By Justin Lyons LaMelo Ball, top 2020 NBA Draft prospect and younger brother of New Orleans Pelicans point guard Lonzo Ball, signed with the sports company PUMA for a long-term sponsorship deal. Ball said he’s excited to join the PUMA family as he kicks off his basketball career. “I believe the brand is the perfect […]
ADIDAS ORIGINALS CELEBRATES BASKETBALL HERITAGE AND NEW YORK CITY WITH RIVALRY •adidas Originals reinvigorates an iconic silhouette that pays homage to an era of basketball legends • Rivalry comes back in its iconic colors, influenced by the passion of New York basketball fans • The style is honored with a pop-up exhibition curated by Eric […]
Today marks the premiere of “T’d Up,” the newest song from hip-hop duo Rae Sremmurd. Released via Eardruma Records/Interscope Records, and produced by Swae Lee, Metro Boomin and Darrel Jackson pka Boomanati DJ, “T’d Up” will be featured by ESPN in their NBA campaign to promote the hotly anticipated match up between the Cleveland Cavaliers […]
Talent Featured: Isaiah Thomas, The Ball Family, Snoop Dogg, Uncle Luke, Action Bronson and Sasha Banks Airdate: Wednesday, January 17th at 11 p.m. ET/PT on Fuse TUNE-IN: Isaiah Thomas goes Sneaker Shopping, Snoop Dogg challenges Luther “Uncle Luke” Campbell to a football showdown in Miami on Complex News, rapper Action Bronson reveals all of the elements needed to create the perfect sandwich, WWE Raw […]
