Posts tagged with "Coca-Cola"

One Hour Translation: Google Wins the Battle of Real Time Voice Translators

OHT used expert in-house linguists to compare the performance of Skype Translator, Google Assistant and Apple’s Siri in translating business and tourism expressions from English into Japanese, French, German and Spanish and vice versa

On average across languages, Google scored the highest – 4.54 out of 6, Skype second (4.32) and Siri third (4.09). Google was the best in Japanese (4.01), German (4.5) and Spanish (4.8), while Siri led in French (4.87) 

Google Assistant is the top performing real time voice translator, according to a benchmark conducted by One Hour Translation (OHT), an online platform which provides translations in more than 100 languages and 3,000 language pairs.

With demand for real time voice translation on the rise, OHT decided to test out the leading services: Skype Translator (run by Microsoft Translate), Google Assistant and Apple’s Siri, and rank them for accuracy.

With the help of expert in-house linguists OHT took 16 business and 10 tourism expressions and translated them from English into Japanese, French, German and Spanish and vice versa. The same sentences were then given to real time voice translator devices, apps and digital assistants to see just how they performed. The results were rated by the linguists on a scale of 0 to 6.

On average across languages, Google scored the highest – 4.54 out of 6, Skype second (4.32) and Siri third (4.09). Google was the best in three out of the four languages – Japanese (4.01), German (4.5) and Spanish (4.8), while Siri led in French (4.87).  Overall Japanese was the hardest language to translate with an average score of 3.7.  French was the easiest language for the instant voice translator devices to translate with an average of 4.75, followed by Spanish (4.54) and German (4.41).

“The real time voice translators were more accurate in translating tourism related experssions in comparison to business expressions” said Yaron Kaufman, chief marketing officer and co-founder of OHT. He attributed this to the use of a lot of business-related abbreviations which are not easily recognized by real time voice devices. Kaufman added that “despite the recent improvements in all of the assistants we tested, real time voice translations still cannot be relied on for business related content.”

Some examples of the sentences: “Stay on budget for this campaign, we can’t have it affecting our ROI”; “R&D are cutting too many corners, the product is undeployable”;  “Schedule a meeting between your CMO and our product manager”; “Do you have any allergies? This dish contains peanuts and avocado”; “I need to find the fastest way to the airport, my plane is leaving soon”; “My travel insurance should cover that bill.”

There are also new developments on the horizon in the field of real time voice translation. Among other advancements, Amazon is planning to release a DIY toolkit for creating translation apps and Xiaomi has released a new and advanced physical device for real time translations.

About One Hour Translation

One Hour Translation (OHT) believes that businesses should be able to reach any customer, anywhere, anytime, with no language barriers.

One Hour Translation’s AI powered cloud-based translation management platform, HALO,  helps enterprise customers reduce overhead by automating their translation process and workflow. HALO combines automated workflows, Neural Machine Translation (NMT) and professional translation services, to process all of the enterprise content quickly and easily via API/WEB. A dedicated NMT engine is automatically trained as the translations proceed and as a result the project’s cost keeps decreasing while translation speed improves. HALO is easy to implement and use, encrypted, secured and allows the enterprise to use any mix of its translators and reviewers with those of OHT, as well as any mix of NMTs for optimal quality and cost. The platform also allows OHT to manage a company’s resources and in-house budgets earmarked for translation in order to obtain the best possible results.

OHT is the leader in translations for enterprise customers, currently serving over 60 percent of the Fortune 500 companies, including Coca-Cola, Deutsche Bank, Microsoft, Amazon, IBM, HP, Xerox, Acer, Shell, Deloitte, HSBC, Procter & Gamble, IKEA, 3M, McCann, Allianz, Xiaomi and many other organizations.

One Hour Translation specializes in translation for 30 expert domains, including law, technology, marketing, website translation, applications, software and more.

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ONEs – OHT NMT Evaluation Score

Essence & Trifecta Gala Team Up For Kentucky Derby

ESSENCE ANNOUNCED AS OFFICIAL MEDIA SPONSOR FOR THE 2019 TRIFECTA GALA AT THE KENTUCKY DERBY

Louisville, KY- Thursday, April 18, 2019: The Trifecta Gala, an official event of the Kentucky Derby and the Kentucky Derby Festival has announced that ESSENCE will serve as the official media sponsor for this year’s event.  The 2019 Trifecta Gala is the premier Derby Eve event of the Kentucky Derby, and will be held on Friday, May 3, 2019 at the KFC YUM! Center in downtown Louisville.  The annual celebration, presented by former NBA star and Heartland Coca-Cola Bottling Company CEO Junior Bridgeman and his family, is known for bringing together influential individuals within sports, music, politics, business and cinema, in order to raise awareness and develop a call-to-action for disadvantage youth as well as for cancer and autism research in various communities.

