is headquartered in Buffalo, NY and is marketed and distributed in over 125 countries through its affiliate offices in London, Tokyo, Paris, Hong Kong, Mexico City, Sao Paulo, Cologne, Shanghai, Barcelona, Seoul, Melbourne, Toronto, and Bologna.  For more information, visit www.neweracap.com

Lego, Top Gear, 360 MAGAZINE, Bugatti Chiron

TOP GEAR AND THE LEGO GROUP BUILD A DEAL

BBC Studios sign a deal with The LEGO Group to launch the first ever LEGO® Technic™ Top Gear Set.

The LEGO® Technic™ Top Gear Set for ages 9 years and above will launch globally in early 2020.

Top Gear is the world’s biggest and longest-running motoring entertainment shows, spanning 42 years of heritage with a huge following of an estimated 350m viewers globally, across 200+ territories, making it one of the world’s most widely watched factual TV programmes.  The latest series of Top Gear featuring Andrew ‘Freddie’ Flintoff, Paddy McGuinness and Chris Harris has been by far the best performing series of recent years, making it BBC TWO’s biggest show so far in 2019. 

The Top Gear brand also has a proven-track record in consumer products, with the world’s biggest monthly motoring magazine, DVD’s, books and gaming, plus the Top Gear website that attracts 4.5 million unique users per month.  Top Gear’s Social media platforms include profiles on YouTube with 2.2 billion video views and 6.7m subscribers, 21 million global fans on Facebook, 2 million followers for Twitter and 3.5m on Instagram, its fastest growing social profile.   

Jason Easy, Head of Licensing UK, BBC Studios said “‘We are extremely excited to have partnered with LEGO Technic.  Both brands enjoy a very close relationship with their fans, it’s certainly a natural fit for both and we’re really looking forward to seeing the LEGO Technic Set hit the shelves next year.” 

The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine. The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words Leg Godt, which mean “Play Well”. Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 140 countries worldwide.

Eloise Bradley, Senior Licencing Manager, The LEGO Group said “Bringing LEGO Technic and BBC Top Gear together will be a dream come true for car fans all over the world. We’re looking forward to working with BBC Top Gear to bring some amazing innovative engineering to life – stay tuned!” 

CBD, Vaughn Lowery, 360 MAGAZINE

How can vaping improve your life?

90% of smokers sooner or later decide to quit the addiction. But keep your promise to yourself not to smoke is sometimes tricky. It has long been proven that smoking is not so much physical as psychological dependence. No nicotine patch or special chewing gum will replace the exits to the smoke break. And here a vape or, in simpler terms, an electronic cigarette enters the arena, replacing the usual one both psychologically and physically, satisfying the body’s need for nicotine.


It should be noted that nicotine is not a carcinogen, and its toxicity is in the same group as caffeine and many kitchen seasonings. By the way, for those who want to eliminate nicotine consumption completely, electronic cigarettes are the best option. Why? Read on.


How to choose an electronic cigarette?


Although our society is considered modern and advanced, for the vast majority of people, the look, and even more so the soaring of an electronic cigarette, causes bewilderment and fear. We hasten to reassure you, set up and use the best wax pens (https://vapingdaily.com/vaporizers/weed-pens/best-dab-wax-pen/) no more difficult than, for example, with an elementary mobile phone. To do this, it’s worthwhile to clarify the principle of operation of an e-cigarette.


An electronic cigarette consists of a battery pack, it is a battery, and an atomizer is a tank. The atomizer, in turn, consists of a reservoir for storing liquid and an evaporation element – the heart of an electronic cigarette. The evaporator is a structure composed of a spiral and cotton. And then ordinary physics: the battery supplies voltage to the spiral, which in turn heats the cotton soaked in a special liquid for soaring. This is where we get the fragrant steam. By the way, this very liquid is for soaring and can be either nicotine-free or with nicotine content.


Everything else regarding the electronic cigarette, appearance, and form factor is a matter of the buyer’s taste. The only things worth paying attention to are the presence of Varivatt, Varivolt, and thermal control modes (regulation of power, voltage, and steam temperature, respectively).
There are the best dab pens with and without these options. In the first case, the user sets the indicators suitable for him, but in the absence of these modes, the supplied voltage, and therefore the amount of steam, will depend on the battery charge level. If you want to use these settings, you can buy a vape mod.


What is the harm and benefit of vaping?

There are no large-scale studies that would demonstrate a clear and unified point of view on the effect of electronic cigarettes and vapor devices on human health and those around them. This is because people began to smoke (wipe) relatively recently – about 3-5 years ago.
Such a short period is not enough for serious research about the harm of vaping. Nevertheless, some centers and universities still decided to trace the people who smoke electronic cigarettes and draw the first conclusions. For example, researchers at Lawrence Berkeley Labs found that liquids in electronic devices contain 31 toxic chemicals, including acrolein, diacetyl, and formaldehyde, whose levels increase depending on the temperature and type of wax vaporizer.


At the same time, researchers at The Roswell Park Cancer Institute concluded that smoking (vaporizing) electronic devices have a less pronounced carcinogenic effect than regular cigarettes. But wait, vapers, it’s too early to triumph. The study was published in the journal Nicotine and Tobacco Research in 2016, but it was conducted in 2011.


Therefore, it is difficult to judge its relevance. Another study reports the following: using electronic cigarettes can reduce mortality due to regular smoking by 21%. The lead author of the study, David Levy, a professor at Georgetown University in Washington, says that electronic cigarettes can improve a person’s health if he uses them as a replacement for regular smoking. These different results only prove what we talked about: vaping is a new phenomenon, and so far too little time has passed so that scientists can decide whether this hobby is harmful or not.


