Posts tagged with "consumer"

Andre Haddad

ANDRE HADDAD, CHIEF EXECUTIVE OFFICER

Haddad has created a business model that benefits Turo hosts and users alike. An industry disruptor, Turo costs about 35% less than normal rental car companies. Haddad’s mission behind Turo was to put billions of cars to better use and fundamentally change the economics of car ownership around the world. In 2017, the average Turo host made an extra $625 a month, which allowed for hosts cover their car payments in as little as nine days. (Data can be found here)
Currently, Haddad and his team have raised over $200,000,000 to date to build this multibillion dollar travel company. Car enthusiasts and travelers have the choice between 850+ makes and models in more than 56 different countries.

Andre loves cars, the consumer web, and the environment, and Turo brings all three of his passions into perfect harmony. Before joining Turo as CEO in September 2011, Andre was CEO of Shopping.com, the leading online comparison-shopping network that eBay acquired in 2005 for $600 million. Prior to Shopping.com, he was Senior Vice President, Product at eBay, where he was responsible for product management, design, and research at eBay’s global marketplace business. Andre played several roles during his time at eBay, including GM in Europe, VP, International Operations, and VP, User Experience and Design.

Before his eBay days, Andre co-founded iBazar, a leading European auction marketplace, which was acquired by eBay in 2001 for $140 million. Andre was COO at iBazar, overseeing Product, Marketing, Operations, and International. Prior to iBazar, he was brand manager at Procter & Gamble and a consultant at Booz Allen & Hamilton. He graduated from HEC Paris.

New Bags Made From Plastic Waste

WANT Les Essentiels is pleased to announce their new Recycled Nylon Collection, travel accessories made entirely from recycled plastic waste.Lightweight and trans-seasonal, the Recycled Nylon Collection effortlessly blends performance sport and the elevated uniform to create a new standard for eco-friendly design.

Since introducing 100% Organic Cotton to all of the brand’s core items in 2009, WANT Les Essentiels has been committed to using sustainable materials in their collections. The addition of the ECONYL® crafted bags marks a new effort to reduce the environmental footprint in the manufacturing of their products.

ECONYL® is a lightweight recycled nylon developed in Italy and fabricated using post-consumer and pre-consumer materials such as carpets, fabrics, fishnets and other plastic waste. For every 10,000 tonnes of ECONYL® created, 70,000 barrels of crude oil are saved and 57,000 tons of Carbon Dioxide emissions are avoided.

WANT Les Essentiels Recycled Nylon Collection is designed for stylish utility and functionality. The series introduces three new essential silhouettes, complete with a water-resistant YKK Excella® zipper, breathable mesh backing, elegant interior pockets for storing personal items or electronic devices, and a hidden passport pocket for easy access while traveling. All styles are made entirely of eco-nylon.

The three styles introduced in the initial drop are as follows:

Rogue Utility Backpack
Multi-purpose travel backpack with interior padded cotton pocket designed to fit a 15 inch laptop. ($395 USD)

Fillmore Waist Pack
Versatile pack has an adjustable strap that allows it to be worn crossbody or around the waist. Two interior pockets easily fit a phone and charger. ($165 USD)

Bryce Crossbody Bag
An adjustable crossbody strap, three hidden pockets and mesh padding make this bag the perfect everyday travel companion. ($165 USD)

WANT les Essentiels’ Co-founders and CEOs Mark Wiltzer and Jacqueline Gelber say that the collection is being offered at an intentionally accessible price point: “We really wanted to make the collection very accessible and allow the consumer to participate in reducing the environmental footprint.”

Styles are available in Black eco-nylon and range in price from $165 USD for the Bryce crossbody and Fillmore waist pack, to $395 USD for the Rogue backpack. Pieces are available for purchase at leading retailers as well as online at www.wantlesessentiels.com..

