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REMARKS BY ROLLS-ROYCE CEO TORSTEN MÜLLER-ÖTVÖS

The following below is spoken from Rolls-Royce’s CEO himself Torsten Müller-Ötvös.

 

Ladies and Gentlemen,

Welcome to the House of Rolls-Royce here in Geneva!

Each year we come to Geneva to update you about our business and to share with you some truly special examples of our wonderful products.

And this year is no exception.

As the world’s pinnacle luxury brand, celebrating our 115th anniversary this year, we take great pride in these beautiful and precious items, lovingly handcrafted by the nearly 2000 people who work at the Home of Rolls-Royce at Goodwood.

This celebrated facility in West Sussex, is acknowledged as a global centre of luxury manufacturing excellence. It lies at the very heart of the Rolls-Royce success story.

Our Home is a very unique place – a creative oasis where we are constantly guided by the vision of our founding fathers, Charles Rolls and Henry Royce to “Strive for perfection in everything you do”.

Since 2003 every Rolls-Royce in the world has been created here.

Ladies and Gentlemen, at Rolls-Royce, our clients are our life-blood. They are our heroes and our friends and we are obsessively focused on providing for their needs and desires. For them, being within the warm embrace of the Rolls-Royce family is an unbelievable experience, like no other. And they are deeply appreciative of our hyper-centric attention to the smallest of details.

The Home of Rolls-Royce at Goodwood has become a must-visit destination for large numbers of our valued clients.

They come from around the world to specify their Rolls-Royces and to meet our designers, engineers and bespoke craftspeople.

Many return later to view their creation being built in our factory or to take delivery of their Rolls-Royce in our fully bespoke Customer Suite.

So, from Goodwood to Geneva, this year, we have brought some of the best examples of products for you view and to enjoy. They are all truly lovely!

We have our complete product offering on our stand today, led by the world’s most exclusive luxury product the Rolls-Royce Phantom, described by many of you in the media and by our customers as “the Best Car in the World”.

Phantom is at the core of our company’s success. It is a global expression of ultimate achievement and I am pleased to report that more and more of our younger customers are experiencing our Phantom short-wheelbase as a self-driver’s car.

Phantom is flanked by Ghost, now in its 10th year of production and still in strong demand around the world. Ghost is a global favorite among our powerful, entrepreneurial clients.

Then, we have brought from Goodwood examples of our two highly contemporary, seductive coupe models.

Wraith – here in its Black Badge guise – is the ultimate powerful and agile Grand Tourer. Edgy and menacing, Wraith appeals to our young clients who are trendsetting, cosmopolitan citizens of the world.

And then, Dawn, our truly beautiful sexy and seductive drophead coupe. Dawn is much loved by our more social, fun-loving customers who crave the sensual pleasure of open-air travel.

Finally, to complete our product line-up we are joined this year by our hugely successful Rolls-Royce Cullinan, our first SUV.

Cullinan was launched to great global acclaim last year and has received effusive headlines in the media and an enthusiastic welcome from our customers.

I am delighted to tell you that our forward orders for Cullinan stretch into the fourth quarter of this year.

We are in full production at our Goodwood factory and continue to make substantial investments, including the employment of an additional 200 associates, in order to meet this very pleasing customer demand.

I can confidently say today that Rolls-Royce is set on a continuous and successful growth trajectory.

And speaking of success, it is with great pride that I can tell you that 2018 was another exceptional year for Rolls-Royce.

We set an historic business record, achieving our highest annual sales in our marque’s 115-year history.

We delivered 4,107 cars to customers in over 50 countries around the world and in doing so achieved year-on-year sales growth in all regions. The Americas remained our largest market.

But at Rolls-Royce it’s not all about volume.

Our unique and successful business model focuses on preserving the rarity of our products, which is a key demand of our customers, while at the same time achieving record levels of profitability.

This, we believe, is the real hallmark of how a true luxury brand should be managed.

In this regard I am happy to report that the Rolls-Royce business generates pleasing profits and we continue to contribute to the bottom line of our shareholder, the BMW Group.

