Posts tagged with "consumer"

CULLINAN

CHANGE IS GOOD.

by Vaughn Lowery

As of late, Rolls-Royce invited a slew of journalists and digital influencers from around the globe to test out their newly introduced SUV. Jackson Hole, Wyoming is notably recognized for it’s elite residents and celebrity visitors alike, including Kanye West, Sandra Bullock and Harrison Ford. Yet, this time around the Snow King Resort and one of its steepest slopes had become acquainted with the Cullinan. Not the largest rough diamond found in South Africa in 1905 but the manufacturer’s first-ever sport utility vehicle. Yes, we couldn’t conceive that a Rolls could ever climb a mountain but seeing is believing.

As we ascended to the top with the 6000 lb gem, she started to metamorphose from a stately Caterpillar into bodacious butterfly. We went over unpaved trails and ruts all the way to the summit (8010 ft above sea level) for pastries and coffee. On the way down with merely a switch of a button we descended with ease over gravel and dirt all while being enamored by the Spirit of Ecstacy with her wings throwing caution to the wind.

On the road, we felt every bit of 563 hp (627 lb-ft torque @ 1600 rpm) as we swiveled through the two-lane main road with minimal traffic. Just as graceful as her siblings and as celebrated as the Phantom we witnessed tons of townies gawk at her effortless design and styling. Her grill kept in line with the overall DNA of the brand but its standard 22″ part polished shadow wheels matched her midnight sapphire exterior nicely.

Our deep scarlet red leather interior was enunciated with the usual technology and innovation of their BMW iDrive-inspired infotainment system as seen in the Ghost; however, in the back we had separate seats and access to tablet-like screens which erupted by the touch of a button. Along the back top panels were buttons to dial up or down the 22-speaker bespoke sound system which mimicked an IMAX theater. We bopped around the back in comfort and chit chatted with no outside noise due to their 200 lbs of sound-deadening insulation and privacy glass which lurks behind your head.

Like most automobiles in this segment, her dual-pane sunroof opened up wide enough for you to want to hop up and cleave your head out while screaming all the way to prom. Our model didn’t feature the tailgate retractable seats; but nonetheless this vehicle will most likely end up at some stadium for playoffs with a chilled champagne bottle and scotch in the back middle console with custom etched snifters.

This vehicle’s MSRP is $325,000 but our model tested was approximately $400,000. Is the price worth it? Hell yes! After all, this is the first in its family, which can conform to most terrains and excursions. Go figure, the youngest in its batting order can be used to pick the kids up from school, off-road and be chauffeured to Rihanna’s Annual Diamond Ball. It’s highly probable you may see this truck at a Costco’s as well as Jay-Z and Beyonce’s next On The Run tour. Having said that, this is most decidedly one of Rolls-Royce’s more practical vehicles as it will and can be used on an everyday basis. With its dynamic all-terrain capabilities, safety features and height, you’ll have more command of the road that any of its tribe members.

Order the Cullinan

Rolls-Royce, 360 MAGAZINE, Vaughn Lowery

Rolls-Royce, 360 MAGAZINE, Vaughn Lowery

Rolls-Royce, 360 MAGAZINE, Vaughn Lowery

Rolls-Royce, 360 MAGAZINE, Vaughn Lowery

Rolls-Royce, 360 MAGAZINE, Vaughn Lowery

Rolls-Royce, 360 MAGAZINE, Vaughn Lowery

Rolls-Royce, 360 MAGAZINE, Vaughn Lowery

2019 Chevy Silverado

By Anthony Sovinsky x Reid Urban x Vaughn Lowery

Chevy unveiled their most advanced Silverado lineup ever at the historic Forum in Los Angeles for the 2018 Tailgate Fest. 360 Magazine had the pleasure to accompany Chevy in their VIP lounge, where a delicious home style BBQ plate was served in the comfort of the Silverado’s tailgate. The festival included live performances from some of the biggest country artists –  including rap star Nelly and country music icon Toby Keith. As the feast came to a close, we were chauffeured back to headquarters in our test model to enjoy for the rest of our Labor Day weekend.