WANT Les Essentiels is sold through both WANT Les Essentiels boutiques and WANT Apothecary locations alongside leading retailers worldwide including Mr Porter, Barney’s New York, Saks Fifth Avenue, Selfridges, Ssense.com, WallpaperSTORE*, Moda Operandi, East Dane, Shopbop, Farfetch, Nordstrom, Need Supply Co., and more…

1MORE USA

1MORE USA, a premiere consumer

electronics audio company, is proud to announce their official launch into the North American market. 1MORE USA will provide consumers with premium quality

in-ear monitors and over-ear headphones. The premiere headphone maker is debuting five premium audio products in the U.S.- four in-ear monitors and one over-ear headphones-with more products planned. 1MORE China sold 20 million units in just three years, 1MORE USA aims to duplicate their overseas success here in the U.S.

1MORE USA aims to focus on fashionable, high-quality, high value headphones and audio products.

1MORE USA sets out to redefine the relationship between its brand and its innovations by designing and manufacturing all its components from the ground up. For this reason, 1MORE USA can provide high performance

sound at extraordinary prices while producing a product that is as much form as it is function. With products like their brand new triple-driver in-ear monitors, 1MORE USA strives to make reference quality audio products that are available to everyone. 1MORE USA products are designed to enrich your music listening experience and your life, so get ready to be passionate about your portable music once again!

“Our goal is to show the customer that 1MORE USA offers technology, fashion, and quality which is something that can be available to everybody,” says 1MORE USA President, Dave Russell. Russell, a consumer technology expert, brings with him an extensive executive and sourcing experience. Russell has served on the board of directors for both Gateway and VIZIO in addition to co-

founding Puro Sound Labs. Russell works in combination with Tim Burton, VP of Sales, who also has extensive consumer electronics sales experience working on

such accounts as Best buy and Gateway. “1MORE USA brings a breath of fresh air in the way of real value to a commodity product line and industry,” says Burton. 1MORE China, using the same design principals, has sold over 20 million headphone units in just three years. The 1MORE USA team is looking to replicate that achievement here in the U.S. In a world where headphone companies merely purchase off-the-shelf parts and assemble them to hit various price brackets, 1MORE USA instead designs and

manufacturers all of its components from the ground up. Starting with the development of the drivers themselves, to the unique design of each headphone through to its production, 1MORE USA is committed to creating the

best headphones at affordable prices. To achieve such high standards, 1MORE USA technicians continuously develop new technologies, include musical experts in the design process, and strive to create an end product that exceeds consumer expectations. Enjoying portable

music as the artist originally intended is no longer a luxury, but a 1MORE USA standard. All of our products are personally tuned by four-time Grammy Award winning mixing engineer Luca Bignardi and are rigorously tested for quality in our sound labs. 1MORE USA has broken the unspoken rule in the headphone market – that high-

quality headphones have to be expensive and affordable headphones have bad designs. 1MORE USA is challenging the status quo by solving the issue of creating high-quality headphones at affordable prices in many ways. 1MORE

USA is relentlessly designing and developing core components, coordinating efficiently with our production lines, and always pursuing the best-in-class quality.

In addition, 1MORE USA has pioneered technology for the multi-unit dual driver that includes a balanced armature design and Kevlar coated cables. This coordinated, in-house approach to the 1MORE USA production model results in a more straight to consumer line, which cuts out a lot of companies that might touch and mark up other products. Products currently available in the 1MORE USA line include: 1M301 Single Driver In-Ear Monitor ($29.99), E0323 Multi-Unit Dual Driver In-Ear Monitor ($79.99-Pre-

Orders Only), EO301-C Swarovski Crystal In-Ear Monitor Dual Pack ($79.99), the MK801 Over-Ear Headphones ($79.99) and the E1001 Triple Driver ($99.99). The

products are available for sale on amazon.com and the 1MORE USA website. ABOUT 1MORE USA

1MORE USA USA, established in August of 2014 was the brainchild of President, Dave Russel, and VP, Tim Burton who leveraged their knowledge of the consumer technology industry and overseas sourcing experience to partner with 1MORE USA China. The sole purpose is to bring 1MORE USA’s proven successful approach to consumer audio product design and development to the North American market. “Our goal is to occupy a new space in the world’s audio market by giving our users quality, affordability, style, and community,” says CEO

and Co-Founder, Hsieh. 1MORE USA China was co-founded in 2013 by Hsieh, a former Foxconn executive who was instrumental in producing products like the

Kindle and iPod. Disillusioned with low-value contract manufacturing, Hsieh wanted to develop a unique brand that would dispel the belief that products made-in-China couldn’t be of both excellent quality and value. From this idea of 1MORE USA was born.