Ladies and Gentlemen, please take a close look at and enjoy all the fine Rolls-Royces on our stand. Each one contains unique and beautiful examples of our world- renowned Bespoke offerings.

No other manufacturer of luxury goods can equal customer personalization to this level.

Indeed, today more than ever, it is globally recognized that “Bespoke IS Rolls-Royce”.

To more fully understand our Bespoke offering, please do take a particularly close look at this beautiful Phantom Tranquillity.

Created for those who conceive and achieve the impossible, Tranquillity is an expression of Phantom’s standing as the rarest and most desired object in the luxury world.

The Tranquillity Collection is strictly limited to just 25 examples worldwide and I am pleased to tell you that they have already all been purchased by discerning Rolls- Royce collectors.

Look into the car and see the tasteful integration of wafer thin shavings of the Muonionalusta meteor that fell to earth in Sweden over a hundred years ago.

And enjoy the highly reflective stainless steel, 24 carat gold plating and space grade aluminium elements in the car.

This, ladies and gentlemen, is the contemporary Rolls-Royce of today – a 115 year old brand, completely relevant in the present and moving purposefully into the future. A vibrant, successful and sustainable business, providing the most discerning people in the world with the rarest and very best luxury products and service on Earth.

As for the future: well, as you can imagine, we are not standing still!

We are imagineering and already engineering an exciting future for Rolls-Royce. A future that will be fully electric, digital and technologically innovative while never overlooking our commitment to the custodianship of the great Rolls-Royce brand.

This is what our customers and the world expects of us and rest assured, this is what we will deliver.

But for now, thank you for listening and I invite you to join me and my colleagues on the stand for a closer look at our lovely cars.

Thank you.

Rolls-Royce Monterey Car Week

“Monterey Car Week is one of the world’s premier luxury motor car events, so it is fitting that we showcase the finest Bespoke motor cars in the world here, and also debut Cullinan, the Rolls-Royce of SUVs, to the American public. From the primacy of Phantom to the power of Cullinan, the Rolls-Royce presence at 2018 Pebble Beach Concours d’Elegance has never been more compelling, and these Bespoke Rolls-Royces will grace these lawns as classics for generations to come.” … Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars.

The Rolls-Royce Cullinan makes its American debut to the public at this year’s Monterey Car Week as the marque showcases a stunning array of Bespoke motor cars, each one a classic in the making. In addition to Cullinan, the Rolls-Royce of SUVs, the brand will present a splendid selection of individual creations at events throughout the week and deliver two very high profile commissions to their owners, live at events throughout the week.

Cullinan – the Rolls-Royce of SUVs debuts to its American public

The most anticipated motor car of 2018 will adorn the lawns at Monterey Car Week events including Friday’s ‘Quail, A Motorsports Gathering,’ The Concept Lawn of the 2018 Pebble Beach Concours d’ Elegance on Sunday and at Rolls-Royce’s own private collectors events throughout the week.

Unveiled to the world in May of this year, four Cullinans will be positioned around the peninsula in a variety of color and Bespoke configurations for its future customers to discover. Rolls-Royce will show for the first time in North America a Cullinan with Iguazu Blue exterior. The stunning Charles Blue interior is offset with Scivaro Grey highlights and open Paldao veneer. The other Cullinans on display are adorned in Magma Red and Darkest Tungsten.

A tenth Bespoke creation for collector Michael Fux

On Friday, Mr. Müller-Ötvös will present a very special Rolls-Royce Phantom to renowned collector Michael Fux. This is the tenth special Bespoke Creation presented to Mr. Fux at Pebble Beach for his collection of more than 140 unique motor cars. The Phantom joins Mr. Fux’s collection of motor cars that he uses to help raise funds for his charity, The Michael Fux Foundation, to provide support for children and their families at the Miami Children’s Hospital.

