Reebok is unveiling the latest video in their “Alter the Icons” series featuring Bodega Bamz – a Spanish Harlem native and emerging recording artist. The video, which highlights how Bamz is defying the norm and achieving success on his own terms, also celebrates the latest “Alter the Icons” silhouettes – which was created in partnership […]
Reebok has unveiled its second iteration of the game-changing “Alter the Icons” collection – this time in partnership with emerging rapper and record producer JayIDK. The collection, which puts a new and refreshing spin on classic Reebok silhouettes like the Classic Leather and Workout Plus, tears up the traditional design rulebook and will launch August […]
Reebok Classic announces that Lil Yachty will be repping the Classic Leather for the next phase of the Always Classic Fall Winter 2018 campaign. As one of the brand’s most disruptive individuals Lil Yachty seamlessly blends authentic creativity and stylish flare, continuously embodying the Always Classic campaign philosophy of embracing your bold creative individualism. The […]