The Z71 has a massively updated design that embodies all of its characteristics – powerful, luxurious, and extremely capable. Starting at the front you are encountered by a very prominent front-end with chrome finishes. The contour lines of the truck blend flawlessly from front to rear, ensuring a luxurious façade to an otherwise bonafide work truck. In addition, unlike your typical pickup truck, several aerodynamic additions have been appended to enhance functionality. It includes air curtains in the front grille, similar to the sixth-generation Camaro, that reduce drag by routing air around the front wheel wells and an integrated spoiler at the rear edge of the cab that help reduce wind drag from the truck bed. Proceeding to the rear end, the tailgate is stamped with the iconic “CHEVROLET” in reference to its late, great predecessors of the 1950s and 60s. However, several other modern upgrades have been made that really set this model apart. Enlarged steps have been crafted into the bumper to better accommodate someone with steel toed boots to have easy access to the truck bed. Dual exhausts have also been stylishly integrated with up to 33 inch wheels for modern customer preferences.

The ultimate test of any pickup truck is the capacity and durability of the truck bed or as Chevy coins it: The “Durabed”. The 2019 Durabeds have all been improved in every manner possible. First off, it is equipped to hold the most cargo space in every bed length offered. This translates to 63 cubic feet of volume, making it 20% larger than the competition. More importantly, it is insanely durable and built for the job. It has a higher strength steel floor that can yield up to 340 to 500 megapascal of pressure. Other features include 12 double strength fixed-tie downs that will withstand up to 500 lbs of force before bending, task lighting, and a 120-volt power outlet.

Aside from using the tailgate for Labor Day festivities, most of our time was expended in the cabin. The redesigned interior with added safety features made commuting in the large truck much more comfy. The cabin space has been increased, allowing up to 44.5 inches of front leg room and 43.8 inches of rear legroom. We also found that there was plenty of storage room in the cabin for medium-sized carry-ons. Equipped with a 24-liter storage tray under the second row seat we were able to stow our champion backpacks and spare gym shoes. Moreover, the fabrics of the seats are super durable while also being stain and smell resistant. This made eating on the go less stressful.

The safety features and infotainment system greatly increased our confidence of navigating such a large truck in a busy city like Los Angeles. Maneuverability was made effortless thanks to several great safety features. The heads-up display enables you to keep your eyes on the road, while important information is projected onto the windshield, a rear camera mirror that allows for a wide angled view of areas behind the truck, and surround vision that gives you a birds-eye view to navigate tight spaces. In addition, several anti-collision mechanisms that include lane departure warnings, low speed forward auto braking, forward collision alert, front pedestrian braking, and blind zone alert all help keep occupants of The Silverado safe and sound.

The infotainment comes travel ready with 4G LTE Wi-Fi connectivity, Apple car play, Android auto, wireless phone charging, and Onstar safety and security features. All amazing additions to have on hand for wherever the road takes you.

Last, but certainly not least, we have the the heart of the vehicle. Chevrolet produces arguably one of the best American engines on the market, and so several engines have been introduced to chariot the extensive line up of work horses. The most astounding options include the 5.3L V8 that allows up to 11,600 lbs of towing capacity, an all-new 2.7L turbo charged powerplant that offers up to 22% more torque and greater fuel efficiency than previous models, and new for the 2019 model is the Duramax 3.0L in-line six turbo diesel.

By nature, the Silverado is an all-encompassing vehicle of utility, design, and comfort. Our model, the 2019 Silverado 4WD LTZ crew with the Z71 off-road package, LTZ convenience package, and safety package additions is priced at $55,080 while the base model sticker is $48,700.

For more information, visit the Chevrolet Instagram page.