Black Badge Bespoke – The alter ego of Rolls-Royce personalization

This year’s Pebble Beach will play host to the alter ego of Rolls-Royce Bespoke as the marque demonstrates the breadth of its Black Badge Bespoke offer. Proving that a Black Badge Rolls-Royce need not only be black in color, four different Collections will move through the Black Badge color spectrum: The Umbra Collection; Adamas Collection; The Paradisio Collection and The Nebula Collection.

Fusing the extraordinary competence of the Bespoke craftspeople from the Home of Rolls-Royce in Goodwood, England, with the rebellious spirit of Black Badge is for the risk-taker who is not afraid to embrace a bold and progressive statement of true and modern luxury, in its darkest form.

Umbra Black Badge Collection – Dawn, Ghost and Wraith

Black Badge Umbra, the extreme embodiment of the eponymous darker side of Rolls-Royce debuts this week at the Rolls-Royce Villa at Pebble Beach. The Umbra Collection comprises Dawn, Ghost and Wraith, and feature Matte Black exterior finish, fully darkened chrome including a darkened Spirit of Ecstasy and 21 inch carbon alloy wheels. The Anthracite interior is starkly offset with Mugello Red and Black highlights. All three commissions feature a stunning technical fiber fascia and interior accents as well as custom Black Badge Bespoke Starlight Headliners and Bespoke ‘Pebble Beach 2018’ treadplates.

Dawn Black Badge Adamas Collection

Dawn Black Badge Adamas is another creation from the darker side of the Rolls-Royce Bespoke Collective. Inspired by the ‘untamable’ and ‘invincible’ nature of a diamond, Adamas celebrates the darker side of contemporary craftsmanship, expertly weaving a dark aesthetic of unbreakable carbon structures into an extremely limited collection of only 30 Dawn Black Badge cars. Dawn Black Badge Adamas is clothed in an enticing two-tone color scheme of hypnotic Aphrodite Red over Black. These are the first two-tone Black Badge cars. These colors, as though touched by darkness, have a deep color transition, providing a mesmerizing iridescent effect.

The Spirit of Ecstasy, previously cast in steel, silver and gold, is for the first time in history formed in machined carbon fiber. 88 Bespoke laboratory-grown diamonds form the Black Badge infinity symbol set beneath the Bespoke analogue clock. As a final touch, when one enters or alights from the atmospheric cabin of Adamas, illuminated tread plates read ‘Black Badge Dawn Adamas – One of Thirty’, reminding the occupant of the power and rarity of this Collection.

The Paradisio Collection – Dawn, Ghost and Wraith

Turning up the color spectrum, the Rolls-Royce Bespoke Collective has specially created the boldest Black Badge Collection ever imagined for this year’s Pebble Beach Concours d’Elegance. The Paradisio Collection of one Dawn, one Ghost and one Wraith features a newly-developed solid exterior paint called Pebble Paradiso Blue, inspired by the location of The Pebble Beach Concours d’Elegance and its beautiful blue surroundings of water and clear Californian sky. These cars are also reminiscent of the exploits of those adventurers who partook in the 1913 Alpenfahrt driving such classic Rolls-Royces as the James Radley 1913 Silver Ghost with its solid blue paintwork. The exterior is offset by a mandarin coach line, twin bonnet pinstripes and pinstripes on the wheel-centers.

The interiors of the three cars vary in design. Ghost, which is more focused on the rear passenger’s comfort, reflects this visually with a more intimate and cool Black and Charles Blue leather color-way off set by Charles Blue and Mandarin stitching and a Black and Charles Blue two-tone steering wheel. Wraith and Dawn add more Mandarin into the interior color palate, increasing the visual heat and driver’s intent of the cockpit.

The centerpiece of the Black Badge cabin is the aerospace-grade aluminum-threaded carbon fiber composite surfacing – material often seen on the surfaces of stealth aircraft. This futuristic material has been reinterpreted at Goodwood to become the world’s most innovative new super-luxury material. Polished to a high sheen, this surface reflects the twinkling lights of the beautifully created Starlight Headliner wrought in Ghost and Wraith and the stars firmament once the Mandarin hood of Dawn is folded away.