Nobe 100 Launches

Electric Personality:

Pioneering three-wheel electric car to raise investments by launching new European crowd-funding campaign

Nobe wants to build a global community of investors on a mission to transform inner-city transportation across the world

Maverick electric vehicle brand, Nobe believes it will transform both the impact and the mood of inner-city traffic with a ‘neo-retro’ car design officially revealed to the world today. The Nobe 100 is a three-wheeled vehicle that features design quirks inspired by classic cars, but delivers a futuristic vision for inner-city travel. Alongside its official launch, Nobe has opened a crowd-funding campaign to raise investment dollars and supercharge initial production.

Nobe founder and CEO, Roman Muljar commented:

“Our aim with the Nobe 100 is to create something so effortlessly stylish that you want to lick it, while at the same time having an unparalleled effect on the impact of city traffic on the planet. We wanted to fuse together personality and conscience, not just inventing a more sustainable way to get around cities, but also making it a more exciting and charismatic experience than a petrol vehicle.”

Electric shock

At first glance, the bold, eye-catching design of the Nobe 100 belies the care and attention paid to delivering the brand’s environmental mission; it produces zero air pollution, houses upgradable technology to enhance vehicle longevity, decentralises the production process and takes up far less road space despite accommodating three people.

“The Nobe 100 is a feat of engineering and design thinking.” Continued Muljar. “We haven’t designed a new car, we’ve designed a new way to build and experience a car. We’ve reinvented the car from the wheels up.”

The power of three

As a three-wheeled vehicle, the Nobe 100 is technically classified as a trike, so has the same accessibility as a motorbike. It also has a far superior turning circle, fits smaller parking spaces than a standard small car and through offering all-wheel drive the Nobe 100 delivers great handling and stability, while offering superior grip and performance compared with two-wheel drive cars or bikes in wet and snowy conditions.

The concept and design of the Nobe 100 heralds from Estonia – a burgeoning innovation hub – employing leading electric vehicle engineers through a partnership with Tallinn Technical University. The decision to crowd-fund the project was taken to give the business a contemporary, agile business model with a community of advocates from the start.

The Nobe in numbers:

1. Three is the magic number: 3 wheels, three seats, three super cool passengers.

2. It’s all wheel drive for superb handling.

3. Combined range is 220 km.

4. Has additional, portable battery to help relieve range anxiety.

5. Fully charged in just two hours.

6. Top speed68 mph.

7. 0-60 mph in 5.9 seconds.

8. All parts upgradable.

9. Composite lightweight body.

10. Targa top/ semi convertible with removable hardtop, first cabrio EV

11. Minimalist, classic style interior.

12. Can be used as an urban or intercity vehicle.

13. Designed as autonomous-ready.

14. Nobe is a fully connected vehicle

To watch the full Nobe 100 video click: Nobe 100 Video

Kiip’s CEO: March Update

March has been Madness! (In the best of ways)

We’re kiiping busy, and hope you have been too. This year is already flying by and we’ve got so much to share!

 

#PressforProgress & #feff

Kiip is dedicated to supporting and growing an equal and diverse workforce and we know that means having an open and honest conversation about how we can do better. Take a look at what our leaders here at Kiip have to say about progress in 2018.

 

Announcements

&#feff; Kiip Gets Into the Data & Audiences Business

 

Audiences

We’ve been hard at work. Since we launched our Moments Table, many brands have asked if they can use our data more broadly. We finally launched our audiences into (initially) LiveRamp Data Store and now I am happy to report that you can buy moments audiences decoupled with our media.

 

Surveys

On top of this, we rounded out our data suite with our Surveys product. Too often as marketers we are faced with limited 3rd party data options (largely cookie based or too probabilistic). We decided to use our mobile-first positioning and engagement unit in our ads to create a survey product where the marketer can simply ask the consumer (millions of them). With these survey responses we can create seed audiences activated on Kiip (or elsewhere as aforementioned) or simply qualify the success of your campaign. The possibilities are endless.