360, 360 Magazine, Vaughn Lowery,

360, 360 Magazine, Vaughn Lowery,

BUICK: A CLASSIC REBORN

By Krishan Narsinghani x Vaughn Lowery

360 Magazine was recently invited to test-drive the redesigned 2018 Buick Enclave Avenir FWD 1 SP in Carmel, California. The model type avenir derives from a concept car introduced in 2017. Avenir translates to “future” in French and the modern aesthetics do not disappoint. Buick has since mirrored those design elements on multiple vehicles.

Walking up to the luxury three row crossover, drivers can start their engine with a new remote start key. The Enclave introduces sharper lines and athletic curves. The headlights and taillights are slimmer to create a skinnier look when in fact the vehicle is larger. Speaking of size, family trips just became easier with a spacey seven seater inside and roomy trunk. Buick reaped the benefits of high strength steel shaving roughly 400 pounds off the previous model.

This lifestyle voyager sets the stage featuring a bespoke-like interior with a two tone color pattern making the Enclave an executive family car perfect for a trip or a late-night urban outing. Avenir has not only set the bar with design but also in technology as a revolutionary rear view mirror transforms into a screen bleeding to the edges of the mirror for a second back-up camera that faces an eye level view. This camera travels faster than five mph to give a real-time view of moving surroundings. Apple CarPlay is also a new feature for iPhone users to drive safely. Located under the tail, drivers can kick a foot activated swivel to open the trunk. Finding the hands free lever becomes easier with a ghost lit Buick emblem highlighting the lever area.

Reduce carbon footprint through carpooling while the crossover adjusts fuel efficiency at 18 miles per gallon on city roads, 26 miles per gallon on the highway and 21 miles per gallon with mixed driving.

The team alongside Buick explored Carmel-by-the-sea and the fairytale land the city has to offer. The team joined Carmel Valley Ranch to see the daily life of a professional beekeeper. 360 handled the bees, watched honey come to life and even found the queen bee do her thing. While driving around the beach-city on California’s Monterey Peninsula, Buick stopped at the harbor for a kayaking expedition.  In-between adventures, the team had a chance to get acquainted with the smooth feel and driving style of the vehicle.

The Enclave packs a 3.6L V6 with 310 HP and also includes stop/start technology. Peak horsepower comes in at 6,800 RPM thanks to a nine speed automatic transmission. As one of the top luxury models, quiet cabins are enforced with QuietTuning. The weight saving translates to nimble handling and ride is soft while the body leans in the corners. The Buick Enclave Avenir’s base price is set at $53,500. Additional information can be found on their website.

Andre Haddad

ANDRE HADDAD, CHIEF EXECUTIVE OFFICER

Haddad has created a business model that benefits Turo hosts and users alike. An industry disruptor, Turo costs about 35% less than normal rental car companies. Haddad’s mission behind Turo was to put billions of cars to better use and fundamentally change the economics of car ownership around the world. In 2017, the average Turo host made an extra $625 a month, which allowed for hosts cover their car payments in as little as nine days. (Data can be found here)
Currently, Haddad and his team have raised over $200,000,000 to date to build this multibillion dollar travel company. Car enthusiasts and travelers have the choice between 850+ makes and models in more than 56 different countries.

Andre loves cars, the consumer web, and the environment, and Turo brings all three of his passions into perfect harmony. Before joining Turo as CEO in September 2011, Andre was CEO of Shopping.com, the leading online comparison-shopping network that eBay acquired in 2005 for $600 million. Prior to Shopping.com, he was Senior Vice President, Product at eBay, where he was responsible for product management, design, and research at eBay’s global marketplace business. Andre played several roles during his time at eBay, including GM in Europe, VP, International Operations, and VP, User Experience and Design.

Before his eBay days, Andre co-founded iBazar, a leading European auction marketplace, which was acquired by eBay in 2001 for $140 million. Andre was COO at iBazar, overseeing Product, Marketing, Operations, and International. Prior to iBazar, he was brand manager at Procter & Gamble and a consultant at Booz Allen & Hamilton. He graduated from HEC Paris.

