Posts tagged with "consumer"

Lexus ES, Vaughn Lowery, 360 MAGAZINE, Seabrite Beach, NJ

Lexus ES 350 F Sport

By Flore Chaumont × Vaughn Lowery

Lexus just released their new ES 350 and it’s now available in over 90 countries. The entire skeleton and skin of the previous Lexus ES has been redefined to attract a broader audience – scoot over empty nesters. Coupled with its F Sport package, the new Lexus ES is destined to attract a much more youthful and active generation. So, we decided to take it on an impromptu road trip from Manhattan to Maryland and all the hot spots in between during this summer’s blistering heat wave.

Koichi Suga, General Manager of Lexus Design Division, describes it as the most aggressive change for the emblematic ES. And indeed it is, the car now comes across as being more boisterous and bold. From the outside, the car has distinctive features which are unique to the F Sport trim. The 19-inch five-spoke alloy wheels, the dual integrated exhaust outlet, the F Sport badging as well as the low hoodline and long shoulders really make this car appear track ready. The inside reveals the same vibe, with aluminum pedals, Hadori sword wave-patterned aluminum appointments, red double stitching and red race-inspired interior seats. The 3.5L V6 24 Valve DOHC engine produces 302 hp and 287 lb-ft torque. Although it’s front-wheel drive, engineers managed to capture the emotional response of driving a rear-wheel drive vehicle. And, with 25 mpg (combined city/hwy), you can spend more time driving and less time at the pump.

Lexus has been traditionally known for the quietness of their ride. With active noise deadening technology and sound insulating wheels (which absorbs impact and vibration on the tires), the car is extremely silent, even while in sports mode. However, for the diehard car enthusiasts, there’s a setting to amplify exhaust notes. Overall, the drive is orgasmic; and one can easily cruise in it for long periods of time, feeling comfortable and pampered with ventilated heat/cool front seats. We practically lived inside the cabin when temperatures reached over 100 degrees Fahrenheit. Moreover, this year’s extra two inches of wheelbase allows backseat passengers to have additional legroom.

At $44,635, one would expect a manufacturer to sacrifice quality during the fabrication process. Contrary to one’s expectations, most materials used feel supple and soft, from the steering wheel to the dashboard. There are also three different types of woods incorporated in the overall interior design, including a matt bamboo finish, a nod to Japanese culture and heritage. An apparent step forward from its predecessor which was full of peeling plastics.

In addition, the car is well-equipped with innovative technology. The ES features a an animated gage cluster, a trackpad with tactile sensors as well as a sleeker instrument board. Tech savy drivers will be pleased to pair it with Apple CarPlay, Siri Eyes Free or Google Voice CTRL. Our favorite is Lexus Enform which is an intuitive system that allows you to speak to a live agent to obtain an address and have it sent directly to your vehicle’s infotainment system. The representatives are accessible 24/7 and help you stay alert if you succumb to driver’s fatigue while on a lengthy trip. This came in handy while we were in traffic or already in route to a location. Not to mention, all the safety technology is standard: blind spot monitoring, adaptive cruise control, automatic emergency braking and lane departure assist.

In short, the all-new 2019 Lexus ES 350 F Sport has a bodacious body that contantly turns heads and a 10-speaker Lexus premium sound system to make them nod.

Experience amazing.

Can Facebook’s Libra Make Cryptocurrency Mainstream?

When Facebook announced plans for a stablecoin called Libra, the reaction from the cryptocurrency world ranged somewhere between skeptical and cautiously optimistic.

But, regardless of any specific merits of Facebook’s version of a digital coin, the social-media giant’s move could help speed the adoption of cryptocurrency to a larger audience, says Kirill Bensonoff, a serial entrepreneur and an expert in blockchain.

The biggest issue now is that most people are not familiar with crypto; they think it’s difficult to use, and they may not trust it,” Bensonoff says. “Facebook will put a digital wallet on many phones and computers, and sending payments with crypto will become commonplace.”

Facebook’s Libra is proposed as a stablecoin, which is a form of cryptocurrency. Using Libra, people would be able to buy things or send money to others while paying, at most, minor fees. Unlike other cryptocurrencies such as , the value of stablecoins is tied to an asset such as gold, the U.S. dollar, the Euro or other currencies.

Facebook won’t have complete control of Libra. It’s just part of a bigger group of partners that’s creating the stablecoin.