Nebula Collection – Dawn, Ghost and Wraith

Nebula is a suite of Black Badge Ghost, Wraith and Dawn motor cars which draw influence from spacecraft and aerospace technology, drawing visual references from technical spacecraft to the soaring vistas of the earth’s atmosphere, whilst paying homage to the pioneers of the 20th century and challenges the space and technology entrepreneurs of the 21st century. Men and women who push the technology envelope to explore space, honor the pioneers of land and space flight from Charles Rolls to the elite brotherhood of astronauts.

The exterior is enveloped in Iced Selby Grey, a flat grey hue, reminiscent of the ultra matt aesthetic of the heat shields of great, technical, space craft themselves. Inside, the interior colorway features Selby Grey and Black leather, offset against high contrast Sunset accents in the format of a two tone steering wheel, piping and stitching. The contrast masterfully imbues the impression of color imparted by a space shuttle fuel tank. This is perfectly offset against a technical fiber fascia, a sought-after aesthetic found in many Black Badge motor cars.

The Rolls-Royce clock embodies the Nebula theme in miniature. A depiction of a portion of the night sky in the Northern Hemisphere in March are backlit on the clock’s face, encircled in the accent ‘Sunset’ color, providing the impression of viewing the stars through the window of a space craft.

A repeated hexagonal motif has been expertly embroidered into the rear of each motor car, reflective of the honeycomb structure used in some of the most ambitious and technologically advanced aerospace developments, from space telescope mirrors to space station windows. Speaker covers most commonly bestow a jewelry-like impression on the interior of a Rolls-Royce, however in this iteration, they have adopted a blackened aesthetic, to further the technical feel once more.

Rolls-Royce Cullinan

Three years after the beginning of a gruelling testing programme that has seen it conquer every corner of the globe from freezing snowfields to searing deserts, the Rolls-Royce Cullinan will undertake The Final Challenge to prove itself Effortless Everywhere in the public eye. In an unprecedented partnership, Rolls-Royce and National Geographic will work together to publish daily film and photograph updates as Cullinan undertakes trials in Northern Europe, the Middle East and the United States for a final time ahead of its world debut later this year.

The Rolls-Royce Cullinan will embody all the values and capabilities that drove Rolls-Royce’s two founding fathers, the Honourable Charles Rolls and Sir Henry Royce, to secure the marque’s reputation early last century, as they took top honours in rigorous public adventures such as the Scottish Reliability Trials, the London to Edinburgh event and the Alpine Trials.

The Final Challenge will begin in the Highlands of Scotland on Wednesday 4 April and will be broadcast on social media by National Geographic and Rolls-Royce as it continues its adventure through the Alpine snowfields of Austria, the arid deserts of the Middle East and finally across the toughest terrain in the United States. These will include multiple off-road challenges and miles of rough terrain.

The Rolls-Royce Cullinan and crew will be accompanied on The Final Challenge by acclaimed explorer and photographer Cory Richards, National Geographic’s Adventurer of the Year in 2012. The National Geographic team will document the journey with daily updates broadcast from the spectacular, far-flung locations he and the crew encounter.

“I promised the public three years ago that I would involve them in the development and testing of the Rolls-Royce Cullinan, and I continue to keep that promise by making The Final Challenge, a public trial”, comments Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce.

“Today’s public and customers will see Rolls-Royce in a wholly new light as Cullinan demonstrates just how capable a Rolls-Royce can be. And in a few short months, our customers will be able to experience this capability for themselves as they get behind the wheel of this truly compelling Rolls-Royce that is Effortless, Everywhere.”

Follow the Rolls-Royce Cullinan’s Final Challenge.

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Cullinan Final Challenge

Three years after the beginning of a gruelling testing programme that has seen it conquer every corner of the globe from freezing snowfields to searing deserts, the Rolls-Royce Cullinan will undertake The Final Challenge to prove itself Effortless Everywhere in the public eye. In an unprecedented partnership, Rolls-Royce and National Geographic will work together to publish daily film and photograph updates as Cullinan undertakes trials in Northern Europe, the Middle East and the United States for a final time ahead of its world debut later this year.

