Posts tagged with "companies"

Contextual Advertising Report

In a recent study conducted by GumGum, the world’s leading computer vision technology company, 61% of US respondents reported they would continue to keep spending on contextual advertising. So what is contextual advertising, and why is it so important?

Contextual advertising is a form of artificial intelligence with the goal of creating targeted advertisements for its consumers. The advertisements are selected by an automated system based on the user and the content they enjoy. This approach allows companies to be more specific about the content they distribute and helps them deliver emotionally relevant branded messages.

GumGum recognizes the power of artificial intelligence and contextual advertising. They are dedicated to extracting valuable information from the public and proprietary data sets to implement it for industries across the board. With this knowledge, GumGum with the help of The Drum Studios, decided to conduct a study on contextual advertising. By doing so, GumGum determined the overall growing interest of this type of targeted advertising and why it has become so valuable for businesses.

I wanted to see if you would be interested in connecting with an executive from GumGum to discuss the recent study on contextual advertising. They are also available to discuss the misconceptions of artificial intelligence and contextual advertising. For more information on this study watch, A Walk Down Contextual Lane created by GumGum.

1/3 TripAdvisor Reviews Are Fake

HotelPlanner.com CEO Tim Hentschel explains how the recent report claiming 1 in 3 TripAdvisor reviews are fake.

Despite the report of fake reviews, Hentschel still trusts in TripAdvisor. “Tripadvisor has always kept a Chinese wall between its review department and advertising department,” according to Hentschel.

Hentschel elaborates that “TripAdvisor’s high traffic numbers mean it has always been able to have an independent review department. The site’s advertising sales have always been independently strong like Google or Amazon.”

Additional Tim Hentschel talking points:

  • “This debate is very old in travel tech circles. Everybody has been trying to build the perfect machine to spot fake reviews, but nobody has gotten close yet.”
  • “There are sites that make you verify a purchase before you can post a review, but those can be tricked as well, especially by a hotel or restaurant generating fake receipts.”
  • “Up to a few years ago the general consensus in travel tech circles was overall rating is a good indication of the quality of the project, i.e. anyone can fake a few reviews, but if you have hundreds and thousands of reviews and they are mostly positive or mostly negative, then that is good sign of the overall quality of the product.”
  • “A large problem are sites that charge companies a monthly fee to keep up positive reviews. Yelp is facing multiple lawsuits for this practice.”

HotelPlanner.com, the largest group hotel booking site in the world, was called the “go-to site” for travel planners by The New York Times.

Pirelli: World Leader in Sustainability

Results of annual review

Pirelli is the world leader in Sustainability in the Auto Components sector on the Dow Jones World and Europe indices. This is the result that emerged from the annual review of the indices conducted by RobecoSam and S&P Dow Jones and which will take effect from September 24th. Pirelli recorded a total score of 81 points compared with the sector average of 32. Launched in 1999, the Dow Jones sustainability indices are among the most important market indices regarding sustainability at the world level. Involving over 2,000 companies from 60 industrial sectors, the analysis is based on the integrated evaluation of economic, environmental and social factors, that are the three aspects which define the concept of sustainability in terms of enduring value creation for all stakeholders.

Arcimoto Hosts Uber’s Return to Eugene, Oregon

Arcimoto, Inc.® (NASDAQ: FUV) — makers of the Fun Utility Vehicle® (FUV®) — an affordable, thrilling, pure electric vehicle for everyday commuters and fleets, along with the Technology Association of Oregon and Uber, ushered in the age of ridesharing in the Eugene-Springfield area on September 6.

“It was a true honor to kickoff ridesharing in Eugene at Arcimoto headquarters,” said Arcimoto Founder and President Mark Frohnmayer. “Arcimoto and Uber share the vision of a sustainable transportation system, and we believe the Arcimoto platform has a significant role to play in shared mobility fleets.”

Arcimoto hosted Uber’s return to the Eugene-Springfield area at the Arcimoto Manufacturing Plant after a three-year absence. Four FUVs formed a motorcade for the ceremonial first ride. Technology Association of Oregon (TAO) Vice President Matt Sayre escorted honorary passengers Eugene Mayor Lucy Vinis and Springfield Mayor Christine Lundberg around the Eugene streets surrounding Arcimoto Headquarters.

“This occasion represented something far more real than just ceremony,” said Sayre. “Today we were at the nexus of collaboration among Oregon cities, between state government and industry, connecting the world’s first Fun Utility Vehicle company with one of the world’s hottest technology companies. It felt really special to be Uber’s driver zero.”