New Bags Made From Plastic Waste

WANT Les Essentiels is pleased to announce their new Recycled Nylon Collection, travel accessories made entirely from recycled plastic waste.Lightweight and trans-seasonal, the Recycled Nylon Collection effortlessly blends performance sport and the elevated uniform to create a new standard for eco-friendly design.

Since introducing 100% Organic Cotton to all of the brand’s core items in 2009, WANT Les Essentiels has been committed to using sustainable materials in their collections. The addition of the ECONYL® crafted bags marks a new effort to reduce the environmental footprint in the manufacturing of their products.

ECONYL® is a lightweight recycled nylon developed in Italy and fabricated using post-consumer and pre-consumer materials such as carpets, fabrics, fishnets and other plastic waste. For every 10,000 tonnes of ECONYL® created, 70,000 barrels of crude oil are saved and 57,000 tons of Carbon Dioxide emissions are avoided.

WANT Les Essentiels Recycled Nylon Collection is designed for stylish utility and functionality. The series introduces three new essential silhouettes, complete with a water-resistant YKK Excella® zipper, breathable mesh backing, elegant interior pockets for storing personal items or electronic devices, and a hidden passport pocket for easy access while traveling. All styles are made entirely of eco-nylon.

The three styles introduced in the initial drop are as follows:

Rogue Utility Backpack
Multi-purpose travel backpack with interior padded cotton pocket designed to fit a 15 inch laptop. ($395 USD)

Fillmore Waist Pack
Versatile pack has an adjustable strap that allows it to be worn crossbody or around the waist. Two interior pockets easily fit a phone and charger. ($165 USD)

Bryce Crossbody Bag
An adjustable crossbody strap, three hidden pockets and mesh padding make this bag the perfect everyday travel companion. ($165 USD)

WANT les Essentiels’ Co-founders and CEOs Mark Wiltzer and Jacqueline Gelber say that the collection is being offered at an intentionally accessible price point: “We really wanted to make the collection very accessible and allow the consumer to participate in reducing the environmental footprint.”

Styles are available in Black eco-nylon and range in price from $165 USD for the Bryce crossbody and Fillmore waist pack, to $395 USD for the Rogue backpack. Pieces are available for purchase at leading retailers as well as online at www.wantlesessentiels.com..

WANT Les Essentiels is sold through both WANT Les Essentiels boutiques and WANT Apothecary locations alongside leading retailers worldwide including Mr Porter, Barney’s New York, Saks Fifth Avenue, Selfridges, Ssense.com, WallpaperSTORE*, Moda Operandi, East Dane, Shopbop, Farfetch, Nordstrom, Need Supply Co., and more…

1MORE USA

1MORE USA, a premiere consumer

electronics audio company, is proud to announce their official launch into the North American market. 1MORE USA will provide consumers with premium quality

in-ear monitors and over-ear headphones. The premiere headphone maker is debuting five premium audio products in the U.S.- four in-ear monitors and one over-ear headphones-with more products planned. 1MORE China sold 20 million units in just three years, 1MORE USA aims to duplicate their overseas success here in the U.S.

1MORE USA aims to focus on fashionable, high-quality, high value headphones and audio products.

1MORE USA sets out to redefine the relationship between its brand and its innovations by designing and manufacturing all its components from the ground up. For this reason, 1MORE USA can provide high performance

sound at extraordinary prices while producing a product that is as much form as it is function. With products like their brand new triple-driver in-ear monitors, 1MORE USA strives to make reference quality audio products that are available to everyone. 1MORE USA products are designed to enrich your music listening experience and your life, so get ready to be passionate about your portable music once again!