What might all this mean for the future of cryptocurrencies – and for the average person who still knows little about them? Bensonoff says a few things worth knowing about Libra in particular and stablecoins in general include:

Bringing stability to cryptocurrency. As the name implies, the idea of stablecoins is to bring more stability – and more peace of mind for wary investors – to the world of cryptocurrency. “I don’t think Facebook will bring stability immediately,” Bensonoff says. “I believe it’s going to take a lot more in terms of mass adoption, but Libra could be a step in the right direction.”

The SEC’s view. Regulators at the Securities and Exchange Commission have been eyeing stablecoins with the possibility that some of them could be classified as securities. “That could put stablecoins in the same category as stocks, subject to the registration, disclosures, and accreditation of investors that demands,” Bensonoff says.

Will Libra replace PayPal? Maybe not, considering that PayPay is one of the founding members of Libra, Bensonoff says. “I think they will have some influence on the direction,” he says. “However, crypto in general is a threat to all existing payment processors, including PayPal. I believe PayPal is smart and will adopt and accept crypto payments, and they will figure out a way to monetize it. The downside for them is they won’t be able to charge nearly as much as they do now.”

“I believe Libra is going to have a positive impact in terms of awareness, adoption and interest in cryptocurrency from both businesses and consumers,” Bensonoff says. “But at the same time, with that could come more regulatory scrutiny.”

About Kirill Bensonoff

Kirill Bensonoff has over 20 years experience in entrepreneurship, technology and innovation as a founder, advisor and investor in over 30 companies. He’s the CEO of OpenLTV, which gives investors across the world access to passive income, collateralized by real estate, powered by blockchain. In the information technology and cloud services space, Kirill founded U.S. Web Hosting while still in college, was co-founder of ComputerSupport in 2006, and launched Unigma in 2015. All three companies had a successful exit. As an innovator in the blockchain and DLT space, Kirill launched the crypto startup Caviar in 2017 and has worked to build the blockchain community in Boston by hosting the Boston Blockchain, Fintech and Innovation Meetup. He is also the producer and host of The Exchange with KB podcast and leads the Blockchain + AI Rising Angel.co syndicate. Kirill earned a B.S. degree from Connecticut State University, is a graduate of the EO Entrepreneurial Masters at MIT, and holds a number of technical certifications. He has been published or quoted in Inc., Hacker Noon, The Street, Forbes, Huffington Post, Bitcoin Magazine and Cointelegraph and many others.

CapitalOne breach: how to protect yourself

A massive data breach hit Capital One. Digital privacy expert Daniel Markuson shares the most essential steps consumers can take to keep themselves safer.

On Monday, it was announced that a data breach of Capital One compromised the personal information of approximately 100 million consumers in the United States and 6 million consumers in Canada. It is said to be one of the top 10 largest data breaches ever.

The bank announced that in addition to the credit card application data, portions of credit card customer data were also obtained, including credit scores, limits, balances, payment history, transaction data, and contact information. Stolen data also included 140,000 Social Security numbers, 80,000 linked bank account numbers.

What to do if your account gets compromised

NordVPN’s digital privacy expert Daniel Markuson shares the most essential steps consumers can take to keep themselves safer.

Get back into your account

The first important step is to log into your online account and change the password immediately. Go through the privacy settings and check if you can make your account more secure. Invoke all recommended security settings.

It is as well advised to sign up for email or text alerts about your monetary transactions.

Freeze your credit

The best way to protect yourself is to freeze your credit. This makes it very difficult to open new accounts in your name, even if someone is using your stolen financial information. It is important to note, that credit freeze doesn’t influence your score.

With credit freeze invoked – most creditors will decline to open a new account as they will not be able to check your credit history.

Place a fraud alert and check credit reports

If freezing your credit is not an option for you – contact one of the credit bureauses and invoke a fraud alert. Fraud alerts flag creditors and they verify your identity before issuing new credit in your name. Such alerts usually last for a year but can be renewed.

Capital One said that they “will make free credit monitoring and identity protection available to everyone affected.” Check for credit inquiries, balances, and new accounts that you haven’t opened or applied for.

Check credit card statements

It is very important to regularly check your credit card statements online, even if you think that your data hasn’t been affected by the breach. If you see any strange activities on your balance – try to recall whether you authorized the charge. If you can’t recall it, inform your bank and the merchant immediately.