 

Helpful Content

To help further hammer home the point of why we went into the data business, we put together some helpful content. An interesting tidbit: the VP of Netflix started quite a stir in 2016 when he suggested that demographic data was a thing of the past, or rather headed to the trash. I believe that marketing is heading from a segment-based approach to a signal-based approach. Here’s a post from one of our brilliant strategist Lauren, on how best to ensure that your audience data is used effectively and sourced transparently.

 

Okay so now you’ve read all about how to avoid the pitfalls (in the post linked above), are you ready to talk strategy and leave generic data in the past? Schedule a complimentary session today and learn more about how our audience targeting stands out from the crowd.

 

The Summer Forecast

Every month we release mobile app behavior trends called M.I.C. drops. These help our media buying customers to get ahead of trends and know how to buy more effectively based on what people are going to be spending time doing. The March M.I.C. drop stats are in and it’s sunny with a chance of 2 in 3 teens working this summer. This summer polls 55% of teens working and earning over $1K. We’ve collected the data, now you can make accurate predictions on what they’ll be spending that money on and when. See for yourself how best to reach a teen audience this summer!

 

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PARAGON HONDA

Paragon Honda, Honda’s largest certified pre-owned dealer, in partnership with its agency Team Velocity, is transforming the way it assists its customers, leveraging Google’s advanced technology and measurement to take the friction out of vehicle service and maintenance. Of note:

  • To make it even simpler for its customers to schedule service and maintenance, Paragon became the first dealer to build an app for the Google Assistant. In the coming weeks, drivers can schedule service—such as routine maintenance, oil changes, and tire rotations—quickly and easily using just their voice.

  • To drive awareness of its 24-hour service online, Paragon ramped up its investment in Search to be there in moments when people searched “honda oil change” and “honda maintenance” in the New York market. As a result, this strategy helped Paragon grow its service repair orders by 5X in the last 12 months.

  • Paragon also used Search ads to drive new and used vehicle sales, and is using Google’s store visits technology to measure how its Search ads helped generate in-store visits. (Google’s store visits technology uses anonymous and aggregated data from signed in Google users who had location history turned on to determine how Search ads help drive in-store visits.)

  • This helped Paragon better understand which keywords and campaigns were driving people to its dealership, and found that Search was nearly 5X more cost-effective per vehicle sold compared to other media.

You can read the full article, including commentary from Brian Benstock, GM and VP of Paragon Honda on his three-step approach, at Think with Google: https://www.thinkwithgoogle.com/consumer-insights/paragon-honda-customer-service/

Cooper’s Hawk Winery

 

Named Top U.S. Winery, Announce Partnerships with Celebrity Talent and Events : 

 

Cooper’s Hawk Winery & Restaurants, a lifestyle brand centered around wine, announces three major milestones: a three-year designation as the Official Wine Partner of the Screen Actors Guild Awards ® , its first-ever inclusion in Wine Business Monthly’s annual ranking of the top 50 U.S. wineries (they were ranked number 34), and a series of collaborations with food and wine icons. The company, which is experiencing rapid growth fueled by its 300,000-member Wine Club, has penned “Friends of Cooper’s Hawk” agreements with Anne Burrell, Richard Blais, Marcus Samuelsson, Tyler Florence, Fabio Viviani, Boisset Collection, Francis Ford Coppola Winery. Cooper’s Hawk has been hosting Friends of Cooper’s Hawk collaborations for the last 13 years, which include exclusive members-only dinners and wine pairings, as well as the co-creation of limited-production wines. The collaboration wines are sold in the restaurant and available as the Wine of the Month for Wine Club Members.

 

“Our growth is a direct result of our mission to enrich the lives of our Wine Club members,” says Cooper’s Hawk CEO Tim McEnery. “By associating our brand with high-profile events like the SAG Awards and providing access to culinary industry super stars, we strengthen the relationship between our customers and our brand.”