Uber originally operated in the Eugene-Springfield area from 2014-2015, but suspended operation because of city regulations. In the interim, Eugene was the largest city in Oregon without any ridesharing service.

According to the Technology Association of Oregon, which was instrumental in bringing Uber back, “a coalition of TNC [Transportation Network Companies] supporters, including the Eugene and Springfield Area Chambers of Commerce, local student leaders, and members of the Technology Association of Oregon, advocated that the city council take action that would enable companies like Uber to operate in Eugene.”

Frohnmayer sees this as a sea change for the area, opening the door to the future of transportation in his own backyard, concluding, “We look forward to the role Arcimoto will play on the road of tomorrow.”

About Arcimoto, Inc.

Headquartered and manufactured in Eugene, Oregon, Arcimoto, Inc. (NASDAQ: FUV) is devising new technologies and patterns of mobility that together raise the bar for environmental efficiency, footprint and affordability. Available for pre-order today with a target base model purchase price of approximately $11,900, Arcimoto’s Fun Utility Vehicle is one of the lightest, most affordable, and most appropriate electric vehicles suitable for the daily driver. For more information please visit www.arcimoto.com.

A Rolls-Royce with Bitcoin

Hospitality mogul, Tilman Fertitta, is proud to announce his luxury automobile retailer Rolls-Royce MOTOR CARS Houston (a part of Post Oak Motors) is the first Rolls-Royce dealership in America to accept bitcoin and bitcoin cash for payments. Luxury car buyers are now able to purchase Post Oak Motors’ luxury campaigns from anywhere in the world via the bitcoin processor BitPay.

“The rising of bitcoin sparked my interest,” says Tilman Fertitta who is the owner of Post Osk Motors. “Being a premier luxury car dealer, I always want to offer my customers the very best buying experience and this partnership will allow anyone around the world to purchase our vehicles faster and easier.”

We’ve noticed people prefer to make larger purchases with bitcoin since it is a simple way to make payments,” says Sonny Singh, Chief Commercial Officer of BitPay. “This partnerships is timely with the increasing popularity ultra-luxury vehicles. Post Oak Motors has a great reputation of selling the finest cars and we are thrilled to be partnering with Tilman.”

Rolls-Royce Motor Cars Houston is next to Fertitta’s newest luxury development, The Post Oak Hotel at Uptown Houston. Its showroom provides a unique car buying experience Rolls-Royce motor cars for commission along with a selection of other luxury vehicles and pre-owned makes and models.

To hear more about Fertitta Entertainment

It is recognized as a world leader in the dining, hospitality, entertainment, and gaming industries. Fertitta Entertainment, solely owned by Chairman and CEO Tilam Fertitta, owns the restaurant giant Landry’s, Inc., the Golden Nugget Casinos and Hotels and the NBA Houston Rockets. Its restaurant and entertainment company o9perates more than 600 properties in 36 states and owns a number of international locations and is also one of the nation’s largest employers with more than 60,000 employees. The company owns and operates a signature collection of eateries, as well more than 50 different restaurant brands and award winning concepts. The Signature Group includes some of the world’s premier fine dining concepts, such as Mastro’s Steakhouse and Ocean Club, Morton’s The Steakhouse, The Oceanaire, Vic & Anthony’s, Brenner’s Steakhouse, Grotto, Atlantic Grill, La Griglia and Willie G’s; while the multi-unit restaurant brands include such well known favorites as Chart House, Landry’s Seafood House, Rainforest Café, and many more.

To hear more about Post Oak Motors Cars…

It is a Tilman Fertitta company and home to Bentley, Bugatti, and Rolls-Royce Houston. Here, clients are part of an exclusive world of luxury. Not only are clients’ privy t special concierge services from the sales and services departments, but dinner reservations, hotel stays, and helicopter transfers. They are located at 1530 W. Loop South, Houston, TX 77027. Click here for more details!

To hear more about BitPay…

Founded in 2011, it is the pioneer and the most experienced company in bitcoin and blockchain payments. Its suite of products enables businesses to send and receive cross border payments, also enabling consumers to manage digital assets with the BitPay Wallet and turn digital assets into dollars with the BillPay Prepaid Visa Card. The company’s locations are in North America, Europe, and South America–already raised over $70 million from leading investors including Founders Fund, Index Ventures, and Aquiline Technology Growth. Visit here for more information on BitPay.