From the pluses: in electronic devices, there are no combustion products – particles of soot and tar. These substances usually settle on the mucous membranes of the lungs, bronchi, and upper respiratory tract, which causes a violation of their functions and ultimately leads to the development of many diseases of these organs. Because of the products of combustion, smokers of regular cigarettes turn yellow their teeth, worsen their sense of smell and taste.
Those who prefer a wax pen can avoid these troubles. Another advantage of electronic cigarettes can be considered the absence of exposure to the respiratory organs of hot burning smoke. In combination with nicotine, high temperatures increase the risk of carcinogenic processes.


In general, most scientists agree on one thing: vaping is much less harmful than smoking, but it cannot be called safe. Of the additional bonuses: the ability to vape in the rooms, the absence of the pungent smell of smoke from clothes and hair and the mouth, and “pleasant things” due to quitting smoking: restoration of smell, improvement of well-being, and so on.


But it should be remembered that sometimes the transition to steam can be accompanied by unpleasant sensations. They arise, as a rule, due to quitting smoking. The “withdrawal syndrome” is launched, the body, accustomed to the products of tobacco burning, begins to rebuild in a new way. In some cases, even nausea appears. As a scapegoat, vaping is logically chosen, the person starts smoking again, the body returns to normal, and the smoker forever refuses to use a wax vape pen again.
With reasonable expenses, vaping is cheaper than cigarette smoking, but this is not always the case. Very often, a person quickly retracts, and soon the “smoker” apartment begins to resemble an alchemical laboratory: everywhere there are strange bubbles with markings on them, various devices, and above all this rises a collection of multiple devices filled with colored liquids.

G-STEEL, G-SHOCK, MANHATTAN, BLIND BARBER, 360 MAGAZINE, VAUGHN LOWERY

Introducing G-STEEL

By Vaughn Lowery × Armon Hayes

As of late, we got to tally out the all new G-STEEL while having sips and getting our hair as well as our beards trimmed at Blind Barber in Manhattan’s Alphabet City. The new GSTB100G-2A models feature Bluetooth connectivity and can link up to the G-SHOCK app for accurate time and record keeping. This is one of the best models within their roster as this timepiece can easily travel from the office to the gym as well as the club. This stainless steel accessory possesses a double layer bezel and carbon fiber enclosures which make it sleek yet sporty. In addition to this unit being intuitive with various app settings, it’s water, shock resistant and solar powered. If you’re in the marketplace for a high quality product that’s durable yet upscale then this is the perfect arm candy. At $380 USD, our choice would be the navy with rose gold accents to add a dab of European style and magnificence.

About G-SHOCK
CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up.” www.gshock.com.

About Blind Barber
Daytime haircuts & drinks in the front room morph into a lively back-room cocktail bar at night.

Two MIT Sloan MBAs launch new startup

Two MIT Sloan MBAs will launch a new startup called Season Three this fall. The only direct-to-consumer company focused on the fashion lifestyle space in the accelerator, Adam Klein, MBA ’19, and Jared Johnson, MBA ’20, will offer a product line featuring all-weather Merino wool lined boots engineered at MIT.

“Our product fits an open space within the shoe industry that existing shoes have failed to fulfill. The boots are designed for all humans – they are unisex – making style and comfort accessible to everyone. They encourage the exploration of your surroundings, without sacrificing professionalism,” says Klein.

Johnson says, “The resources, support, and mentorship provided at MIT Sloan were invaluable. They helped us go from nothing to something.”

Meeting in MIT Sloan’s MBA Program, the team combined Johnson’s passion for fashion as well as design experience with Klein’s entrepreneurial, finance and legal experience to create an outdoors brand that they describe as a “marriage of fashion, comfort, and functionality.”

The idea began with a personal need, explains Johnson. “We were walking in Boston on a snowy, cold winter day in big chunky boots. We talked about how boots could be designed better not only in terms of style, but also thermal stability. We wanted to create a comfortable boot that anyone could wear to the office and then move throughout the city during the day and to events after work. Out of that came Season Three.”

Klein adds, “Jared brings a tremendous knowledge of footwear to this venture. Before MIT, he pursued design with the goal of working in the fashion and footwear sector.”

At MIT, they began working on the idea through the MITdesignX program in MIT’s School of Architecture and Planning and received support from the MIT Sandbox Innovation Fund. They also received support and mentorship from the Martin Trust Center for MIT Entrepreneurship as well as feedback from faculty, alumni, and classmates. Through classes, they refined their business plan and marketing strategy.

The cofounders designed the boot at MIT with their “Threedom footbed,” which provides shock absorbing qualities for comfort as well as greater absorption of moisture. The boot is temperature controlled by a combination of merino wool and weather-proof leathers.

“No other product caters to the new lifestyle of the ‘WeWork Generation,’ where someone working 60 hours a week needs fashion to seamlessly flow between professional environments, drinks with friends, and side hustles in between. As a unisex brand, we recognize an eagerness within all humans,” says Johnson. “We believe our boots are a product that advocates for collective unity.”

The founders will participate in the delta v program Demo Day presentations at MIT, New York City, and San Francisco in September. They plan to officially launch their online store in November. The boots will be their initial product and retail at $345.

“We’ve received a lot of interest because the boots were designed at MIT and we occupy a unique position in the fashion lifestyle space. We are taking everything we learned in school to build this company, and we look forward to our launch this fall,” says Jared.

The MIT Sloan School of Management is where smart, independent leaders come together to solve problems, create new organizations, and improve the world. Learn more at mitsloan.mit.edu.

MIT Sloan School of Management, Office of Media Relations 1 Main Street, Cambridge, MA 02142 United States