 

About Cooper’s Hawk Winery & Restaurants :
Founded in 2005 by CEO Tim McEnery, Cooper’s Hawk Winery & Restaurants is built upon the belief that food and wine hold the power to forge lasting connections. A lifestyle brand focused on creating memorable moments that enrich lives, Cooper’s Hawk is a fusion of familiar elements – winery, modern casual restaurant, Napa-style tasting room and artisanal retail market – that has combined to create an entirely new hospitality experience. Cooper’s Hawk wines are sourced, blended, aged, bottled and distributed exclusively through Cooper’s Hawk, and have won over 400 awards.

 

Connect with Cooper’s Hawk Winery & Restaurants :
Hashtag: TBD
Website: chwinery.com
Instagram: @CHWinery
Twitter: @CHWinery
Facebook.com: /coopershawk

BERMUDA STYLE

Bermuda Style at Sixty LES

by Frank Pena

edit Vaughn Lowery

photo Dmonte Brown

The City of New York had a Bermuda Style Session which left a lasting impression. The essence of Bermuda was captured throughout the interior and decor of the locale. Floral pattern seating coupled with pops of pineapples alongside of tropical wallpaper, featuring their iconic fruit.

The ambiance was set with a skillful mix of throwbacks, Soca and Bermudian classics. And, DJ Damon DeGraff really worked the turntables! The music persuaded attendees to two-step, yet tranquil enough to hold a conversation. The guests consisted of the following: Bermuda Tourism Authority; Bermudian, Creative Artist and Sip & Stroke instructor Alshante Foggo; natives displaying their brands and the honorable Bermuda Minister of Tourism and Economic Development, Mr. Jahmal Simmons.

This event threw a great reflection on their culture. The 24-mile long island has an immense sense of fashion, music and adventure for tourist engagement.

GoToBermuda.com

2018 JEEP GRAND CHEROKEE TRACKHAWK 

The hawk is one of the most powerful birds in the sky. It dominates its territory by fiercely navigating the air, swooping in on its prey with incredible speed and accuracy. Now apply those characteristics to a vehicle and you discover something that is ferociously fast, nimble and adaptable with unprecedented performance.   


by Anthony Sovinsky × Vaughn Lowery 


The 2018 Jeep Grand Cherokee Trackhawk is an AWD SUV equipped with the notorious Hellcat engine. A supercharged 6.2 liter V8 delivering 707hp with 645 ft-lb of torque in a 8-speed automatic with Quadra-Trac active on demand 4WD that catapults this brute from 0-60 in 3.5 seconds, howling across the quarter mile in 11 seconds and reaches a top velocity of 180 mph. There are no other SUVs in the world exhibiting this type of performance besides the Lamborghini Urus (650hp w/ 626lb-ft torque starting around $200,000). With a height of 67.9 inches, you will be staring at the roof of many vehicles which are capable of keeping up, especially if you follow Launch Control instructions – this bird soars 0 to 60 mph in 3.3 seconds. 


Weighing in at 5,636lbs, it is armed with an enlarged Brembo performance anti-lock braking system. Up front, the Trackhawk is fitted with big 15.8-inch rotors with 6-piston calipers; and in the back end, it passes 13.8-inch rotors with 4-piston calipers, making it come to a halt from 60 mph in a mere 114 feet. The bright yellow calipers nicely compliment the 20×10 inch black satin aluminum wheels ($995) encased in meaty 295/45ZR20 BSW 3 season tires ($895). Moreover, Blistein competition suspension containing active dampening keeps it firmly planted with very slight roll. Select-Track system allows the driver to elect five different modes – auto, sport, track, snow and tow (w/ 7200lb capacity).   


Many drivers in a metropolis are defensive, but some aren’t able to concentrate on what’s in our peripheral during a concrete jungle safari. Precisely for that reason, several safety features have been implemented: parallel and perpendicular park assist; LaneSense lane departure warning; full speed forward collision warning; advanced brake assist; adaptive cruise control to stop, blind spot and cross path detection; park view rear backup camera; and last but certainly not least, a valet mode that significantly reduces horsepower (to about 200 hp) and torque to make the car more manageable to the unfamiliar.   


