Posts tagged with "champion athleticwear"

ROBERTS AND SANDOVAL, bmx, racing, freestyle, champion, Levi's, 360 MAGAZINE

USA Cycling Announces Partnership w/ Champion® Athleticwear × the Levi’s® Brand

First-of-its-kind outfitting partnership with USA Cycling’s BMX Freestyle National Team

USA Cycling announces an official partnership with apparel and lifestyle brands Champion Athleticwear and the Levi’s® brand. This first-of-its-kind partnership will be centered around designing and creating an apparel line for the USA Cycling’s BMX Freestyle National Team that includes the athletes, coaches and staff.  The apparel will notably be shown as part of the BMX Freestyle kit at the sport’s inaugural debut in the Olympic Games, Tokyo 2020.

Through the partnership, Levi’s® and Champion will help USA Cycling bring BMX Freestyle to the masses. They will receive global visibility on the Team USA BMX Freestyle kit during international competitions; allowing them to bridge the unique circumstances that BMX Freestyle brings through its influence on the global lifestyle/streetwear culture around the world with jeans and t-shirts being a standard part of what athletes wear in competition. 

“We are proud to collaborate with two great American brands who have been around for 100+ years,” Rob DeMartini, President and CEO of USA Cycling, “When you think of American denim, it is synonymous with Levi’s®. To have our athletes outfitted in a quality brand with a legacy of being quintisentially American is a perfect match. Additionally, Champion will celebrate its hundredth anniversary this year and we will celebrate ours in 2020. Over the past century they have become a fixture in American athletics and we are excited to find new and meaningful ways to work with them to continue to carry on that legacy. With the amount of coverage BMX Freestyle will receive from the media in the lead-up to and during their debut in the Games, we are excited to have the opportunity to showcase the sport with these meaningful partners in an innovative way.”

“We are proud to support the USA Cycling BMX Freestyle National Team and to collaborate with an iconic brand like Levi’s,” said Jon Ram, Group President, Global Activewear, Hanesbrands Inc. “With Champion’s dedication to creating apparel that helps athletes perform at their highest level, while incorporating design for true self-expression on and off the course, we’re excited that both athletes and consumers will benefit from this new partnership. Entering the world of cycling is a natural progression for our brand and a thrilling new chapter for us.”

“Levi’s® has proudly been the choice of bold self-expressive youth for generations,” said Jennifer Sey, Chief Marketing Officer, Levi Strauss and Co.  “In this spirit, we are honored to support BMX Freestyle’s Team USA in the lead up to the 2020 Olympics and the team’s inaugural appearance at the games. We’re excited to see the team rock their Levi’s®, and Champion gear of course, both on and off the course.”

About USA Cycling (usacycling.org)

USA Cycling is a proud member of the Union Cycliste Internationale (UCI) and United States Olympic & Paralympic Committee (USOPC). Within the United States, USA Cycling is the national governing body for the sport of cycling and oversees the disciplines of road, track, mountain bike, cyclocross, and BMX. With a mission to develop the sport of cycling in the United States and to achieve sustained international racing success, USA Cycling supports cyclists at all levels, from those just beginning in the sport and participating in fun rides to seasoned professionals. The organization not only identifies, develops, and selects cyclists to represent the United States in international competition, but also supports amateur bike racing through grassroots development programs and the provision of critical infrastructure to run organized racing.

USA Cycling is headquartered in Colorado Springs, Colorado, and will celebrate its 100th anniversary in 2020. In 1920, the organization began as The Amateur Bicycle League of America and evolved to become the United States Cycling Federation in 1975 and ultimately USA Cycling, Inc. in 1995. USA Cycling’s 100,000+ members are comprised of racers and cyclists of all ages and abilities, coaches, officials, mechanics, and race directors.

About the Levi’s® Brand

The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s® jeans have become one of the most recognizable garments of clothing in the world—capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading jeanswear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style. For more information about the Levi’s® brand, its products and stores, please visit levi.com.