“Our goal is to show the customer that 1MORE USA offers technology, fashion, and quality which is something that can be available to everybody,” says 1MORE USA President, Dave Russell. Russell, a consumer technology expert, brings with him an extensive executive and sourcing experience. Russell has served on the board of directors for both Gateway and VIZIO in addition to co-

founding Puro Sound Labs. Russell works in combination with Tim Burton, VP of Sales, who also has extensive consumer electronics sales experience working on

such accounts as Best buy and Gateway. “1MORE USA brings a breath of fresh air in the way of real value to a commodity product line and industry,” says Burton. 1MORE China, using the same design principals, has sold over 20 million headphone units in just three years. The 1MORE USA team is looking to replicate that achievement here in the U.S. In a world where headphone companies merely purchase off-the-shelf parts and assemble them to hit various price brackets, 1MORE USA instead designs and

manufacturers all of its components from the ground up. Starting with the development of the drivers themselves, to the unique design of each headphone through to its production, 1MORE USA is committed to creating the

best headphones at affordable prices. To achieve such high standards, 1MORE USA technicians continuously develop new technologies, include musical experts in the design process, and strive to create an end product that exceeds consumer expectations. Enjoying portable

music as the artist originally intended is no longer a luxury, but a 1MORE USA standard. All of our products are personally tuned by four-time Grammy Award winning mixing engineer Luca Bignardi and are rigorously tested for quality in our sound labs. 1MORE USA has broken the unspoken rule in the headphone market – that high-

quality headphones have to be expensive and affordable headphones have bad designs. 1MORE USA is challenging the status quo by solving the issue of creating high-quality headphones at affordable prices in many ways. 1MORE

USA is relentlessly designing and developing core components, coordinating efficiently with our production lines, and always pursuing the best-in-class quality.

In addition, 1MORE USA has pioneered technology for the multi-unit dual driver that includes a balanced armature design and Kevlar coated cables. This coordinated, in-house approach to the 1MORE USA production model results in a more straight to consumer line, which cuts out a lot of companies that might touch and mark up other products. Products currently available in the 1MORE USA line include: 1M301 Single Driver In-Ear Monitor ($29.99), E0323 Multi-Unit Dual Driver In-Ear Monitor ($79.99-Pre-

Orders Only), EO301-C Swarovski Crystal In-Ear Monitor Dual Pack ($79.99), the MK801 Over-Ear Headphones ($79.99) and the E1001 Triple Driver ($99.99). The

products are available for sale on amazon.com and the 1MORE USA website. ABOUT 1MORE USA

1MORE USA USA, established in August of 2014 was the brainchild of President, Dave Russel, and VP, Tim Burton who leveraged their knowledge of the consumer technology industry and overseas sourcing experience to partner with 1MORE USA China. The sole purpose is to bring 1MORE USA’s proven successful approach to consumer audio product design and development to the North American market. “Our goal is to occupy a new space in the world’s audio market by giving our users quality, affordability, style, and community,” says CEO

and Co-Founder, Hsieh. 1MORE USA China was co-founded in 2013 by Hsieh, a former Foxconn executive who was instrumental in producing products like the

Kindle and iPod. Disillusioned with low-value contract manufacturing, Hsieh wanted to develop a unique brand that would dispel the belief that products made-in-China couldn’t be of both excellent quality and value. From this idea of 1MORE USA was born.

Nobe 100 Launches

Electric Personality:

Pioneering three-wheel electric car to raise investments by launching new European crowd-funding campaign

Nobe wants to build a global community of investors on a mission to transform inner-city transportation across the world

Maverick electric vehicle brand, Nobe believes it will transform both the impact and the mood of inner-city traffic with a ‘neo-retro’ car design officially revealed to the world today. The Nobe 100 is a three-wheeled vehicle that features design quirks inspired by classic cars, but delivers a futuristic vision for inner-city travel. Alongside its official launch, Nobe has opened a crowd-funding campaign to raise investment dollars and supercharge initial production.

Nobe founder and CEO, Roman Muljar commented:

“Our aim with the Nobe 100 is to create something so effortlessly stylish that you want to lick it, while at the same time having an unparalleled effect on the impact of city traffic on the planet. We wanted to fuse together personality and conscience, not just inventing a more sustainable way to get around cities, but also making it a more exciting and charismatic experience than a petrol vehicle.”