Carrying on to the exterior, the Jeep is tastefully badged with “Trackhawk” emblems (on floor mats as well as rear back gate) and a “Supercharged” side door steel plate informing spectators of what’s under the hood. The front-end features a seven-slot grille equipped with Bi-Xenon HID headlamps. And, similar to its Challenger Hellcat sibling, it features functional air intakes which replace fog lamps to help cool the powerful engine. Continuing towards the boot, Fiat-Chrysler North America (NA) added quad exhaust tips, causing the vehicle to appear more aggressive on most angles.  


Upon entering the cabin, drivers and passengers are welcomed by Napa/Suede “Trackhawk” stamped performance seats, carbon fiber trim, blackened chrome accents and a three-spoke flat bottom steering wheel with paddle shifters. Adjacent, lies the Uconnect 4C NAV with 8.4 inch display which is compatible with both Apple CarPlay and Android Auto. Furthermore, the screen can access various drive modes as well as engine performance readouts for the more avid aficionado. And, if you go on to purchase the 2XV package, not only will you have access to a high performance vehicle, but a high performance audio system ($1,995). Outfitted with 19 Harman Kardon speakers alongside a subwoofer and an 825-Watt amplifier. With ample head and leg room, one can expect space for the entire modern family – driver, four passengers and a small to medium sized dog to comfortably run circles in the trunk area. Moreover, there’s adequate room for a few weekender bags to stealthily fit underneath the trunk matt right above the spare tire.  


It’s almost hard to believe that such an SUV exists at such an affordable price point: supercar power plant, all-terrain capabilities, tenacious brakes, moderately precise steering (best in track mode), enhanced suspension offers comfortable cornering and hypersensitive acceleration – no one will ever ask, “Are we there yet?” The 2018 Jeep Grand Cherokee Trackhawk base price is close to $85,900 and the customer preferred package 2XV adds another $4,980 for a total of $90,880. In short, Fiat Chrysler NA once again delivers a huge bargain which cannot be ignored while delivering tremendous curb appeal. Hence, the Trackhawk will leave enthusiasts watering at the mouth for years to come.   


https://www.jeep.com/2018/grand-cherokee/performance.html  

REEBOK

REEBOK DISPLAYS INNOVATION IN FLEXWEAVE FOOTWEAR TECHNOLOGY WITH DESIGNER COLLABORATIONS

Reebok partners with Joe Doucet x Partners, Modla and Odd Matter in global creative co-op; using Reebok Flexweave to create imaginative fitness prototypes

 

Reebok has partnered with some of the most creative and innovative minds in the world to create a custom collection of fitness prototypes showcasing the power of Flexweave; the brand’s latest footwear innovation launching in Spring 2018.

 

In partnership with Joe Doucet x Partners (USA),  Modla (ENG) and Odd Matter (AN), the global fitness brand explored the potential of Flexweave. Flexweave boasts an open figure-8 construction that interlocks unlimited strands of fibers to create a single surface construction that is as strong as it is light. All designers worked with the version of the textile that will appear in the first-generation of Reebok Flexweave footwear, launching in 2018, made from chenille yarn.

 

Each designer was briefed to explore Flexweave’s limitless potential to create a unique product linking form and function, creating an aesthetic product utilizing the benefits of Flexweave whilst serving a fitness purpose. 

 

Reebok Flexweave prototype collection includes a pair of cutting-edge running gloves (Joe Doucet x Partners), a 3D printed altitude training mask (Modla) and a collection of light-weight, active sitting chairs (Odd Matter). Flexweave was developed by the Reebok Innovation Collective; a division championing the open-sourced pursuit of progression via innovation and partnerships that aims to push the boundaries of invention.

 

All prototypes can be viewed right now at http://www.reebok.com/en-US/campaigns/flexweave/

Video: https://youtu.be/OzcZHqsYZAc

 

JOE DOUCET X PARTNERS –  New York City, United States

 

As a designer, entrepreneur, inventor and creative director, Joe Doucet is one of the most sought-after creative talents in America. Doucet designed a pair of Reebok Flexweave running gloves, form-fitting to the wearers hand, absorbing sweat as they run and lightweight for maximum comfort. The prototype was designed with the vision of being GPS-enabled, guiding the wearer through their run with flashing LED lights to indicate when to turn left or right.