Make sure to keep all your documentation, such as order confirmation numbers or receipts.

Beware of phishing scams

Since hackers may have detailed information on more than 100 million individuals, there might be a spike in more personalized phishing scams. Such scams are usually very effective as criminals use a piece of real information, for example, your name and address.

Personalized phishing messages are designed to look as if they are coming from a legitimate bank or other familiar organization. Be vigilant and contact the organization before clicking on any links, filling in forms or transferring funds. For additional safety, use a VPN, like NordVPN, when browsing.

Report unusual activities

And finally, if you notice something unusual – report the incident to the authorities. Raising the alarm can help not only you, but others affected by the breach as well.

ABOUT NORDVPN

NordVPN is the world’s most advanced VPN service provider that is more security oriented than most VPN services. It offers double VPN encryption, malware blocking & Onion Over VPN. The product is very user-friendly, offers one of the best prices on the market, has over 5,000 servers worldwide and is P2P-friendly. One of the key features of NordVPN is zero log policy. For more information: nordvpn.com.

Rolls Royce Silver Cloud III

  • Guernsey’s Auction House is previewing its August 6th Auction at an exclusive New York City event
  • Guests will be given the first look at items belonging to the iconic actress and socialite, including her 1960 Rolls Royce Silver Cloud II, which Taylor christened “The Green Goddess”
  • The items also include a figure hugging Gianni Versace dress, and her Christian Louboutin evening bag and other special motor cars
  • All of these items will be sold through Guernsey’s Auction House at an auction on Tuesday, August, 6, at 10:30 AM at The Pierre Hotel.
Vaughn lowery, mib: international, 360 magazine, Lexus, rc F, men in black

MIB: INTERNATIONAL F/ LEXUS RC F

Men in Black: International x Lexus

By Krishan Narsinghani × Vaughn Lowery

Lexus USA introduced a sexy new fleet of luxury vehicles (the 2020 RCF and RX F Sport) in Sony Pictures’ latest release, Men in Black: International, and 360 Magazine had the opportunity to attend the world screening in Los Angeles. This classic rebirth featured actors Tessa Thompson and Chris Hemsworth whizzing across the universe to fight off the villainous Hive. Subsequently, the duo are facing internal threats of their organization at the same time. MIB is action-packed, humorous and undoubtedly a family favorite – it sparkles!

After this film, you’ll definitely want to cop the heavily stylish RCF – not just for performance and technology – but because it’s bewitching. If looks could kill – WE DEAD!

Seiko USA, Lorem Ipsum, stevie award, 360 MAGAZINE

Lorem Ipsum Receives Gold Stevie® Award for Seiko USA Campaign

Multi-disciplinary experiential design firm, Lorem Ipsum is pleased to announce that its work for Seiko USA has received a Gold Stevie® Award from the American Business Awards® in the Website category under “Consumer Products-Non-Durables.”

The award was presented on Tuesday, June 11 during the 17th Annual American Business Awards banquet in New York City. The American Business Awards feature a wide selection of categories to recognize the achievements of creative professionals working in web development, corporate communications, video production, app development, investor relations and live events.

Lorem Ipsum took on the challenge of taking Japanese manufacturer of watches, Seiko USA’s website which was absent of sales or software integration capabilities, and built a sales-drivensite using Shopify’s platform. As storytellers in a digital world, Lorem Ipsum’s goal in both the user experience and overall design was to ensure the product remained the ultimate focus while keeping with the brand’s aesthetic and transforming Seiko enthusiasts into paying customers. Their approach not only provided significant technical enhancements but also told the brand story with new and improved user experiences across all devices. Lorem Ipsum’s team of programmers created the Seiko Sync app, expanding the native Shopify features to create aunique consumer experience. For example, customizable filters allow users the option to searchfor products by technology, dial color, size and various other important consumer factors.

Their developers also created custom software, such as Shop Social, that enables enhanced capabilities beyond Shopify’s existing offerings, including a unique Instagram plug-in that integrated directly with the brand’s channel allowing for a continuous and curated feed of imagery.