For nearly 50 years, ESSENCE has been a passionate resource; providing information and inspiration for women across the globe to achieve their dreams.  Today, ESSENCE is once again 100% Black-owned and has evolved beyond its flagship magazine to serve Black women deeply as a digital-first, content, technology and commerce company.  ESSENCE is also the producer of the annual ESSENCE Festival, the world’s largest cultural, entertainment and empowerment experience and celebration of Black culture.

“For years our family has relied on Essence magazine as guide to news and what’s happening in and around our community,” says Eden Bridgeman, daughter of Junior Bridgeman and chair of this year’s Trifecta Gala.  “Because theirs is a media brand that celebrates cultural and relevant excellence, we are confident this is a partnership that will only enhance the overall guest experience and event itself!”

“The Bridgeman family and the Trifecta Gala represent our culture and our community, and the event’s purpose-driven mission is aligned with the spirit of the ESSENCE brand.,” says Moana Luu, ESSENCE Chief Content & Creative Officer.  “As the official media partner for this year’s fete, we are thrilled to present our storytelling at the storied Kentucky Derby!”

In addition to the recent ESSENCE partnership, the 2019 Trifecta Gala is shaping to be one of the Kentucky Derby’s most talked about events.  Last month, The Bridgeman family announced that R&B superstar Usher will headline the event during an exclusive and limited performance at the gala.

Sponsored by Coca-Cola, Baccarat, GH Mumm, Miss Jessie’s, Tito’s Vodka, Diageo-Circoc, Crown Royal, Bulliet, Churchill Downs, Bachman Auto Group and Meijer, the 2019 Trifecta Gala will benefit several charities that have partnered with the Bridgeman Charitable Group for this special occasion, including The V. Foundation, The Louisville West End School and The University of Louisville Autism Center.

Tickets are available for purchase at www.trifectagala.com.

About ESSENCE Communications Inc. 

ESSENCE Communications is the number one media, technology and commerce company serving Black women and inspires a global audience of more than 17 million through diverse storytelling and immersive original content. With a multi-platform presence in publishing, experiential and online, ESSENCE encompasses its signature magazine; digital, video and social platforms; television specials; books; as well as live events, including Black Women in Music, Black Women in Hollywood, Street Style and the ESSENCE Festival. Essence Communications is owned by Essence Ventures, an independent Black-owned, technology-driven company focused on merging content, community and commerce to meet the evolving cultural and lifestyle needs of people of color.

About The Trifecta Gala

The Trifecta Gala presented by the Bridgeman Charitable Group is an annual Kentucky Derby fundraiser benefiting various charitable organizations.  For the past 18 years, retired NBA guard Ulysses “Junior” Bridgeman and his family have hosted the most exclusive events during the Kentucky Derby weekend, drawing the likes of notable celebrities, influencers, top-athletes, as well as international CEOs and chairmen from diverse industries.  Each year, The Trifecta Gala celebrates the Derby while raising funds for specific charities pledging to make the world a better place through an evening to remember.  For more information on The Trifecta visit trifectagala.com.

About the V Foundation for Cancer Research

The V Foundation for Cancer Research was founded in 1993 by ESPN and the late Jim Valvano, legendary North Carolina State University basketball coach and ESPN commentator. The Foundation has funded more than $225 million in cancer research grants nationwide. The V Foundation awards 100 percent of direct donations to cancer research and programs. The V Foundation’s endowment covers administrative expenses.  The Foundation awards peer-reviewed grants through a competitive awards process strictly supervised by a Scientific Advisory Committee. For more information on the V Foundation or to make a donation, please visit www.jimmyv.org.

About The West End School

The West End School is a free, private, college preparatory elementary and middle school for at-risk young men. Admission is open to boys entering pre-kindergarten through sixth grade who are on free or reduced lunch, are capable of doing academic work at grade level or above and who would benefit from a safe environment & high expectations. Middle school students board Monday through Friday and return home on the weekends.

About The University of Louisville Autism Center

The University of Louisville Autism Center at Kosair Charities is an ideal environment for targeting each child’s specific needs while fostering group thinking and strategies among practitioners. This approach allows parallel treatments to occur and makes the best use of the time available.