 

“My inspiration was to capture the unique qualities of the Flexweave technology through something advantageous to an active lifestyle. The strength, flexibility and multi surface durability of Flexweave led me to the idea of a ‘smart’ running glove with a sleek, stylish silhouette. With the form crafted by Flexweave, the next stage of development would be GPS integration paving the way to a new frontier in wearable technology,” said Doucet.

Short video on the partnership: https://youtu.be/6wl89CNbgpI

 

ODD MATTER –  Rotterdam, The Netherlands

 

Odd Matter is a design studio driven by curiosity; researching, creating and exploring the world through its materials, processes and concept. The duo created a furniture series of ‘active sitting’ chairs; made through a combination of Reebok Flexweave and malleable EVA foam. 

 

“The Inspiration for the chair came from the Flexweave material itself. Whilst experimenting and playing with the fabric we were very intrigued by its behavior, structure and strength under tension. From there we wanted to create an object that played with that tension, a bit like the string of a bow, something in which the tension and strength is palpable,” said Els Woldhek, Odd Matter.

 

“Working with the Flexweave was very interesting, for instance when cutting it in different directions you straight away notice the differences between the fibers and the technical properties of the Flexweave. This in turn has made us really curious about everything else that is possible with the technology.”

 

Short video on the partnership: https://youtu.be/2HfMadOWDCY

 

MODLA – London, England

 

Co-founded by Jon Fidler and Richard Goddard, Modla is an artistic design house specializing in technological innovation, pushing the creative boundaries of 3D printing and digital 3D design. The pair created an entirely new Reebok Flexweave altitude training mask; 3D printing the valve technology across the nose and mouth, coupled with a Flexweave facial strap to comfortably wrap around the wearer’s face during intense training.

 

“I do a lot of high intensity training so I’m interested in how such equipment works, functions and can help improve performance. But we also saw the potential in the aesthetic of the Flexweave material, to create something which would blend with the mask and align with the contours of the wearer’s face.

As it happens, the Flexweave material provided even more benefit than just the aesthetic and was amazing to work with. It’s strong and durable, so perfect for a product that will get a lot of wear and tear; while also incredibly lightweight, making it breathable on the face for athletes when training.” said Fidler.

Short video on the partnership: https://youtu.be/RyqLZJCNMwc

 

“Flexweave is going to a major part of the Reebok DNA moving forward. With this creative and imaginative project, we’ve achieved exactly what we set out to do; demonstrate through collaborations in other fields what Flexweave can truly achieve when put to the ultimate test,” said James Woolard, Global Marketing Director, Reebok Running.

 

The Reebok Innovation Collection champions the pursuit of partnerships and innovations that will continue propelling the brand forward in spaces like fitness, fashion and footwear. Flexweave represents a huge step forward in footwear upper technology and brings with it a wave of anticipation and excitement for what the future holds for this brand”.

 

Reebok has extended the creative experience around Flexweave to its community, setting up an interactive digital experience on the Reebok Innovation Collective website called ‘Create Your Weave’; inviting you to construct your own virtual weave design and share it with friends.

 

The brand is also working with one of Savile Row’s finest tailors, Huntsman & Sons, to create a bespoke men’s suit made from Flexweave. Designed for Reebok Running ambassador and superstar WR Brandin Cooks, the experimental pursuit will be complete in Spring 2018. 

 

Flexweave is the latest innovation from the Reebok Innovation Collective, dedicated to creating new technologies, ideas, techniques and prototypes. For more information on the Reebok Innovation Collective please visit http://www.reebok.co.uk/en-GB/innovation_collective/ 

 

 

About Reebok

Reebok International Ltd., headquartered in Boston, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming which enable movement and is committed to accompanying people on their journey to fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s functional training, running, combat training, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market. A subsidiary of adidas, Reebok is the exclusive outfitter of CrossFit and the CrossFit Games, the official title sponsor of the Reebok Spartan Race; the exclusive authentic global outfitter of UFC; the title sponsor of the Reebok Ragnar Relay series; and exclusive apparel provider for Les Mills.

 


For more information, visit Reebok at www.reebok.com, or, for the latest news at http://news.reebok.com/

 

Discover Reebok at the following locations: http://facebook.com/reebokhttp://twitter.com/reebok; and http://youtube.com/reebok