Pirelli Supplier Awards 2018

Sustainability, innovation and quality of service were the key elements for the Pirelli Supplier Awards 2018, the annual occasion when the Company awards 9 suppliers from its global supply chain of over 10,000. The Supplier Awards reward those suppliers who shine for their ability to make the Pirelli supply chain even more sustainable and enhance qualitative excellence, making Pirelli’s products more High Value, in line with the Group’s strategy.

Today the awards for the suppliers who distinguished themselves over the last year were presented by Chief Purchasing Officer, Matteo Battaini and the Chief Sustainability and Risk Governance Officer, Filippo Bettini, at a ceremony at Pirelli’s headquarters in Milan. The awards were given to nine suppliers in the areas of raw materials, services and machinery.

In the 2018 edition, the most frequently seen factors include innovation, quality of service and sustainability, which had its own specific award. Pirelli’s supply chain has been constructed to guarantee product innovation, process digitalization and long term competitiveness, where respect for the environment and attention to the value of people are considered a primary levers of growth.

Pirelli’s efforts towards a sustainable purchasing strategy were recognized by the confirmation that Pirelli’s supply system was in compliance with the UNI ISO 20400 rule, conferred in February 2018 by SGS Italia S.p.A. – one of the leading companies globally for inspection, verification, analysis and certification services. Pirelli is thus the first company in the automotive industry to have received this confirmation of compliance. The ISO 20400 constitutes the most important international guideline in the matter of supply chain sustainable governance, where the economic, social and environmental responsibility are integrated into the Company’s strategies, organization and purchasing processes.

The winners of the Pirelli Supplier Awards 2018 include:

Glanzstoff Sicrem Spa (Italy), suppliers of textile reinforcements – awarded for the criteria of “Quality” and “Speed”, plus the prestigious Sustainability prize, which the company deserved because it produces rayon using only cellulose from plantations certified for sustainable agro-forestry management;

JSR Corporation (Japan), a supplier of synthetic rubber awarded for the criteria of “Innovation” and “Service Level”;

Thai Eastern Innovation Co., Ltd (Thailandia), PT. Kirana Megatara Tbk (Indonesia) and PT. Prasidha Aneka Niaga Tbk (Indonesia); all suppliers of natural rubber awarded for “Quality” and “Service Level”;

VMI Holland (Holland), a supplier of tire assemblers and machines for semi-processed components for the criteria of “Quality” and “Global Presence”;

MDM (Italy), an integrated marketing and communication agency awarded for the criteria of “Innovation” and “Speed”;

APPIAN (USA), a supplier of the Business Process Management platform and related consultancy services awarded for the criteria of “Innovation” and “Speed”;

Warehouse Service, Inc. (USA), a logistics services supplier awarded for the criteria of “Speed” and “Innovation”.

Matteo Battaini, Chief Purchasing Officer,commented: “Pirelli has built its business model, focused on High Value, on product innovation and process digitalization. To pursue this strategy it is not only necessary to choose suppliers that are leading companies, but also to build with each of them a partner relationship. It is essential that they share values such as innovation, quality, customer care, product and process sustainability and attention to brand value. And, in an ever more dynamic market context, goals must also be shared, such as cost rationalization, speed of adapting to new technology and implementation of best practices in sustainable management. Today Pirelli’s procurement involves the management of around 10,000 suppliers for a total expenditure of 3.2 billion euro in 2017, mainly on raw materials (46%), services (36%), machinery (13%) and consumption materials (3%).”

Snapped: Notorious BTK Serial Killer

Oxygen Media, the home for high quality true-crime programming, takes viewers into the twisted mind of the “BTK Killer” Dennis Rader, who posed as a family man by day and murderer by night. The two-hour special,“Snapped: Notorious BTK Serial Killer,” premiering on Sunday, September 2ndat 6pm ET/PT will delve deep into the slayings of the innocent victims and a never before heard interview with Rader himself, as he recounts his crimes and childhood. For a sneak peek visit: https://www.oxygen.com/snapped/season-2/videos/snapped-notorious-the-btk-killer-airs-sunday-92

Under the guise of the “BTK Killer,” Rader heinously murdered 10 people, over the course of 17 years, all while taunting Wichita police and media before finally being brought to justice,after 30 years of cold cases. In an exclusively acquired interview, the “BTK Killer,” which acronym stood for “bind,” “torture,” “kill” reveals his darkest secrets and what drove him to murder. The special features exclusive interviews with experts and the journalists that were tormented by him.

“Snapped” is produced by Jupiter Entertainment with Stephen Land, Allison Wallach, Matt Sprouse and Irfan Rahman serving as executive producers. For more information, visit www.oxygen.com and follow us on Twitter at www.twitter.com/OxygenPR.