By moving away from traditional marketing approaches and instead, utilizing social media and strategic retargeting tactics, Lorem Ipsum was able to drive traffic to Seiko’s U.S. page and increase sell-through. The customer management process was also customized while working closely with Seiko’s IT and fulfillment teams to create a cohesive system of applications and notifications to give Seikobetter sales and product functionality insights; ultimately, allowing Seiko to better understand end-users’ likes and dislikes in order to create content accordingly to engage users and improvethe overall purchase process.

“It is an honor to be recognized for our contribution,” says Abigail Honor, Partner at Lorem Ipsum. “Working with Seiko to launch their first U.S. e-commerce storefront was a big responsibility and our multi-disciplinary team rose to the challenge. Our focus was to create a straightforward user experience in which we created branded content, worked with influencerson unique campaigns and implemented strategic advertising to make the Seiko websitecompetitive. We are proud not only of the seamless launch but of the constant evolution of thesite throughout the year.”

Lorem Ipsum provided the creative assets fromvideo to lifestyle photography for all of Seiko’s campaigns throughout the year, most notably for their national campaigns-Prospex StreetSeries and Coutura Car, and designed customized landing pages, e-mail campaigns, and third-party banners that provided a visual narrative of product and lifestyle images.The team’s creative and marketing strategies led to the fastest sellout of a single Seiko product in company history with the launch of the cult classic Alpinist timepiece. “The nominations submitted to the 2019 American Business Awards were outstanding,” said Michael Gallagher, president and founder of the Stevie Awards. “They illustrate the continued vibrancy of innovation and high level of achievement across the American economic landscape.” More than 3,800 nominations from organizations of all sizes and industries were submitted for consideration in a wide range of categories. More than 250 professionals worldwide participated in the judging process to select this year’s Stevie Award winners.

ABOUT LOREM IPSUM

Lorem Ipsum is a multi-disciplinary firm specializing in the planning, design and production of experiences. Our work includes museums, exhibits, immersive shows, visitor attractions as well as all types of filmed and interactive media.

Founded in 2000, the company is headquartered in New York, with offices in London and Moscow. Our global team of over forty professionals includes writers, filmmakers, designers, architects, technologists and researchers.

At Lorem Ipsum, they think of themselves as storytellers. They believe in the power of dramatic narratives. They use words, pictures, music, artifacts, physical props, live performance, lighting, sound design, video, animation, games, social media, virtual and augmented reality to tell engaging stories and create emotional experiences.

For more information on the award or Lorem Ipsum’s work, please visit http://www.loremipsumcorp.com

ABOUT THE STEVIE AWARDS

Stevie Awards are conferred in seven programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Women in Business, the Stevie Awards for Great Employers, and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 12,000 entries each year from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performancesin the workplace worldwide.

Learn more about the Stevie Awards at http://www.StevieAwards.com.

Rnw garments, 360 magazine,Raphael Na’te Walton

RNW Garments

RNW Garments is a Los Angeles based independent street wear label founded in 2011. The brand philosophy “Since Birth” is born out of their tagline NO GUTS, NO GLORY. Hailing from South Central LA, designer Raphael Na’te Walton has organically grown RNW Garments to be a brand for people of all walks of life no matter their ancestry or background.

For all the old and young souls still chasing their glory, to those who have achieved the greatest achievements, but strive for more; RNW Garments embody the hustler spirit and serves as a symbol of that fire within all of us to chase our own glory.

RNW currently offers traditional street wear pieces such as tees, hoodies, jackets and headwear but will soon transition into cut and sew production which will allow founder Raphael Na’te Walton for the opportunity to bring the brand to new heights.

www.rnwgarment.com
@rnwgarments

Spark Joy with these 4th of July Cocktails

The most-anticipated summer weekend is just around the corner! Level up and make your Independence Day celebration sparkle with these simple yet elevated cocktails, each profiling a different flavor and sure to suit everyone’s preferences. After a heavy afternoon of  burgers and hot dogs, wash it all down with refreshing and low-sugar cocktails while jiving to your favorite tunes.

From a delicious Watermelon Firecracker Margarita to a Berry United Lemonade and elevated G&T, sip back and enjoy the summer weather.

The Independent G&T

    • 4 ounces Fever-Tree tonic water
    • 2-3 frozen cranberries (garnish)
    • 1 popsicle (garnish)
  • Ice

Pour Jaisalmer Gin and tonic water over ice in a tall glass. Stir and garnish with a popsicle and cranberries.