CONTACT:

BJ Coleman

Image Elevators

213.568.3875

abjcoleman@imageelevators.com

Marty Kudelka

Marty Kudelka is Justin Timberlake’s exclusive choreographer and artistic director, having choreographed numerous performances.  Most recently, the opening Oscar-nominated hit song “Can’t Stop The Feeling” performance which Marty was the film choreographer for “Trolls.” He is a five time MTV Video Award Nominee for Best Choreography in a Music Video and Winner of the 2013 and 2007 MTV VMA for best choreography in Justin’s videos “Suit & Tie” and “My Love.”

His resume includes pop artists such as Mariah Carey, Pink, Janet Jackson, One Direction, Jason Derulo, The Backstreet Boys, The Jacksons, Jennifer Lopez and New District.

His other credits include choreography for commercial ad campaigns like, Target, Tommy Hilfiger, Coca-Cola, Old Navy, McDonald’s, Citroen, Wild Turkey and Stuart Weitzman.  Also, Marty’s work has been featured on Dancing with the Stars and So You Think You Can Dance.

DETROIT COMEBACK

Belfor Property Restoration Expands Commitment to Home State of Michigan and Signs on as a Landmark Partner for Little Caesars Arena, Detroit Red Wings

The world’s largest restoration company supports Detroit’s ongoing renewal through training center naming rights partnership with Olympia Entertainment and The District Detroit




DETROIT – As Little Caesars Arena moves ever closer to its opening, Olympia Entertainment today announced BELFOR Property Restoration has signed on as a Landmark-level partner. As a Landmark partner, BELFOR Property Restoration will have maximum visibility at Little Caesars Arena, through complete partner integration with The Detroit Red Wings and Olympia Entertainment. The multi-year agreement begins with the 2017-18 event season.

BELFOR Property Restoration will be the naming rights partner of the BELFOR Training Center (Red Wings practice facility), which will also be the home to the Little Caesars AAA Hockey club. Established by Mike and Marian Ilitch in 1968, the Little Caesars Amateur Hockey program celebrates its 50th anniversary season in 2017-18 and has provided opportunities for tens of thousands of youngsters to play the great game of hockey over the years. Hundreds have gone on to play in the National Hockey League, universities and top junior leagues throughout North America.  

The partnership also includes exterior signage on the entrance to the Training Center and branding throughout the space. In addition, BELFOR Property Restoration will have an in-ice logo at Little Caesars Arena main center ice.

Birmingham-based BELFOR Property Restoration’s global headquarters has been providing clients 24/7 disaster recovery and emergency property restoration services for more than 70 years. The Little Caesars Arena Landmark sponsorship reflects BELFOR Property Restoration’s continuing commitment to the city in which it was founded.  

BELFOR Property Restoration works with insurance companies to get customers back up and running as quickly and efficiently as possible when a home or business suffers from manmade or natural disasters caused by elements such as fire, water, mold or storm damage.

“We are delighted to have BELFOR Property Restoration as a long-term partner,” said Tom Wilson, president and CEO of Olympia Entertainment. “It’s a familiar, family-owned and Detroit-based company success story, much like the Ilitch family and Ilitch companies. We’re proud to have a company so committed to the city associated with Little Caesars Arena.”

BELFOR Property Restoration joins Anheuser-Busch, Comerica Bank, Chevrolet, Coca-Cola, Huntington, Labatt, Meijer and St. Joseph’s Mercy Healthcare as Landmark Partners at the new arena.

“We’re proud to build on our existing relationship with the Ilitch family and Olympia Entertainment through our landmark sponsorship,” said Sheldon Yellen, BELFOR Property Restoration CEO. “Little Caesars Arena is going to be one of the finest arenas in the world, right here in our own backyard. This is a great opportunity to connect with the fans, residents and businesses in Detroit to support the Detroit Red Wings, and the unbelievable entertainment that will come as a result of this amazing building.”


About Olympia Entertainment 

Olympia Entertainment, a Detroit-based company, is one of the country’s most diverse sports and entertainment companies and the largest organization of its kind in the Midwest. The company operates Detroit’s Little Caesars Arena, owns and operates the Fox Theatre and the intimate City Theatre, along with booking and operating Joe Louis Arena and booking Comerica Park. Olympia Entertainment also handles business operations for the Detroit Red Wings, an Original Six™ member of the National Hockey League and collaborates with the Detroit Tigers baseball franchise and other Ilitch companies.