About Oxygen Media:

Oxygen Media is a multiplatform crime destination brand for women. Having announced the full-time shift to true crime programming in 2017, Oxygen remains one of the fastest growing cable entertainment networks with popular unscripted original programming that includes the flagship “Snapped” franchise, “Cold Justice,” “Killer Couples,” “Criminal Confessions,” and breakout hit event series such as “The Disappearance of Natalee Holloway,” “Dahmer on Dahmer: A Killer Speaks” and “Aaron Hernandez Uncovered.” Available in more than 77 million homes, Oxygen is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Watch Oxygen anywhere: On Demand, online or across mobile and connected TVs.

“Flipping Out” Returns

Bravo Media’s Emmy-nominated “Flipping Out” returns for its eleventh season beginning Tuesday, September 11 at 10pm ET/PT. As a new-ish father, America’s favorite house-flipper Jeff Lewis finds himself in uncharted territory and needing to refocus his energies. Now that his family takes priority, his goals are to take on fewer clients and flip properties more efficiently. With the employee revolving door constantly in flux, however, restructuring is easier said than done. As pressures rise and tempers flare, Jeff leans on his partner Gage Edward and executive assistant Jenni Pulos to help him keep it all together. For a sneak peek at the new season, please visit: http://www.bravotv.com/flipping-out/season-11/videos/your-first-look-at-flipping-outs-explosive-new-season

With little Monroe now calling the shots in her fathers’ lives, the Lewis-Edward household – and thus the staff at Jeff Lewis Design – operates on an extremely regimented schedule. Jeff remains consumed by the still-ongoing renovations at his Valley Vista property and brings in two project managers to help keep things on track. Things get complicated, however, when his game plan backfires. Having just gotten back from maternity leave,Jenni navigates the new office dynamic amidst the chaos as newest team member, Tyler Meyerkorth, has become Jeff’s full-time assistant and right-hand man in her absence. Diligent long-time employee Megan Weaver works to pick up the slack, but tension builds as Jeff struggles to relinquish control. As employees fail to perform up to his perfectionist standards, it becomes clear that no one is safe and the threat of being let go looms.

“Flipping Out” is produced by Authentic Entertainment with Lauren Lexton, Billy Taylor, Jeff Lewis and Jenni Pulos serving as executive producers.

About Bravo Media:

Bravo Media is the premier lifestyle and entertainment brand that drives cultural conversation around its high-quality, interactive original content across all platforms. The network has a diverse slate of original programming that includes scripted series “Girlfriends’ Guide to Divorce” and the recently announced anthology series “Dirty John,” along with unscripted favorites such as Emmy award-winning “Top Chef,” “Vanderpump Rules,” “Below Deck,” “Southern Charm” and the popular “Million Dollar Listing” and “The Real Housewives” franchises. Bravo also boasts the only live late-night talk show on television with the critically acclaimed “Watch What Happens Live with Andy Cohen,” which has become a nightly destination for A-list celebrities. Available in 87 million homes, Bravo is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Watch Bravo anywhere: On Demand, online or across mobile and connected TVs. Bravo has been an NBCUniversal cable network since December 2002 and first launched in December 1980.

Land Rover And Premium Watch Maker Zenith Team Up To Release Range Rover Velar!

(All photos by Vaughn Lowery)

To introduce the highly-anticipated new Range Rover Velar mid-size luxury SUV and its namesake Zenith Chronomaster El Primero Special Edition watch, Land Rover and Zenith gave an exclusive preview to select Southern California area customers at premium watch retailer Westime on Sunset Boulevard. The preview was the first showing of the Range Rover Velar in California, which looks to be one of the top global markets for the exciting new Range Rover nameplate. The new Zenith Chronomaster El Primero Range Rover Velar Special Edition watch was on display alongside the Velar, the fourth member of the Range Rover family. Attendees, who included VIP Zenith, Westime and Land Rover customers, were some of the first to see the Range Rover Velar ahead of its arrival at U.S. retailers this September. The Range Rover Velar brings unprecedented glamour, modernity and elegance to the Range Rover family and fills the white space between the Range Rover Evoque and Range Rover Sport. Gerry McGovern Land Rover Chief Design Officer, said, “The Range Rover Velar brings a new dimension of modernity, elegance and a touch of glamour to the Range Rover family. The Chronomaster El Primero Range Rover Velar, created with these very same principles, comes with a bloodline like no other and is refined for every occasion.”

Range Rover Velar arrives at U.S. retailers this September; priced from $49,900

For additional information visit LandRoverUSA.com