Berry United Lemonade

    • 3 cups lemonade
    • 1 cup cold water
    • 4-6 dashes Angostura bitters
    • Lemons (garnish)
    • Blueberries (garnish)
  • Ice

In a pitcher, pour Diplomatico Rum, lemonade and water. Add in lemon and bitters. Garnish with lemon slices and blueberries. Serve chilled.


Firecracker Margarita

    • Kosher salt
    • 1 lime wheel
    • 3 ounces fresh watermelon juice
    • ¾ ounces fresh lime juice
  • Watermelon (garnish)

Place some salt on a small plate. Rub rim of an old-fashioned or rocks glass with lime wheel (reserve for serving); dip in salt.

Combine watermelon juice, Partida Tequila, and lime juice in a cocktail shaker and shake vigorously. Strain cocktail into prepared glass and garnish with watermelon lime wheel.


Can air extend an EV’s range?

The energy efficiency of electric vehicles (EVs) can be improved by 3 to 7% with proper tire inflation, according to a recent ExxonMobil study.

The first-of-its-kind study followed three identical EVs, each with different tire air-loss rates, as they each traveled 5,400 miles crisscrossing all sorts of environments in the United States, including city streets, small towns and rural roads, for six months.

The results showed that properly inflated tires enhanced EV energy efficiency by as much as 7% to extend vehicle battery range.

What if there were a way to increase an electric vehicle’s (EV’s) energy efficiency by 3 to 7 percent? A recent ExxonMobil study has revealed that proper tire inflation can do just that.

Back in 2018, the company embarked on a first-of-its-kind study that tracked EVs to understand the impact tire inflation pressure has on vehicle range. As the inventor of halobutyl rubber, the technological wonder that helps keep tires properly inflated, ExxonMobil wanted to take a hard look at the challenges EVs encounter.

The study followed three identical EVs, each with different air-loss rates. Each car traveled 5,400 miles, crisscrossing all sort of environments, including city streets and remote roads, for six months.

The results? In a nutshell, choose a tire that will stay better inflated over time. It will not only extend the life of the tire, but also the overall energy efficiency.

Learn more about our study in this video

Swatch, 360 MAGAZINE

How to choose a luxury watch for a man

Luxury watches for men not only represent a sign of status, but it also shows style, personality and character. If you are thinking of getting it, with this article, we will help you review the details you should take into account when choosing it:

Determine your style:

One aspect to consider is to make sure that the watch fit your style. Whether it is classic, modern, or sporty, it is important to feel comfortable and proud while wearing it. It is important not to confuse style with categories because the first defines essence and the second marks characteristics that will make it adapt to certain situations or contexts and which will be determined by your preferences, from the sporty Rolex Submariner to Longines Legend Diver to those who like the classic style .

Choose a brand:

Every luxury watch brand, most of them from Switzerland, is characterized by a very personal style. However, in the catalog they offer different categories of those who adapt as a general rule with the context or activity in which you will use and enjoy it, because the characteristics of the hours to go to work will be very different from those in more sporty models for playing golf or styles that more casual to go with friends.

Choose material:

In connection with the above, when choosing a watch material, consider the use you want to give. If for example you are looking for a watch to do sea activities, we recommend you go to a more powerful luxury watch, made of material that is very resistant like steel and which has a thicker ball that better withstand any blows that may occur during the development of its activities, such as which you can find on the TAG Heuer watch, which installs a high-strength sapphire ball on their watch. Conversely, if you are looking for a watch to go to work, you can choose a smoother watch, made of more elegant material like a fancy gold watch with leather strap.

Clock operation: Movement.

The movement of the watch can be mechanical, in this case it is divided into automatic and manual, and movement based on quartz. The latter are the most extensive because they are the most appropriate and easiest to maintain and as a rule they tend to be more economical.

How many watches do I have?

Frequently asked questions are usually the number of watches a man must have in his collection to face his days. The answer depends on many aspects because there is no number of watches that any man must have in the closet, because this must adapt to your various life situations, however, there must always be one luxury watch that becomes an iconic part of your collection.

Final tips for choosing an exclusive watch properly

When choosing your luxury watch you must try it and feel comfortable with it, see that it merges with your taste, style and needs, something that in a few seconds you will appreciate as many jewelers say:

“The watch chooses you and not you.”

We hope that the indications we have given you help you choose that watch you have been looking for for so long.