The Rolls-Royce Cullinan will embody all the values and capabilities that drove Rolls-Royce’s two founding fathers, the Honourable Charles Rolls and Sir Henry Royce, to secure the marque’s reputation early last century, as they took top honours in rigorous public adventures such as the Scottish Reliability Trials, the London to Edinburgh event and the Alpine Trials.

The Final Challenge will begin in the Highlands of Scotland on Wednesday 4 April and will be broadcast on social media by National Geographic and Rolls-Royce as it continues its adventure through the Alpine snowfields of Austria, the arid deserts of the Middle East and finally across the toughest terrain in the United States. These will include multiple off-road challenges and miles of rough terrain.

The Rolls-Royce Cullinan and crew will be accompanied on The Final Challenge by acclaimed explorer and photographer Cory Richards, National Geographic’s Adventurer of the Year in 2012. The National Geographic team will document the journey with daily updates broadcast from the spectacular, far-flung locations he and the crew encounter.

“I promised the public three years ago that I would involve them in the development and testing of the Rolls-Royce Cullinan, and I continue to keep that promise by making The Final Challenge, a public trial,” comments Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce. “Today’s public and customers will see Rolls-Royce in a wholly new light as Cullinan demonstrates just how capable a Rolls-Royce can be. And in a few short months, our customers will be able to experience this capability for themselves as they get behind the wheel of this truly compelling Rolls-Royce that is Effortless, Everywhere.”

Viewers can follow the Rolls-Royce Cullinan’s Final Challenge on www.nationalgeographic.com/rollsroycecullinan and on Rolls-Royce social media accounts as well as www.Rolls-RoyceMotorCars.com.

ROLLS-ROYCE CULLINAN

Three years ago in the pages of The Financial Times, Rolls-Royce announced to the world that it would create an all-new, high-sided car that would redefine luxury travel by making it Effortless, Everywhere. Since that day the world has waited, anticipating the arrival of this mould-breaking new Rolls-Royce.

Today, the wait is almost over as Rolls-Royce confirms that its new motor car will be called Cullinan.

“The name Cullinan has been hiding in plain sight since we revealed it as the project name some years ago,” comments Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce. “It is the most fitting name for our extraordinary new product. Cullinan is a motor car of such clarity of purpose, such flawless quality and preciousness, and such presence that it recalibrates the scale and possibility of true luxury. Just like the Cullinan Diamond, the largest flawless diamond ever found, it emerges when it is perfect and exists above all others.”

The story of how this new Rolls-Royce came to be named Cullinan is itself one of the pursuit of perfection. Like the diamond, the Rolls-Royce Cullinan has undertaken a fascinating journey. From the searing deserts of Africa and the Middle East to the freezing snows of the Arctic Circle; from the grassy glens of the Scottish Highlands to the towering canyons of North America, the designers, engineers, craftspeople and artisans of the House of Rolls-Royce have shaped, tested and polished this unique motor car to eliminate any flaw and make it Effortless, Everywhere.

“We were inspired by the epic processes, over many millennia, which went into the creation of the Cullinan Diamond. The name embodies the many facets of our new motor car’s promise. It speaks of endurance and absolute solidity in the face of the greatest pressures; it tells of rarity and preciousness and it alludes to the pioneering, adventurous spirit of The Hon. Charles Rolls and the engineering innovation of Sir Henry Royce; and, of course, it speaks of absolute luxury, wherever you venture in the world” continued Müller-Ötvös.

Cullinan is the second Rolls-Royce to sit atop the company’s recently announced all-new proprietary aluminium spaceframe ‘Architecture of Luxury’. Unique and unequalled in its brilliance, every facet of the Rolls-Royce Cullinan scintillates.

Müller-Ötvös concludes: “Quite simply, the name Cullinan is perfect and brilliant.”

Rolls-Royce Motor Cars