Other Ilitch companies include: Little Caesars Pizza, Blue Line Foodservice Distribution, the Detroit Red Wings the Detroit Tigers, Olympia Development of Michigan, Little Caesars Pizza Kit Fundraising Program, Ilitch Holdings, Inc., MotorCity Casino Hotel and Champion Foods.

To learn more about Olympia Entertainment, visit www.OlympiaEntertainment.com. Also follow Olympia on Twitter @OEontheGo and at facebook.com/OfficialOlympiaEntertainment


About Little Caesars Arena 

Home to the Detroit Red Wings, Detroit Pistons and other sports and entertainment events, concerts, family shows and community functions, the new Little Caesars Arena will feature a dramatic arena bowl, proximity to the action and great sight lines. Rich with the tradition of the Original Six™ Detroit Red Wings, the Detroit Pistons and Detroit’s incredible musical heritage, Little Caesars Arena will also feature state-of-the-art technology and fan amenities. 


About Little Caesars Amateur Hockey 

Mike and Marian Ilitch, the founders of Little Caesars Pizza, began sponsorship of amateur hockey in 1968. The Little Caesars AAA Program celebrates its 50th anniversary this season, honoring 72 State Championships, 14 National titles and more than 100 players who have gone on to play in the NHL, along with hundreds in the NCAA, OHL and top junior leagues throughout North America. The Little Caesars Amateur Hockey League was created in 1978 to increase the level of competitive play and provide more opportunities for metro Detroit youth hockey players. Today, the league consists of more than 600 travel and house teams competing for trophies at a variety of levels. 

For more information, visit www.LittleCaesarsHockey.com 

or www.LCAHL.org.

About BELFOR Property Restoration 

BELFOR Property Restoration, globally strong yet locally focused, is the premier worldwide disaster restoration company serving 31 countries with more than 300 offices employing 7,400 full-time experienced restoration specialists. Based in Birmingham, MI, BELFOR Property Restoration takes great pride in helping clients return to normal operations after property damage by providing the most extensive network of personnel, equipment, resources and innovative strategies. From water and flood restoration services, fire and smoke recovery, structural damage repair and clean-up to the recovery and restoration of equipment and vital documents, BELFOR Property Restoration has a rapid and proven response in “Restoring More Than Property” for homes, businesses and communities affected by disaster.

For more information, please visit www.belfor.com; “Like” BELFOR Property Restoration on facebook.com/belforgroup; or “follow” @BELFORGroup on Twitter and Instagram. Immediate assistance is available 24/7 on our National Emergency Hotline: 800-800-BELFOR.  

(Images courtesy of Instagram— District Detroit & Detroit Red Wings)

SABRINA CARPENTER x COCA-COLA

LIMITED-EDITION, SABRINA CARPENTER INSPIRED SHARE A COKE BOTTLES 

AVAILABLE FOR LIMITED TIME BEGINNING 

AUGUST 24 THROUGH SEPTEMBER 30



Hollywood Records recording artist Sabrina Carpenter is partnering with Coca-Cola to offer fans limited-edition, Sabrina inspired, collectable Coca-Cola bottles in support of her new single “Why,” the lead track from Carpenter’s as-yet-titled third album, and The De-Tour North American headlining tour. 

From August 24 through September 30 fans can go to https://buy.shareacoke.com/music to get one, or all four, of the special collection bottles featuring Sabrina’s autograph, the official De-Tour logo and select lyrics from her new single, “Why,” and shop Sabrina’s favorite Coca-Cola apparel including the fuzzy Coca-Cola polar bear slippers to the Coca-Cola can clutch. Through September 30, fans can also enter a sweepstakes for a chance to win a trip to meet Sabrina Carpenter at a special event this winter. 

Visit https://buy.shareacoke.com/music for the sweepstakes entry details, including free entry information and rules.

Carpenter recently performed “Why” on Live with Kelly and Ryan! The track was the No. 2 most added song on pop radio the week of August 15. In addition, the companion music video, featuring Riverdale’s Casey Cott, has amassed over 8 million views since its release last month. “Why,” co-written by Carpenter, Jonas Jeberg and Brett McLaughlin, is available at all digital providers HERE and all streaming providers HERE. Watch the “Why” official music video HERE

The De-Tour, which kicked off July 6 in Vancouver BC, continues to bring a summer of fun and music across major North American cities such as Detroit, Pittsburgh, Cleveland, Boston and Philadelphia before concluding on August 27 in Toronto, ON. The tour, presented by American Tourister, will feature special guests Alex Aiono & New Hope Club. For more information, please visit www.sabrinacarpenter.com.