Electric shock

At first glance, the bold, eye-catching design of the Nobe 100 belies the care and attention paid to delivering the brand’s environmental mission; it produces zero air pollution, houses upgradable technology to enhance vehicle longevity, decentralises the production process and takes up far less road space despite accommodating three people.

“The Nobe 100 is a feat of engineering and design thinking.” Continued Muljar. “We haven’t designed a new car, we’ve designed a new way to build and experience a car. We’ve reinvented the car from the wheels up.”

The power of three

As a three-wheeled vehicle, the Nobe 100 is technically classified as a trike, so has the same accessibility as a motorbike. It also has a far superior turning circle, fits smaller parking spaces than a standard small car and through offering all-wheel drive the Nobe 100 delivers great handling and stability, while offering superior grip and performance compared with two-wheel drive cars or bikes in wet and snowy conditions.

The concept and design of the Nobe 100 heralds from Estonia – a burgeoning innovation hub – employing leading electric vehicle engineers through a partnership with Tallinn Technical University. The decision to crowd-fund the project was taken to give the business a contemporary, agile business model with a community of advocates from the start.

The Nobe in numbers:

1. Three is the magic number: 3 wheels, three seats, three super cool passengers.

2. It’s all wheel drive for superb handling.

3. Combined range is 220 km.

4. Has additional, portable battery to help relieve range anxiety.

5. Fully charged in just two hours.

6. Top speed68 mph.

7. 0-60 mph in 5.9 seconds.

8. All parts upgradable.

9. Composite lightweight body.

10. Targa top/ semi convertible with removable hardtop, first cabrio EV

11. Minimalist, classic style interior.

12. Can be used as an urban or intercity vehicle.

13. Designed as autonomous-ready.

14. Nobe is a fully connected vehicle

To watch the full Nobe 100 video click: Nobe 100 Video

Kiip’s CEO: March Update

March has been Madness! (In the best of ways)

We’re kiiping busy, and hope you have been too. This year is already flying by and we’ve got so much to share!

 

#PressforProgress & #feff

Kiip is dedicated to supporting and growing an equal and diverse workforce and we know that means having an open and honest conversation about how we can do better. Take a look at what our leaders here at Kiip have to say about progress in 2018.

 

Announcements

&#feff; Kiip Gets Into the Data & Audiences Business

 

Audiences

We’ve been hard at work. Since we launched our Moments Table, many brands have asked if they can use our data more broadly. We finally launched our audiences into (initially) LiveRamp Data Store and now I am happy to report that you can buy moments audiences decoupled with our media.

 

Surveys

On top of this, we rounded out our data suite with our Surveys product. Too often as marketers we are faced with limited 3rd party data options (largely cookie based or too probabilistic). We decided to use our mobile-first positioning and engagement unit in our ads to create a survey product where the marketer can simply ask the consumer (millions of them). With these survey responses we can create seed audiences activated on Kiip (or elsewhere as aforementioned) or simply qualify the success of your campaign. The possibilities are endless.

 

Helpful Content

To help further hammer home the point of why we went into the data business, we put together some helpful content. An interesting tidbit: the VP of Netflix started quite a stir in 2016 when he suggested that demographic data was a thing of the past, or rather headed to the trash. I believe that marketing is heading from a segment-based approach to a signal-based approach. Here’s a post from one of our brilliant strategist Lauren, on how best to ensure that your audience data is used effectively and sourced transparently.

 

Okay so now you’ve read all about how to avoid the pitfalls (in the post linked above), are you ready to talk strategy and leave generic data in the past? Schedule a complimentary session today and learn more about how our audience targeting stands out from the crowd.

