Posts tagged with "Champs Sports"

SOLE FURY × REEBOK #SPLITFROM

In continued anticipation of the launch of the new Sole Fury silhouette, Reebok announced the new #SplitFrom campaign.

 

Sole Fury and the #SplitFrom campaign is inspired by the creation of “Split Cushioning,” an innovation developed in the 90’s that radically split from conventional design by removing a piece of a shoe’s midsole. It was a calculated innovation with a bold look, and 25 years later, its influence is seen on feet across culture from the gym to the street.

 

The new campaign features six visionary young creatives who embody the same forward-thinking spirit as the sneaker: to #SplitFrom the pack and redefine culture. Collectively, the result is an exclusive Zine—a physical book that embodies the campaign that was both shot by and features all six subjects.

 

All campaign participants include:

 

Releasing in a men’s and women’s colorway, Sole Fury will retail for $90 and will be available exclusively on Reebok.com, Champs Sports,ChampsSports.com and Reebok locations startingNovember 8th.  For more information leading up to the drop, consumers can sign up atwww.reebok.com/us/sole_fury_signup.

Reebok Alter the Icons Collection × JayIDK

Reebok has unveiled its second iteration of the game-changing “Alter the Icons” collection – this time in partnership with emerging rapper and record producer JayIDK.

The collection, which puts a new and refreshing spin on classic Reebok silhouettes like the Classic Leather and Workout Plus, tears up the traditional design rulebook and will launch August 15. In addition to launching the collection, Reebok has also debuted a video with JayIDK – highlighting his journey and alternative path to success.

See the video here: https://youtu.be/LJK2xdMAodc

They say you don’t mess with a Classic – but Reebok’s done it anyway. Reebok Classic’s newest campaign with Foot Locker Inc., dubbed Alter the Icons, discards decades of design practice to present radically chopped-and-skewed, heritage-hacked spins on the brand’s most iconic sneakers in an open statement against convention.

Featuring classic footwear with reinterpretations of the brand’s iconic Starcrest and vector logos, the campaign spotlights the brand’s unique approach to heritage – that tradition isn’t canon, but a platform for contemporary thinking. Alter the Icons looks to guide the rising generation of future designers, artists and other young visionaries in helping them homage history without being swallowed by it. It is a challenge for creatively and culturally-minded consumers across the globe: dare to alter your path.

To launch the campaign, Reebok is dropping the product with a street-level pop-up saluting New York’s famed street merchant culture. A brand-approved street merchant will set up shop starting at 10 a.m. outside Foot Locker’s New York Flagship on 34th Street in Herald Square featuring street-legal spins on classic Reebok merch. Open to the public for one day only, the pop-up will guide consumers into the Foot Locker storefront where they will discover the official campaign product.

“With this launch pop-up activation, we wanted to pay homage to something that has not only been a part of New York City’s street culture for decades, but speaks to the spirit behind what Alter the Icons is all about – challenging convention and breaking the rules,” says Neal Taylor, General Manager of Reebok Classic.

The campaign will continue by rolling out a series of video profiles featuring a selection of game changing contemporary music artists – including Saweetie, Lil Baby, Bodega Bamz, JAYIDK and MadeinTYO – sharing their unconventional paths to success that showcase a similar departure from creative tradition. A trailer for the series featuring these visionary artists can be viewed here.

“Alter the Icons is about celebrating those who have similarly broken custom within their mediums – fashion, music, design, art – by using their own ‘spin’ to alter traditional paths to success,” Neal Taylor adds, “We see these five artists as role models for bold cultural departure, inspiring a likeminded generation of rising creatives to push boundaries and march to the beat of their own drum.”

The first drop of the Alter the Icons collection, featuring the Classic Leather and Workout Plus silhouettes, is available for purchase beginning today on Reebok.com, and in-store and online at Foot Locker, Lady Foot Locker, Kids Foot Locker, SIX:02, Champs Sports and Footaction for $85 while supplies last.

For more information on the Alter The Icons collection, please visit www.reebok.com/us/alter, and follow the #AlterTheIcons hashtag on your social media platform of choice. Stay tuned at Reebok.com for further information on upcoming Alter the Icons product drops.

About Reebok

Reebok International Ltd., headquartered in Boston, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming which enable movement and is committed to accompanying people on their journey to fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s functional training, running, combat training, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market. A subsidiary of adidas, Reebok is the exclusive outfitter of CrossFit and the CrossFit Games; the exclusive authentic global outfitter of UFC; the title sponsor of the Reebok Ragnar Relay series; and exclusive apparel provider for Les Mills.

For more information, visit Reebok at Reebok.com.

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Champs Sports × Cam Newton × 2Chainz

Champs Sports today launches the latest installment of it’s “The Moment” franchise, with Episode Four highlighting star NFL Quarterback of the Carolina Panthers, Cam Newton and Grammy Award winning Atlanta-based rapper, 2Chainz.

“The Moment” is a Champs Sports franchise that provides a platform for professional athletes to share inspirational stories rooted in their personal journeys to success through musical collaborations.

Following three earlier successful collaborations between elite athletes and iconic artists, the fourth episode is rooted in an authentic moment for Cam Newton where his personality and influential style propelled him into a category of his own. Cam is a superstar who showcases his talents on and off the field and in everything he does, highlighting his elite talent, creative style and unmatched personality. 

Cam details his journey to success, describing how he overcame obstacles and pressure to fit a certain mold, which ultimately influenced his style on and off the field to this day. Cam is unique in his approach to avoid just “fitting in”. The campaign features peacocks, panthers, and QB drones Cam is on a mission to change the game and make a lasting impact on sports and society.

Through the hero track, “Let Me In”, 2Chainz brings Cam’s journey to life. The two Atlanta based hometown heroes and real life friends showcase their relationship and excellence in their respective fields, Sport and Music, and deliver a unique approach to share their craft. “Let Me In” embraces being different and Cam unapologetically tells the world he’s ushering change; bringing who he is and what he stands for with him in everything he does. 

Cam reveals the second colorway of his signature C1N trainer, “Chairman” from Under Armour. Combining tough, ultralight performance with a sleek, low profile design, the new C1N Chairman colorway honors Cam Newton’s love of ‘50s swank and his hunger to make an impact on his adopted home of Charlotte, NC. 

 

Featured product in the campaign includes the C1N Chairman ($120) and the UA Anorak Jacket ($100), available at Champs Sports retailers and www.champssports.com

 

“We Know Game” is a declaration of the values Champs Sports shares with its consumers: Perseverance, Achievement, Growth, Community, and Optimism. Champs Sports is committed to equipping its consumers for the win, no matter the landscape they face in life. In the process, Champs Sports will provide innovative platforms for athletes and other celebrities to share their personal stories of living these values.

 

Champs Sports will look to inspire its consumers by bringing to life other athletes’ storytelling moments in future releases of this series.

 

 
:30 “The Moment” Campaign Video
Long Music + Campaign Video
 
For more information on the “The Moment” Episode Four campaign, visit www.champssports.com