About Champion®

Since 1919, Champion Athleticwear has offered a full line of innovative athletic apparel for men and women including activewear, sweats, tees, sports bras, team uniforms and accessories. Champion uses innovative design and state-of-the-art product testing to ensure uncompromised quality and innovative apparel for our consumers. Champion Athleticwear can be purchased at department stores, sporting goods, specialty retailers, and at Champion.com.  For more information, please contact us at 1-800-315-0563 or at Facebook.com/Champion, follow us on Twitter @Championusa or on Instagram @Champion. Champion is a brand of Hanesbrands Inc. (NYSE:HBI).

Champion Drops New Limited-Edition Century Collection Styles

To continue the brand’s 100-year anniversary celebration in 2019, Champion Athleticwear is releasing the second drop of their limited-edition Century Collection, launched online  (7/9) at Champion.com and in their five retail stores on 7/12.

Throughout the year, Champion has been showcasing a variety of modern-day teams while also looking back at key milestones in the brand’s rich history that have cemented the signature ‘C’ logo within sports and popular culture. These new styles include Champion’s iconic Reverse Weave given an all-over print makeover, which is heavily inspired by the brand’s heritage, and new color ways. Additionally, each piece includes a hidden label so Champion fans can join the 100th Anniversary “For the Team” celebration and mark what team means to them today while sporting their Champion team uniform.

FIRST U.S. CHAMPION STORE × LA

CHAMPION® ATHLETICWEAR OPENS FIRST U.S. RETAIL STORE IN LOS ANGELES

The Iconic Brand Blends the Heart of a Champion and City Culture with New Retail Venture in California

Champion Athleticwear, makers of authentic athletic apparel since 1919, is bringing the brand to life in a unique and genuine way with its first U.S. store opening in Los Angeles, California, at 123 South La Brea Avenue.

Opening its first American specialty retail location in one of the city’s top shopping destinations, Champion selected Los Angeles’ flourishing La Brea District to plant its retail flag in an area comprised of dozens of trendsetting stores and brands. The first 500 customers to shop at the grand opening on Saturday, April 7 will receive a limited edition canvas tote bag with exclusive art designed by Stella Blu, a local artist.

“The global sphere of influence in Los Angeles with regard to fashion, art, sports and entertainment culture make it the perfect place for Champion to bring its iconic heritage and product stories to life,” said Susan Hennike, President Champion Athleticwear. “In today’s retail landscape, it’s vital to create a direct connection with our consumers. The need to provide a seamless customer experience across all channels makes this exactly the right time and place for Champion to launch this exciting retail concept in the United States.”

The Champion store will feature onsite customization, allowing shoppers to design one-of-a-kind Champion garments made on-demand and tailored to their specific preferences. Additionally, there will be a number of specialized product assortments only available in the Los Angeles store and frequent product drops will take place from the company’s global lines. Regional collections inspired by the Southern California area in which the store resides will also be available and will include exclusive styles, colors and partnerships with local influencers.

“The store will showcase not only our iconic pieces, such as Reverse Weave®, but also our heritage and key moments in time, further illustrating our brand’s unique identity,” said David Robertson, Director Champion Brand Marketing. “We truly believe in our mantra that ‘it takes a little more to make a Champion’ and we’ve transformed this concept into a reality with this store.”

With the launch of the first U.S. store, Champion has developed a retail concept that is true to the brand, the consumer and the local community to tell one holistic story. The store’s design is inspired by Champion’s incredible sportswear heritage but interpreted in a modern way, mirroring how the brand continuously reinvents its classic and iconic products.

Through imagery, product displays and merchandising, Champion is able to bring its key icons like Reverse Weave to life in a new way. Key materials used throughout the store give a nod to the brand’s authentic American athleticwear positioning, which includes reclaimed basketball court hardwoods, gym lockers and metal mesh (like the mesh fabric Champion pioneered).

Situated in the heart of La Brea, the store creates a space for shoppers to visit when looking for iconic styles, simple classics or bold designs, all curated and merchandised by Champion for a one of a kind experience.

To learn more, visit Champion.com and follow the brand on Instagram, Twitter and Facebook as well as the Champion Los Angeles Store on Instagram @champion_losangeles.