 

The Summer Forecast

Every month we release mobile app behavior trends called M.I.C. drops. These help our media buying customers to get ahead of trends and know how to buy more effectively based on what people are going to be spending time doing. The March M.I.C. drop stats are in and it’s sunny with a chance of 2 in 3 teens working this summer. This summer polls 55% of teens working and earning over $1K. We’ve collected the data, now you can make accurate predictions on what they’ll be spending that money on and when. See for yourself how best to reach a teen audience this summer!

 

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PARAGON HONDA

Paragon Honda, Honda’s largest certified pre-owned dealer, in partnership with its agency Team Velocity, is transforming the way it assists its customers, leveraging Google’s advanced technology and measurement to take the friction out of vehicle service and maintenance. Of note:

  • To make it even simpler for its customers to schedule service and maintenance, Paragon became the first dealer to build an app for the Google Assistant. In the coming weeks, drivers can schedule service—such as routine maintenance, oil changes, and tire rotations—quickly and easily using just their voice.

  • To drive awareness of its 24-hour service online, Paragon ramped up its investment in Search to be there in moments when people searched “honda oil change” and “honda maintenance” in the New York market. As a result, this strategy helped Paragon grow its service repair orders by 5X in the last 12 months.

  • Paragon also used Search ads to drive new and used vehicle sales, and is using Google’s store visits technology to measure how its Search ads helped generate in-store visits. (Google’s store visits technology uses anonymous and aggregated data from signed in Google users who had location history turned on to determine how Search ads help drive in-store visits.)

  • This helped Paragon better understand which keywords and campaigns were driving people to its dealership, and found that Search was nearly 5X more cost-effective per vehicle sold compared to other media.

You can read the full article, including commentary from Brian Benstock, GM and VP of Paragon Honda on his three-step approach, at Think with Google: https://www.thinkwithgoogle.com/consumer-insights/paragon-honda-customer-service/

Cooper’s Hawk Winery

 

Named Top U.S. Winery, Announce Partnerships with Celebrity Talent and Events : 

 

Cooper’s Hawk Winery & Restaurants, a lifestyle brand centered around wine, announces three major milestones: a three-year designation as the Official Wine Partner of the Screen Actors Guild Awards ® , its first-ever inclusion in Wine Business Monthly’s annual ranking of the top 50 U.S. wineries (they were ranked number 34), and a series of collaborations with food and wine icons. The company, which is experiencing rapid growth fueled by its 300,000-member Wine Club, has penned “Friends of Cooper’s Hawk” agreements with Anne Burrell, Richard Blais, Marcus Samuelsson, Tyler Florence, Fabio Viviani, Boisset Collection, Francis Ford Coppola Winery. Cooper’s Hawk has been hosting Friends of Cooper’s Hawk collaborations for the last 13 years, which include exclusive members-only dinners and wine pairings, as well as the co-creation of limited-production wines. The collaboration wines are sold in the restaurant and available as the Wine of the Month for Wine Club Members.

 

“Our growth is a direct result of our mission to enrich the lives of our Wine Club members,” says Cooper’s Hawk CEO Tim McEnery. “By associating our brand with high-profile events like the SAG Awards and providing access to culinary industry super stars, we strengthen the relationship between our customers and our brand.”

 

About Cooper’s Hawk Winery & Restaurants :
Founded in 2005 by CEO Tim McEnery, Cooper’s Hawk Winery & Restaurants is built upon the belief that food and wine hold the power to forge lasting connections. A lifestyle brand focused on creating memorable moments that enrich lives, Cooper’s Hawk is a fusion of familiar elements – winery, modern casual restaurant, Napa-style tasting room and artisanal retail market – that has combined to create an entirely new hospitality experience. Cooper’s Hawk wines are sourced, blended, aged, bottled and distributed exclusively through Cooper’s Hawk, and have won over 400 awards.

 

Connect with Cooper’s Hawk Winery & Restaurants :
Hashtag: TBD
Website: chwinery.com
Instagram: @CHWinery
Twitter: @CHWinery
Facebook.com: /coopershawk